Corporate Profile

Contents

Eczacıbaşı Group ProfileVitrA The Total Bathroom

VitrA Tiles Covering The WorldMission Creating Bathroom Culture

History An Utter Success From The StartProduction Full Capacity, High Technology

Philosophy It’s All About InspirationDistribution The Whole World

Corporate Citizenship An Absolute CommitmentPortfolio An Entire Range of Projects

ECZACIBAŞI GROUP AT A GLANCE

Eczacıbaşı Holding

Pharmaceuticals Division Eczacıbaşı Pharmaceuticals Manufacturing Eczacıbaşı-Baxter Hospital SupplyEczacıbaşı Pharmaceuticals MarketingEczacıbaşı Pharmaceuticals Trading Eczacıbaşı Fine Chemical Products Eczacıbaşı Health ProductsEczacıbaşı-Corridor Health Services Eczacıbaşı Health Care Products JSC (Russia)

Building Materials Division Eczacıbaşı Building Materials Manufacturing Eczacıbaşı Ceramic Tiles Manufacturing İntema Building Materials Marketing and Sales Eczacıbaşı Bathtubs and Kitchen Furniture Manufacturing Esan Eczacıbaşı Industrial Raw Materials Eczacıbaşı-Koramic Building Chemicals Manufacturing VitrA Ireland Ltd. VitrA Bad GmbH (Germany) VitrA (UK) Ltd. VitrA USA Inc. VitrA Bath and Tiles JSC (Russia) Engers Keramik GmbH & Co. KG

Consumer Products Division İpek Kağıt Tissue Paper İpek Kağıt Kazakhistan LLPEczacıbaşı-Beiersdorf Cosmetic Products Eczacıbaşı-Schwarzkopf Professional Hairdressers’ Products Girişim Marketing

FinanceEczacıbaşı Securities Eczacıbaşı-UBP Asset Management Eczacıbaşı Investment HoldingEczacıbaşı Investment Partnership

Information TechnologyE-Kart Electronic Card SystemsEczacıbaşı Information and Communication Technologies

Welding TechnologyKaynak Tekniği Welding Electrodes

Other Products and ServicesEkom Eczacıbaşı Foreign Trade Eczacıbaşı ConstructionEczacıbaşı Insurance AgencyKanyon Management and MarketingYapı-İş Real Estate and Construction

EczacıbaşıGroup Profile

Founded in 1942 by Dr. Nejat F. Eczacıbaşı, the Eczacıbaşı Group takes its name from the honorary title “chief pharmacist”, conferred on the father of Dr. Eczacıbaşı at the turn of the last century.

Eczacıbaşı is a prominent Turkish industrial group with a combined net turnover of $ 2.8 billion, 38 companies and more than 8,500 employees.

Eczacıbaşı’s core sectors are pharmaceuticals, building materials and consumer products. The Group is also active in finance, information technology and welding technology.

In Turkey, Eczacıbaşı is the leader in eight of its 13 manufacturing industries, including pharmaceuticals, ceramic sanitaryware, tissue paper and personal care products. It also has the most extensive distribution coverage, reaching over 90 percent of the nation's sales points. International partnership is a central component of the Eczacıbaşı Group’s growth strategy. Eczacıbaşı has nine international joint ventures and close to 50 cooperation agreements with leading international companies. All of these are grounded on the principle of long-term mutual benefit, based on firm business criteria and ethical business practices.

The Eczacıbaşı Group’s mission is to be a pioneer of modern, high quality and healthy lifestyles. Accordingly, the Group encourages each of its companies to surpass established standards in their sectors and raise consumer benchmarks of product and service quality. Through sponsorship and responsible corporate practices, it also promotes social and economic development that nurtures cultural and scientific activities, protects the environment and preserves scarce natural resources.

VitrA: The Total Bathroom

It’s not a minor difference.

Or an empty promise.

It’s a fact: VitrA is the only global brand that totally designs and outfits bathrooms – quite literally from the floor up – with everything from washbasins and ceramic tiles to furniture, faucets and accessories. From the country that perfected the rituals of human cleanliness with hammams, comes the company that creates complete, contemporary Bathroom Culture.

As a result of its 64-year record of innovation, pioneering spirit, and perfectionism, VitrA products now appear in 75 countries on five continents. For public and private bathrooms, VitrA produces 6.2 million pieces of ceramic sanitaryware, 120 thousand bathroom furniture modules, 350 thousand bathtubs, 6 million faucets and mixers, 2.5 million bathroom accessories and 25 million m2 ceramic tiles every year.

VitrA’s quest is to create total bathrooms – complete living spaces that rival all other human environments in comfort, cutting-edge technology and aesthetics. All of which means VitrA turns bathrooms into beautiful experiences.

VitrA TilesCovering The World

VitrA Tiles is a leading European manufacturer of professional and premium wall and floor tiles. Four modern plants in Turkey, Ireland and Germany having an annual production capacity of 25 million m2, produce ceramic and porcelain tiles, 60 percent of which is sent to major international markets around the world. VitrA Tiles has sales offices and showrooms in Atlanta, Dublin, Arklow, Moscow and Cologne and a wide product portfolio that includes ceramic wall tiles, ceramic and porcelain floor tiles, mosaic and glass mosaic tiles, swimming pool tiles and complementary pieces. The first producer of mosaic tiles in Turkey, VitrA Tiles has two extensive tile ranges – VitrA Rezidans and VitrA Arkitekt – providing a broad array of styles varying in size between 1 x 1 and 60 x 120 cm. VitrA Rezidans offers aesthetic designs and a wide variety of indoor and outdoor tiles for living areas. VitrA Arkitekt offers professional tiles designed primarily for industrial and commercial establishments.

VitrA Tiles has an inhouse design team developing products for all kinds of living spaces, from bathrooms to kitchens and living rooms, terraces and pools. It also works with prominent international designers like Defne Koz, NOA and Ross Lovegrove to create special collections. Always the innovator, VitrA Tiles launched numerous new design concepts in 2006 that reflected global design trends. These included stylish and highly durable porcelain tile series, mosaic tiles for every taste and other new products incorporating advanced surface technologies like VitrAclean, VitrAantibacterial and VitrAprotect.

VitrA Info Centers, the only showrooms offering consultancy services for end-users and professionals, enable customers to view the whole range of VitrA tile products in one location and learn about developments, new technologies and new products in Turkey and global markets. Professional staff at VitrA Info Centers also provide project services for pools, building exteriors and elevated floors.

Mission: Creating

Bathroom Culture

Influenced by the culture that gave birth to the sociable, luxurious Turkish hammam, VitrA elevates daily cleansing to make it a welcome ritual.

In essence, VitrA creates contemporary hammams by applying superior aesthetic concepts and sophisticated technology to every touchpoint in the bathroom – while drawing inspiration from the art and craftsmanship of Anatolian traditions in ceramic art. Thus, our relationship with water is constantly refined and redefined, as it was centuries ago with the introduction of the hammam, to create new Bathroom Culture.

Practical, comfortable and high-design, a VitrA bathroom is a complete, contemporary living space. It’s as inviting – though more private – as a living room or kitchen. In it we can restore balance to our lives through rest, recreation, indulgence in personal care and countless other revitalizing activities.

As a result, the often overlooked space of the bathroom becomes a core chamber that improves not only our homes and our businesses, but also the flow of our daily lives.

History:An Utter Success from

the Start

Like most global brands, VitrA’s success story began at a local Ievel.

In the 1940s Turkey faced huge shortages. To satisfy the demand for earthenware products, a ceramic manufacturing atelier was established in Kartal, İstanbul with an eight-man workforce.

Post-war, the company grew and began to focus on ceramic sanitaryware – a novelty in the marble-dominated Turkish market. Ceramic’s versatility and affordability made it a complete success domestically. The first production plant came on line to answer demand in 1958.

Launching the “VitrA” brand in 1966, the Eczacıbaşı Group gradually extended its capacity to include the full range of sanitary products.

VitrA’s first exports were made to Germany in the early 1980s. Soon after, VitrA began to establish itself as a global brand. To better serve its expanding foreign market, VitrA launched a manufacturing plant in Ireland in 1999. The recent acquisition of a plant in Germany is further testament to VitrA’s global outlook.

Production: Full Capacity and High

Technology

Worldwide, VitrA is the sixth largest manufacturer in its sector. In fact, its output of 6.2 million pieces of ceramic sanitaryware a year is greater than that of the entire ceramic sanitaryware industry of Germany.

However, output alone is not the only reason VitrA’s manufacturing capabilities are significant. While answering growing global demand, these cutting-edge factories and plants allow VitrA to produce sophisticated designs and maintain extremely high standards.

KARTAL, İSTANBULAnnual production capacity: 1,600,000 pieces of ceramic sanitaryware. VitrA’s first production plant is also one of its most technologically advanced. Equipped with CAD-CAM technology for product development, it also boasts robot glazing and computer-aided warehouse management. In 1992 it began producing complementary products, and in 2004, bathroom furniture.

BOZÜYÜK, BİLECİKOver 4,600,000 pieces of ceramic sanitaryware, 6,000,000 faucets and 18,000,000 m2 of tiles produced yearly.Established in 1977 but completely overhauled in 1995, this mega-complex is one of the world’s top sanitaryware production facilities in capacity, technology and quality. Advanced technology includes: high-pressure casting, rapid-drying moulds, fettling robots in casting shops, and barcode follow-up. The Bozüyük tile plant produces wall and floor tiles, porcelain floor tiles, swimming pool products and complementary pieces. A separate plant in the complex produces building chemicals.

TUZLA, İSTANBUL3,000,000 m2 of tiles and 2,500,000 bathroom accessories fabricated annually. Established in 1991, this tile factory produces the entire mosaic range, as well as glass tiles, decorated tiles and complementary pieces. Since 1993, a separate plant has produced bathroom accessories and shower systems.

GEBZE, KOCAELI350,000 acrylic bathroom pieces produced yearly.VitrA is the first brand to offer acrylic bathtubs produced in Turkey. Established in 1991, the Gebze plant’s product range includes acrylic bathtubs, whirlpools, shower trays, shower systems, compact systems and walk-in shower units.

ARKLOW, IRELANDAnnual plant capacity: 1,750,000 m2 of tiles.In operation since 1999, Arklow is Ireland’s sole ceramic tile factory to date. The plant produces large-scale wall tiles.

ENGERS, GERMANY2,300,000 m2 of tiles produced annually.The Eczacıbaşı Group recently acquired Engers Keramik GmbH & Co. KG, a German ceramics producer established in 1911 that manufactures wall tiles.

Philosophy: It’s all about

inspiration

Everyone needs bathrooms.

VitrA’s quest is to create complete, satisfying bathroom environments. This means transforming often overlooked spaces into something more than a necessity of modern life. It’s about creating an enjoyable experience by changing our perception of (and thus our interaction with) the bathroom. To realise this ambition, VitrA employs a large inhouse design studio and collaborates with a world-class array of acclaimed industrial designers. These talented individuals not only improve bathroom aesthetics, but functionality as well.

In 2006 alone, VitrA garnered four prestigious design awards. The İstanbul Collection by Ross Lovegrove won the Wallpaper Design Award for Best Bathroom, a Good Design Award and a Red Dot Design Award. Distinguished designer Defne Koz and her stunning Iznik Collection were also recognized with a Red Dot Design Award.

MATTEO THUN + PARTNERS (top left)Milan-based Matteo Thun + Partners is a studio of architecture, design and communication that refuses to be categorised in stylistic terms. This is the reason why the studio can approach such a wide variety and scale of work, ranging from hotels to coffee cups, with endless originality and vitality.

ROSS LOVEGROVE (top right)One of the most fascinating designers of the 21st century and recipient of countless awards, Ross Lovegrove creates sculptural and organic shapes using sophisticated technology and materials. His design concept ‘organic essentialism’ is inspired by elements from the natural world which are then reshaped into futuristic forms.

NOA (bottom left)The German Design studio NOA specialises in designing new products, technologies and communication strategies. NOA’s fruitful collaboration with VitrA has created the highly popular Matrix, Retro, Nuova, Mona and Espace collections.

DEFNE KOZ (bottom center)From her studio in Milan, Turkish designer Defne Koz works with world famous brands. Creator of the Calm and Sense lines as well as of numerous tile collections for VitrA, Koz regularly participates in design exhibitions all across Europe, while her work regularly adorns the pages of prominent international publications.

İNCİ MUTLU (bottom right)Designer of VitrA’s Juno, Softcube, Think Hepi and Piu Due collections, Inci Mutlu creates uplifting environments with her bold, fluid style. Based in Milan, this Turkish designer regularly participates in internationally acclaimed design exhibitions, while her work for leading global brands regularly appears in highly respected trade publications.

PILOTS DESIGN Award-winning industrial design engineers at Pilots Design define their work by placing themselves in the often opposing roles of designer, client, user, manufacturer and supplier.

Distribution:The Whole World

By creating the total bathroom concept and pairing it with its impressive production capabilities, VitrA is an uncontested global leader in terms of product portfolio. Some 80% of its production is exported to over 75 countries for sale in 150 exclusive show-rooms and 2,000 sales points across the globe.

Today, VitrA holds a 13% market share in Germany, 10% in Austria, 6% in the UK, 3% in the US and in France, 2% in Italy, 8% in Israel and Scandinavia, and 10% in New Zealand. VitrA has long dominated the Turkish ceramic sanitaryware market, where it currently enjoys a 20% share.

Sales Organisation

İntema – Turkey VitrA Bad – Central Europe

VitrA UK – UKVitrA Ireland (Tiles) – Ireland VitrA USA – USA and Canada

VitrA Russia – Russia and CIS countries VitrA Italy – Italy

VitrA Dubai – Gulf countries VitrA China – South East Asia

VitrA Export Departments – Rest of Europe,Near East, South Pacific, Africa, South America

Corporate Citizenship: An Absolute

Commitment

Good corporate citizenship is a core component of the Eczacıbaşı Group’s identity. VitrA has always been a central participant in the Group’s social and cultural projects.

From the outset, VitrA has been closely involved with the Eczacıbaşı Sports Club, which has trained some of Turkey’s top athletes since its creation in 1966. The club is currently focused on its women’s volleyball team; winner of 25 National Championships and five National Cups, finalist in eight European Cup Finals and Champion in 1999.

VitrA also contributes to İstanbul Modern, Turkey’s first privately funded museum of modern art and founded by the Eczacıbaşı Group. VitrA furnished the washrooms for internationally acclaimed museum.

VitrA is also the proud sponsor of the VitrA Ceramic Arts Studio. Founded in 1957 by the Eczacıbaşı Group, the studio has opened its doors to a large number of young and talented ceramic artists. The VitrA Ceramic Arts Studio hosts regular exhibitions, slide shows, workshops and conferences.

Clockwise from leftThe ‹stanbul Museum of Modern Art

VitrA’s first ceramic arts studioThe Eczac›bafl› Women’s Volleyball Team

Portfolio: An Entire Range of

Projects

VitrA proudly furnishes a diverse array of bathroom solutions to a wide range of prestigous projects, both domestically and internationally:

İstanbul Museum of Modern Art, İstanbulHarvey Nichols, İstanbulLister Mills Apartments, Bradford YorkshireMetrocity Shopping Center, İstanbulHilton Hotel - Arc de Triomphe, ParisHillside Su Hotel, AntalyaJose Alvalade Stadium, LisbonSheraton Hotel, AnkaraRitz Carlton Hotel, İstanbulMövenpick Hotel, İstanbulMunich Airport, MunichKanyon, İstanbulQueen Mary IIJumeirah Beach Residence, Dubaiİstanbul Park, İstanbulEuropark Shopping Center, MoscowSungate Port Royal, KemerBerlin Airport, BerlinWembley Stadium, LondonHeathrow Airport, London

Clockwise from bottom leftHarvey Nichols, ‹stanbul

‹stanbul Park Race Track, ‹stanbulİstanbul Museum of Modern Art, İstanbul

Munich Airport, MunichLister Mills Apartments, Bradford, Yorkshire

Jose Alvalade Stadium, Lisbon

Clockwise from bottom leftKanyon, İstanbul

Berlin Airport, BerlinMetrocity Shopping Center, İstanbul

Jumeirah Beach Residence, DubaiHeathrow Airport, London

Queen Mary II, The World’s Largest CruiselinerHilton Hotel - Arc de Triomphe, Paris

Sheraton Hotel, Ankara

Head OfficesVitrA Bathroom Group

(Sanitaryware, Bathroom Furniture, Complementary Units, Faucets, Accessories)

Eczacıbaşı Yapı Gereçleri San. ve Tic. A.Ş.P.O. Box 6 Kartal

34860, İstanbul / TURKEYT: + 90-216 389 59 00F: + 90-216 306 76 75

www.vitra.com.tr

VitrA BathtubsEBM Eczacıbaşı Banyo ve

Mutfak Ürünleri San. ve Tic. A.Ş.Cumhuriyet Mahallesi

13. Sokak No: 10 Şekerpınar,

Gebze - Kocaeli / TURKEYT: + 90-262 648 95 00F: + 90-262 658 85 94

VitrA TilesEczacıbaşı Karo Seramik San. ve Tic. A.Ş.

Eczacıbaşı Ceramic TilesE5 Karayolu Üzeri

Şifa Mah. Atatürk Cad. Tuzla 34941 İstanbul / TURKEY

T: + 90-216 423 46 00F: + 90-216 423 46 13

+ 90-216 423 49 73www.vitrakaro.com

VitrA Fix Building Chemicals

Eczacıbaşı-Koramic Yapı Kimyasalları San. ve Tic. A.Ş.

E5 Karayolu Üzeri Şifa Mah. Atatürk Cad.

Tuzla 34941 İstanbul / TURKEYT: + 90-216 423 46 00F: + 90-216 423 50 02

Sales OfficesTURKEY

İntema A.Ş.Büyükdere Cad. No: 193 Levent

34394, İstanbul / TURKEYT: + 90-212 339 90 00F: + 90-212 278 10 88

CENTRAL EUROPEVitrA Bad

Agrippinawerft 24, 50678 Cologne; T: +49 (0) 2 21 / 27 73 68-0;

F: +49 (0) 26 22 / 88 95-500www.vitra-bad.de

U.K. & IRELANDVitrA U.K. Ltd.

Park 34, Collett Way, Didcot,Oxon OX117 WB / U.K.

T: + 44-1235 75 09 90F: + 44-1235 75 09 80

www.vitrauk.com

VitrA Ireland Ltd. (Tiles)IDA Business Park Ballynattin,

Arklow Co. Wicklow / IRELANDT: + 353-402 26 500F: + 353-402 91 355

USA & CANADAVitrA USA Inc

305 Shawnee North Drive Suite 600 Suwanee,

GA 30024 / USAT: + 1-770 904-6830F: + 1-770 904-6891www.vitra-usa.com

RUSSIA & CISVitrA Russia

Marksistkaya street no:16Post Code: 109147

Business Center Mosalarko PlazaRussia Federation

T: / F: + 7-095 232 35 48www.vitra-bathrooms.ru

FRANCEVitrA Depot France

Z.I Ingré 26, Rue des Marchais,St.Jean de la Ruelle

45140 Orléans / FRANCET: +33-2 38 72 43 15F: +33-2 38 72 43 16

ITALIAVitrA Italia

Via Torino 16,20060 Liscate (MI) / ITALIA

T: +39 02 95350541F: +39 02 9587310

E: vitra-italia@eczacibasi.com.tr

SOUTH EAST ASIAVitrA China

Weihai Rd. 567Room 5i - Shanghai 200041- China

T: 21-62887729F: 21-62887677

GULF COUNTRIESVitrA Dubai

P.O. BOX 293531 DAFZADubai - U.A.E.

T: +971-4-885 46 31F: +971-4-885 46 32

March 2007

vitra.com.tr

İstanbul

London

Paris

Moscow

Milan

Sydney

Atlanta

Shanghai

Berlin

Dublin