vivanista webinar: kick start your grassroots fundraising
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Organizations greatest fundraising challenge is retaining and cultivating new donors. In 2010 crowd sourcing social good hit unprecedented levels and grassroots activism has proven a viable method for not only raising funds, but also building a community and spreading awareness for your nonprofit. Grassroots fundraising allows your organization to let go of the reigns and empower passionate supporters to raise more money than they ever thought possible for your cause. We’ll be looking at organizations and individuals who have run successful grassroots fundraisers, for example a gal who raised over $120,000 with a personal paddleboard event that drew media attention. In this Vivanista webinar we teach the fundamentals of running a successful grassroots fundraiser and show you examples and the numbers to back it up. We’ll also provide the essential tools to get your organization started, including how to set goals, create a plan, gather a support team, communicate your vision, and execute. Presented by guest expert Laura Reino, FirstGivingTRANSCRIPT
Training: Grassroots Fundraising with FirstGiving
About Vivanista High quality Training & Tools to help you and your organization raise more money.
About FirstGiving
Peer-to-Peer Fundraising Pagesand Event Registrations
Fundraising Training, Event Calendar and Promotion Tools!
Working Together for Nonprofits
Kick Start Your Grassroots
Fundraising Today!
•What Is Grassroots Fundraising
•How It Works
•Why It’s So Powerful
•Analyzing Donor Behavior
•How To Get Started
•Next Steps
•How To Incorporate It Into Your Existing Plan
•Success Story Examples
•About FirstGiving Tools
•Questions and Answers
What We’ll Go Over
What Is Grassroots Fundraising?
• Kim Klein, an internationally known fundraising trainer, consultant and author – Community Level http://content.opportunityknocks.org/2008/09/22/a-definition-of-grassroots-fundraising/
• Urban Dictionary – Local, person to person http://www.urbandictionary.com/define.php?term=grassroots
• Grant Space, a service of the Foundation center – Money raised by people who benefit http://grantspace.org/Tools/Knowledge-Base/Funding-Research/Definitions-and-Clarification/Glossaries
Grassroots Fundraising Defined
How Does It Work?
•Who: Groups or individuals that are compelled to help
• Have a deep-rooted passion for a cause
• Recipient of the services, or know someone
•What: They take on the responsibilities of coming up with, planning and promoting the efforts
• Personal goal or special occasion
• Community-based effort
How It Works (who, what, when, where, and why)
•When: When they experience a trigger event or when they are celebrating a personal occasion or milestone
•Where: Anywhere they choose!
•Why: Something has compelled them to take action and they want to dedicate their efforts
How It Works (cont.) (who, what, when, where, and why)
Why Is It A Powerful Tool?
Grassroots Efforts are Powerful!
•Driven by people, NOT the organization
• Much more personally invested
•Motivation and effort is much higher than than other more common “event-based” fundraising – donors recognize that
•Effort can generate more buzz through traditional or social media outlets
Grassroots Events Receive Larger Average Donations
Largest Average Donations Go To Grassroots Events
Why Is It So Often Ignored?
•Self-defeatist attitude – “It’s too hard”
•NPOs: My supporters won’t do that
•Constituents: I’m only one person. What can I do?
•Its effectiveness is underestimated
•May not have the proper support tools in place
•Nonprofits: Must release some control
Why it is often Ignored
•Fundraisers may not always consider adding fundraising to their activity/occasion
•Fundraisers may need help with some simple best practices to make the effort more effective
•Fundraisers may need an efficient way to collect funds
Why it is often Ignored (cont.)
Where Do You Begin?
•Nonprofits:
• Provide suggestions and tools
•Make it fun – competition often increases engagement with community efforts
•Reach out to people doing things anyway
•Fundraisers:
•Focus on the story
•How funds will be used
•Use social media to promote effort
•Get other media attention
How To Get Started
•Fundraiser Recognition
•Make it genuine and unique
•Utilize social media
•Nurture New Donors
•Attracting new donors is expensive
•Now that you have these donors, don’t lose them!
•Close The Loop
•Share with your fundraisers how their efforts made a difference
OK, we’ve started…Now what?
•Arm your Supporters
•Add information to your website
•Identify a point person
•Put necessary resources in place
•Provide information that donors want to know
Incorporate it into your Existing Plan
Example Success Stories
http://www.syracuse.com/news/index.ssf/2010/12/community_group_raising_money.html
What Does FirstGiving Do?
The FirstGiving Fundraising Solutions
Online DonationsPeer-to-Peer Fundraising Pages
and Event Registrations
Personal Support for your Nonprofit, Donors, and Fundraisers.Easy, Tested, and Secure Transaction Processes for the Donor.
Success by the Numbers• 8,000+ nonprofits have utilized FirstGiving• 13 million+ online donors• 10+ years in business• 21 employees in the US
• Offices in Boston and San Francisco• 100+ employees worldwide
In Summary
•Don’t leave fundraising dollars on the table!
• Grassroots fundraising can and should be an integral part of your overall fundraising plan
• The more support you can offer your fundraisers, the better
• Be creative! Grassroots fundraising does not have to follow a certain formula
Important Takeaways
Questions?
Laura Reino, Sr. Sales Consultant
415.243.0757
Sales inquiries: [email protected]
Contact Guest Expert
Thank you for Attending!
For more information about Vivanista’s training, please visit
www.vivanista.com
or contact [email protected]