viva la familia fiesta 3 5 09
DESCRIPTION
Multimedia Family FiestaTRANSCRIPT
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Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
March 2009
1
CONTENTS
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3
WHAT IS VIVA LA FAMILIA FIESTA?
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4
WHO HAS FIESTAS?
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6
CELEBRATING COAST TO COAST
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HOST DISTRIBUTION BY STATE
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8
FIESTA PROGRAM ELEMENTS
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CONSUMER INSIGHTS
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RESEARCH ACTIVITY
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KEY LEARNINGS
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MOMS USE MEDIA & TECHNOLOGY
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MOMS VALUE FAMILY OCCASIONS
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MOMS SEEK VALUE FOR FAMILY
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BRAND STRATEGIES
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IN-HOME PRODUCT ENGAGEMENT
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INTERACTIVE ONLINE CONCEPTS
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FIESTA CONCEPTS: RESEARCH
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20
FIESTA SPONSOR LEVELS
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KEY DATES
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