THE REWIRE PROJECT

April 16 2009

OverviewOverview12:00‐12:20pm Welcome to Rewire!

P j t G l & R ltProject Goals & ResultsWhat is CBSM?Rewire at Victoria College

What is Rewire?A student‐initiated campaign to engages the campus in energy conservation 

A project that aims to make long‐term changes by fostering sustainable behaviours and attitudes

A joint initiative between the Sustainability Office and U of T’s administration, students, and staff

A project currently funded by the Ontario Centres of Excellence

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GoalsMotivate students and staff at U of T to adopt simple, more sustainable, energy‐saving behaviours

To be tailored to each site, to be engaging, and easy to implement

i i l dTo increase environmental awareness and empower community members to take action

T id t t t f i t lTo provide a support structure for environmental leadership at U of T and networking opportunities

Reduce user mediated electricity use in participating

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Reduce user‐mediated electricity use in participating residences and offices by 15% 

ResultsRewire really works!

2005‐2006 results from the Whitney Hall pilot showed energy savings of 6‐10%

2006‐2007 results are even better – a reduction in daily average energy use of 9 8‐12 9%!average energy use of 9.8‐12.9%!

2007 Office pilot results show a 5.5% reduction

We did it by changing key energy behaviours!We did it by changing key energy behaviours!

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Whitney Hall: 10-13%Electrical data

1,900 Total UC 2005UC Avg. Daily 2005

1,800

1,850

UC Avg. Daily 2006Total UC 2006

1,715

1,650

1,700

1,750

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1,548*1,550

1,600

, .8%

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1,500

18-Nov 21-Nov 24-Nov 27-Nov 30-Nov 3-Dec 6-Dec

5th Floor 215 Huron: 5.5%Electrical data

215 Huron Daily kWh Ratio (Experimental/Control)

0 45

H5A/H4

H5A/H4 Baseline

H5A/H4 Experiment

0.35

0.40

0.45

0.20

0.25

0.30

SS

2/

SS

3

0 05

0.10

0.15

70.00

0.05

23-Nov 30-Nov 7-Dec 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar

Date

Behaviour Change in Participants Behaviour First

SurveySecond Survey

Change

Turn off lights and the TV when leaving the common room 67.69% 82.05% +14.36%

Use my desk lamp instead of my overhead lighting when I can

42.47% 53.66% +11.19%

Recycle my paper, cans and bottles 91.89% 100.00% +8.11%

T ff th li ht h l i th b th 13 05% 69 05% 56 00%Turn off the lights when leaving the bathroom 13.05% 69.05% +56.00%

Turn off my ceiling fan when I don’t need it 71.24% 54.76% -16.48%

Try to take quick showers 40.28% 30.96% -9.32%

Turn off my printer and speaker when I’m not using them 65.28% 73.17% +7.89%

Activate my computer’s energy efficiency settings 58.34% 71.07% +12.73%

Turn off my TV or stereo when I’m not using them 91.07% 91.67% +0.60%

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Turn off my TV or stereo when I m not using them 91.07% 91.67% 0.60%

Buy products that don’t have a lot of packaging 33.33% 40.00% +6.67%

Turn off my computer when I go to class 36.99% 35.00% -1.99%

Project MethodDesign and implement Community‐based Social Marketing (CBSM) programs tailored to the needs of specific communitiescommunities

Monitor the results of our programs through quantitativeMonitor the results of our programs through quantitative and qualitative data collection and analysis

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What is CBSM?Community-Based Social Marketing

Marketing           Social Marketing           Community‐based Social Marketing

Going beyond JUST informational campaigns

Social Inertia + Barriers = failure to change 

Tools of CBSMTools of CBSM

Programs tailored to the needs of specific communities and sites

Visual prompts

Norm appeals

Commitments

Feedback

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Feedback

Monitor the results through quantitative and qualitative data collection and analysis

The ToolkitA set of tools (such as emails, posters, stickers, personal reminder cards) designed to increase perceived control

Target a specific audience and a specific behaviour

Make it clear where, when, and how to carry out the target behaviourg

Include information component

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Th T lkThe Toolkits:Posters & StickersPosters & Stickers

The Pledge:

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The Toolkit: Posters December: Lights January: Recycling & Waste

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The Toolkit: Posters February: Paper March: Computers

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Questions?Leah Sumnauth McIntosh: leah.sumnauth@utoronto.ca

Rewire Project Specialistj p

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