WHO IS A TYPICAL VIVA USER?

Gen X / Millenial Male age 25-45• Management, Executive, Entrepreneur, Lawyer, Doctor,

Pro-Athlete, Playboy, Chef... anyone that is moderately

to highly successful with a disposable income

• Single or married with young kids and travels for work

and for pleasure

• Time is money

• Tech friendly

• Confident and knows what he wants and won’t settle for

mediocre. Willing to pay to experience something new

• Wants cool and exciting; not boring and slow

• Will pay for quality and service

• Eats out a lot

• Big tipper

• Drives a fairly expensive cars but will also drive an

electric

• Loves live events like sports and concerts

Gen X Female age 33-45• Management, Executive, Entrepreneur, Lawyer,

Doctor, Sales Exec... Highly educated

• Single or married with young kids and travels for

work and for pleasure

• Independent and self-reliant

• Avid Reader

• BFF’s in many cities

• Willing to pay for great food and entertainment

• Careful with money

• Shopping when travelling is an absolute

• Can wear casual and formal effortlessly

• Knows and buys top brands and loves boutique

stores

• Well dressed for any occasion

• Trendy and fashionable

• Keeps fit ie Yoga, running

Millennial Female age 25-32• Fashion, Media and Social Media jobs. Middle Mgt,

Executive, Associate Lawyer, Doctor, Sales Exec.

• Single and newly married

• Very trendy and fashionable

• Major Mobile users

• BFF’s in many cities

• Often travel with BFF’s

• Shopping when travelling

• Saves up for travelling

• Loves concerts and other live events

• Willing to pay to experience cool events

• Loves boutique stores as much as cool consignment stores

• Well dressed for any occasion

• Willing to pay for great food and entertainment but doesn’t

splurge daily

• Highly active doing hikes, spin, yoga, running etc.

**VIVA users are foodies, music and live entertainment lovers and frequent travellers