waco smb 20100831

Waco Social Media Breakfast

Social Media Strategizin’

August 31, 2010

Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin

http://www.crossingmarketingandit.com/

mailto:[email protected]

http://www.linkedin.com/in/elmerboutin

Agenda:

•Strategy•Tactics•Case Study:

Wilsonart’s Social Media Activities





Strategy

Review where youare from time totime and make sureyou’re going where you want to go.





Don’t be in a hurry!


Creative Commons |Image by Rennett Stowe | www.flickr.com/photos/tomsaint




Rome wasn’t built in a day.


Creative Commons |Image by Argenberg | www.flickr.com/photos/argenberg




Think crock pot versus microwave


This is the crock pot and microwave in my kitchen photographed by my wifehttp://www.justkeepingbusy.com Twitter: @jkbusy




http://www.justkeepingbusy.com/

Listen for Customer Service Issues


Creative Commons |Image by Mark Smichiklas | www.flickr.com/photos/intersectionconsulting




Listen for Bad “Press”


From Amazon.com

blogs.phoenixnewtimes.com/bella/2010/08/ouch_todays_hard_lesson_on_pelp.php

But respond appropriately




Listen for Information Gaps





Listen for …Questions about your products or services





You might be amazed where people are talking about you!


Creative Commons |Image by billjacobus1 | www.flickr.com/photos/billjacobus1




Listen

Radically Transparent by Beal & Strauss





Tactics

Weave and cast a bigger net.





Web Site

Blogs

Social Media Sites

Twitter

Facebook

FriendFeed

FourSquare

File Sharing Sites

Flickr

YouTube

PicasaOther User-Generated

Content Sites

PitchEngine

PRWeb

Link to Web Site

Links to

Links To and Embed

Link to Blogs

Connecting





Connecting





Don’t jump in too fast, ease yourself along


Creative Commons |Image by katybate | www.flickr.com/photos/chingchong




Avoid Burnout


Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson




Build a Team – If Possible


Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson




Tactics

Remember: Crock Pot versus Microwave





Wilsonart’s Recent Socmed HistoryMultiple Audiences = Multiple Web Sites





Multiple Audiences = Multiple Channels


Creative Commons |Image by geocam20000 | www.flickr.com/photos/65439930@N00




Building Channels1 Twitter1 Flickr2 Facebook2 Blogs3 YouTubeForums & Other SitesBlogger Conference Sponsorships





Building A Team for Blogging(Including Outsourcing)





Building A Team for Tweeting and Facebooking





Ongoing Process•Plans for More Channels•Continue Building Team(s)•Watch for New Opportunities





Thank you!

Questions?

Comments?

Complaints?





waco smb 20100831

Technology

rehor linkedin

connectingelmer boutin

appropriatelyelmer boutin

microwaveelmer boutin

serviceselmer boutin

facebookingelmer boutin

jkbusyelmer boutin

information gapselmer