vlado cintula - ako prepojiť online kampane s offline predajmi
TRANSCRIPT
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Ako prepojiť online kampane s offline predajmi
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20 ročná história9 kamenných predajníambícia uspieť v online
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Brand & Engagement
Rezervácie & Predaj
newsletters
A/B testovanie
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F**K!
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AKO ZMERAŤ ROPOResp. ako sa o to pokúšame
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OFFLINE REZERVÁCIENejako návštevníka online e-shopu v kamennej predajni identifikovať jednoducho musíme.
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OFFLINE REZERVÁCIE
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9 / 10 rezervácií končí návštevou kamennej predajne
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IMPORT NÁKLADOVUkážka facebook
Ukážka newsletter
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THE STRAIN
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F**K!
F**K!
F**K!F**K!
F**K!
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THE FUTURE(Čo ste možno ani netušili, že sa dá v GA spraviť)
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TIMESTAMP
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SESSION ID
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CLIENT ID
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SEND OFFLINE CONVERSION
Takto vyzerá GA dopyt, ktorý priradí offline transakciu konkrétnej session, ktorú vykonala konkrétna cookie:
http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXX-X&cid=YYYYYYYYYYYYYYYY&t=transaction&ti=52ea5aab1f0c2&tr=1100&cd1=23bc5c58a4a4b
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To je také jednoduché? Hej
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ĎAKUJEM ZA POZORNOSŤ
www.riesenia.com [email protected] +421 0911 566 422
Senior SEO/SEM konzultant at RIESENIA.comhttps://sk.linkedin.com/in/vladocintula
VLADO CINTULA