w3i_case studies & testimonials

7/31/2019 W3i_Case Studies & Testimonials

1/5

acquire. monetize. grow.

Lets get to work.

[email protected]

W3i Media Campaign Drives DesignSimulation Game to Top Gross Ranking

W3i Delivers

After being a Top 10 grossing

game in other westerncountries, we knew we had

to penetrate the US market.

We talked to many potential

partners, but it was only

until we spoke with W3i that

we found someone who we

thought could help us reach

our goal. They took us from

obscurity in the US to a Top

10 grossing app, rubbing

shoulders with Angry Birds

and Draw Something. It wasthrough W3is aggressive

targeting and cost effective

marketing that our design

simulation game was able

to take the US iOS market

by storm and stay there.

CEO, Design

Simulation Company

The ChallengeThe team at a leading, independent app development companyknew they had a great idea when they developed a designsimulation game allowing users to design their dream homes. Thegame was in the App Stores Top 10 Grossing in European marketsbut had minimal penetration in the US. They wanted to scale by

acquiring quality users in the US to penetrate this key market.

The SolutionThe indie developer partnered with W3i to take advantage of W3ismedia buying expertise, with a goal of obtaining 50,000 US installsin 24 hours. The design simulation game was promoted across the

W3i network through a performance-priced campaign.

The ResultsNot only did users start building homes, they brought their friendsand constructed neighborhoods! Installs exceeded the 50,000install goal by 65%, 82,739 installs in 24 hours. Along with theorganic installs generated from top ranking in the App Store postcampaign, DAUs climbed to more than 700,000, allowing theapp to retain this position for more than two weeks. The designsimulation game was now grossing more than Angry Birds--nettingover $1 million for the developer.

Source: AppAnnie.com

Design Simulation Game


2/5

SpellCraft School of Magic -

Propelled to Top Grossing Apps

W3i Delivers

It is true of all iOS

games that your jobis only just getting

started when you

ship a game, but it is

doubly true of social/

mobile games, and

weve been fortunate

in picking a good

partner to navigate

these waters in W3i.

The Challenge

The developers at AppyEntertainment realized that theiOS market had shifted to thefreemium model, and it was timeto get on board with their nextgame. Appy is the developer ofTrucks & Skulls and FaceFighter,

both successful games launchedas paid apps. The Appydevelopers realized that theywere at a disadvantage as they had little expertise inlaunching and analyzing social/mobile games. To besuccessful it was important to quickly acquire these skills asWKH\EHJDQGHYHORSPHQWRIWKHLUUVWVRFLDOPRELOHJDPH

The SolutionAppy joined forces with W3i in producing and marketingtheir new game, SpellCraft School of Magic. Pre-launchW3i worked with Appy to develop the concept, determinethe optimum monetization strategy and laying out a

launch plan. Post-launch, W3i provided guidance onhow best to market the game with targeted ad buysputting the game in front of the right audience. W3ialso used its mountains of player data and analyticalexpertise to make the game more engaging andoptimize in-app purchase touchpoints, essentialelements of sustaining revenue in freemium games.

The Result SpellCraft School of Magic was the WINNER

of the 2011 148apps BEST APP EVER forRole Playing and Free To Play Games!

The launch was deemed successful propellingSpellCraft School of Magic to the top 200 inTop Grossing Apps in the App Store.

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300,000 MAUs (Monthly Average Users).

Monetize. Acquire. Grow.

Paul OConner

Brand Director,

Appy Entertainment

[email protected]

1.855.W3i.APPS


3/5

Due to changes in consumer demand, it was clear Battle Bears Royale(BBR), the new game from SkyVu, needed to adapt to the evolving freemiummarket. Battle Bears has a strong brand following based on the popularity ofits characters, the huggable hunters. All the other Battle Bears games weredeveloped using the paid model, and SkyVu was looking for a partner toaccelerate their knowledge of the freemium model.

W3i partnered with the developers at SkyVu to co-produce their rstfreemium Battle Bears game. Not only did SkyVu develop BBR withmultiplayer game play for the rst time, it was their rst game using thefreemium business model. In contrast to the paid model, the freemiummodel requires developers to consider factors such as retention and oerplacement to maximize revenue. After a receptive welcome in test markets,SkyVu launched Battle Bears Royale (BBR) globally in the App Store onDecember 1st, 2011.

The App Store is a competitive space full of zombies, ninjas, and birdswith anger problems so how do you make room for battling teddybears? Easy, give them war paint and bazookas. When thats notenough, you recharge them with the support of 100+ app experts atW3i.

Monetization and Optimization - After launching the gameand upon further review of the performance of the games virtualgoods, W3i noticed a major opportunity to increase conversions andrecommended more weapons and battle gear. To get more bang outof the virtual goods buck, W3i optimized the values of the virtual goodsto create additional demand from users. Team W3i also suggestedthe use of interstitial oers after battles, prompting users to takeaction after returning from the bunkers. On top of that, a feature oerwas prescribed to add an additional revenue stream. W3i nds thatfeatures when implemented can provide a 50% increase in revenue.

User Acquisition W3is media buyers provided user acquisitionstrategy, execution and analysis through the rst two updates of BBRto understand the sources giving the best return. With the additionalrevenue BBR generated from optimization, SkyVu and W3i developedand implemented a user acquisition strategy using the W3i networkthus growing the user base and revenue generated.

Smarter than the Average Bear - the Ramp-up of Battle Bears Royale

www.W3i.com [email protected]

Lets get to work.700 million installs and grow


4/5

www.W3i.com 1.855.W3i.AP

The Result

December 1st, 2011 went live in the App Store

December 3rd, 2011 First time in the Top 500 Grossing iPhone Apps

December 4th, 2011 First time in Top 25 iPhone Apps

December 10th, 2011 1st Iteration: Tweaked consumables and conversion rates

December 19th, 2011 2nd Iteration: Removed forced login

January 27th, 2011 3rd Iteration: Adjusted 17 consumables

March 11th, 2012 First time in the Top 200 Grossing iPhone and iPad Apps

March 12th, 2012 First time in the Top 125 Grossing iPhone and iPad Games

acquire

DAUs increased by 78%

7-day retention rate doubled

acquire. monetize. grow.

[email protected]

Lets get to work.700 million installs and growi

Timeline

W3i was essential in the production and pre- and post-launch strategy of Battle Bears Royale. By moving to the

freemium model and using the monetization and user acquisition tools that W3i provided supported by their expertise

we were able to beat our revenue and user acquisition goals very quickly.

Ben Vu, CEO, SkyVu Entertainmen

Smarter than the Average Bear - the Ramp-up of Battle Bears Royale

monetize

Revenue increased by 650% ARPU increased by 400%

49% of revenue driven by interstitial oers

$34.47 eCPM on interstitial oers during campaign

grow

Port game to Android

Continued optimization

Franchise brand due to popularity


5/5

W3i Mobile Testimonials

W3i Delivers

I just wanted to

express my thanks to

you and the Rechargeteam for the advice

and continued support

for SpellCraft. The

game is generating

enormously positive

reviews by users

(4.5 Stars with 1,100

reviews) and has the

potential to be the next

big social-mobile game

on iOS. We are actively

working on bug fxes

and enhancements to

make the game more

W3i has proven to be a valued partner in marketing ourgame, My Pet Zombie. Not only did we quickly becomeprotable with our app, W3i helped increase the lifetimevalue of our users by three times. We would highlyrecommend using W3i to market your mobile game.

Brian Robbins, Founder, Riptide Games

W3is user acquisition eorts took my quality game, andturned it into a hit. By working with W3i, my companysrevenue and protability increased beyond even my wildestprojections. I would highly recommend W3i. commentsRaik Bittner. We will continue to use W3i for cost eectivedistribution of Fish Farm and other games in development.

Raik Bittner, Managing Director, Raix Games

W3i knows their app marketing onions; and AppAllStaris a great tool for gaining App Store chart traction.

Will Luton, Mobile Pie

It was great working with W3i on the launch of ournew game, Monsterz Revenge. With the help oftheir platform, Monsterz really climbed the overallrankings in the App Store. We would recommendusing W3i for your next app campaign.

Chieh Huang, Astro Ape Studios

Our collaboration with W3i has allowed us to transition

from building great games to releasing protable games.W3i brings deep expertise in app marketing and analyticsto the table, and has helped us improve the performanceof our game Fairy Tale City on all key metrics across theboard. It doesnt hurt that the W3i guys are awesome towork with, and truly enjoy working on mobile games.

Nilesh Jahagirdar, COO, YesGnome

Monetize. Acquire. Grow.

Chris Ulm

CEO,

Appy Entertainment

[email protected]

1.855.W3i.APPS

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