w hotels worldwide ppt

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AMPLIFY YOUR ESCAPE AND TURN UP THE

VOLUME ON TRAVEL

WITH THE HOTEL W OPERA




Today’s topic is the digital application available for customers and all our

employees. It gives us an advantage on our

competitors and pushes us to the forefront of the

innovation.



Digital touchpoints Digital touchpoints

SPG starwood preferred guestInstagram

Music application

Book to-die-for destinations Stream custom mixes by our global DJs

Get insider access to special events



A new user experienceA new user experience

Mobile Website : Amplify your sense of adventure

W hotels App : Inject excitement into your travels

SPG App featuring W hotel : Stop by to explore anytime, any place



Digital Key Succes FactorsDigital Key Succes Factors

Customers are involvedThey enhance the hotel reputation

It increase loyalty and partners awareness



Long Term ObjectivesLong Term Objectives

Invest in an original and artistic area where customers

can design the setting


w hotels worldwide ppt

Business

digital application

hotel reputationit

travelsspg app

sense of adventurew

todays topic

insider access

global djs

artistic area