volkswagen retail license program

8/4/2019 Volkswagen Retail License Program

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Welcome to the Retail License Program ofVOLKSWAGEN AKTIENGESELLSCHAFT

We are pleased that you are interested in obtaining a license for the representation of Volkswagen

brands or products. We would like to make you aware that we can only grant the use of the propertyrights for Volkswagen brands, design patents and copyrights after our internal review of your licenserequest. The basic steps towards a potential license agreement are as follows:

1. We need a quality reference sample (including packaging) from you as well as specific informationabout your business case on your project inquiry and general information about your company(see attached Questionnaire on Licensing Inquiries) for our internal review and project decision.

2. We require 1 2 weeks for our internal review and project decision. During summer and holidayseason the review may take additional time.

3. If we are ready to grant a license, we will send you two copies of our signed short-term agreement.You will need to return one counter-signed copy to us. The agreement will not be considered valid

until we will have granted the final approval on the product(s) to be licensed.

4. After we receive the final approval sample, including packaging, together with the approvaldocuments (Appendices 2a 2d of the license agreement), we will conduct an internal review andprovide feedback or approval within 1 2 weeks. The final approval sample must correspond toyour general product quality of that item.

5. After a positive review of the final approval sample we will sign Appendix 2c of the agreement andsend it back to you. Only after our signature of Appendix 2c the license agreement will comeinto effect.

These basic steps may be adjusted to individual projects.

Materials submitted (including all samples) become the property of our company. You may requestmaterials be returned on the enclosed questionnaire. We will charge return shipment costs on anyreclaimed item of at least 50 EURO.

We will proceed with your request as quickly as possible, as soon as we get all required materials.

Please send your materials and duty-paid samples to:

Volkswagen Zubehr GmbHLicensingAtt. Mr. Markus MhrLaischeweg 4D-38554 WeyhausenGermany

Tel.: 05361/9-23861; Fax: 05361/9-28012Email: [email protected]

Yours sincerely

Markus MhrLicensing ManagerVolkswagen Zubehr GmbH

Encl.: Questionnaire


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If you have any questions please contact Mr. Mhr: [email protected]

Questionnaire for Licensing InquiriesVOLKSWAGEN AG, Wolfsburg

I. Company Facts

Corporation:

Address:

Branch:

Company figures:

Turnover:(last complete year)

Total in EURProduct Branch AProduct Branch B

Product Branch C

Sales regions:(please indicate marketshares of important marketsegments in %, in terms ofquantity and value)

EuropeNorth AmericaSouth AmericaAfricaAsia/Far East

Distribution channels:Direct Distribution(Internet, Mail-order,Catalogue, etc.)Via WholesalerVia Retailer

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Main countries:......................................................................................................Main countries:......................................................................................................Main countries:......................................................................................................Main countries:......................................................................................................Main countries:......................................................................................................

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............................................................................................................................Certificates:(for instance ISO....) since:..........................

We recommend the inclusion of a copy of the current company report and a companybrochure if available.

II. Indications of requested License ProductProduct:(e.g. model-car, t-shirt, etc.)

Model:(e.g. New Beetle, W12, etc.)

model year, scale,materialothers

only for videogames:Which other car

Manufacturers arerepresented:How many vehicles arerepresented (except VW)

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...............................................................................................................................(It would be an advantage to have sample or a dummy of the product, or atleast a technical drawing.)

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If you have any questions please contact Mr. Mhr: [email protected]

Price structure:Ex Factory:Wholesale:Retail:Sales Price:

Sales planning :

Turnover planning:

Main sales areas:

Main Distribu tionchannels:

Direct Distribution:(Internet, mail order,catalog, etc.)Specialist shops:Department storesRetailer:Discounters:

Marketing:

Target Group:

Advertising Budget:Promotion BudgetOthers:

Production Sites:

.......................................EUR per piece

.......................................EUR per piece

.......................................EUR per piece

.......................................EUR per piece

1. Year.........................thousand pieces2. Year.........................thousand pieces

3. Year.........................thousand pieces

1. Year.........................Mio. EUR2. Year.........................Mio. EUR3. Year.........................Mio. EUR

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........................................(percentage)

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.......................................................................................................................................................................(percentage of turnover)

........................................(percentage of turnover)

........................................(percentage of turnover)

III. Licensing Experience

Product:

Price:

Distribution channel:

Sales per year:

Turnover per year:

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IV. Return of quality samples with reimbursement of mailing-costs required?

O Yes O No

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