vitamins in motion shining a spotlight on the power of vitamins
TRANSCRIPT
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Vitamins in Motion
Shining a Spotlight on the Power of Vitamins
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About the Campaign
The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to be healthy and well-nourished
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Nutrition Needs for a Healthy Life
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Why Vitamins
Vitamins play a critical role throughout the lifecycle for good health and disease prevention
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What Should We Expect from our Food?
Vitamins
Vitamin AVitamin E Vitamin CVitamin DVitamin B1Vitamin B2Vitamin B6 Vitamin B12 …
Omegas
DHA EPA ARA
Carotenoids
B-caroteneLuteinZeaxanthin…
Enzymes
Phytase…
Minerals
CalciumMagnesiumIron ZincIodineSelenium…
Amino acids
MethionineLysine…
Fibers
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Micronutrient Deficiencies and Insufficiencies:A Snapshot of Global Micronutrient Status
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Micronutrient Deficiencies:Global Snapshot
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• Worldwide, 165 million children are stunted
• An estimated 80% of stunted children live in just 14 countries
• Malnourished children:• Never reach their full height or
cognitive potential• Are less able to fight diseases such as
malaria, TB and pneumonia• Do worse in school• Earn at least 20% less as adults• Are at higher risk of chronic diseases
later in life
Micronutrient Deficiencies :Impact on Children
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United States Germany
Micronutrient Insufficiencies:Affecting the Wealthiest Countries
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Micronutrient Deficiencies and Insufficiencies:
Health Impact
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children go blind or die each year from vitamin A deficiency
1.1 million
600,000 stillbirths due to iron deficiency
18 millionbabies born mentally impaired due to maternaliodine deficiency
of world population estimated to be vitamin D deficient
40-75%
200 million
people estimated to be living withosteoporosis worldwide
200 million
deaths due to non-communicable diseases
Micronutrient Deficiencies/Insufficiencies:The Impact in Numbers
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• 36 of the 57 million global deaths in 2008 were due to NCDs
• Worldwide:– 366 million people have diabetes– 200 million people have osteoporosis– 1.6 billion people are overweight
• 80% of premature heart disease, stroke & diabetes can be prevented
• Diet is an important modifiable factor
Micronutrient Deficiencies/Insufficiencies:Link to Non-Communicable Diseases
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Longer, Healthier Lives
• Lower risk of dementia
• Lower risk of age-related macular degeneration
• Delayed progression of Alzheimer’s
Seniors
Staying Healthy
• Prevention of diabetes, heart disease and stroke
• Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancer by 8-12%
Adults
Optimal Development
• Power to fight off diseases
• Lower risk of chronic diseases
• Higher achievements in school
• Increased productivity as adults
Infants & Toddlers
Pre-natal Health
• Iron ensures healthy deliveries and improves birthweight of babies
• Folate helps prevent neural tube defects in babies
Pregnancy
The Power of Micronutrients Throughout Life
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Micronutrient Deficiencies and Insufficiencies:
Economic Impact
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• Undernutrition can reduce a nation’s economic advancement by at least 8 percent
• Every $1 invested in micronutrient interventions yields $30 in benefits
Micronutrient Deficiencies: Impact on Economic Growth
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• Micronutrient insufficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies
• Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year
Micronutrient Insufficiencies: Impact on Health Care Costs
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Putting Vitamins in Motion
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Conducting cutting-edge research Forging partnershipsConvening key stakeholdersRaising awareness
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Nutrition Solutions: Putting Vitamins in Motion
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• Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations
• Sight and Life has actively advanced research on the use of multiple micronutrient supplements during pregnancy to improve maternal nutrition and newborn outcomes
Conducting Cutting-Edge Research in Vitamin Science
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DO-HEALTH: Vitamin D3, Omega-3, Home Exercise, Healthy Aging and Longevity TrialObjective: To improve healthy aging in European seniors and reduce health care
costs via the implementation of effective and broadly applicable disease prevention interventions
MARRIAGE: University of GroningenObjective: To determine markers of aging and the role of micronutrients
Food4Me: Towards Personalized NutritionObjective: To find solutions for how to address individual needs and determine whether
dietary advice based on a person’s genes and phenotypical characteristics could deliver consumer benefits
Set-up: 25 partners from universities and industry and 9 countries in Europe
Conducting Cutting-Edge Research in Vitamin ScienceDSM Engages in Studies on The Role of Nutrients for Health
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• As part of the Global Nutrition for Growth Compact, DSM has committed to help provide effective nutrition interventions to 50 million pregnant and lactating women and children under 2 per year by 2020
• In partnership with UNICEF, WFP, CDC and the Home Fortification Technical Advisory Group, Sight and Life published ‘Home Fortification with Micronutrient Powders (MNP)’ to inform implementation of home fortification programs globally
Forging Partnerships with Leaders in Nutrition
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Forging Partnerships with Leaders in Nutrition
Ref: Wahl DA et al, Archives of Osteoporosis 2012 http://www.iofbonehealth.org/facts-and-
statistics/vitamin-d-studies-map
• DSM scientists, in partnership with the International Osteoporosis Society (IOF), developed a global map summarizing the vitamin D status in infants and adults
• DSM, jointly with IOF, nutrition experts and scientists all over the world are advocating for optimal vitamin D levels to reduce the risk for osteoporosis
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• In early 2014, with partners from the World Food Programme and Columbia University, Sight and Life convened key thinkers to start a much-needed discussion on what the post-2015 nutrition workforce needs to look like to ensure adequate, safe and nutritious food for all
• In 2013, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – Celebrating Leadership in Global Battle to End Undernutrition
Convening Key Stakeholders
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Convening Key Stakeholders
Conference: DSM supports the first International Congress on Hidden HungerGermany, 6 – 9 March 2013
Analytics Workshop With Key StakeholdersKaiseraugst, 4 - 5 November 2013
DOHaD ConferenceSingapore, 19 November 2013
DSM Awarded and Rewarded during 2013 CSN ConferenceHangzhou, China, 21 May 2013
IUNS MeetingGranada, Spain, 15 – 20 September 2013
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• DSM is at the forefront of research efforts to set optimal intake recommendations for vitamin E, a powerful antioxidant that protects cells, tissues and organs from damage
• The Sight and Life Hidden Hunger Index and Maps, launched in 2013, for the first time illustrated the combined prevalence, in preschool children, of multiple micronutrient deficiencies – vitamin A, zinc, iron and iodine
Raising Awareness of Inadequate Micronutrient Intake
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• We have the power to nourish children, build strong families and create vibrant communities
• We are committed to putting Vitamins in Motion
• So everyone, everywhere can contribute to a shared, prosperous future
Turning Commitments into Action
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Vitamins in Motion:Join Us
Visit www.VitaminsinMotion.com
Follow @DSMNutrition and @SightandLife on Twitter
Tweet to the hashtag #VitaminsinMotion
Like our Facebook pages
www.Facebook.com/DSMcompany
www.Facebook.com/SightandLife
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Thank You