VoltaicVianney Cardenas

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-Voltaic Systems makes products that produce and store their own power to run your electronics anywhere.

-The Voltaic Backpack's water-resistant shell is made of recycled soda bottles; mesh lets air circulate; waist strap; roomy; sleeve for 17-inch laptop; battery; includes 11 adapters, DC car charger, AC travel charger, and lithium-ion battery.

-They supply power to the battery pack inside a second compartment, which in turn provides an adjustable 5, 6, or 7.2 volts of power to your devices

Target Market

Geographic Segmentation:

World region- North America, China, Canada and Western EuropeCountry region- Pacific, West North Central, West South CentralCity or metro size- 500,000-1,000,000Density- suburb and urban areas

Demographic:

-Men and Women from 24 to 40 years of age-Approximate income of $10-$50K annually-Technology users -Graduated from high school and/or currently in college and graduated from college -Single or married-Outdoor person-Mobile commuter

Psychographic:

Social class- working and middle classPersonality- outgoing, like to travel, fun

Behavioral:

Ocassions- regular occasion and seasonal Benefits- quality, service and convenience User rates- heavy userLoyalty status- absoluteAttitude toward product- enthusiastic and positive about trying our product and using it for daily basis

4 P’S

Product

Place

Price

Promotion

-Solar backpack-Detachable charging section-Dimensions: 18” high x 12” wide x 8” deep-Waterproof, lightweight and UV resistant-Built for comfort

-$299-Purchases only online with free shipping

United StatesArizona, California, Colorado, Connecticut, Florida, Georgia, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, New York, Ohio, Pennsylvania, Puerto Rico, Texas, Vermont and Washington.InternationalArgentina, Australia, Austria, Britain, Bulgaria, Canada, The Cayman Islands, Colombia Czech Republic, Estonia, France, Germany, Greece, Hong Kong, Italy, Israel, Japan, Kuwait, Mexico, The Netherlands, Peru, Poland, Russia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, United Arab Emirates

-June-August; $129-Magazine ad, web and in future direct mail and tv

Features and benefits

Features;

-The backpack has a detachable Charging Section-Universal USB Battery- Dimensions: 18" high x 12"wide x 8" deep (46cm high x 30cmwide x 21cm deep)- Weight: 4.5 lbs- Wire channels- Phone pouch- Fabric: 600D shell made from recycled PET (soda bottles),which is waterproof, lightweight and UV resistant

Benefits;

-People will be able to continue with their normal daily activities without having to stop and charge their phones or any of the devices listed.

-It is lightweight and could be carried anywhere

-The cost is for $299 but includes charging universal wires so costumers wont have to buy wires for each device

-Has several colors so everybody can use it

- It could also come in handy on boats or camping trips

SWOT Analysis: Strengths: -Technological skills-Production quality

Opportunities:-Technological advances-Change in population age-Changing costumer tastes

Weaknesses:-Weak brand

Threats:-Closing of geographic markets -Technological advances

Competitor

Competitors:

-Eclipse is specialized in solar backpacks made for students, outdoorsman and mobile commuters. The backpacks a quality pack with an integrated solar charging solution for high-tech toys.

Eclipse has a variety of backpacks with several colors, prices and shapes. The most expensive being $179 and the lowest Price at $99.95

Promotion

Buy One Give One To Malawi

Extended work hours and savings on lights

Abshai was given one of the first lights and phone charging systems from Voltaic. Prior to lighting, Abshai’s work day had to end at 5 as the village got dark. He is now able to work 6 extra hours before going to bed, and now he can work in his shed grading his tobacco up until 11pm without even knowing it. Before solar, he used to spend MK2000 ($5) on batteries for small torches and kerosene for small smoke producing lamps. This was one of his biggest expenses.

Magazine Ad

M i c r o- S i t e

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