visual style inspiration for elearning and slides
TRANSCRIPT
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Creative Ideas for Slides and E-Learning
VISUAL STYLE INSPIRATION
Connie Malamed theelearningcoach.com
@elearningcoach
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GET INSPIRED
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CHOOSING A STYLE
00
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VISUALS TYPOGRAPHY
SPACE
What is visual design?
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Elements of a Visual Style
Space
Visuals
Typography
Color palette
Textures & patterns
Mood
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You want to match…
Goal and Purpose
Audience Sensibilities
Type of Content
Underlying Message
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01 MINIMALIST 02 HANDMADE 03 SKEUOMORPHIC 04 FLAT
05 METRO 06 BIG PHOTOGRAPHY 07 RETRO 08 INFOGRAPHIC
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MINIMALIST
01
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Generous amount of white space
Less is more Reduced palette
Few details
Strong focal point
MINIMALIST
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Use Cases:
§ High-tech
§ Design Topics
§ Complex topics
§ Progressive org
§ Sophisticated
audience
MINIMALIST
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MINIMALIST EXAMPLE
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HANDMADE
02
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Illustrations
Handmade fonts
Scanned objects
Illustrated elements
HANDMADE
Sketchy look
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HANDMADE
Use Cases • Differentiation • Casual content
or message • Creative
content • Add fun and
interest
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HANDMADE EXAMPLE
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SKEUOMORPHIC
03
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Skeuomorphic Elements in a design that mimic a physical object
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Realistic Objects
Corresponding fonts
High fidelity details
Works as expected
SKEUOMORPHIC
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SKEUOMORPHIC
Use Cases: § New hire
orientation § Policies § Any content
about work itself
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SKEUOMORPHIC EXAMPLE
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About this person
About this person
About this person
Chicago Headquarters
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Employee Reten,on over the Years
2014
2005
2009
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FLAT
04
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Clean & Crisp
Typography more
important
Bold simple fonts
Simple icons
Few embellishments
FLAT
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Use Cases: § Hi-tech
content § Design-related
content § Modern/stylish
message
FLAT
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FLAT EXAMPLE
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Template by Tim Slade
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Template by Tim Slade
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Template by Tim Slade
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Template by Tim Slade
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Template by Tim Slade
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METRO
05
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Flat tiles
Obvious grid
Consistent color in topics
Colorful
Simplistic
METRO
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METRO
Use Cases • Dull, dry
content • Micro-learning
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METRO EXAMPLE
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BIG PHOTOGRAPHY
06
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buffalosystems.co.uk/
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hDp://wildbluetech.com/
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Single large image
Compelling photo
Bold typeface
High contrast text color
Horizontal orientation
LARGE PHOTOS
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BIG PHOTOGRAPHY
Use Cases: § Visuals are focus § Science, nature § Repair § Medical § Storytelling § Attract attention
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BIG PHOTOGRAPHY EXAMPLE
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CAREER NETWORKING
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When meeting someone new, act in a friendly manner and make eye contact.
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Get out and meet people. Join professional associations and attend chapter meetings.
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People are sensitive to body language, facial expression, posture, movement and tone of voice.
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RETRO
07
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hDp://mediaboom.com/
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Old photos & illustrations
Two-toned palette
Retro Typeface
Vintage objects
Patterned Backgrounds
RETRO
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Use Cases: § Branding § Company
History § Timelines § Humor § Novelty
RETRO
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RETRO EXAMPLE
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INFOGRAPHIC
08
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neomam.com
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wired.com
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Charts and graphs
Pictograms
Objects are easy to
recognize
INFOGRAPHIC
Icons
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INFOGRAPHIC
§ Finance § Scientific § Technical
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INFOGRAPHIC ANIMATION
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USE
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USE TRAN SITIONS
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&
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ANIMATIONS
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&
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TIMING
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TIMING For an Animated Infographic Style
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01 MINIMALIST 02 HANDMADE 03 SKEUOMORPHIC 04 FLAT
05 METRO 06 BIG PHOTOGRAPHY 07 RETRO 08 INFOGRAPHIC
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TRY SOMETHING NEW
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THANK YOU Connie Malamed
Website: theelearningcoach.com
Twitter: @elearningcoach