voip in social media, internet advertising, search engine marketing, social networking, and...
DESCRIPTION
Keynote presentation delivered by Janette Toral during the WebTalk (http://www.webtalk.ph) launch last July 1, 2010 at New World Reinassance Hotel. Set the premise on how VOIP can be used in the age of social media, self-service advertising, social networking, and e-commerce.TRANSCRIPT
VOIP in Social Media, Internet Adver5sing, Search Engine
Marke5ng, Social Networking, and E-‐Commerce
JaneAe Toral hAp://www.e-‐commercephilippines.com
hAp://www.searchprofileindex.com
VOIP Subscribers in the US now over 20 million
• Subscrip5ons aAributed to VOIP providers like Vonage, telco, and cable providers.
• Mobile VOIP was the highest growth segment in 2010 (In-‐Stat)
Source: M5net.com
Source: Pingdom
Source: DIYSEO.com
Source: hAp://blog.sonian.com/bid/46361/Infographic-‐Numbers-‐Demonstrate-‐Need-‐for-‐Instant-‐Message-‐Archiving
Source: Pingdom
Source: iStrategy2009.com
Source: iStrategy2009.com
Source: FlowTown.com
Source: OnlineSchools.org
Internet Search emerges as the top online ac5vity.
Ac2vi2es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na2onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
What people Search for on the Net
Base: Past month Internet users aged 10+ across Na2onal Urban Philippines who have used a search engine in the past month Source: Yahoo!-‐Nielsen Net Index 2010
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
Varied Preferences
Do you know how to reach your target market?
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
• Rank Higher In Google, Yahoo, Bing • Find interested buyers by hi`ng the right market • Increase conversion rate • Increase brand awareness • Personalized online strategy • Viral Marke5ng / Crea5ng a buzz • Control what people see online about you • Engage your target market
Managing your internet image -‐ Will people search for you? -‐ Will people write and talk about you? -‐ Will people share informa5on about you? -‐ Will people contact you?
The Needs
Source: SearchProfileIndex.com by 4thMediaCorp.com
Embracing the Challenge
• Use VOIP as key tool in: – Search engine campaigns
– Internet adver5sing – Social media – Reputa5on management
– Customer service – E-‐Commerce – Mobile marke5ng
Thank you!
hAp://www.e-‐commercephilippines.com hAp://www.searchprofileindex.com