vita sport
TRANSCRIPT
A PASSport to healthier life and greener environment
VitaSport
Introduction
Sport and environment in symbiosis?
Sport is prolonging life, sport is essential for improving life quality of the individual, then why not create sport which would create better quality of life for the community?
Why not raise children to love sports and appreciate nature?
This is what VitaSport’s vision is!
Idea
Sport and play improve health and well-being, extend life expectancy and reduce stress and our idea is to provide people with the opportunity to become more physically active and thus healthier;
Opportunity to promote green thinking and environmental sustainability;
Well-being for the social community;
Soccer and tennis playgrounds on one place;
Not only opportunity to train with professional but also book the premises;
o Ideal goal: Zero-consumption o Lowered energy consumption: solar panels o Enhanced heating systems through construction materials and
ventilating systemo Improved and greener lightning: good sun penetration and low-
energy light bulbs
Facilities
Differentiation on the Market
• Almost no combined playgrounds that provide both soccer and tennis fields
• Definitely no green sport facility in the area• No other competitor with environmental programs• Provide online space so players could share even
more green ideas • Launch innovative loyalty programs
Loyalty Program
Introduce a loyalty card called PASSport :
•Opportunity to gain green points by involving in green social events: building children plagrounds, cleaning polluted areas, planting trees, etc. and get a discount for using the playgrounds;
•Gain points by sharing green ideas on the corporate website;
•Initiators of green campaigns would get even more points
Thank you and give a small green seed the opportunity to
grow into a life-saver!