KDN: PP14768/05/2013(032419)

VOL.26 APRIL 2013

In Top FormHow to deal with an accident in 7 easy steps

News

The CR-V is love redefined

NewsA time to soar through hurdles and competition

Dealer’s StoryRaising the bar towards better results

04

10

16

12

17

08

15

06

14

18 20

05

CONTENTHonda and You 04

Encouraging safer driving

Honda On Sustainability 05Rare earth recycling for Honda cars

Profile 06Establishing a lifelong relationship with our owners

News 08The CR-V is love redefined

News 10A time to soar through hurdles and competition

Dealer’s Story 12Raising the bar towards better results

Honda Health Check 14A genuine oil filter gives extended engine performance

Car Care 15Keep cool with basic air-conditioning maintenance

In Top Form 16How to deal with an accident in 7 easy steps

Honda DNA 17The new dawn of flight

Honda Global 18Customising fun at Tokyo Auto Salon

Lifestyle 20The land below the wind

3

Message from Honda Malaysia

Last year was a remarkable year for us at Honda Malaysia as we each invested our energy and resources to recover from the aftermath of the Thailand flood. Our people have carried forward the spirit of “The Power of Dreams” from our founder and strived to recapture our sales momentum after a long supply halt. Their efforts have been nothing short of inspiring as we managed to produce record results with several new model launches.

The debut of the new Civic in July started an impressive upturn as we achieved an all-time sales record of 5,045 units in that month. It was also a successful year for our Hybrid line-up with the launch of the CR-Z CVT which helped us reach out to a broader market. Meanwhile, we became the first manufacturer in Malaysia to produce a Hybrid model with the Jazz Hybrid. Customers can soon expect a wider line-up of Hybrids as we continue to work closely with the government for Hybrid to take root in Malaysia.

I believe our challenging spirit will help us continue our momentum into 2013 and beyond, as we aim to achieve a market share of 10% this year and 15% by 2017. In order to accomplish this objective, we will be expanding our dealership network to cater to a broader community. We are also targeting to complete our second production line at the Melaka factory so that we can double our production capacity.

At Honda, we aim to create new values for our customers by providing reliable and enjoyable products with good quality, on top of delivering excellent purchase and after-sales experiences. “Time, Knowledge and Flexibility” are the key words that represent our vital ingredients in increasing our efficiency to our customers. We are confident that our concerted efforts will help us reach and maintain our goal.

2013 will be a very important milestone for us at Honda Malaysia as we set out to achieve our vision of leading the industry. Please join us in pursuing our dream.

Sincerely,

Yoichiro Ueno, Managing Director and CEO

We would love to hear from you!Send your feedback using the reply card attached or update your details at www.honda.com.my/owner/profile.

WITH DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

EDITORIAL TEAMSunita

Ismail

AM Zaki

Amir Nasrullah

SPECIAL THANKS

Tian Siang Auto (Manjung) Sdn. Bhd

Sabah Tourism Board

Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Level 4, CP Tower, No. 11, Jalan 16/11, Pusat Dagang Seksyen 16, 46350 Petaling Jaya, Selangor.

Printed by: Nova Domino Sdn. Bhd. (607395-V)No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park, 47810 Petaling Jaya, Selangor Darul Ehsan, Malaysia. KDN: PQ1780/3804

Call our Toll Free Number at 1800 88 2020Operating hours: 9.00a.m. – 5.00p.m. Closed for lunch from 12.30-1.30pm (Mon-Thurs) & 12.40 - 2.30pm (Fri). Close on weekends and public holidays.

Feedback and Win!

Be a patron of the environment by updating your particulars at www.honda.com.my/owner/profile to receive electronic copies of With Dreams magazine and be rewarded with a FREE gift.

Be the first 50 to answer the feedback form on the attached postcard and stand a chance to win this exclusive Honda backpack.* * Actual gift may differ from images shown.

Update Today!

“We aim to create new values for our customers by providing reliable and enjoyable products with good quality, on top of delivering excellent purchase and after-sales experiences.”

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Honda and You

Honda Malaysia has organised a total of eight Safety Driving Courses last year to further its commitment towards improving road safety. The driving courses, opened to all Honda customers, trained participants on both the theoretical and practical skills of safe driving in a Honda vehicle.

The lessons, conducted by Honda trainers, gave participants a deeper understanding of the car’s safety features such as the Vehicle Stability Assist (VSA) and Anti-Lock Braking System (ABS), and also equipped them with practical tips on blind spots and blind area, tyre inspection and proper seating posture. Meanwhile, the hands-on approach by the trainers imparted techniques that help give drivers more confidence and better control of the car regardless of road conditions.

The Safety Driving Courses not only reaches out to Honda owners to increase their awareness on road safety but it also benefits a non-owner to be equipped with the same skills as each Honda customer is allowed to bring a guest to attend the course. According to the instructors, the Reaction Course, in particular, would influence a noticeable change in driving behaviours because they get to push the limits of the car and fully experience how the safety features work.

Honda Malaysia will continue to offer the Safety Driving Courses this year. Customers can look forward to grabbing a spot by logging on to www.honda.com.my/sales/honda_promotion for further updates.

Held throughout last year, Honda’s Safety Driving Courses allow owners to test the limits of their Honda in a safe and controlled environment.

FEATURED SOCIAL BUZZ

Andy Ong: “It was a good event for fans to meet together. I enjoyed it very much! Don’t worry, for those who missed it, I know they are organising more to come!”

On the Honda City Gathering in 2009 Honda City Facebook

Ziela S Talib: “I love my Honda City. Service at Honda Service Centre and clean it every week. Looking forward for Honda Accord 2013 to launch. Honda, always in my mind forever.”

Honda Malaysia Facebook

ncouraging Safer DrivingE

5

Honda On Sustainability

Honda Motor Co., Ltd, together with the Japan Metals & Chemicals Co., Ltd., has since April 2012 started a mass-production process of extracting rare earth metals used in various Honda products. The newly established process is the world’s first recycling operation in rare earth metals, extracting more than 80% of rare earth metals in used nickel-metal hydride batteries, with purity as high as that of newly mined and refined metals. Rare earth is used in various parts in Honda products and is more commonly found in the nickel-metal hydride batteries used in Honda hybrid vehicles. The process of extracting the rare earth metals is done at a recycling plant by applying a heat treatment to used nickel-metal hydride batteries in a disassembly process.

In an ongoing effort to pursue the recycling of precious resources, Honda established a way to recycle rare earth metals in used parts.

are earTH recYcLing for Honda carSR

Every part is thoughtfully recycled for reusing, resulting in minimal wastage. The nickel-containing scrap is reused as a raw material of stainless steel while the extracted rare earth metals are reused not only for nickel-metal hydride batteries but also in a wide range of parts. Honda is currently researching ways to recover any residual voltage from the batteries to be reused as regenerative voltage during the disassembly process.

This initiative is part of Honda’s long-standing commitment to the 3R approach (reduce, reuse, recycle). With sustainable operations always top of mind, Honda will further increase recycling efforts and continue pursuing initiatives that will minimise its environmental footprint.

HONDA

JAPAN METALS & CHEMICALS CO., LTD.

COLLECTINGUSED

BATTERIESTRANSPORT

REUSE FOR NEW PARTS INCLUDING

BATTERIES

PARTS MAKERS

CUSTOMERS

HONDA DEALERS

HONDAPRODUCTS

DISASSEMBLING/SCRAPPING CALCINATION PULVERISATION/

SORTING

ACTIVESUBSTANCES

FUSION/EXTRACTION

RARE EARTHMETALS

NICKELCOBALT

The IMA batteries are recovered from the vehicles before the modules are removed for recycling.

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Profile

I bought my first Honda because of the brand’s reputation. Compared to other Japanese makes, I am confident it can provide a better resale value. I chose the Honda City because of its affordability and sporty design. So far it has been an awesome experience.

At Honda, we hope to establish a lifelong relationship with our owners. Their satisfaction is a testament of the fun driving, high performance and affordable products that we continue to develop. Whether it is their first or second Honda, here is what they say about driving one:

Dealer :Syarikat Motor GS Tay Sdn. Bhd.

Dealer :Wang Loo Motor Sdn. Bhd.

Rathii A/P Deivakumran

Driving a Honda makes me feel comfortable and confident on the road. I am very satisfied with the experience my Accord 2.4L provides. It is my second Honda and I am proud that it not only looks refined but has performed well so far.

Krisnan A/L K.Narayanan

7

The unbelievable value and experience from Honda motivated me to return and purchase my second Honda, a Civic Hybrid. The hybrid was a good investment for me not just for its fuel efficiency but also because it is equipped with advanced technologies. It’s a very comfortable drive.

Dealer :Syarikat Motor GS Tay Sdn. Bhd.

Dealer :Vimal Auto-Liner Sdn. Bhd.

Rahimah Binti Hussin

Rathii A/P Deivakumran

I love my Honda City 1.5E because it has not only provided me with the comforts and elegance I expect from a Honda but I am impressed with the spacious cabin that allows me to bring my family around. My Honda makes me feel safe and secure.

Nur Syajaratuddur Binti Abu Bakar

Dealer :Vimal Auto-Liner Sdn. Bhd.

The Jazz Hybrid 1.3L is my very first Honda. It is not only a very friendly car but economic too. It makes me feel proud to finally own a Honda and I am certain it will last me for a long time.

Bustamam Bin Bonari

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News

The All-New CR-V has gone on sale at dealerships across Malaysia on March 5, 2013. The fourth generation model gets an enhanced ride comfort and functionality with a reverse camera thrown in, on top of stylish new touches that includes a more muscular front bumper and grille, bold wheel-arches with a 17” alloy wheels and a curved rear glass window.

The new CR-V packs a 2.0 litre i-VTEC engine that delivers 114kW power and 190Nm torque, a better performance than its predecessor. If you like a sturdy SUV (Sports Utility Vehicle) that allows you to be in total control of a wide variety of road conditions, you will be pleased with the Real Time 4WD equipped with an Intelligent Control System to give you optimum handling of the car. Gear hunting is also eliminated with Honda’s unique Grade Logic Control that comes with the 5-speed automatic transmission.

Known for its exceptional utility space, the new CR-V is designed with particular focus to in-vehicle experience and is now roomier than ever before. A lower cargo floor and wider opening rear doors all cater to a more spacious interior. Of course, with rear seats that allow a 60/40 split, you can immediately transform the 589-litre boot space into an exceptional cargo carrier with up to 1146* litres of space.

Interior insulation has also been refined so you get a quieter cabin while drivers will enjoy a more personalised driving experience with the newly equipped Intelligent-Multi Information Display (i-MID) and Eco Assist function with ECON mode button. This allows drivers to be in command whenever a more fuel efficient driving is desired.

Naturally, with all the enhancements, you also get a much safer ride. In addition to Honda’s safety inventions like G-CON (G-Force Control technology) and ACE (Advanced Compatibility Engineering) that aims to minimise injuries during a collision, the new CR-V is also equipped with a Motion Adaptive EPS (Electric Power Steering). This advanced technology works with the VSA (Vehicle Stability Assist) to help drivers steer in the correct direction during cornering and in slippery road conditions.

He cr-v iS Love reDefineDWith advancements in every area, the latest CR-V also boasts sleek design finishes both inside and out.T

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The newly launch CR-V is offered with an attractive package by Honda Malaysia that includes a 5-year warranty with unlimited mileage. Customers also get to enjoy six free services alternating with paid service up to 100,000km and regular maintenance intervals that has been extended to every 10,000km. Pick from five colours ranging from the new Twilight Blue Metallic, Crystal Black Pearl, Polished Metal Metallic, Alabaster Silver Metallic and Taffeta White.

All-New CR-V 2.0L: RM148,800****On the road (OTR) price (Peninsular Malaysia only). Subject to change without prior notice.

For further information, please visit our Honda Showroom or visit our roadshow listed below:

Venue Location Date

Johor Bahru Sutera Mall 29-31 Mar

Kuala Lumpur Mid Valley 17-21 Apr

Roadshow Schedule

Actual model may vary in detail from image shown. *Specifications may vary and are subject to change without prior notice

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News

To kick off the new direction for 2013, Managing Director and Chief Executive Officer, Yoichiro Ueno, unveiled the theme for the year which is “Time to Soar”, indicating that it will be a year of aggressive improvements in all areas towards future growth. In his speech at the convention, Mr. Ueno delivered a candid but encouraging message to the dealers, emphasising the importance of being innovative and aggressive on all fronts to build a stronger brand image together and solidify the business foundation to increase sales volume and market share.

Mr. Ueno also took the opportunity to divulge key activities and goals for the year, stating that production capacity is expected to reach 100,000 units annually with the expansion of the Melaka factory scheduled to be completed later this year.

“Honda Malaysia is aligning our focus with Honda Motor’s global strategy and strengthening our sales volume. The sales target for 2013 is 64,000 units with average sales of 5,300 units per month,” he said.

Honda Malaysia recently held its National Dealers Conference with representatives from all 60 dealerships nationwide attending the annual conference that aims to align the company’s vision and reward the dealers for their performance last year.

Tian Siang Auto (Manjung) Sdn. Bhd. was named Dealership of the Year, followed by Yong Ming Motor Sdn. Bhd., New Era Sales (M) Sdn. Bhd. and Macinda Auto Sdn. Bhd. who were awarded Gold, Silver and Bronze Qualifiers respectively. The winners were selected based on the highest scoring in customer satisfaction, performance and operations.

Following a challenging year, the company managed to close with the third highest all-time record of 4,800 units in December. The second half of 2012 was exceptionally strong with more than 24,000 units sold, achieving 7.7% market share which exceeds the sales pace of the record year in 2010.

TiMe To Soar THrougH HurDLeS anD coMPeTiTionA As the company capped an impressive turnaround to achieve 7.7% market share in 2012, Honda dealers are convinced to march towards a grittier direction in 2013.

Managing Director and CEO of Honda Malaysia, Yoichiro Ueno.

Awards were given out to top performing dealers at the conference.

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Forging ahead to attain these results, Mr. Ueno urged all dealers to review their facilities, customer process, manpower and their skills to further elevate themselves and the Honda brand. He encouraged the dealers to start pushing themselves towards their vision by reforming their dealership, with a word of motivation to all dealer owners that their leadership is crucial in spearheading their dealership to attain Global Honda’s vision.

Last year’s collective effort culminated in various awards for the company, with the CR-Z clinching the 2012 Autocar ASEAN Car of the Year while the City and Civic achieved No. 1 in JD Power’s IQS (Initial Quality Study). The company also scaled new heights in the Hybrid market by becoming the first manufacturer to assemble a hybrid car in Malaysia. It is currently No. 1 in the Hybrid Segment, with close to 14,000 Honda Hybrids on Malaysian road.

The company aims for new breakthroughs with some exciting initiatives in the pipeline, as shared by Head of Marketing, Akkbar Danial.

From left to right: Honda Malaysia President & COO, Roslan Abdullah, and Managing Director and CEO, Yoichiro Ueno.

From left to right: Yong Ming Motor Sdn. Bhd., Tian Siang Auto (Manjung) Sdn. Bhd., New Era Sales (M) Sdn. Bhd. and Macinda Auto Sdn. Bhd. awarded for being top performing dealers of the year.

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Dealer’s Story

R“In addition to a monthly incentive scheme, we also pay out two bonuses per year based on the individual and company’s overall performance. We also invest in them by taking care of their basic insurance needs and we regularly enjoy recreational activities like karaoke, birthday celebrations and badminton games, among others,” he continues.

Over the course of their business, Tian Siang Auto has built up a steady stream of loyal customers, many of whom returns to purchase another Honda for family members. One loyal customer, Mr. Keng Seng Leong, has been with them from the very beginning since buying his first Accord in 2003. He returns to get newer Accord models at each full model change and Steven is confident Mr. Keng will soon be coming back for a new one.

As a company that place great emphasis on its customers and the community where they live and work, they host Customer Days and Open House on new model launches, in addition to the annual Auto Carnival that livens up the town with a range of activities like health talks, a blood donation drive, children colouring contests and lucky draws. Last year, more than 400 guests

Tian Siang Auto trace its beginnings to 2001 when its founder Mr. Ooi Tian Huat, the Group Executive Chairman, decided to open a Honda dealership in Sitiawan, Perak, not just because he was an avid car enthusiast but because it made good business sense. The Honda brand has always had a strong presence and Honda Malaysia had just been established at that time. Mr. Ooi, ever the entrepreneur, saw the potential for growth.

After 12 years of growing the company from strength to strength, Tian Siang Auto finally won Dealership Of The Year at the recent National Dealer Convention this year. “We are indeed very honoured and proud to receive this prestigious award. We have a very dedicated and committed team who has worked diligently and of course we would like to also say a big ‘Thank You’ to our customers for their continuous support,” says Steven Tan, Managing Director of Tian Siang Auto.

Indeed, the dealership owes much of its success to their highly skilled team and an enjoyable working environment. Steven added that they take great pride in their employee’s welfare by ensuring that they excel and are rewarded for their contribution.

Tian Siang Auto (Manjung), who recently won Dealership of the Year, attributes its success to a highly committed team, firmly believing that when their people flourish, so will the business.

aiSing THe Bar ToWarDS BeTTer reSuLTS

The dealership is determined to continue delivering an efficient and effective service to their customers.

S E T I A W A N

LORONG MEWAH AMAN 1/2

JALAN MEWAH AMAN 4

LORONG 3

LOR

ON

G 2

LOR

ON

G A

CH

EH JA

YA 2/2

TS HOTEL

LOR

ON

G A

CH

EH JA

YA 2/3

LOR

ON

G S

ENTO

SA

LORONG RAHMAT

JALAN UTAMA KAMPUNG SERDANG

SEKOLAH MENENGAHKEBANGSAAN

AHMAD BOESTAMAN

Tian Siang Auto (Manjung) Sdn. Bhd.

Showroom:Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.

Sales Manager: Ms. Wong Lee Swee

Tel: 05-692 0028

Business Hours:Mon-Sat - 9:00am - 6:00pm Sun - 10:00am - 5:00pm Public Holiday - Closed

Service Center:Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak

Service Manager: Mr. Loh Chee Ming (Michael)

Tel: 05-692 0028

Business Hours:Mon-Sun - 9:00am - 5:00pm Public Holiday - Closed

GPS Coordinate: N04° 13.4267', E100° 41.6004'

13

thronged the two-day carnival, with the blood donation drive attracting more than 80 donors from the community.

According to Steven, customers will soon be greeted with an improved Customer Waiting Lounge enhanced with more comfortable sofas, a home theatre system and a Kid’s Corner. As part of their commitment to customers, the company hopes to continue to focus on raising the bar, especially in their level of service and professionalism in the Sales and After-Sales process. Steven reiterated that the ultimate goal remains in providing a more memorable and enjoyable dealership experience for customers and employees alike.

From left to right: Michael Loh Chee Ming, Service Manager; Wong Lee Swee, Sales Manager and Steven Tan Choon Teck, Managing Director.

A good working environment and employee welfare remains vital to the dealership’s success.

genuine oiL fiLTer giveS eXTenDeD engine PerforMance Protect your engine with a genuine oil filter because your engine deserves the very best.A

HONDA GENUINE

OIL FILTER

The Honda Genuine Oil Filter

is designed with ‘irregular

fold’ to increase filtering

efficiency. It has 1.5 times

more filtering power than

ordinary filters!

STANDARD OIL FILTER

A standard oil filter has a

‘chrysanthemum fold’.

HOW TO TELL THE DIFFERENCE BETWEEN

A GENUINE AND STANDARD OIL FILTER?

As you drive, your car’s engine will inevitably pick up sludge from all the fuel combustion work. The engine oil will be stuck with unwanted particles like dirt and dust, which could shorten the engine’s life.

Low quality oil filters are less efficient in trapping dirt and may cause oil to leak out due to less stringent controls on the tightening of the seal plates. The Honda Genuine Oil Filter is designed to work with your Honda to provide a better circulation of clean engine oil through its highly efficient parts:

An anti-corrosive coated body.

Relieve valve that adjusts the right amount of oil at all times.

High performance element that catches particles effectively.

Uses excellent heat and oil resistance parts that are also durable against low temperatures, like the drain-bag valve that protects the engine during start-ups and prevents oil flow reversal when you turn the engine off.

14

Honda Health Check

15

Car Care

The weather in our country can get unpredictably hot

sometimes and the last thing you want is to be stuffed

in a car during rush hour because the air-conditioning

broke down. Regular service maintenance at your

authorised Honda Service Centre is important to keep

it running properly. Being attentive to warning signs

like leakage, noises or the temperature not being cold

enough can also help you rectify the problem sooner

with a professional technician before it breaks down

completely.

Just like you would keep your car clean daily, there are

a few practical ways to keep your air-conditioning in top

form. For example, did you know that driving at high

speed with the air-conditioning in full blast will result in

a lower temperature? Find out what other tips can help

you care for your Honda’s air-conditioning properly.

eeP cooL WiTH BaSic air-conDiTioning MainTenance

Tip #1:Keep the interior clean. Dirt and dust will result in mould and spores. It may not be visible

but it is certainly toxic, not just for your health but also your vehicle.

Tip #2:Spray water on the air-conditioning condenser. It is okay to clean the condenser when you

are washing your car. Simply open the hood and spray water on the unit located in front of

the radiator to loosen any dirt that may corrode the condenser or cause leakage.

Tip #3:Avoid too much hot sun. If you have an option, park at a shady lot instead of an open space

which will cause the air-conditioning to work harder to cool the car.

Tip #4:Do not smoke or use strong fragrances in the car. The nicotine from the smoke will

evaporate into sticky, slimy fumes which you do not realise are causing damage to the

air-conditioning. Also, fragrances that are plugged into the grill may also damage the grill.

Tip #5:Start the engine with the air-conditioning turned off and keep it that way until the

machine is stabilised. Likewise, turn it off first before you turn off the engine.

Some basic home maintenance could help you prevent costly malfunctions and keep your air-conditioning running smoother, longer.K

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In Top Form

oW To DeaL WiTH an acciDenT in 7 eaSY STePSA road accident is often unexpected and unforeseen, and could happen to anyone. In the event of an accident, avoid reacting in a panic by knowing the important steps of what needs to be done.H

1. Stay calm• Stayingcalmwillhelpyoubeincontrolofthesituation.

2. Attend to injuries• Alwaysattendtoyourselffirstifyouareinjured,thendetermine

the extent of the injuries of others involved and seek medical help if necessary.

• Calltheambulanceifthereareanyinjuries.

• Callthepoliceifthereareanycasualties.

• Iftherearenoinjuries,proceedwiththefollowingsteps.

3. Safety first• First of all, turn on the hazard lights to alert others of your

presence.

• If there is no casualties and you are able to drive, pull overto the side of the road to avoid traffic build-up. However, if there is casualties, leave the car as it is till police and medical assistance arrives.

• For police investigation purposes, the vehicle must not bemoved if there is casualties.

4. Gather information•Note down the registration number and model of any other

vehicles involved in the accident. You can make full use of your smart phone’s camera feature to gather these information.

•If possible, exchangebasic informationwith theotherdriver,such as name and phone numbers.

• Avoidargument,disputeordisagreementthatwillonlyescalatean already stressful situation.

5. Call HIP Road Assist• Contact Honda Insurance Package (HIP) Road Assist at

1800-18-1177 or 03-7660 2215 for assistance.

• Do not commit to any settlement offered by a third partypersonnel who arrives at the scene of the accident.

6. Lodge a police report• Driveortowyourvehicletothenearestpolicestationtolodge

an official report within 24 hours of the accident.

• Obtain a copy of the police report and other investigationreports for the insurance accident claim process.

7. Back to Honda for repair• HondaAuthoriseddealerandHondapanelinsuranceworkshops

will ensure your Honda vehicle acquires the highest quality of repair by qualified Honda technicians using Honda genuine parts.

Honda DNA

17

THe neW DaWn of fLigHTThe HondaJet incorporates various advanced technologies to deliver better performance, longer range and 15-20% higher fuel efficiency than conventional light jets.

INNOVATIONS

EFFICIENCY

COMFORT

PERFORMANCE

Max speed 425 KTAS and Mach 0.72 at 30,000 ft

Max cruise speed (FL300) 420 KTAS

Rate of Climb 3990 ft per min

1. Over-The-Wing Engine Mount

Increases performance and fuel efficiency, reduces noise, provides more cabin and cargo space.

2. Natural-Laminar Flow Wing and Nose

Reduces aerodynamic drag, which increases cruising speed and fuel efficiency.

3. Advanced Cockpit

Higher degree of integration, greater visibility and fewer intrusions with the

next-generation all-glass advanced avionics system.

• Significantlybetterfuelefficiencythanotherlightbusinessjets.

• Ratedhighestinitsclass,theHondaJetalsoemitslessnitrogendioxide.

• ThecommitmenttoreducingenvironmentalfootprintisinlinewithHonda’svisionofBlueSkiesforOurChildren.

• Itsinteriorisdesignedforergonomicefficiencyandsafetywithexecutiveseatingforfourinaclassclub

configuration, plus an optional side-facing fifth seat.

• Passengersenjoyaquieterrideinside,withbest-in-classlegroomandmorecargospace.

Built on Honda’s engineering philosophy, ‘Man maximum, machine minimum’ concept, the HondaJet completed its maiden flight on December 20, 2010, after two decades of intensive research.

1

2

3

1

2

3

Honda Global

18

uSToMiSing fun aT ToKYo auTo SaLonHonda’s next generation vehicles revealed a fun side with Modulo kits and MUGEN tuning.

The S2000 Modulo Climax spotted a black and burgundy cabin.

The S2000 Modulo Climax dominates with its cutting-edge aeroform design.

CHonda’s participation in the annual Tokyo Auto Salon this year saw an exciting display of kitted up Honda models, with the S2000 Modulo Climax headlining the booth that showcased Honda’s unique take on vehicle customisation. Variations of Honda’s latest vehicles were presented at the booth dressed up with Modulo bumpers, Honda’s official range of aftermarket products, along with other performance cars and motorcycle range.

Reflecting on fun mobility direction, Honda showcased a series of the latest N-ONE mini vehicles that included a classy-looking N-ONE Modulo Style, the Racing N-ONE Concept car by none other than MUGEN, and a collaboration model with the Japan Nailist Association (JNA). Fans also got to see how the Modulo can be kitted-up on other Honda commercial vehicles like the STEP WGN and N BOX.

Fans were certainly thrilled to see the famed S2000 making a brief comeback at the show, dressed up with a chic black and burgundy interior and a cutting-edge aeroform design.

19

uSToMiSing fun aT ToKYo auTo SaLon

The CR-Z MUGEN RZ, limited to just 300 units sold commercially in Japan.

The unique VAMOS HOBIO show model CANPACHI with custom body colour.

The sporty MUGEN Racing N-ONE Concept.

The MUGEN N-ONE Premium is another exclusive customisation from MUGEN

Fans got up close with the MUGEN CR-Z GT used in the Super GT GT300 class.

The N-ONE Modulo Style looking classy with its customised kits.

The vehicle may be an exhibit model only but it opens up the many possibilities that the engineers are working on for future developments. Other exciting highlights like the MUGEN CR-V Design Study, a concept model, and the CR-Z MUGEN RZ, a limited edition MUGEN model with only 300 units available in Japan, also drew much attention to the booth. Besides the cosmetic restyling and the sporty shade of blue, the tuned up CR-Z MUGEN RZ includes a supercharged engine and 17-inch wheels.

Racing enthusiasts, meanwhile, had a chance in getting up-close with Honda’s race machines from the Super GT series, the HSV-010 GT (Autobacs Racing Team Aguri) and the MUGEN CR-Z GT (Team MUGEN), as well as the FN09 by DOCOMO Team Dandelion Racing that won the 2012 Formula NIPPON Championship.

20

Lifestyle

Photos by ©Sabah Tourism

Photos by ©Sabah Tourism

Photos by ©Sabah Tourism

TEVENT HIgHLIgHTS

Sabah FestThis festival is one of Sabah’s largest cultural events held annually to showcase the state’s traditional heritage through an artistic blend of culture with theatrical, dance and music performances. Visitors can shop for exotic handiwork by local artisans while sampling tasty traditional delicacies.

Location : Kota KinabaluDate : 3rd – 5th May 2013Website : www.sabahtourism.com, www.sabahfest.com

27th Mt. Kinabalu International Climbathon – Adventure Series.Adventure thrill-seekers can test their physical endurance at the challenging terrains of the Summit Trail and Mesilau at this 23km race course. From the Kinabalu Park starting point, athletes will go through a trail of the tropical forest while taking in the stunning sceneries of the summit, peaks and valleys.

Location : KundasangDate : 20th October 2013Website : www.sabahtourism.com, www.climbathon.my

Sabah is a treasure trove of natural and cultural heritage that are so well preserved that just a visit to any of the sites or its many fascinating festivals will offer a glimpse of its exuberance.

He LanD BeLoW THe WinD

SABAH

KUNDASANG

KOTA KINABALU

KOTA KLIAS

LONG PA SIA

KENINGAU

TAMBUNANTELUPID

RANAU

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Photos by ©Sabah Tourism

Photos by Amada-BDMR 2008

PLACES TO VISIT

Sepilok Orang Utan Sanctuary, SandakanLocated in a lush 4,300-hectare Kabili-Sepilok Forest Reserve, this safe haven for the endangered Orang Utan is a sprawling playground that allows visitors to watch the Orang Utan swinging and playing in their natural habitat. At 10.00am and 3.00pm every day, visitors get a chance to watch the animals being fed. The sanctuary is open daily from 8.00am till 5.00pm.

Website : www.sabahtourism.com

Sipadan IslandA diverse range of spectacular marine life can be found at this renowned diving destination. Aside from swimming amidst a school of barracudas in a garden of corals, divers can take delight in spotting green sea turtles, manta rays, garden eels, scalloped hammerhead sharks, scorpion fish and so much more. There are 12 dive sites to explore and information on each is readily available online.

Website : www.sabahtourism.com

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E C O M P A N Y N A M E A D D R E S S SHOWROOM SERVICE CENTRE

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Angkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur. Tel: 03-6257 0608 Tel: 03-6258 1233

G-Mart Autoworld Sdn Bhd Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur. Tel: 03-4021 2104 Tel: 03-4021 2104

Kah Motor Co. Sdn Bhd (Chan Sow Lin) 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur. Tel: 03-9221 0000 Tel: 03-9221 0000

Kah Motor Co. Sdn Bhd (Bangsar) No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur. Tel: 03-2282 5585

Kah Motor Co. Sdn Bhd (TAR) Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur. Tel: 03-2698 3358

Kah Motor Co. Body & Paint Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur. Tel: 03-6259 1120

MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur. Tel: 03-6277 5548 Tel: 03-6277 4569

Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur. Tel: 03-7980 0000 Tel: 03-7980 0000

Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur. Tel: 03-2142 5088

Roda BB Motor Sdn Bhd Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur. Tel: 03-7983 3230

Roda BB Motor Sdn Bhd Lot 2847, Jalan Segambut, 51200 Kuala Lumpur. Tel: 03-6253 2066

Sri Utama Auto Sdn Bhd No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang, 53200 Kuala Lumpur. Tel: 03-4024 2266 Tel: 03-4024 2266

Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur. Tel: 03-4023 4936

The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur. Tel: 03-7728 8866 Tel: 03-7728 8413

Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur. Tel: 03-9130 2288 Tel: 03-9130 9888

Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur. Tel: 03-2031 5151

Weststar Auto Sdn Bhd 111-A, Jalan Ulu Klang, 68000 Ampang, Selangor. Tel: 03-4257 6814

Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor. Tel: 03-3345 2020 Tel: 03-3345 2020

AutoWorld Asia Sdn Bhd No. 15 1/2 Miles, Sungai Pelong, 47000 Sungai Buloh, Selangor. Tel: 03-6156 4628 Tel: 03-6156 4628

Global Amity Sdn Bhd (Seri Kembangan) No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor. Tel: 03-8945 9508 Tel: 03-8945 9508

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Global Amity Sdn Bhd (Bandar Baru Bangi) 11A, Jalan P/9B, Kawasan Perusahaan Seksyen 13, 43650 Bandar Baru Bangi, Selangor. Tel: 03-8913 3000 Tel: 03-8913 3000

Imavest Sdn Bhd Lot 4161 & 4162, Jalan Besar, Bandar Sungai Long, 43000 Kajang, Selangor. Tel: 03-8737 8606 Tel: 03-8737 8909

Kah Motor Co. Sdn Bhd (Puchong Jaya) 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor. Tel: 03-8075 5616

Kah Motor Co. Sdn Bhd (Bandar Puchong) No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor. Tel: 03-5882 8282

HZN Cars Sdn Bhd. No. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor. Tel: 03-5569 5259 Tel: 03-5569 5259

Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor. Tel: 03-3342 0272

Nanyang General Enterprises Sdn Bhd Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor. Tel: 03-3341 0049

New Era Sales (M) Sdn Bhd Lot 39821, Jalan Semenyih, 43000 Kajang, Selangor. Tel: 03-8737 0401 Tel: 03-8737 0402

Shared Auto Cars Sdn Bhd 17 &19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor. Tel: 03-5510 0099

Shared Auto Cars Sdn Bhd No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor. Tel: 03-7845 8837

Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor. Tel: 03-7960 2828 Tel: 03-7960 2626

Tenaga Setia Resources Sdn Bhd Lot 56, No. 10 Jalan 51/217, Seksyen 51, 46050 Petaling Jaya, Selangor. Tel: 03-7784 8211 Tel: 03-7784 8311

Tiong Nam Motor (M) Sdn Bhd 2, Persiaran Setia Murni U13/50, Seksyen U13, Setia Alam, 40170 Shah Alam, Selangor. Tel: 03-3343 1111 Tel: 03-3343 1111

USJ Car Express Sdn Bhd Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor. Tel: 03-5636 1100 Tel: 03-5635 8988

Ban Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak. Tel: 05-2413 433

Ban Hoe Seng Sdn Bhd Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak. Tel: 05-2532 001

Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak. Tel: 05-8483 888 Tel: 05-8483 888

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AUTHORISED Honda DEALERS CONTACT LIST

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Kah Motor Co. Sdn Bhd (Ipoh) No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak. Tel: 05-5273 500 Tel: 05-5273 500

Tian Siang Auto (Manjung) Sdn Bhd Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. Tel: 05-6920 028 Tel: 05-6920 028

Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30100 Ipoh, Perak. Tel: 05-5061 600 Tel: 05-5062 600

Vimal Auto-Liner Sdn Bhd Lot 301, Jalan Pegawai, 01000 Kangar, Perlis. Tel: 04-9775 766 Tel: 04-9772 766

Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah. Tel: 04-7311 766

Lee Motor Alor Setar (Car Div) Sdn Bhd No. 3A, Jalan Tunku Abdul Halim, 05100 Alor Setar, Kedah. Tel: 04-7329 616

Lee Motor Alor Setar (Car Div) Sdn Bhd Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang, 08000 Sungai Petani, Kedah. Tel: 04-4210 116 Tel: 04-4210 116

Magna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah. Tel: 04-4959 595 Tel: 04-4959 595

Yooi Cars Sdn Bhd Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah. Tel: 04-9557 002 Tel: 04-9558 002

Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang. Tel: 04-3244 166 Tel: 04-3244 166

Kah Motor Co. Sdn Bhd (Sungai Pinang) 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang. Tel: 04-2815 100 Tel: 04-2815 100

Kah Motor Co. Sdn Bhd (Lebuh Farquhar) 25-B, Lebuh Farquhar, 10200 Pulau Pinang. Tel: 04-2638 244

JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang. Tel: 04-5403 399 Tel: 04-5403 377

Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang Tel: 04-3905 313 Tel: 04-3905 313

Vivahill Auto Sdn Bhd No.1 Jalan Sungai Tiram 4, Sungai Tiram, 11900 Bayan Lepas, Pulau Pinang. Tel: 04-6441 111 Tel: 04-6440 000

Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan. Tel: 09-7445 893 Tel: 09-7445 893

Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamed, (Gong Kapas) 21100 Kuala Terengganu, Terengganu. Tel: 09-6221 796

Syarikat Tan Eng Ann Sdn Bhd 25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu. Tel: 09-6221 996

Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang. Tel: 09-2963 308

Chuan Thye Motor Sdn Bhd H31-32, Taman Muhibbah, 28000 Temerloh, Pahang. Tel: 09-2962 991

Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang. Tel: 09-5177 235 Tel: 09-5177 102

Macinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang. Tel: 09-5687 000 Tel: 09-5688 000

Ban Lee Heng Motor Sdn Bhd No. 381, Jalan Haruan 2, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan. Tel: 06-6017 815 Tel: 06-6017 808

Wanija Classic (M) Sdn Bhd 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450, Seremban, Negeri Sembilan. Tel: 06-6794 770 Tel: 06-6794 770

Kah Motor Co. Sdn Bhd (Melaka) 88, Jalan Semabok, 75050 Melaka. Tel: 06-2833 988 Tel: 06-2833 988

Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor. Tel: 07-9313 822 Tel: 07-9322 866

Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor. Tel: 07-7730 924 Tel: 07-7727 600

K.M. Lim Motor Sdn Bhd Lot 3323, Jalan Parit Bilal, 83000 Batu Pahat, Johor. Tel: 07-4327 890 Tel: 07-4337 890

Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor. Tel: 07-3321 888 Tel: 07-3381 222

Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor. Tel: 06-9519 878 Tel: 06-9529 389

Wang Loo Motor Sdn Bhd Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor. Tel: 07-5982 288 Tel: 07-5983 388

Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor. Tel: 07-2351 717 Tel: 07-2351 717

Boon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah. Tel: 088-421 770 Tel: 088-421 770

Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak. Tel: 085-436 746 Tel: 085-436 746

Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak. Tel: 082-459 322 Tel: 082-459 322

Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, Jalan Salim 96000 Sibu, Sarawak. Tel: 084-210 198 Tel: 084-210 198

Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T. Tel: 087-412 282 Tel: 087-415 522

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For more detailed information of business hours and location maps, visit www.honda.com.my/dealers/overview

Actual model may vary in detail from image shown. # Terms and conditions apply.Like us onwww.facebook.com/hondamalaysia

For those who are Naturally Driven

THE NEW CR-Z HYBRID SPORTS COUPEThe New CR-Z is designed to rev up enjoyment. Its revolutionary Honda 1.5L i-VTEC engine combined with Integrated Motor Assist (IMA) gives this sleek and stylish hybrid a super-charged boost at just a push of the PLus sPoRTs system button. Giving you power and performance that efficiently saves fuel while lowering carbon emissions without compromising your driving pleasure.

The New CR-Z Hybrid 1.5L (MT) RM119,000.00* The New CR-Z Hybrid 1.5L (AT) RM123,000.00*

* on the road (oTR) price (Peninsular Malaysia only). subject to change without prior notice.

1.5L i-VTEC + IMA HYBRID SYSTEMoptimised performance

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