voting presentation phase2_synthesis
TRANSCRIPT
Group MembersEmily SappingtonKyree HolmesMark Choi
Voting and InformationA project on how voters find and use information
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Small Business6 websites“I didn’t find out where he stands, I found a booklet and
skimmed it... so I assume he is for small businesses.”
Fracking14 websites“I guess I have an idea how he feels...it’s vague.”
Public Transportation28 websites“I never got a definitive answer, just a town hall meeting.”
What Does “Luke” Think?Finding out the Political Stance of Pittsburgh’s Mayor
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{why voting} research process research synthesis summary next stepsthe problem
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{why voting} research process research synthesis summary next stepsthe problem
A Frustrating Process“It would be nice to spend more time getting to know a candidate, but a lot of times, information isn’t available, or hard to get, or I simply don’t have time to dig- and things change so rapidly.” -Online Survey
“It gets frustrating to spend that much time con-centrating on candidates who are just full of it any-way. And generally the information you can find is too hard to synthesize and make relate to your life.” -Online Survey
What This Looks Like:
{why voting} research process research synthesis summary next stepsthe problem
Extraneous InformationSophisticated Language“ Pittsburgh Mayor Luke Ravenstahl will not sign the City Council bill calling for a referendum that would amend the City Charter to ban gas extraction.”
The State of Information
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{why voting} research process research synthesis summary next stepsthe problem
People feel the need to be involved in the political process now.
Why Voting?!# ##! &! @!
{why voting} research process research synthesis summary next stepsthe problem
Excess Information Thousands of websites & documents, very few that are useful
Unapproachable Vernacular Terms and jargon that the average person doesn’t understand
Difficulty in Keeping Current Information changes too quickly to stay up-to-date
{the problem}why voting research process research synthesis summary next steps
Information Overload
Uninformed and Uninvolved Voters Feelings of being overwhelmed by information leads
people to give up and either vote uninformed or not at all.
{the problem}why voting research process research synthesis summary next steps
Information in My World
Triggers
Information
InformationIN MY WORLD
(Overwhelming)
Identifying a Problem SpaceIdentifying a Problem Space
stance
candidate
voterunderstandthe system
Track Record
personalimpactpolicy
Lack Transparency
of Informationstance
followthrough
barriers to voting
lack of knowledgelack of carelack of trustlack of time
ability to find
how do they issue details
character
{the problem}why voting research process research synthesis summary next steps
Research Methods
User Enactment “What does Luke think?”
Literature Review Articles
Surveys 40 Participants
Interviews Think Aloud Exercise
{research process}why voting research synthesis summary next stepsthe problem
{research synthesis}why voting research process summary next stepsthe problem
Target Audience
18-24 Voter•TV•Radio•Internet
“ You can’t become informed about everything. What you can ask of people is that they be aware and have an idea of the issues on hand or on a ballot.”
Family Influence“It would be hard for a Republican to marry into our family.”
Socio Economic Influence“I grew up during the Vietnam war. My friends were being drafted and dying in the war.”
Reaction“I voted in this election because there was a DA who was involved in a case against my friend.”
Campaign“Rock the Vote”, Prop 8 (California)
How People become “Voters”{research synthesis}why voting research process summary next stepsthe problem
What People Want to be...{research synthesis}why voting research process summary next stepsthe problem
Understood & Effect Change
PolicyUnderstood
Effect Change
FollowThrough
Drawing ParallelsGovernmentVoters
“I want it to mean some-thing when I vote.”
“When we stopped the Vietnam War, I felt my voice was heard.”
“When I see improvements in my neighborhood, I have more confidence in the system.”
“Is there a candidate out there who represents me?”
{research synthesis}why voting research process summary next stepsthe problem
Where We WorkMaking Information Accessible
why voting research process research synthesis next stepsthe problem {summary}
Understood
HeardInformed
Change
candidate adsnews
debates
political polls
voter
friends & familyarguingtalkingsharing
self-electedsearchreadingsearching
medianews
campaigns
don’t vote
learn more aboutthe candidate
votevote!
make an informed
decision
Next StepsUnderstanding & Designing for our Users
why voting research process research synthesis summarythe problem {next steps}
Thank you.
Questions?
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