vodacom virtual career tour showcase

A case study by Student Village 2016

VODACOM VIRTUAL CAREER TOUR SHOWCASEA CASE STUDY BY STUDENT VILLAGE 2016


THE CHALLENGE

STUDENT VILLAGE WAS TASKED WITH CONCEPTUALIZING AN INNOVATIVE WAY FOR VODACOM TO LAUNCH THE “NXT LVL” GRADUATE RECRUITMENT CAMPAIGN AND TO POSITION VODACOM AS THE EMPLOYER OF CHOICE AMONGST TOP GRADUATES


OBJECTIVES

SET VODACOM APART AS A LEADING

INNOVATIVE COMPANY AND PREFERRED

EMPLOYER

CREATE PRE-AWARENESS OF

VODACOM NXT LVL ON CAMPUSES ACROSS SA

LET STUDENTS KNOW THEY CAN TAKE THEIR

POTENTIAL TO THE NEXT LEVEL THROUGH

VODACOM

CREATE AND AMPLIFY VODACOM’S PRESENCE

AT CAREER FAIRS, SHOWCASES AND

COMPANY PRESENTATIONS


STUDENT VILLAGE CAME UP WITH THE CONCEPT OF

A 4 MINUTE VIRTUAL REALITY TOUR THAT

WOULD GIVE THE STUDENTS AN

OPPORTUNITY TO DISCOVER A DAY IN THE

LIFE OF VODACOM

THE VIDEO EXPERIENCE TOOK STUDENTS THROUGH

THE VODACOM HEADQUARTERS IN

MIDRAND AND FEATURED VIDEO CLIPS OF THE

CURRENT GRADS AND EXCO MEMBERS,

EMBEDDED INTO THE VIRTUAL REALITY

EXPERIENCE

THE ROLL OUT


THE CAMPAIGN WAS SUPPORTED BY A SOCIAL MEDIA DRIVE AND MOBILE MARKETING TO STUDENT VILLAGE’S

NETWORK OF YOUTH, INCLUDING TWITTER, FACEBOOK AND SMS

MOBILE MARKETING


MEDIA SUPPORTTHE CAMPAIGN ALSO MADE

USE OF VARIOUS SUPPORTING MEDIA TO

BOLSTER ITS REACH AND ENGAGEMENT


RESULTS

STUDENT VILLAGE’S SOCIAL MEDIA AD SUPPORT LEAD TO A REACH OF 141, 776 STUDENTS IN THE TARGET MARKET THROUGH FACEBOOKTHE VIRTUAL REALITY FEATURE WAS A GREAT DRAW CARD IN DRIVING TRAFFIC TO THE STAND AS IT GENERATED CURIOSITY AND FASCINATIONTHE VIDEO ADDED A WOW FACTOR THAT SEPARATED VODACOM’S CAREER FAIR STAND FROM OTHER COMPANY STANDS ON CAMPUS

THE VR EXPERIENCE WAS A STRONG COMMUNICATION TOOL THAT LEFT THE STUDENTS INFORMED AND INSPIRED ABOUT THE OPPORTUNITIES AT VODACOM


CONTACT STUDENT VILLAGETELEPHONE: 011 885 3918

EMAIL: [email protected]: 19 WEST STREET, HOUGHTON, 2198, JHB

PO BOX 432, MELROSE ARCH, 2076

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