vivant - innovation experts
TRANSCRIPT
In white space, where do you begin?
leaders in human centred innovation
+61 2 9260 7300 [email protected] in human centred innovation
MOBILE BRAND EXPERIENCE
Human DeviceBehavioural economics Lifestage Demographic Personality Context Mood
Phone Tablet Wearable PC
Form factor Information design Interaction model Content
A.D.AP.T Listen Interpret Decide Act
Service enabled applications + the stack
Data, UX, Tech, Commercial, Digital Strategy, Methodology
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
THE TEAM
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
PROVEN METHODOLOGY FOR SUCCESS
Team
• Research driven practitioners
• UI excellence across design, technology, engagement
• Skill set includes research, conceptualisation, user testing, IA, interaction design, mobile development
Facilities
• Mobile and Desktop testing (single-person task, or people using their mobiles together/for interaction).
• Contextual testing in-house or remote user testing
• Custom video monitoring and recording systems
• Focus Group Lab for user workshops
• Observation Room which allows clients to watch real time customer responses.
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
INNOVATION LEAD, USER CENTERED
Vivant creates an always connected environment delivering personalised and relevant information, which create intimate relationships to nurture opportunities between the customers and the business.
!• Personalised experiences
• Adaptable interfaces
• Constant state of learning
• Nurture and accelerate customer action
Interpret
Decide
Act
Sense
Relationship
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
DATA DRIVEN EXPERIENCES
Mobile Framework
iOS / Android / HTML5
Aggregation Services
FrameworkAdaptUIVoice UI
Rules Engine
CRM and Marketing
Automation Integration
Libraries
Campaign Engine
Transaction Integration
Messaging Platform (PUSH, SMS, email and
IVR)
Application Libraries
Recommendation Engine
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
LEVERAGE OUR TECHNOLOGY PLATFORM
Adam Farraway, Director
Product Delivery, Sportsbet
“The Vivant team are at the
forefront of digital
innovation, they both drive
and challenge their clients to
achieve remarkable
outcomes by being human
centred experts. Vivant
show an extraordinary level
of commitment in
producing high quality
outcomes for their clients
and are a trusted and valued
partner”
Andy Lark, Former CMO,
Commonwealth Bank of
Australia
“Vivant’s dedication to
delivering world class digital
experiences our customers
has contributed to the Bank
recently being recognised as
the 2nd most innovative
company in Australia (BRW
Top 30 Innovative
Companies 2012)”
Sudhir Joshi, Former Head
of Technology & e-
business, Qantas
“Vivant have brought
amazing value to Qantas”
Mark Carnegie, Venture
Capitalist, MH Carnegie
“Partnering with Vivant will
counter the biggest problem
with venture capital in
Australia”
Harry Lowes, GM Digital
Marketing
“Vivant have been
instrumental in delivering
innovation to one of our key
strategic initiatives”
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
TESTIMONIALS
Aimia May 2011
Best of the Best Property Guide
Aimia May 2011
Best financial Service Property Guide
Aimia May 2011
Best Mobile Advertising or Marketing
Property Guide
Cannes Jun 2011 Silver Lion
Best use of media Property Guide
W3 Awards Oct 2011
Gold Award Winner Financial Services
Property Guide
W3 Awards Oct 2011
Silver Award Winner Finance
Property Guide
Media Federation Awards
Oct 2011 Best Media Innovation
Property Guide
Online Banking Report Mar 2012
Simple Balance Best of Web
Kaching
Australian Mobile Awards Aug 2012
Best in Financial Information & Tools,
Kaching
Midas Awards
Oct 2012 Best Financial Information &
Tools Kaching
Aimia Mar 2013
Best Financial Service Kaching
Aimia Mar 2013
Effectiveness Award Kaching
Aimia Mar 2013
The Innovation Award Kaching
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
AWARDS & ACHIEVEMENTS
PROVEN METHODOLOGY FOR SUCCESS
+61 2 9260 7300 [email protected] in human centred innovation
OUR WORK
leaders in human centered innovation
COMMBANK KACHING
Key Features
• Contactless and Social payments including Pay by mobile number, email, NFC & Bump
• Ability to quickly view balance via simple balance and transfer funds between accounts
• Fast access with a 4-digit PIN login
• Multiple award winning solution , awards include AIMIA best financial service,
effectiveness award and the innovation award for 2013 plus many more
Commbank Kaching delivered the worlds first mobile wallet application that utilises NFC
and social payment solutions to deliver greater value to The Banks customers, over and
above the then current success of NetBank. Kaching leveraged the Vivant Mobile Wallet
solution and within the first 6 months had been downloaded over 100,000 times on iOS
and achieved a 4 star rating. Today the app has accounted for over 1.6m downloads across
native iOS / Android and over $12Bn in transactions since 2012.
Peter Moon (Australian Financial Review) “The game changer for us was Commonwealth’s Kaching app. Kaching nailed the iPhone interface, making it almost enjoyable to navigate around and transact on accounts. It was supported by an impressive back end, too”
+61 2 9260 7300 [email protected] in human centred innovation
COMMBANK PROPERTY GUIDE
Key Features
• Augmented reality used to map data onto a real world view.
• Access to detailed suburb profiles, sales history and current listings
• Access to trusted research and data to provide deep insight for buyers and sellers
• Award winning product, awards include, AIMIA Awards Grand Prix Best of the Best
Best Financial Service and Best Mobile Advertising or Marketing in 2012. Silver Lion at
Cannes International Festival of Creativity, plus many more
The Property Guide was a world first mobile solution that delivered smarter property
insights, massive brand exposure, lead generation and recognition as the world’s best
mobile marketing campaign in 2011. The app was download 100,000 times in the first 3
months and became the number one lifestyle related apps and number three amongst all
apps in Australia. Within the first year the app had returned a ROMI of 1095 surpassing
original expectations of 50%. Today the app accounts for over 150 calls a month for home
loan enquiries generating The Bank 50 new applications a month.
+61 2 9260 7300 [email protected] in human centred innovation
COMMBANK APP
Key Features
• Product redeveloped for iOS and extended to Android
• Access from the app increased to include, NetBank Mobile and CommSec plus added
brand/atm locator utilities and FX toolkit.
• Access to the app via Facebook and Twitter
• Push Notifications and Alerts integrated for improved communications
• Winner of the Best Mobile Banking App at the Amber Awards
The Commonwealth Bank iPhone application was used by more people than any other
finance app in Australia. It did a good job of helping customers manage their money on
the go but had poor user ratings. The challenge was to review and improve the user
experience and extend it to Android to improve reach. Vivant utilised a lean UX approach
to define key user problems and employed an agile methodology to test and learn
iterations of the interface and interactions. The end result was the launch of a well received
app which generated a 4 star rating in the iOS and Android stores offering more features.
+61 2 9260 7300 [email protected] in human centred innovation
RP LISTER
Key Features
• Present up to date, professional market statistics for the vendor’s district.
• Create presentations in a matter of minutes for last-minute appointments.
• Provide trusted data to vendors, assisting them in understanding their property’s
market value.
RP Data recognised that the traditional paper based process of identifying the value of a
property in what is a very dynamic market had to be challenged. Vivant developed an
industry changing iPad application which engaged vendors and combined the agents
local expertise in a collaborative and interactive way to secure more business for the agent.
The solution is considered an “industry changing application” by Gill Davis with uptake of
200% over expectations. The app has been downloaded by 21% of agents in Australia and
accounts for 20 new data attributions back to RP Data with each visit.
+61 2 9260 7300 [email protected] in human centred innovation
TELSTRA TREATS
Key Features
• Customisable Q&A mechanism for industry specific data gathering and customer
profiling
• Agnostic Push Notification platform which supports iOS and Android
• Customisable interaction models, daily, weekly, monthly, whatever works
• Search, Save and Redeem experiences from your mobile device
• Create and distribute a campaign to a qualified user base in 10min
Telstra Treats is a highly intelligent personal assistant that provides a sophisticated user
experience which is relevant and contextual every time on your mobile phone. Telstra
leveraged Vivant’s proximity based marketing platform, Henry, to create an ecosystem
where merchants can deliver highly targeted offers and experiences to customers via the
mobile phone. With the benefit of real time reporting and deep data analytics, Merchants
can now truly create targeted cost efficient campaigns, while customers are presented
highly relevant and contextual offers.
+61 2 9260 7300 [email protected] in human centred innovation
GAME FOR GOOD
Key Features
• Certified, secure, and enterprise grade technology
• Customisable game play, scoring and consumer pricing models
• Patented Game Mechanic and Scoring Mechanic.
• Flexible platform application across multiple industries such as lottery, government,
charity, sport and social gaming plus many more.
• Watch the live play game demo
The “Game for Good” leveraged the Jaro platform to create a charity based Jaro Knockout
Tournament where the player prize and charity donation pool was crowd funded by the
players. Players were offered to split their ticket cost. The split was used to raise money for
charity and one lucky winner. The beta tournament raise £25,000 where £13,462 went to
charity and £11,538 went to the players prize. Of the 1169 players, 2728 tickets were sold
and 54% of the ticket price was given to charity as part of the split. The Game for Good
benefitted The British Red Cross, Amnesty International and WWF plus 12 other charities.
+61 2 9260 7300 [email protected] in human centred innovation
TEDX COMPANION APP
Key Features
• Capture moments through a single button press
• Annotate notes against moments
• Share moment through social networks
• Re-live captured moments on device
• Connect with other attendees
TEDxSydney is the largest TEDx in the world. It is also a significant event within the Sydney
community. Vivant’s human-centred approach uncovered a unique insight into capturing
ideas at the event. Leveraging new world-first video streaming technology Vivant was able
to capture “moments worth sharing” through an original 2nd-screen companion app.
Attendees at the event were able to capture, share and re-live moments that inspired their
imaginations.
Vivant +61 2 9260 7300 [email protected] in human centred innovation
IN WHITE SPACE, YOU START WITH VIVANT
+61 2 9260 7300 [email protected]
[email protected] 808 861
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