Halley ChungProject : New Brand Identity

Client : Vancouver Police Museum

GOAL

To create an new brand identity for the Vancouver Police Museum and make it a “must see” in Vancouver.

Target Audience

16-34 year old males who wants to learn about police life and work.

7-16 years old and their parents (schools)

Those who wants a different experienceand tourists to Vancouver.

moodboards

EXISTING IDENTITY

CREATIVE OBJECTIVE

Something fun and eye catching

Something that represents police

Something modern, yet classic

1.MUGSHOTS

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VPM

VVVV

VPM

VPMVPM

1 2 3

1 2 3

Vancouver Police Museum

Please Choose a Day to visit!

Vancouver Police Museum

Please Choose a Day to visit!

Vancouver Police

Museum

365d-1100-1700

604-231-9111

Vancouver

Police Mus

eum

365d-1100-

1700

604-231-91

11

2. INSPECTING

365D1100-1700604-241-9111

VANCOUVER POLICE

MUSEUM

Come and discover the fun

VANCOUVER POLICE

MUSEUM

Can you solve the mystery?

365D1100-1700604-241-9111

3. CRIME INVESTIGATION

come discover the fun come discover the fun

come discover the fun come discover the fun

Vancouver Police Museum

Vancouver Police Museum Vancouver Police Museum

Vancouver Police Museum Vancouver Police Museum

vpmvpm vpm

vpm vpm

welcome

welcome

WELCOMEWELCOME

CRIME INVESTIGATION

Final Direction

Refinements

YOU ARE AUTHORIZE TO ENTER! PLEASE DO ENTER!

Leaning towards this one!

VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM

YOU ARE AUTHORIZED TO ENTERYOU ARE AUTHORIZED TO ENTER

VANCOUVERPOLICEMUSEUM

YOU ARE AUTHORIZED TO ENTERYOU ARE AUTHORIZED TO ENTER

VANCOUVERPOLICEMUSEUM

YOU ARE AUTHORIZED TO ENTER

YOU ARE AUTHORIZED TO ENTER

YOU ARE AUTHORIZED TO ENTER!

VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM

YOU ARE AUTHORIZED TO ENTER!

VANCOUVER POLICE MUSEUM

YOU ARE AUTHORIZED TO ENTER!

YOU ARE AUTHORIZED TO ENTER!

VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM

YOU ARE AUTHORIZED TO ENTER!

VANCOUVER POLICE MUSEUM

YOU ARE AUTHORIZED TO ENTER!

YOU ARE AUTHORIZED TO ENTER!

VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM

YOU ARE AUTHORIZED TO ENTER!

ALMOST!

FINAL LOGO

VANCOUVER POLICE MUSEUM

VANCOUVER POLICE MUSEUM

VANCOUVER POLICE MUSEUM

VANCOUVER POLICE MUSEUM

TYPOGRAPHY

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Helvetica 95 BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqestuvwxyz1234567890

Impact Label reversedABCDEFGHIJKLMNOPQRSTUVWXYZ

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APPLICATIONS

Admission for 1 ChildDec.20 2010 only

VANCOUVER POLICE MUSEUM

Presented By Vancouver Film School

Thank You