MOBILE &

SOCIAL MEDIA

INTEGRATIONOptional Logo

Facebook Developer Garage TorontoOctober 21, 2010

OUTLINE

1) Blow your mind with some stats

2) Case Study

3) Key takeaways

Quick Stats

• 100 – 150 million users accessing Facebook via mobile

• More tweets sent via mobile than the desktop

• By 2013, more phones will be shipped than PC’s

Source: IDC Canada analyst Kevin Restivo, Tom Davis (VP at Kenneth Cole), Mobile Marketing Summit, NYC, 2010

CASE STUDY

Business Challenge

How do we socialize an on-premise promotion?

• Increase reach

• Grow the BP Fan Page / build community

• Integrated experiences across different channels

STRATEGY

Build a bridge to connect the channels

VORTEX SOLUTIONMobile is the bridge

Business Challenge

How do we socialize an on-premise promotion?

• Increase reach

• Grow the BP Fan Page / build community

• Integrated experiences across different channels

USER EXPERIENCE

Beer lives here

User Experience

User Experience

Stats

• 76% via email

• 24% via MMS

• 100% of the locations have at least one submission

• 1600+ votes cast for the first 5 weekly winners

• 5,000+ unique voters

• 80,000+ page views (Facebook app)

Participation by Province

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Key Takeaway

THANK YOU.

411 Richmond St W, Suite 308Toronto, ON, M5A 3S5 P: 416-483-9934

www.vortexmobile.ca

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CONTACT

Shawn Topp, Sr Account Manager

shawn.topp@vortexmobile.ca