w25 jbi consumer survey md

7/23/2019 W25 JBI Consumer Survey MD

http://slidepdf.com/reader/full/w25-jbi-consumer-survey-md 1/388

MANUFACTURE CATEGORY

359 Tobacco Group SKT

Artha Jaya Abadi Group SKM LM

Asia Marko Group SKM FF

BAT Group SKM FF

BAT Group SKM FFBAT Group SKM FF

BAT Group SKM LM

BAT Group SKM LM

BAT Group SKM LM

BAT Group SKM LM

BAT Group SKT

BAT Group SKT

BAT Group SKT

BAT Group SKT

BAT Group SKTBAT Group SKT

Batu Kumala, r Group SKT

BT! Group SKM LM

"akra Gu#a "ipta Group SKT

"aroko alur Group SKT

"$mara Mas%pr Group SKM LM

&'arum Group SKM FF

&'arum Group SKM FF

&'arum Group SKM FF

&'arum Group SKM FF&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKM LM

&'arum Group SKT

&'arum Group SKT

&'arum Group SKT

&'arum Group SKT

&'arum Group SKT



&'arum Group SKT



BRAND SINGKATAN

()GAM*LA+ ()GML

(A-A.A (A-.

(SAM/&-A (SM&

()TAL!JAGATF!LT*- ()TJF

()B!+TA+GB/A+AF!LT*- ()BBF(B*+T0*LB!-/ (BTB

(/+0M!L& (/+M

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()&JA-/M2*6T-A2"0KLAT ()&*"

()&JA-/M"0KLAT ()&J"

()K*MBA+G2T*B/ ()KBT



(&JA-/M8 (&8



MANUFACTURE CATEGORY

&'i To$ Group SKM FF

&L Group SKM LM

G$lora &'a'a Group SKM LM

G$lora &'a'a Group SKT

Guda# Garam Group SKM FFGuda# Garam Group SKM FF

Guda# Garam Group SKT



Guda# Sorum Group SKT

M Sampo$r#a Group SKM FF

M Sampo$r#a Group SKM FF

M Sampo$r#a Group SKM LM

M Sampo$r#a Group SKM LM

M Sampo$r#a Group SKM LMM Sampo$r#a Group SKM LM

M Sampo$r#a Group SKT





Jaya Makmur Group SKM FF

Jaya Makmur Group SKM FF

Jaya Makmur Group SKT

Kompas Au# Group SKM FFMa'u Abadi Siar$t Group SKM LM

M$rcu a#tura !#dustry Group SKM FF

Mo$ria Mulia Group SKM LM

+o'oro#o Group SKM FF



+o'oro#o Group SKM LM

+o'oro#o Group SKT

+o'oro#o Group SKT

+o'oro#o Group SKT

0#ko:id'o'o Group SKT

uri#do !lu;a Group SKM LM

-ocky Group SKT

S$ma#imas Au# Group SKT

Suku# Group SKT

T S M Group SKT

/tama Mama Group SKT



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(&LM!L& (&LM

(&!L0MATM!L& (&M

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TO.DO.RO Kecamatan

<9,3,<= Kota Baru

<9,3,<= Kota Baru

<9,3,<= Kota Baru

<9,3,<= Kota Baru

<9,3,<= Kota Baru

<3,3(,< M*ST0+G

<3,3(,< M*ST0+G<3,3(,< M*ST0+G

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<,5),<3 J*L/T/+G

<,5),<3 J*L/T/+G

<,5),<3 J*L/T/+G

<,5),<3 J*L/T/+G

<,5),<3 J*L/T/+G



KA1ASA+ ST-AT*G!S T*LA+A! /-A












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<,<53,<3 JAMB! T!M/-

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<,<53,<3 JAMB! T!M/-

<,<53,<3 JAMB! T!M/-

<,<53,<3 JAMB! T!M/-



Kabupaten

Consumer ro!"

C

Ro$o$ %an&

e$er*aan Umur Bran' +

Kota Jambi (( ) A M!L&

Kota Jambi (( 3 S/-.A

Kota Jambi 9 3 S/-.A

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BATA+G A-! 9 3 )3=

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BATA+G A-! (3 3 G

M/A-0 JAMB! 9 ) A M!L&

M/A-0 JAMB! 9 ) S/-.AM/A-0 JAMB! 9 ) &/+!L !TAM

M/A-0 JAMB! 9 ) S/-.A

M/A-0 JAMB! 9 3 S/-.A

(( ) A M!L&

= ) &/+!LL

9 ) S/-.A

9 3 S/-.A

9 ) G

K0TA JAMB! ) ( A M!L&

K0TA JAMB! ) ( &/+!L

K0TA JAMB! 9 ) S/-.A

K0TA JAMB! 9 ) A M!L&

K0TA JAMB! 9 ) S/-.A

(( ) -0 M!L&

(( 3 A M!L&

(( ) &A+!L

) "LASS M!L&

(3 = FS



() ) A M!L&

(< ) "LASS M!L&

() ) A M!L&

= 3 /-BA+ M!L&

5 3 &/+!L

(3 ) "LSAA M!L&

(( 3 GG M!L& ) A M!L&

9 3 &/+!L

(< ) A M!L&

) ( A M!L&

( ) SAM/*+A

) "LASS M!L&

) = )3=

( ) /-BA+

3 )3=

) ( "LASS M!L&) ( &/+!L

) ( SAM/*-+A

( ) ML&

) ( "LASS M!L&

) ( ML&

(( ) &/+!L

(3 ) )3=

3 ML&

) ( "LASS M!L&

9 ) )3=

3 LA

) &JA-/M

() ) ML&

= ) A M!L&

) "LASS M!L&

3 3 SAM/*-+A

(( ) &/+!L

) ML&

) ML&

3 3 /M!L&

) ( &/+!L

= ) ML&

) /-BA+



K0TA JAMB! ) ( &/+!L

K0TA JAMB! ) ( GM&

K0TA JAMB! ) ( GM&




K0TA JAMB! ) ( FS

K0TA JAMB! ) ( GM&


K0TA JAMB! ) ( GM&

JAMB! ( ( FS

JAMB! ) ( FS JAMB! (( ( A M!L&

JAMB! ) ( FS

JAMB! ) ( A M!L&

JAMB! ) ( A M!L&

JAMB! (( ( &/+!L

JAMB! ) ) &/+!L

JAMB! (( ( A M!L&

JAMB! (( ( MA-B0-0

JAMB! 5 ( A M!L&

JAMB! 5 ) A M!L& JAMB! 5 ) &/+!L

JAMB! 5 ) FS

JAMB! 5 ( A M!L&

JAMB! 5 ( "LASS M!L&

JAMB! 5 ( FS

JAMB! 5 ) &/+!L

JAMB! 5 ) FS

JAMB! 5 ( A M!L&

JAMB! 5 ) &/+!L

JAMB! 5 ) FS

JAMB! 5 ) ( GM&

JAMB! 5 ) FSA

JAMB! 5 ( A M!L&

JAMB! 5 ) "LASS M!L&

JAMB! 5 ) &/+!LL

JAMB! 5 ( FS

JAMB! 5 ) &/+!L

JAMB! 5 ) A M!L&



nsumer S#are

o"a $onsums( Ro$o$ '($onsums( Mer$ Apa )

A"asan Bran' , A"asan

= ) (,<<<

= ) (8,<<<

= ) (8,<<<

= ( (5,<<<

= ( (8,<<<

= ( (3,<<<

= ) (8,<<<= ) (8,<<<

= ) (>,<<<

= ) (3,<<<

= ) (8,<<<

= ( (,<<<

= ) (8,<<<

= ( (>,<<<

= ) (3,<<<

= ( (,<<<

= ) (8,<<<= ) (5,<<<

= ) (8,<<<

= ( (8,<<<

= ) (,<<<

= ( (8,<<<

= ) (8,<<<

= ) (8,<<<

= ) (3,<<<

= ( (,<<<

= ( (8,<<<

= ) (8,<<<

= ) (,<<<

= ) (8,<<<

) ( (),<<<

= ( (,<<<

5 ( (8,<<<

3 ( (,<<<

= ( (8,<<<

-t%Bun&$us

/ar(

-t% EcerBatan&

/ar(

/ar&a Be"( B$s



3 ( (,5<<

3 ( (5,5<<

) ( (,<<<

) ( (),<<<

5 ( (8,<<<

( (,<<<

> ( (,<<< ( (,<<<

5 ( (8,<<<

> ( (3,<<<

= /-BA+ 3 ( ( (,<<<

( ML& > ( )< (=,<<<

( / MA!L& ) ) ( (3,<<<

( SAM/*-+A > ) )< (=,<<<

= /-BA+ 3 ( ( (,<<<

( "LASS M!L& ( ( )3= (>,<<<

( &/+!L ( ( ( (),<<<( SAM/*-+A ( ( )< (=,<<<

( ML& ( ( ( ((,<<<

( )3= ( ( )< (=,<<<

) /-BA+ ) ( ( (),<<<

) / M!L& ) ( )< (=,<<<

( MA-B0-0 ) ( )< (,<<<

= "LASS M!L& ) ( ( (>,<<<

) MA-B0-0 ) ( )< (=,<<<

( ML& ( ( ( (=,<<<

= SAM/*-+A ( ( ( (>,<<<

= "LASS M!L& ( ( ( (),<<<

( ML& = ( ( (=,<<<

= GG M!L& ( ( )< (=,<<<

= "LASS M!L& ) ( ( (,<<<

) /-BA+ ) ( ( (,<<<

= ML& = ( ( (8,<<<

= "LASS M!L& ) ( )< (,<<<

) SAM/*-+A ) ( )< (=,<<<

) "LAS M!L& ) ( )< (=,<<<

= )3= ( ( ( (),<<<

= SAM/*-+A ( ( )< (=,<<<

) "LASS M!L& ) ( )< (=,<<<

= &/+!L ( ( ( ((,<<<

3 ( (3,<<<

= ( (8,<<<

= ( (>,<<<

= ( (8,<<<

3 ( (3,<<<



= ) (8,<<<

= ( (8,<<<

) ( (3,<<<

= ( (8,<<<

3 ( (3,<<<

= A M!L& = ( (8,<<<

= &/+!L = ( (8,<<<= ( (8,<<<

= ( (8,<<<

= ( (8,<<<

= ( (8,<<<

= ( (>,<<<

= ( (),<<<

= ( (8,<<<

= ) (>,<<<

= ) (8,<<<

= ) (8,<<<3 ) (>,<<<

= 3 (8,<<<

= ) (8,<<<

3 ( (,<<<

= ) (8,<<<

3 ( (>,<<<

= ) (8,<<<

= ) (8,<<<

3 ( (>,<<<

= ( (8,<<<

) 3 (3,<<<

= ( (8,<<<

= ) (8,<<<

= ) (,<<<

3 ) (>,<<<

= ) (8,<<<

= ( (>,<<<

= ) (8,<<<



Bra

Bran' +

A M!L& (

A M!L& =

A M!L& (

S/-.A )

A M!L& (

A M!L& (

FS6 (

&/+!L =

"LASS M!L&

A M!L& (

FL& =

Sebe"um mero$o$ %& saat (n( '($oRo$o$ %an

/ar&a Be"( Bt&

A"asan berp(n'a# ro$o$Saat (n(



"LASS M!L& =

GG M!L& >

A M!L& 5

/-BA+ M!L& )

&/+!L

GG M!L& >

A M!L& ="LASS M!L& 3

ML& >

-0 M!L& )

GG M!L& 3

-0 M!L& )

(

S/-.A 3

G (

-0 M!L& (

-0 M!L& (-0 M!L& (

-0 M!L& (

-0 M!L& (

-0 M!L& (

GG M!L& (

-0 M!L& (

G (

-0 M!L& (

-0 M!L& =

)3= =

LA =

&JA-/M (

ML& =

=

)

=

=

=

)

=

=

)

=

A M!L& 3

&/+!L =

A M!L& =

A M!L& 3



"LASS M!L& =

A M!L& )

&/+!L 3

A M!L& ="LASS M!L& 3

A M!L& =

&/+!L =

&/+!L 3

A M!L& 3

A M!L& =

GM& 3

A M!L& =

A M!L& )

A M!L& =

"LASS M!L& =

&/+!L =

A M!L& =

MA-B0-0 )

A M!L& =

A M!L& =

&/+!L =

A M!L& )

&/+!L =

A M!L& =

A M!L& =

AM!L& =



' s0(tc#(n& Bra

Ro$o$ 2

Bran' +

( )<

) 3<

( ))

) 3<

( )<

( )<

( FS6

( &/+!L

( "LASS M!L&

( A M!L&

( LM

sums(1 Apa$a# perna# mero$o$ %an& "a(n ) & '($onsums( apa )

Berapa Konsums( #ar(3B$s4

Berapa Konsums( /ar(3Batan&an4



( "LASS M!L&

( GG M!L&

( &/+!L

( -0 M!L&

( A M!L&

( GG M!L&

( A M!L&( "LASS M!L&

( ML&

( -0 M!L&

( "LASS M!L&

( /-BA+ M!L&

( )3=

( ML&

( A M!L&

( ( /-BA+

( ( )3=( ( &/+!L

( ( "LAS M!L&

( ( ML&

( "LASS M!L&

( ML&

) &/+!L

) )3=

) MA-B0-0

( S/-.A

( "LASS M!L&

( LA

( "LASS M!L&

( /-BA+

( ( &JA-/M

( ( ML&

( ( &/+!L

( )< ML&

( )< ML&

( ( /-BA+

( ( ML&

( )< SAM/*-+A

( )< /M!L&

( ( )3=

( "LASS M!L&

( GM&

( GM&

GM&

( "LASS M!L&



) &/+!L

GM&

( &/+!L

GM&

( A M!L&

&/+!L

( "LASS M!L&( GM&

( GM&

( GM&

( GM&

( GM&

( GM&

( &/+!L

( A M!L&

"LASS M!L&

&/+!L) MA-B0-0

3 GM&

) GM&

( MA-B0-0

) "LASS M!L&

( A M!L&

) &/+!L

MA-B0-0

( "LASS M!L&

( A M!L&

3 /-BA+

G

) GM&

) &/+!L

( &/+!L

) GM&

A M!L&

&/+!L



' Cons('erat(on OSMBran'(n& A0arene

(n %an& (n&(n '(coba Mater( romos( Ro$o$ apa %an& pe

Bran' , Bran' + Bran' ,

A M!L& S/-.A

S/-.A A M!L&

S/-.A AM!L&

"LASS M!L& S/-.A

&/+!L S/-.A

AM!L& S/-.A

S/-.A A M!L&S/-.A A M!L&

A M!L& S/-.A

S/-A. &/+!L

S/-.A A M!L&

A M!L& S/-.A

S/-.A A M!L&

&/+!L S/-.A

S/-.A A M!L&

A M!L& S/-.A

S/-.A A M!L&&/+!L S/-A.

S/-.A A M!L&

S/-.A "LASS M!L&

A M!L& S/-.A

&/+!L S/-.A

S/-.A A M!L&

S/-.A A M!L&

S/-.A &/+!L

A M!L& S/.A

&A+!L S/-.A

S/-.A A M!L&

A M!L& S/-.A

S/-.A A M!L&

( A M!L&

= FS

GG M!L&

( "LASS M!L&

= ML&

A"asanmem("(#



= "LASS M!L&

> A M!L&

5 &/+!L

) FS

ML&

> ML&

= A M!L&3 &/+!L

> "LASS M!L&

) GG M!L&

= A M!L&

SAM/*-+A

"LASS M!L&

)3=

/-BA+

"LASS M!L& = S/-.A G

G ( MA-B0-0 S/-.ASAM/*-+A = G J?.

MA-B0-0 ) &/+!L J?.

)3= ( G S/-.A

/-BA+ ) /M!L& ML&

/M!L& ( )3= MA-B0-0

MA-B0-0 = S/-.A G

"LASS M!L& ) ML& "LASS M!L&

)3= ( S/-.A "LASS M!L&

ML& = G S/-.A

S/-.A ( /-BA+ SAM/*-+A

"LASS M!L& ( ML& &/+!L

J?. = "LASS M!L& /-BA+

&/+!L = G S/-.A

= GG M!L&

= -0 M!L&

G

= -0 M!L&

( GG M!L&

= -0 M!L&

( GG M!L&

= S/-.A

) G

( -0 M!L&

= A M!L&

3 &/+!L

3 GM&

3 &JA-/M

= &/+!L



= A M!L&

= &JA-/M

= &/+!L

3 A M!L&

= GM&

3 A M!L&

= FS) GM&

) FS

) GM&

3 FS

3 GM&

3 GM&

= &/+!L

3 GM&

= A M!L&

= A M!L&= &/+!L

) FS

) FS

= &/+!L

) FS

) GM&

= A M!L&

3 &/+!L

= A M!L&

= A M!L&

) &/+!L

= A M!L&

) GM&

= FS

= GM&

) FS

= &/+!L

= A M!L&



s 5(s(b("(t% A0areness

na# '("(#at

Bran' 6 Bran' + Bran' , Bran' 6

ML& A M!L& S/-.A "LASS M!L&

ML& S/-.A AM!L& ML&

ML& S/-.A A M!L& ML&

A M!L& "LASS M!L& S/-.A A M!L&

A M!L& &/+!LL S/-.A A M!L&

ML& A M!L& S/-.A ML&

ML& S/-.A A M!L& ML&"LASS M!L& S/-.A A M!L& "LASS M!L&

&/+!L A M!L& S/-.A S/-.A

ML& S/-.A &/+!L ML&


&/+!L A M!L& S/-.A &/+!L

"LASS M!L& S/-.A A M!L& "LASS M!L&

ML& &/+!L S/-.A ML&



ML& S/-.A A M!L& ML&ML& &/+!L S/-.A ML&


A M!L& S/-.A "LASS M!L& A M!L&


A M!L& &A+!L S/-.A A M!L&



ML& S/-.A &/+!L ML&


ML& &/+!L S/-.A ML&


&/+!L A M!L& S/-.A &/+!L


-0 M!L&

A M!L&

&A+!L

"LSS M!L&

ML&

Ro$o$ Mer$ apa %& perna# '("(#at'((n&at a'a '(to$o



A M!L&

"LASS M!L&

A M!L&

/-BA+ M!L&

&/+!L

"LASS M!L&

GG M!L&A M!L&

&/+!L

A M!L&

S/-.A "LAS M!L&

GG M!L& /-BA+

G / M!L&

)3= SAM0*-+A

/-BA+ /-BA+

"LASS M!L&

G)3=

S/-.A

MA-B0-0

J?.

"LASS M!L&

ML&

J?.

J?.

GG M!L& / M!L& /-BA+ )3=

&/+!L ML& A M!L& LA

SAM/*-+A GG M!L& -0 M!L& ML&

)3= &/+!L SAM/*-+A & JA-/M

GG M!L& "LASS M!L& A M!L& /M!L&

GG M!L&

-0 M!L&

G

-0M!L&

S/-.A

GG M!L&

G

"LASS M!L&

-0 M!L&

G

A M!L&

&/+!L

GM&

FS

GM&



&/+!L

A M!L&

AM!L&

GM&

GM&

FS

GM&GM&

FS

GM&

FS

GM&

GM&

&/+!L

GM&

A M!L&

"LASS M!L&GM&

A M!L&

"LASS M!L&

GM&

GM&

A M!L&

& JA-/M

A M!L&

& JA-/M

A M!L&

GM&

GM&

GM&

"LASS M!L&

A M!L&

"LASS M!L&

GM&

A M!L&



E7ent A00areness

MD SA2ESMAN

Bran' + Bran' , Bran' 6

"LASS M!L& GG M!L& A M!L&

"LASS M!L& GG M!L&

GG M!L& "LASS M!L&

"LASS M!L& A M!L& GG M!L&

GG M!L& "LASS M!L&

GG M!L&

GG M!L&GG M!L&

GG M!L&

GG M!L&

GG M!L&

GG M!L&

GG M!L&

GG M!L&

GG M!L&

GG M!L& A M!L& "LASS M!L&

GG M!L& A M!L& "LASS M!L&GG M!L& "LASS M!L&

GG M!L& A M!L&

GG M!L&

GG M!L& "LASS M!L& A M!L&

GG M!L& "LASS M!L&

GG M!L& "LASS M!L&

GG M!L&

GG M!L&



GG M!L&

GG M!L& "LASS M!L&

GG M!L&

GG M!L&

A M!L&

GG M!L&

FS

"LASS M!L&

Ro$o$ Mer$ apa %& perna# '("(#at'((n&ata'a '( to$o



A M!L&

ML&

FS

GG M!L&

"LASS M!L&

A M!L&

FSGG M!L&

"LASS M!L&

ML&

GG M!L&

-0 M!L&

S/-.A

G

-0 M!L&

-0 M!L&-0 M!L&

-0 M!L&

-0 M!L&

-0 M!L&

GG M!L&

-0 M!L&

G

-0 M!L&

-0 M!L& GG M!L& ML&

LA GG M!L& /-BA+

GG M!L& -0 M!L& ML&

-0 M!L& J?. &/+!L

A M!L&

&/+!L

/M!L&

ML&

GG M!L&

A M!L&

"LASS M!L&

J?.

ML&

-0 M!L&

GM&

A M!L&

GM&

A M!L&

GM&



GM&

GM&

A M!L&

A M!L&

A M!L&

A M!L&

GM&A M!L&

GM&

GM&

GM&

GM&

GM&

FS

GM&



/ARI

w25 jbi consumer survey md

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