ViveksTHE UNLIMITED SHOP

Company ProfileFounder : B.A Lakshmi Narayana Setty .

YEAR : 1978.

Initial Investment : Rs. 10,000.

Initial Business : folding chairs.

Turnover in first year : Rs. 1.65 lakhs.

Change of reins in 1979 to : B.A Kodandaraman.

Turnover in 1980 : Rs. 28 crores .

Increase in no. of stores : from 3 stores to more than 53 stores .

Current Turnover : Rs. 350 crores .

Employees : More than 1000.

Achievement

• A public limited company from a family run enterprise.

• 14 store Jainsons was bought over in 1999.

• 2 store Premier in 2001 .

• Spencers in 2002 and have recently absorbed Spencers into the

Premier brand.

• Viveks Ltd is one of the most leading and respected consumer

electronics and home appliances retail chain in India.

• CII and Mickinsey raved about the Viveks brand as “more trusted

than the brands it sells”.

Vision and Mission

Founders Vision

• Offering the best products to people on the most affordable terms;• Rendering uncompromising customer care• Offering employment to the deserving and the needy• Serving the larger interests of the Society in ways dear to him.

Mission

• Geographical expansion,• Upgrading operational standards,• Widening its product range,• Offering easy finance solutions and• Quality advertising, publicity and promotional efforts, creating consumer awareness in the process.

Company’s Strategies

• More space,

• More products,

• More brands and models,

• More service,

• More attractive promotions.

COMPANY’S POLICIESPolicies offered in recent times to encourage buying for customers are:

For Festivals:• Deepavali Explosion Offer.• Deepavali Slogan contest.

New Scheme’s:• Save & Buy Scheme.

Unique Scheme:"Viveks Extended Warranty guarantees peace of mind!"

Organization Structure

Inside the Unit In Viveks Showroom in Rajajinagar, Bangalore.

• Unit Manager – General Manager (Mr. Kumar).

• Marketing Department – 6 marketing ( 4no of outside marketing and 2no of

inside marketing)

• Supervisor – 2 no.

• Workers – 9no.

Total the Unit has got 18no. of employees.

FUNCTIONAL DEPARTMENTS

Unit head – General manger, responsibilities are Day to Day managerial decisions, control of unit and lead the employees giving directions. Recruitment process etc.

Marketing Manager – Inside marketing of two personals for formulating marketing strategies, sales forecasting, analyzing sales growth for the region. Four marketing personals for promotions, sales.

Supervisors – two supervisor personals to guide, support, manager day to day activities, Customer support etc.

Workers – 9no of workers.

SAVE AND BUY SCHEAME BROUCHER