visualization as a rhetorical criticism tool
DESCRIPTION
Presentation given at the 2010 Annual EduCause Learning Initiative Meeting in Austin, TX.TRANSCRIPT
Picturing a Thousand W R D SData Visualization as a Teaching Tool
Shannan Butler, Ph.DAssistant Professor of Communication
St. Edward’s University
Presented at the 2010 ELI Annual Meeting
many eyes
Provided by IBM’s Visual Communication Lab
Their goal is to “democratize visualization and to enable a
new social kind of data analysis.”
Absolutely FREE!
many eyes94,000 user provided data sets
both textual and numeric
U.S. Gov, OECD, Employment, Climate, Income, Diversity, etc.
18 Visualization Types
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Foster discussion
data sets
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View raw data as table or text
Check validity & formatting
visualize
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Play with your data!
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Solicit or share feedback
of Tag Clouds& Word Trees
Cluster Criticism
•Based on the work of Kenneth Burke
•Select key terms based on Frequency & Intensity
Chart the Clusters•Identify terms that cluster
around the key terms
•Look for proximity, conjunctions, and cause-and-effect
Construction of an Enemy in George W. Bush’s State of the Union Speech, 2003
by Nowlen, Jensen, Gibbs, Murphy, Taylor & Wang
Four Key Terms
•Saddam Hussein
•Iraq
•United States / America
•Iraqi People
HusseinCharacter•Deceived•Dominated•Intimidate
Tools•Terrorist•Hijackers•Al Qaeda•Biological Weapons•Nuclear Weapons
Action•Kill•War•Death•Hiding
Iraq Character•Evil•Enemy•Dictator•Regime
Tools•Biological Weapon•Illegal Weapon•Burning•Rape•Mutilation•Electric Shock
Action•Not disarm•Denying•Blocking•Intimidating
United States / America
Character• Honorable• Resolute• Strong• Free• Brave• Innocent
Tools• Armed Forces• Military• Power• God• Allies• Friends• U.N.
Actions• Battle • Force• Risk• Peace
•Character•Brave•Oppressed•Refugee
•Tools•Food•Medicine•Supplies
•Action•Freedom•Liberty
Iraqi People
Terms
Devil
•Hussein
•Iraq
God
•America
•Iraqi People
Tag Cloud
Iraqi People
Word Tree
Iraqi People
Word Tree
Iraqi People
Word Tree
Iraqi People
Word Tree
Iraqi People
Word Tree
For More info...
Weisgerber, C. & Butler, S. (2009). "Visualizing the Future of Interaction Studies: Data Visualization Applications as a Research, Pedagogical, and Presentational Tool for Interaction Scholars." Electronic Journal of Communication, 19(1-2) .
www.thedigitalrhetorician.com
www.many-eyes.com