voice+ip conference frankfurt, germany
DESCRIPTION
Nov 2nd, 2010, Presentation at Voice+IP conference Frankfurt, GermanyTRANSCRIPT
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Geschäftsmodelle inMobile Augmented Reality
Marc René Gardeya, CEO HOPPALA
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Ein neuesMassenmedium
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
NeueGeräteklasse
NeuesMedium
Massenverbreitung
Massenmarkt
Eine bekannte Geschichte
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Neue Geräteklasse
![Page 6: Voice+IP Conference Frankfurt, Germany](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c73b794a7959e5208b46cd/html5/thumbnails/6.jpg)
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Lokale Inhalte
![Page 7: Voice+IP Conference Frankfurt, Germany](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c73b794a7959e5208b46cd/html5/thumbnails/7.jpg)
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Neues Medium
![Page 8: Voice+IP Conference Frankfurt, Germany](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c73b794a7959e5208b46cd/html5/thumbnails/8.jpg)
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Redaktionelle Inhalte
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Massenverbreitung
![Page 10: Voice+IP Conference Frankfurt, Germany](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c73b794a7959e5208b46cd/html5/thumbnails/10.jpg)
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Medienspezifische Inhalte
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Massenmarkt
?
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augmented Realityverkauft Smartphones
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
AR Smartphone Markt
0
300
600
900
1200
2009 2010 2011 2012 2013
AR Smartphone Markt (Mio.)
(Gartner)
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Vorinstallation
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Vorinstallation
![Page 16: Voice+IP Conference Frankfurt, Germany](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c73b794a7959e5208b46cd/html5/thumbnails/16.jpg)
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Samsung Galaxy S
1 Mio. Geräte / Monat in 100 Ländern
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Samsung Galaxy S
Bushaltestelle in London
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Verizon
Größter Netzbetreiber in den USA
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Layar Wachstum
0
300
600
900
1200
2009 2010 2011 2012 2013
AR Smartphone Markt (Mio.)
(Gartner)
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
• > 1.000 Anwendungen
• > 5.000 Entwickler
• > 2.5 Mio. Unique Users
• > 100.000 neue Nutzer pro Woche
• > 800.000 aktive Nutzer
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
GeräteherstellerAR verkauft Smartphones
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
NetzbetreiberAR verkauft Services
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Geschäftsmodelle
• Softwareentwicklung
• Marketing
• Kunst
• Tourismus & Bildung
• Services
• Werbung
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Softwareentwicklung
![Page 25: Voice+IP Conference Frankfurt, Germany](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c73b794a7959e5208b46cd/html5/thumbnails/25.jpg)
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Ticket Channel, LA
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Gelbe Seiten
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Marketing
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Quiznos Kampagne
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Kunst
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Virtual Public Art Project
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Tourismus & Bildung
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berliner Mauer
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berliner Mauer
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Services
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content Management
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Werbung
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Werbung
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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
DANKE