vodacom developer roadshow (by: @jonhoehler)

1. @JONHOEHLER MOBILEAPPLICATIONS #VDP2011

2. PRESENTERBACKGROUND With almost 8 years of experience in the mobile telecoms space inJONATHAN HOEHLER Africa with Starsh Mobile Interna;onal Inc, Jonathan has been exposedtomanythepossibili;esthatarepresentinmobiletelecoms inAfrica. Having started at Starsh Mobile in early 2004, Jonathan has moved fromthemobilecontentdepartmentthroughtotheposi;onofHead ofOpera;onsin2006.In2008,Jonathanwasappointedtotheposi;on ofChiefTechnicalocerofStarshMobileInterna;onal. Nowin2011withtheaddedroleofbusinessdevelopmentatStarsh Mobile, Jonathan is exploring new business and revenue genera;ng opportuni;esacrosstheAfricanCon;nent.Withincountryexperience in Nigeria, Ghana, Uganda, Tanzania, and Congo DRC to name but a few,JonathanandtheStarshMobileteamareuniquelyposi;onedto executetheopportuni;esinthecon;nentthatrangefromtradi;onal SMS Mobile Marke;ng and Content Services through to mobile portals,applica;ons,ecosystems,andadver;sing.@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

3. VODACOMDEVELOPERPROGRAMMELAUNCH GUESTSPEAKERPRESENTATION PREPAREDBYJONATHANHOEHLER OVERVIEWOFGLOBALMOBILEAPPLICATIONSENVIRONMENT TRENDSINMOBILEAPPLICATIONDEVELOPMENT DEVELOPERCOMMUNITYINSOUTHAFRICA@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

4. "Whydopeoplebuyphones?People buyphonesbecauseitsalifestyle.So youhavetocreatetheapplica;onsto makeyourphoneuseable," Bre[StClair GoogleSAheadofmobile@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

5. HANDSINTHEAIR..@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

6. WHOOWNSONEOFTHEFOLLOWING?@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

7. WHOHASOWNEDTHEFOLLOWING?@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

8. HOWTHINGSHAVECHANGED! 1997 2011 ANGRYBIRDS SNAKE POPULARIZEDRICHMOBILEGAMES ONTOUCHDEVICESWITHASIMPLE MANYUSERSFIRSTGAMEAPPLICATION ONEFINGERTOUCHGESTURE EXPERIENCEANDPROBABLYSTILLTHE MOSTSKIPPEDMOBILEGAMEEVER@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

9. QUESTIONSDEVELOPERSAREASKING: WHATINFORMATIONIS AVAILABLE? HOWDOIGOABOUTIT? ANDWHEREDOISTART?@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

10. January9,2007 July10,2008@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

11. THENUMBERSTELLASTORY: 425,000IOSAPPLICATIONS 15BILLIONDOWNLOADS 500,000DAILYANDROIDACTIVATIONS MOBILEAPPLICATIONREVENUES USD9.5BILLIONIN2011@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

12. THEHANDSET UNIVERSE@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

13. GLOBALCONNECTEDDEVICESSHIPMENTS Source:h[p://techcrunch.com/2011/02/10/meekermobileslides/ Ma[Murphy/MaryMeekerTopMobileInternetTrendsPresenta;on02/10/2011@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

16. www.mobileinsights.co.za@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

17. BUTTHISISSOUTHAFRICA. 400K 800K 2MIL J2ME 12MIL@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

18. THEREIGNINGCHAMPS..@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

19. STATEOFTHE GLOBALMOBILE APPLICATIONINDUSTRY@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

21. APPSTOREOVERVIEW@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

22. APPSTOREOVERVIEW@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

23. KEYOBSERVATIONS 50MIL 51.8% Freeappshavebeendownloaded lessthan1,000Vmes Theaveragesellingpriceofgamesinthe 28% iPhoneAppStoredeclinedby28%overthelast year($2.01into$1.44asofJune2011.) 52% Inapppurchases(iPhoneStore)have increasedfrom8%inJune2010,to52% inJune2011@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

24. ANDROIDMARKET@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

25. ANDROIDMARKETKEYOBSERVATIONS(May2011Report) 96applica;onshavebeendownloadedmorethan5million;mes GoogleMapsistheonlyapplica;onwithmorethan50milliondownloads 20%ofallfreeapplica;onshavebeendownloadedlessthan100;me 80%ofallpaidapplica;onshavebeendownloadedlessthan100;mes Onlytwopaidapplica;onshavebeendownloadedmorethanhalfamillion ;mes Withgames,therearevepaidgamesinGoogleAndroidMarketwithover 250,000downloads@JONHOEHLER MOBILEAPPLICATIONS #VDP2011

26. ANDROIDMARKET KEYOBSERVATIONS 51.8%offreeappshavebeen downloaded

vodacom developer roadshow (by: @jonhoehler)

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