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1 Kristy Sha 10/20/2009 Global Forum 2009 WA! M-Taiwan Sailing into the Future (WiFi/WiMAX Applications) Collaboration between Government and Industry to Fabric the Blue Ocean of Novel ICT Applications Kristy (Kao Hui-Chun) Sha, Ph.D Industrial Technology Research Institute (ITRI) Taiwan

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Page 1: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

1Kristy Sha 10/20/2009 Global Forum 2009

WA! M-Taiwan Sailing into the Future(WiFi/WiMAX Applications)

Collaboration between Government and Industry to Fabric the Blue Ocean of Novel ICT Applications

Kristy (Kao Hui-Chun) Sha, Ph.D

Industrial Technology Research Institute (ITRI)

Taiwan

Page 2: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

2Kristy Sha 10/20/2009 Global Forum 2009

Agenda

• Introduction

• What, Why and How?

• Conclusion

Page 3: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

3Kristy Sha 10/20/2009 Global Forum 2009

Taiwan - “Formosa”

Area : 35,980 km2 , one seventh that of Romania

Population: 23M,

National Palace

Museum

“Taipei 101”:The Tallest

Building in the World

• Enchanting Scenery and Culture

• Limited Natural Resources

Page 4: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

4Kristy Sha 10/20/2009 Global Forum 2009

Product 2008

Worldwide Market Share

Product 2008

WorldwideMarket Share

Netbook PC 99.0% Cable Modem 90.2%

Motherboard (0.21) 92.5% WLAN NIC 89.0%

Notebook PC (0.35) 92.5% DSL CPE 77.8%

LCD Monitor (0.27) 67.2% VoIP Router 76.1%

CDT Monitor 52.9% IP Phone 69.1%

DSC (0.63)41.1% IP STB 44.3%

No.1 ICT Products in the WorldNo.1 ICT Products in the World

Source: MIC, September 2009

Leading Global Supplier of ICT Products

(The Speed of Taiwan ICT Production, seconds)

Page 5: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

5Kristy Sha 10/20/2009 Global Forum 2009

Import Substitution

Policy

Knowledge Based Economy

1950 1960 1970 1980 1990 1996 2000 2002 2005 2009

Custom Protection

Import Control

Export Industrial Park

Ten Infrastructure Projects

Hsinchu Science-based

Industrial Park

Ten Emerging Industry

Manufacturing Venture Capital R & D

GDP

10

5

Tri

llio

n

e-Government

e-

Infrastructure

e-Industry

Taiwan’s Economic and S&T Development

Export Expansion /

Heavy Industrialization PolicyHigh-Tech Policy e-Taiwan

m-Taiwan

Current Economy Challenges

•Knowledge Based Economy

•Slowing Economy Growth

•Changing Industry Structure

NII Projects

Ind

ust

ria

l

So

ciety

Info

rm

ati

on

So

ciety e -Society

e -

Transportation

m-Taiwan u-Taiwan

e-Taiwan

U-Taiwan

Page 6: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

6Kristy Sha 10/20/2009 Global Forum 2009

•Gov. Service•Surveillance•m-Traffic Service•m-Medicare•…

M-Taiwan to Open Frontiers w/ Novel Services

BroadbandPipeline

FTTH/Cable

Backb

on

e

Cellular

� GSM/GPRS/3G/

PHS�

Taichun MetroBackbone

Kaohsing MetroBackbone

Taipei MetroBackbone

Ac

ce

ss

N

etw

ork

AP

APWLAN/WiMAX

(Wireless

Broadband�

AP

Dual Network

•IPTV

•VoIP

•Video Phone

•Homecare

•….

•Campus Safety

•Distant Learning

•…

Broadband Pipeline Mobile App. and WiMAX/WLAN-Cellular Dual Networks

1 Billion $USD 220 Million $USD

M-S

erv

ice.

M-L

earn

ing

M-L

ife

30 projects to open WiMAX frontiers w/ wireless broadband services.

Page 7: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

7Kristy Sha 10/20/2009 Global Forum 2009

Mobile Learning and After School Tutoring

7

Linking Renai Village to the World, Bridging Digital Divide

• Nantou County is famous for its tourist landscapes, it suffers from resource scarcity as it is located in a fairly remote area with no easy access to resources.

• Chunghwa Telecom cooperated with National Chi Nan University to promote the application platform for wireless distance learning.

• Students now is able to log into courses available on the interactive distance learning platform.

• Tutors from National Chi Nan University offer students with one-on-one or many-on-many distance tutoring

Page 8: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

8Kristy Sha 10/20/2009 Global Forum 2009

M-Healthcare Applications

8

HospitalAboriginal

Tatung/NEC implement WiMAXsystem in Hualien County resolving the last-mile issue in remote areas

M-Security, M-Living, M-Commerce, Green applications are under deployment, citizens can benefit from these user-friendly services

Page 9: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

9Kristy Sha 10/20/2009 Global Forum 2009

Strategies

Industry

Development

R&D

Management

Application

Promotion

Policy

Facilitation

Infrastructure

Building

Innovation

• Taiwan WiMAX Blueprint (2005) to integrate the government’s policy and provide guidelines for:

• Product focus for Taiwan industry

• Nationwide R&D projects

• Radio spectrum allocation

• To create 10 large scale wireless cities as test beds for technology, operation, and business models

• To set up test centers and establish the M-Taiwan WiMAXApplications Lab (MTWAL) to promote innovative applications and conduct Interoperability testing for WiMAX operators

• Partnership w/ global leading companies (Intel, NEC, ALU, Nokia

Siemens, Sprint Nextel & Starent, etc.)

Page 10: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

10Kristy Sha 10/20/2009 Global Forum 2009

• Industry

�Increase Business for 5C Industry & digital opportunities for SMEs

• Society

�Create a Broadband Wireless Internet Environment

• Nation

�Strengthen Taiwan’s ICT Competitiveness

•• Narrow digital divide & offer better Narrow digital divide & offer better

digital opportunities for SMEdigital opportunities for SME

•• Form a Form a WiMAXWiMAX ecosystem, Host ecosystem, Host

International events to facilitate International events to facilitate

WiMAXWiMAX development,development, Contribute to Contribute to

WiMAXWiMAX Forum BodyForum Body

•• Follow the standards, then gained Follow the standards, then gained

enough experience to be enough experience to be

recognized as a Global Partner, Set recognized as a Global Partner, Set

up the worldup the world’’s largest commercial s largest commercial

Test BedTest Bed

•• ..

Conclusion

Taiwan can offer total solutions from network construction, mobile devices, application services to operation patterns, serving as value experiences for emerging economies short of fixed networks

Page 11: WA! M-Taiwan Sailing into the Future - Global Forumglobalforum.items-int.com/.../04/SHA_981Q020_m-Taiwan_Dr.pdf · 2009-10-20  · M-Taiwan Sailing into the Future (WiFi/WiMAX Applications)

11Kristy Sha 10/20/2009 Global Forum 2009

Thank You

Global events held in Taiwan

with Extraordinarily Creativity

July 16 ~ 26, 2009

Sept. 11 ~ 15, 2009

Mobile visual

devices + sign-

language

translation

services for

hearing-

impaired people