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TRANSCRIPT
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An Introduction to the Professional Travel Bloggers Association (PTBA)
by
Michael Hodson GoSeeWrite.com
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• The power of new (social) media
• Opportunity to build relationships
• Marketing advantages
• Cost efficiency
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1) PTBA
1) PTBA
• Formed to develop travel blogging into a profession with a set of professional standards
• 50 bloggers and 10 industry members worked for 12 months to develop structure
• Approaching 200 travel blogger members after only three months
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• Search by location, language and nearly 40 niches
• Industry standard statistics for site evaluation
• Metrics for most social media platforms • RSS subscribers and newsletter
subscribers • Outside evaluation included (Klout,
PeerIndex, Kred)
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• Your explanation page: • travelbloggersassociation.com/itb-
exhibitor-account/ • Full access to the site and search engine
for the month of March • Blogger membership is $75 annually.
Industry membership is $500 (384€) annually
• Please email any questions you have to [email protected]
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• Conducting elections now
• Adding a blog and a industry bulletin board to the website
• Adding more analytics soon (Instagram)
• Likely will be hosting a travel blogging conference in 2014
• Please email any questions you have to [email protected]
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Michael Hodson
[email protected] GoSeeWrite.com @GoSeeWrite
For any PTBA questions [email protected]