VolvoC30 Road show

Bring the Volvo C30 closer to the people by adapting the Above the Line concept in an activation concept. Period: January 2007. Place: whole of Belgium (focus on shopping)

Briefing

Central idea

Activation of the Volvo C30 campaign in three steps:

Presentation Volvo C30 in the campaign environment

Captation of opinions about the Captation of opinions about the Volvo C30 & leads

Contest where people could win an iPod Nano

Central idea

C30 in the train stations:

Brussels south & Antwerp central

C30 road show in shopping streets:

Central idea

Louizalaan (Brussels), Meir (Antwerp), Sint-Baafsplein (Ghent), Place du marché (Liège), Grote Markt (Hasselt), Rue du Marchovelette (Hasselt), Rue du Marchovelette (Namur), Grand Place (Mons)

Train stations: good visibility & more than 1.000 qualified leads. Shopping streets: good visibility & more than 800 qualified leads

Results