vw import wikipedia i pad－amber0910

10.09.2012

VW Imported Car Wikipedia iPad Tool Proposal

10.09.2012

1. About Amber

2. Development Outline and Demonstration of VW Imported Car Wikipedia iPad tool

3. Development Cycle of VW Imported Car Wikipedia iPad tool

4. Development Team for VW Imported Car Wikipedia iPad tool

5. Amber’s Relevant Case Studies

6. Appendix

Table of Contents

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#1.1 About Amber

2007Year Established

35Staff

42

2011 Revenue

RMB

Clients

million

people

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#1.2 Amber’s Positioning

the development of product handbooks

the development of marketing handbooks

the development of training courseware

training implementation

the development of multimedia interaction

the development of APPS

Amber is a leading innovative company serving major automotive customers with innovative and integrated solutions

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#1.3 Amber’s USP

Expertise in serving major automotive clients

Serving VW brand with profound experience, in-depth understanding and close relationship

Capabilities in courseware and digital development

A panel of experts in auto products, marketing, experience design, multi-media innovation and IT

1

2

3

4

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#2.1 Target Audience and Positioning of VW Imported Car Wikipedia iPad

Sales Representative Sales ManagementConsumer

Facilitate self-learning of sales rep through provision of rich auto knowledge presented in a vivid and easy-to-memorize way; also provide them a wiki platform for communication and sharing.

Demonstrate auto selling points in a personalized and animated fashion; collect and understand consumer feedback.

Real-time track order status, test-drive frequency and number of showroom visitors.

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#2.2 Review of Brief on VW Imported Car Wikipedia iPad

A fundamental revolution is taking place to change the single-way delivery learning method in the digital marketing

time, and providing the sales force with an accessible knowledge sharing platform with up-to-date knowledge

coverage has become a straightforward trend.

Sales process, sales scripts, test-drive

Car display, 6D USP, model info and price, FAQ, product video (technical)

Book shelf: training guide, handbook

Competitions info: FAQ, info on parameters, USP, strength & weakness comparison, competitions’ scripts

Calculator (new car, finance, insurance)

Online community: interactive Q&A, filtered by experts

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Self-study Frequent Use Usage by Occasion

Test Drive

Product highlights (technical)

Sales representative’s self-study

#2.3 VW Imported Car Wikipedia iPad development outline

Sales process, sales scripts, test-drive

Car display, 6D USP, model info and price, FAQ, product video (technical)

Book shelf: training guide, handbook

Competitions info: FAQ, info on parameters, USP, strength & weakness comparison, competitions’ scripts

Calculator (new car, finance, insurance)

Online community: interactive Q&A, filtered by experts

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品牌精髓

#2.4.1 Development framework for VW Imported Car Wikipedia iPad Tool

Login

Model Selection

6D SellingPoints

Presentation

Customized online scripts

update

Exception Scripts

Collection

Car Quote Calculator

Model Display

CompetitiveProducts

ComparisonScripts

Collection

CompetitionScripts

My Collection

Sales Process

Auto Finance

Sales ToolTraining

Book Shelf

Exception Q&A

Product Highlights

Test-drive

Model Highlights

Script

Detailed Response

Scripts

Standard Response

Script

Competition scripts

collection

Finance, insurance calculator

Customized online

questions update

Self-study frequent use Use by occasion

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#2.4.2 Design of VW Imported Car Wikipedia iPad Tool icon

VW Imported Car

A P P

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#2.5.1 Design demonstration of VW Imported Car Wikipedia iPad Tool

Sales rep inputs account and password to log in, off-line log-in supported

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Zoom in/out by dragging with two fingers

Select price range and search model

Select product portfolio and search model

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Select model for updated installation

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Multiple selection by product and price range


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Click to select model


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Return to model selection display

Drag the car to view its different angles

Highlight selection button; can be retracted at anytime

Click to view highlights display

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Left panel’s highlight selection bar in “ON” status

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Interior highlights demonstration


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Place highlight’s zoom-in picture or video

Rating option for One-line Selling Points;Full score = 5 pts.

Click to flip over and view highlights introduction

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Return to interest point introduction

Highlights and Scripts introduction

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Select single competitor product for comparison

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Learn competitor knowledge and standard script

Click shortcut label to change learning content or slide to continue display

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Comment is listed in rating ranking

Comment on current competition product from other sales rep

Click the input box to upload my comment

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Click to view standard competition script and response script from other sales reps

The hottest competition product script

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The hottest competition product script

Click the heart to collect the competition script and other responses

Set the best rated response atop

Sales rep’s response to the script

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Sales rep to input own competition script here

Click to submit the script to backend server

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Expertise teacher will review and approve the submitted script

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Sales rep may raise question in Exception Q&A

Select by “the hottest exception” and the “latest exception”

In the current Exception Q&A display, sales rep can view existing question details

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Sales rep to input the question here

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View other sales rep’s script and rate “Like”

Sales rep can express his own view on the exception script

Exception scripts submitted will undergo approval and appear in the status

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Sales rep may edit collected scripts

Sales rep can manages his own collections

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Click to view the book

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Sales rep may click to learn the 12 part sales process via viewing animations

Now playing the “demand analysis” animation

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Using metaphor to facilitate in easy and efficient learning for sales reps

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Select and recommend the route to the customer

Sales rep to edit up to 3 test-drive routes

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Slide the finger to outline the test-drive route, includes multiple editing methods

Input any address to search on the map

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Multiple selling points that sales rep can introduce to the customer

Drag product selling point to a test-drive map, sales rep can introduce personalized experience content to the customer

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Shortcut to change model

Single-option roller linked to model selection, displays the 5-digit model code or select the 5-digit code to select single model specs

View insurance and loan details

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Change price and loan term

Shortcut to select loan method

Calculate monthly finance

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Calculate insurance coverage

Sales rep may select area, ID location is defaulted

Sales rep may input coverage manually

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Slide to view VW imported car product highlights

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#2.6 Design standards for VW Imported Car Wikipedia iPad Tool

NAVIGATION MAIN ICONS

OTHER ICONS

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#2.7 User experience demonstration of VW Imported Car Wikipedia iPad Tool

A. Model SelectionDrag with thumb and index finger

to show 15-18 models

B. 6D Illustration Drag an arc with index finger

C. Highlights Display Double-click with index finger to

Show single model’s highlights script

D. Competitions ComparisonMove index finger from side

To side to show product selling points of own and competition products

E. Delete CollectionMove index finger from right to left to

delete collected content

F. Rate Move index finger from left to right to

Rate product highlights

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#2.8 Sales rep device experience standards for VW Imported Car Wikipedia iPad Tool

1 2 3

4 5 6

Sales rep holds iPad in sitting position

in the car with customer

Sales rep talks with customer in

sitting position

Sales rep holds iPad in sitting

position for self-study

Sales rep talks with customer in

standing position

Sales rep holds iPad in standing

position

Sales rep holds iPad in squatting position

and talks with customer by car-side

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A B C D

CODE IPA

#2.9 Release and installation of VW Imported Car Wikipedia iPad Tool

WWW

A m b e r t e c h n i c a l d e v e l o p e r d e l i v e r s source code to VW Impor ted car

V W I m p o r t e d c a r re lease VW Impor ted C a r W i k i p e d i a i P a d E n t e r p r i s e I P A i ns ta l l a t i on package a n d p r o v i d e s t o Amber

A m b e r u p l o a d s I PA p a c k a g e t o s e r v e r a n d c o n f i g u r e d o w n l o a d f i l e , a n d d i s t r i b u t e t h e d o w n l o a d l i n k t o sa les reps

S a l e s r e p i n p u t s d o w n l o a d l i n k i n Safar i and c l i cks to i n s t a l l . I t t a k e s a r o u n d 3 0 - 4 5 m inu tes , depend ing o n m o d e l a n d conten t

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#2.10 Authority management support of VW Imported Car Wikipedia iPad Tool

OPModel highlights rating

Thumbs-up for exception and competition script

My collection online backup

Comment on exception and competition script

Ask question about exception scripts

iPadBack-stage management program

Front and backstage authority management support

Sales rep authority management

Trainer consolidates and release competition scripts and uploads customized exception scripts

Back-stage trainer information selection management

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All files and data of any new model will be updated by APP update package

APP architecture update

Sales rep downloads updated APP program by accessing the link released by Amber and the new program will automatically overwrite the old version in iPad

APP model data update

#2.11 Update for VW Imported Car Wikipedia iPad Tool

10.09.2012 Page 4

A

B C

#2.12 Hardware support of VW Imported Car Wikipedia iPad Tool

Can also store video, graphics and

other resources for downloading

Switch and shunt server

Main frame

Bandwidth:

Dedicated Telecom/Unicomdual line

100M

Supported simultaneous visits:

2,000

Store back-end

Program and database

Hot-redundancy server

Used in case of breakdown,

program update and testing (Contains update data , online community)

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#2.13 Maintenance and support of VW Imported Car Wikipedia iPad Tool

A

B

C Server maintenance

1. Dedicated personel to routinely

check of server operating system and

emergency handling 2. Regular data back-up

3. Data recovery in case of emergency

1. Technical support email to offer answers to questions2. Provide onsite App installation service by engineer if necessary

Software equipment maintenance

Backstage maintenance 1 . Au thor i t y con t ro l , s tep maintenance of employed and un-employed staff information 2 . Pro fess iona l t ra iner to ma in ta in sc r i p t W ik iped ia information

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#2.14 Safety control of VW Imported Car Wikipedia iPad Tool

1. Validate sales rep identity using account and password

2. Control user access period to ensure data safety

3. Encrypt important information transmission to ensure safety

1. Use of this program is subject to authorization (customer

to provide authorized iPad UDID)

1. Regular check and renewal of server password

ID／Data safety

iPAD program safety

Server safety

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#2.15 Training support of VW Imported Car Wikipedia iPad Tool

Amber trainer & senior APP product manager

1. Amber’s Expertise TeacherFace-to-face training and group coaching as assistance Address problems during use

2. Amber’s Senior APP product manager Provide coaching on use of iPad and respond to questions from sales reps related to APP use

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2012 2013 2014

D e c . 3 1N o v. 3 0

D e c . 7

D e c . 1 4

D e c . 2 1

A p r. 3 0

8 m o n t h s

3 m o n t h s5 m o n t h s

J a n . 2

#3 Development cycle of VW Imported Car Wikipedia iPad Tool

VW Imported Car Wikipedia iPad(First 5 models start-end timeline)

Sept. 21

1st model completed

2nd model completed

3rd model completed

4th model completed

Official release

VW Imported Car iPad Sales tool (last 13 models start-end timeline)

10.09.2012

Training Dept.Project director

P r o j e c t D e p t

Trainer Copywriter

Shi Yunzhong 8-yr interactive creation experience

Zhang Jin4 yrs

experience serving SVW

Lu Lilin6 yrs IT product

Software development experience

Wang Linyuan

8 yrs UI design experience

Qin Fuguo

6 yrs CG production experience

Yang Baishan6 yrs software

development experience with focus on iOS

Zhang Qinghai6 yrs R&D experience with

Expertise in Web development

Wang Wei4 yrs software functionality & performance testing

experience

He Ting5+ yrs auto training

experience

Liao xiaoxu2+ yrs writing & editing experience

#4 Amber’s development team for VW Imported Car Wikipedia iPad

UI visual instructor

Senior UI designer

UI designer

iOS program developer

Online program developer

iOS tester

Account Dept. Product Dept. Creative Dept. CG Dept. Web Dept. Technical Dept. Testing Dept.

Account Manager Product Manager UI design director Senior Animation Design director

iOS Programming Manager

Web Developing Manager

iOS Testing Manager



10.09.2012

#5 Amber’s Relevant Case Studies

10.09.2012

Dai Zhonghua

Tel 021-3230 0980 Mobile138-1736-2390

E-Mail [email protected]

B902 Dawning Center, No. 500 Hongbaoshi Rd, Shanghai P. R. C 201103

AMBER

contact

mailto:[email protected]

mailto:[email protected]

10.09.2012

Appendix

10.09.2012

#Appendix 6.1 SKODA e-LEARNING Case Study

SVW Skoda e-Learning is a platform on which thousands of sales reps learn on the internet. The platform offers multiple training and internal management tools including courseware training, training plan, and personnel assessment.

10.09.2012

SVW original parts experience center enables users to experience the benefits of original parts and facilitates sales and ordering by the sales force

#Appendix 6.2 SVW original parts experience center stand-alone version Case Study

10.09.2012

It perfectly presents new car product essentials through interactive experience on the mult i-media CD, and builds an emotional tie with the sales rep.

#Appendix 6.3 SVW NEW PASSAT Multimedia CD Set Case Study

10.09.2012

THANK YOU.

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