vivinal®mca (milk calcium) - karavan-mkaravan-m.by/images/friesland campina/presentation... ·...

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Vivinal® MCA (milk calcium)

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Page 1: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

Vivinal® MCA (milk calcium)

Page 2: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Functions of calcium

Structural rolecontributes to strength and structure of the skeleton osteoporosis

Regulatory rolecontrol of blood clottingnerve impulseshormone productionenzyme production and activation

Page 3: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Calcium role in metabolism

OsteoporosisWeight management HypertensionColon cancerIntestinal infections

Page 4: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Calcium intake

Recommended daily allowance (RDA)= 400 - 800 mg / day - children= 800 - 1,200 mg / day - adults

Target groupschildren, adolescents, young adultspregnant and lactating womenPostmenopausal womenelderly, 50+

Page 5: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Composition:Different types of Vivinal MCA

55.59.7419.09.0Vivinal MCA 9N

232263014Vivinal MCA 14HP

03125226Vivinal MCA 26

519.7423.59.0Vivinal MCA 9

LactoseProteinOrganic milk salt

Other minerals

Calcium

Page 6: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Propert ies Vivinal MCA

Vivinal MCA 9(N)Rather clear, with slightly milky taste(N) neutral tasteGood stability

Vivinal MCA14HPHigh calcium, high protein contentGood stability

Vivinal MCA 26(almost) clear appearance, neutral tasteLactose freeHigh calcium content

Page 7: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Sources of calcium- ingredients

Natural sourcesMilk calciumOther natural sources like (egg) shell calcium

Chemical sourcesInsoluble: calcium carbonate, calcium

phosphateSoluble: calcium lactate, calcium chloride

Page 8: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Properties

Natural source: Vivinal MCA milk calcium

+ Declaration, consumer expectations

+ Good stability (MCA 9 and 9N)significantly less sediment than competitive products

+ Excellent neutral or milky tastecompetitive products show more gritty taste

+ Accompanying nutrients (P, lactose, proteins)

- Price compared to chemical sources

Page 9: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Properties

Chemical source:

+ price

- taste (chalky, gritty, salty)

- sedimentation not-soluble Ca

- heat stability soluble Ca

- declaration, consumer expectations

Page 10: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Composition:Different types of ( m ilk) calcium

10577.524Glanbia Trucal(milk calcium)

0010014Calcium Lactate

0099.631.5Calcium Carbonate

447825DMV lactovalHiCal (milk calcium)

LactoseProteinTotal minerals

Calcium

Page 11: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Sedim entat ion of calcium after 8 days

0

20

40

60

80

100

Vivinal MCA 9 Competitor 1 Competitor 2 CaCO3

Cal

ciu

m s

edim

enta

tio

n [

%]

Page 12: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

Calcium in yoghurt / yoghurt dr ink

Page 13: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Yoghurt with Vivinal MCA 9 ( N)

Vivinal MCA 9(N) has effect on the fermentation

Buffering capacity slower fermentation

Less after acidification

For natural/plain yoghurt we recommend Vivinal MCA 9N

Page 14: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Heat stability of calcium in UHT milk drinks

Vivinal MCA 9/ MCA 9N- 0.12% extra Ca (total 0.24% Ca)- Heat stable >20 min at 130° C

Calcium lactate- 0.12% extra Ca- Heat stable < ½ min at 130° C

Page 15: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Applicat ion of Vivinal MCA in liquids

For the best stability against sedimentation in thin liquids/milk shear is very important

Homogenisation!!!!!!

Page 16: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Possible claims Vivinal MCA

Nutrient content claims:- (natural) Source of calcium(>15% RDA)- Rich in Calcium(>30% RDA)- Enriched ( fortified) with Calcium(>15% RDA)

Health related claims- Calcium for strong bones and teeth- Reducing risk of osteoporosis

Page 17: Vivinal®MCA (milk calcium) - Karavan-Mkaravan-m.by/images/Friesland Campina/Presentation... · 2013. 8. 19. · Functions of calcium Structural role contributes to strength and structure

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Benefits of Vivinal MCA

A natural source of milk calciumso-called friendly labelling

Good stability (MCA 9 and 9N)significantly less sediment than competitive products

Excellent neutral or milky tastecompetitive products show more gritty taste

Consumers preferenceGfK market research (2001), press conference SIAL 2002