vp, national & emerging media sales in 2013, star tribune ...€¦ · marketing specialist,...

CREDITS

VP, National & Emerging Media Sales Ray Faust

Vice President of Marketing and Public Relations Steve Yaeger

Director of Customer AcquisitionPat Davis

Marketing Specialist, Customer AcquisitionOndrea Stachel

Creative Director Jane Messenger

Art DirectorsLaura Stanke, Judy Sell

Copywriter Tim Walker

MARKETING OVERVIEW:In 2013, Star Tribune hosted the Programmatic Media event to position ourselves as the thought leader in digital media. Through this event we were able to introduce the powerful suite of programmatic media solutions we offer and how these solutions can reach precise audience segments wherever they may be, sending data-targeted messages delivered in milliseconds across display, mobile, video, email and search platforms. Gaining expertise in the programmatic media field is vitally important for the future as it’s the fastest developing area within the advertising industry.

RESULTS:From this event, we were able to solidify deeper relationships with several advertisers throughout the greater-Minneapolis area, while generating additional revenue for Star Tribune in this new area of digital media.

INMA #15 BEST IDEA OR INNOVATION TO CREATE NEW PROFIT CENTERS

STAR TRIBUNE: Programmatic Media Event

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PRESENTS:

The Future of Programmatic Media

REGISTER NOW!

Monday, April 221:00–4:30

JOIN US FOR THIS HALF-DAY DISCUSSION AND LEARN: » The latest in sell- and buy-side strategies from industry leaders

» New technologies and how to leverage “big data” for maximum impact

» What’s working now—for publishers and advertisers

Plus, don’t miss your chance to network with other pros in the field SPEAKERS INCLUDE:

PLUS, LEADERS FROM MEDIAMATH, TRIBUNE365, GATEHOUSE MEDIA AND AOL

SPONSORED BY:

THE GRAVES 601 MINNEAPOLIS

CHECK IN

12:30–1:00

JEFF BURAK VP Publisher

Solutions, Lotame

STEVE ROACH VP Supply,

isocket

JUSTIN THOMAS VP Platform Sales,

Rubicon Project


STAR TRIBUNE: Programmatic Media Event/EMAIL EVENT INVITATION


STAR TRIBUNE: Programmatic Media Event/ EVENT PROGRAM

Steve Roach is the Vice President of Supply at isocket and is responsible for the company’s publisher development initiatives and operations. Prior to joining isocket, Steve headed the new business initiatives for Google’s Online Partnership Group. There, he was responsible for overseeing all strategy and acquisitions efforts across DFP, Admeld, the Google Ad Exchange, Admob and AdSense across North America. Pervious to Google, Roach managed a team at Admeld and also helped to launch RTB and private exchanges to some of Admeld’s largest publishers.

Programmatic Premium: Contradiction, Holy Grail, Neither or Both?

A dizzying array of technologies claim they can help you seamlessly transact premium inventory and audience. Steve will share how publishers and advertisers are paving a new path for programmatic media that involves guaranteed and premium inventory.

Speaker: steve RoaCh VP Supplyisocket

10 The Future of Programmic Media

Panelist: mike moReau, VP DigitalGatehouse mediaMichael joined GateHouse Media in 2011. He is responsible for digital strategy, operations, product, development, programmatic trading, and ad technology.

Programmatic PremiumPanel discussion between buyers and sellers on the state of programmatic premium.

Moderator: tom donovan Digital ManagerhaworthTom is a 14 year veteran of media planning and has worked for some of the nation’s top brands, including Palm, Target, Academy Awards, Blue Cross Blue Shield and Sealy.

Panelist: don kennedy, Senior Vice President of Network SalesaoLDon leads all sales and strategy efforts for Advertising.com, the massive cross-screen advertising network reaching nearly 600M global viewers.

The Future of Programmic Media 11

With Star Tribune Advantage, sophisticated advertisers can reach precise audience segments wherever they may be and complement the reach of StarTribune.com—Minnesota’s most-visited local website with seven million unique monthly visitors. Data-targeted messages are delivered in

milliseconds across display, mobile, video, email and search platforms.

Star Tribune offers a powerful suite of programmatic media solutions.

Sponsors:

As VP of Platform Sales, Justin Thomas leads the US Publisher Development team at Rubicon Project. Justin began his career selling online advertising at AOL over 13 years ago. After seven years in various business development and sales leader roles at AOL, Justin moved to startup land to head up the commercial division of a white-label price comparison technology for publishers. In 2009, Justin joined Rubicon Project in London to build the company’s international publisher base and team. After two years there, he moved back to the U.S.

Reality Check: The State of Programmatic Media in 2013

Rubicon Project is at the forefront of programmatic advertising, powering four billion ad trades every day between publishers and over 60,000 advertisers. Justin will kick off the conversation with an overview of the technology players, an update on technology and a look at growth trends.

Speaker: Justin thomas VP Platform Sales North AmericaRubicon Project


Panelist: Casey mCGoveRn Associate Director of Interactive Media StrategyCompass Point media

Casey has been in media planning for 13 years. In addition to working for such brands as General Mills, KeyBank, and Toro, he has played a significant role in launching Compass Point Media’s internal trading desk, Odin.

Rapid Progression: The Continual Evolution of Programmatic Media

Panel discussion between buyers and sellers on where programmatic media stands today and how it needs to evolve.

Moderator: James ByRd Director, Digital Yieldstar tribune

James is responsible for the overall effectiveness, monetization development and revenue management of all digital channels and inventory sets at Star Tribune.

Panelist: LoRi tavouLaRis Managing Director, Revenue Partnerships tribune digital For 14 years, Lori has been creating revenue opportunities in the digital advertising marketplace. Previously with Clear Channel and Orbitz, she managed revenue partnerships and indirect sales relationships for Tribune Digital.


Jeff Burak is a business development professional with over 20 years of experience in licensing, sales and marketing, traditional and new media, technical implementation, and product development. Jeff works with leading digital publishers and networks identifying efficiencies and incremental ad revenue opportunities available through Lotame’s premier DMP, Crowd Control. Prior to joining Lotame, he served as Director of Business Development for the LIFE brand at Time Inc., a division of Time Warner, where he was responsible for monetizing the LIFE picture collection and brand.

Big Data, Big Value: Unlock the Power of Customer Information

Lotame technology helps publishers, marketers and ad networks get their heads around the massive amounts of data that help them target more effectively. Jeff will provide real-world ideas for “data activation.”

Speaker: JeFF BuRak VP Publisher Solutions Lotame


Chevan Nanayakkara, a senior director in business development at MediaMath, is an expert in the digital advertising industry having played key roles in product management, product marketing and demand and supply operations. With MediaMath, Chevan empowers marketers to use data to understand consumer behavior and identify growth opportunities. Consumer insights are translated into integrated marketing strategies across channels, with clear and measurable goals, using advanced analytics to identify the media and audiences that will best achieve those goals.

Data and the Decision Engine: A Buy-Side POV

The power of 1st and 3rd Party Data and how to take control of media strategies with a DSP.

Speaker: Chevan nanayakkaRa Sr. Director, Business Development mediamath



STAR TRIBUNE: Programmatic Media Event/EVENT SIGNAGE


STAR TRIBUNE: Programmatic Media Event/POWERPOINT SLIDESHOW


STAR TRIBUNE: Programmatic Media Event/AFTER PARTY INVITATION

vs

Please join us in the Star Tribune suite at Target Field

after the forum.

Enjoy food, cocktails and the game.

RSVP [email protected]

Game time: 7pm

vp, national & emerging media sales in 2013, star tribune ...€¦ · marketing specialist,...

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