visualizing mental maps of san francisco · visualizing mental maps of san francisco rachelle...
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VISUALIZING MENTAL MAPS OF SAN FRANCISCO
groups.ischool.berkeley.edu/mentalmapsRachelle Annechino
Yo-Shang Cheng
advised by Ray Larson
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
“An atlas may represent many places in the same way or the same place in many ways, and it is in the
myriad of descriptions that the maps begin to approximate the rich complexity of the place, of a
place, of any place.” - Rebecca Solnit
WHAT?
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
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MENTAL MAPS
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
WHY?
• Every map has a perspective, every map is “wrong”
• Neighborhoods contribute to a sense of belonging/alienation
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
PROCESS
• Literature Review
• Interviews
• Synthesis
• Visualizations
• Atlas
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
QUALITATIVE RESEARCH
• semi-structured interviews
• mapping exercises
• evolving process
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
SAMPLING
• 22 interviews
• ages 26-70
• 57 maps sketched
• 18 neighborhoods
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
SKETCH MAPS
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
THEMES
• Orientation
• Corridors
• Barriers
• Boundaries
• Stories
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
DATA AND TOOLS
• Shape!les: sfgov.org, USGS, census, Zillow
• Other: Craigslist, Wikipedia, Burrito Justice
• Tools: ArcGIS, Adobe Illustrator, Processing, Polymaps/jQuery
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
“I don't fully know how the peninsula always lays out in cardinal directions.” - Bernadette
“I know which streets go in what direction. If I don't know exactly what street it is… when I cross a street,
I’m able to orient myself based on what I'm perpendicular to or parallel to.” - Mary
ORIENTATION
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
ORIENTATION
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
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ORIENTATION
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
"I think of San Francisco as being a bunch of main streets in small towns, all smushed next to each
other." - Petr
“There's big residential areas, like the Outer Richmond and Outer Sunset where I don't know
them because I kind of feel like I never have a reason to go there. They're kind of worse than the suburbs in
terms of being monotonic.” - Evan
CORRIDORS
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
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CORRIDORS
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
“You don't go anywhere past that because there's a hill over here, there's a highway here and the roads
kind of end. Why would you go past a divider like that?... the hills and the highway create a barrier.”
- Petr
“There's a hill up into the Haight... It's not that far away, but I don't go there and I think of it as distant,
even though it's not.” - Dan
BARRIERS
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
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BARRIERS
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
“It's one of those interesting things, unless you live directly on Haight Street, depending on the apartments available, you'll have one
apartment in this neighborhood that will have different Craigslist postings calling it "ve different neighborhoods because they're trying
to appeal to different demographics of people.” - Jerrold
“I don't have a good name for what's right across there, 'cause I don't think it's the Castro yet. But it's also not the Mission yet, but it's also not
Duboce Triangle. And so I have no idea, like those two blocks down there, I don't know if they have a name.” - Angelica
BOUNDARIES
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
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BOUNDARIES
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
BOUNDARIES
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
BOUNDARIES
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
STORIES
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
GAME
• Dataplay
• Worrying about being “right”
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
FUTURE WORK• Restaurants
• Fog
• Micro-neighborhoods
• Paths
• The Wiggle
• Transportation Choices
• Class/socioeconomic issues
• Dioramas
• Just to name a few, given time and data
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
CONCLUSIONS
http://www.qwantz.com/index.php?comic=1955
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Visualizing Mental Maps of San Francisco Rachelle Annechino + Yo-Shang Cheng
groups.ischool.berkeley.edu/mentalmaps
THANKS
QUESTIONS?
to Ray Larson, Nancy Van House, Jenna Burrell and Darin Jensen for their feedback and support
and to you for coming and listening