vortal innovation and product development @ indeg - iul iscte executive education
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Vortal Innovation and Product Development @ INDEG - IUL ISCTE Executive Education - Post-Grad in Entrepeneurship and InnovationTRANSCRIPT
© VORTAL 2014 – All Rights Reserved
© VORTAL 2014 – All Rights Reserved
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About Vortal
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What we do @
http://vimeo.com/channels/vortal/76512486
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About
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Modelo de Inovação
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Inovação na
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Inovação na
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Investigação e rede de parceiros
“Acid tests”
Mercado, Tecnologia, Pessoas
Rede de Parceiros
O modelo de inovaçãoDa ideia à implementação
Reconhecimento da oportunidade
Avaliação, e prioritização
Prototipagem e validação
Desenvolvimento
Comercialização ou Implementação
Mercado, Tecnologia, Pessoas,
Rede de Parceiros de Inovação
Conselho Consultivo e Comités de líderes
Planeamento estratégico
Mo
tivação d
as pesso
as
Gestão do conhecimento
Gestão da Tecnologia
Gestão
da co
mu
nicaçao
intern
a e externa
Ges
tão
da
pro
pri
edad
e in
tele
ctu
al,
pat
ente
s e
mar
cas
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Key Success Factors
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• Cultura
• Liderança
• Estratégia
Co
nd
içõ
es
• Capital Humano
• Competências Organizacionais
• Relacionamentos Externos
• Estruturas Organizacionais
Rec
urs
os
• Gestão das Actividades de IDI
• Aprendizagem e melhoria sistemática
• Protecção e valorização dos resultadosPro
ce
sso
s
• Financeiro
• Mercado
• Sociedade
Re
su
lta
do
s
Abordagem Aplicação
Sistema de pontuação
Vecto
res e
m a
nális
eInnovation Scoring @
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Gestão e Desenvolvimento de Produtos
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Product Management Framework
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Gestão de Ideias
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Ideas Management @
© VORTAL 2014 – All Rights Reserved 16Keep it simple!
That’s why we didn’t stress
people about registering
the ideas but the level
registered level was
incredibly low!
Send an email!
Write a post-it!
Do something!
A lot of good ideas get lost
and the source is not
identified making it harder
to develop / implement.
Ideas Management @
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122 ideaspresented
64% Product ideas
15% Organizational ideas
14% Marketing ideas
7% Process ideas
115 ideasselected
39% - In Study
30% - Implemented
27% - To be Developed
5% - Dead File
Ideas Management @
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Ideias que fazem História
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How we came up with the idea?
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During a brainstorm session
that always takes place in the
Innovation & Marketing Team
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IDEA 97
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IDEA MANAGEMENT: 100 Innovations in Vortal Report
IdeasManagement
Informal process
BeVortal Submission
Initiatives organized
AssessmentAll Innovative ideas in Vortal were collected
Short-list was defined
Initial assessment of
the Idea
Feasibility Assessment/ Evaluation of Partial Idea
Final Ideaevaluation
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PHOTOS?
How to transform the ideas into a book?
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CARTOONS? ABSTRACT IMAGES?ILLUSTRATION?
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How to transform the ideas into a book?
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IMAGE BANK? OUR OWN PHOTOS?
*not included on the book!....
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Innovation Book: Making Off
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http://vimeo.com/channels/vortal/82306707
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T: 96 809 10 57