vmware company confidential storage virtual appliance certification program overview september, 2013

VMware Company Confidential

Storage Virtual Appliance

Certification

Program Overview

September, 2013


Agenda

Storage Virtual Appliance

Why a certification program for Storage Virtual Appliance?

Program Details and Limitations

Certification Engagement

Program Roadmap

Next Steps


What is a Storage Virtual Appliance?

ESX/ESXiiSCSI or NFS initiator

Internal RAID

SVAiSCSI/NFS

Target

IP Cloud

ESX/ESXiiSCSI or NFS initiator

Internal RAID


Storage Virtual Appliance: Example

SVA loads as a VM on ESX

Uses internal disk - no additional HW required

Clusters storage across server nodes

Provides virtual volumes for VMotion & HA across nodes

2 Node Cluster Example

Volumes synchronously replicated across VI Servers

ESX Server

SVA

DAS

ESX Server

SVA

DAS

Shared Internal Storage == SAN


Why a new SVA certification program?An opportunity for VMware to work with storage partners to acquire new customers. VMware has created multiple product bundles to target SMBs and ROBO customers and storage partners can introduce “supported” entry level offerings (“Starter SANs”) to compliment the and complete the solution offering.

Differentiating opportunities for server vendors

“Equal opportunity” for the storage ecosystem

Compatibility Listing presence for Virtual Appliance is now available and customers are assured their storage software solution is jointly supported.

Acknowledgement of an industry trend (as it has been for SVDs)

As customer interest grows VMware offers compatibility guidance to its customers


SVA: Value to our Storage PartnersAccess new customers

Previously inaccessible market due to price sensitivities and skills deficits. ie: ROBO, SMB

Roughly 90% of VMware’s net new customers every year are SMB

ROBO represents large market, with 1.3M branches in US alone

On-ramp to traditional, shared storage products

Enables customer migration and upgrade to partner product line

Upsell opportunities for storage services

New forms of upsell onto shared infrastructure

New copy service opportunities across SVAs or to cloud services

Economical POC Tool/Sales-aid:

Accelerate sales and easily deliver to Channel Partners and SEs

Historical precedent: proliferate, educate, upsell

VMware Server ESX

SVA low-end classic shared storage


SVA: Value to our Customers

Cost reduction enables full virtualization experience

Shared storage at a lower price point

Leverages economies of scale in internal storage capacity and performance

Affordable Availability

Extends Availability to applications otherwise ignored due to price and complexity

Simple administration

Administration of servers consistent with VC experience

Doesn’t require separate, new expertise

Leverage Datacenter for DR, Backup & Remote Management:

ROBOs can now leverage Datacenter expertise and infrastructure.

Stepwise move to shared storage

Seamless migration into shared storage model when performance and capacity required

Incremental step into virtualization


SVA Program & Technical Requirements


Program Requirements & BenefitsPartners

Presence and Reach into SMB and ROBO environments. Enable and accelerate VMware penetration into these markets or has substantial VMware footprint.

Technology Alliance Select Level Partner

Program Enablement at a fee of $5,000 per appliance. Additional certification fees apply

Support

Partner can ensure customers that VMware will have knowledge to help troubleshoot/triage issues. Provide training to VMware support and follow similar support model for certified storage arrays. Additionally, escalation issues and bug fixes will be handled by our support organization once certification is achieved.

VMware Ready Certified

Carries highest level support and validation requirement. http://www.vmware.com/resources/compatibility/search.php

Packaging / Distribution

Must be able to pass VMware Virtual Appliance Testing and must be able to distribute and deploy SVA in a production environment.

Requires engagement with VAM program to ensure all aspects of packaging/distribution follow VMware guidelines and standards.

Architectural Review A formal process by which VMware provides partner with thorough analysis to ensure SVA integrity and

ability to pass certification.


Certification Engagement

On-boarding (requires TAP membership, SVA

program agreement, program fees and

architectural review)

Testing (Manual + CVA)

Logs Review (Manual)

Partner to apply VAM (requires VAM agreement and fees)

Pass?

SVA /ESX related bug

fixes

No

Yes –Posting on HCL

Pass?

VAM Certification testing

Yes

Packaging related fixes

VAM Posting

No

Equivalent Storage Certification Program

VAM Validation(optional)


Program Roadmap

2010 2011 2012

Program Launch

•iSCSI only•Manual On-boarding•CVA / Manual Testing•Not Integrated with VAM

Program Launch

•iSCSI only•Manual On-boarding•CVA / Manual Testing•Not Integrated with VAM

•NFS support(ESX 5.1, 5.5)• External storage arrays for backend storage

•NFS support(ESX 5.1, 5.5)• External storage arrays for backend storage

• Multiprotocol•Automated Cert• VAM Integration

• Multiprotocol•Automated Cert• VAM Integration

NOTES on First release: Only offers support for iSCSI SVAs (e.g. VMs will be accessing the SVA volumes via SW iSCSI) Only local storage backed supported (e.g. the SVA export local volumes only)

2013 2013


High-Level Technical Requirement Details

vSphere 4.1 (ESX 3.5 is not supported)

iSCSI interface to ESX 4.1; NFS Support with ESXi 5.1

High Availability Drive failures ESX failures ESX RAID

OVF Packaging

Performance Meets or exceeds specified minimum performance levels

Installation Automated workflow for installing SVA with minimal user interaction Integrated with Installer

Configuration Automated configuration with workflow and wizards

VC Integration - Optional Integration with partner management console


Next Steps

Indicate interested in the program – Day1 the program will have limited engagement slots due to high resource requirements. Start with your Alliance manager to engage. Early participation to the program will be for a fee.

Book a slot in the program pipeline by submitting your request early.

Alliance Manager will provide request/questionnaire form.

Program fees: Certification of each SVA of $5,000. VAM posting fees: $2500

Cert log submission fee: $250

Cert support fee: $250

Equivalency and compatibility testing: $125


Backup Slide: SVA program details

Enhanced Compatibility AnalysisArchitecture review for compatibility, integrity and security

Some assistance with SVA development for best practices

Enhanced CertificationPerformance testing to ensure SVA is production worthy

WB testing with SVA set up that meets performance threshold

KB for SVA minimal configuration, best practices for deployment

Collaboration with Global Support Services:Access to train our support team for improved customer service and satisfaction.

Collaborate with our Support team to ensure successful escalation process and documentation are readily available for customer problem resolution.

Posting to VMware Virtual Appliance MarketplaceNeed to meet VAM requirements – OVF compliance, packaging and documentation requirements, …

SVA will be available for download or posting from VA Marketplace

MiscellaneousPhase-I for S/W iSCSI only

Approach Alliance for admission to the program


Appendix – VMware Pre-Release Material(s) and VMware Development Kit(s) Under this Program, VMware may provide to Partner the VMware Pre-Release Material(s) or VMware Development Kit(s) listed below. Partner’s use of the VMware Pre-Release Material(s) or VMware Development Kit(s) is subject to the terms and conditions of the Program Agreement. Vmware Pre-Release Material(s):Vmware vSphere 5.x, 6.xVmware vCenter Server 5.x, 6.xVmware Workbench 2.x, 3.x

vmware company confidential storage virtual appliance certification program overview september, 2013

Documents