Corporate Font“Avenir“, meaning “the future” in French, is a highly legible and versatile 20th Century font, suitable for both text and headline use.

TYPOGRAPHY GUIDELINES• Font weight and point size is determined by signage

dimensions and viewing distance. Judge accordingly.

• For more condensed spaces, use Avenir Next Condensed.

Avenir LightAvenir Roman

Avenir MediumAvenir Black

The use of text and imagery on signage in Lowe’s stores should adhere to the following requirements:

• Communicate in a succinct and direct manner.

• Keep product explanations simple, avoid industry jargon, and use imagery that supports your text.

• Choose images that maintain a high standard of quality and clarity and include diverse people and environments.

• Describe the primary features and benefits of product categories.

• Provide detailed descriptions on packaging or brochures rather than signage.

• Avoid wide paragraphs or lines of copy.

Aa

Aa

AaAaAa

Aa

12 pt. type for packaging, pricing & tear pads

20 pt. type for text at eye level

48 pt. type on signs above 5'-0" & below 7'-0"

48 pt. type on signs above 5'-0" & below 7'-0"

60 pt. type for headers above 7'-0"

150 pt. type for overhead display panels above 10'-0"

Vendor Product SignageJULY 2015Visual Standards Guidelines

• Offer energy savings up to 85% over

traditional lighting products.

• Long life: last up to 22+ years!

• Instant on, with no warm up time.

LIGHT QUALITY

2700K

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DO’s

DON’Ts

Phase3_LaminateMoldingInfo_Card_24x64_OL.indd 1 1/25/13 3:49 PM

KWD125B1/EZ - Batch Feed Model

� 1 1/4 H.P. motor for efficient grinding, and sound insulated shell forultra quiet operation

� 10 year in-home service warranty� Easy mount installation system and

factory installed power cord� Inhibits odors and environmentally friendly

$Affix Price Label

• DO predominantly display the Lowe’s Corporate Colour Blue - Pantone PMS 280• DO show features and benefits (2-4 bullet points) that will help the consumer make a purchasing decision• DO keep the copy information straight forward, easy to read and concise• DO use the Lowe’s Standard font AVENIR• DO use icons or colour references to product packaging• DO display your company logo, preferably dropped out in WHITE with the PMS 280 as a background• DO display your company logo in the corporate colour at 25% Maximum width of the overall sign

• DON’T use your company’s corporate colour as a background colour• DON’T use claims referring to your product as “BEST”, “STRONGEST”, “#1 in Canada”• DON’T display the Lowe’s Pagoda or tagline on your sign• DON’T print your company’s URL on the sign

4"w x 2"hPRICING LABEL

LOWE’S ITEM #12293

4.8 LPFRoundStandard Height

LOW026002537

Flapper Flush System

maximizes bulk waste removal.

Toilet Seat IncludedMatching plastic seat included.

29 ¾-in75.57 cm

18 ½-in46.99 cm

12-in30.48 cmRough-In

26 ½in67.31 cm

15 ¼-in38.73 cm

TM

High Efficiency

Urban Collection• European softclose hardware• Proudly made in CANADA• 3/4 plywood rail supports for maximum strength• Decorative chrome door and drawer handles

631815 631823 631820 631824 631925 631922

631825 631821 631818 631817 631924 631921

631819 631816 631826 631822 631923 631920

30 in. 36 in. 48 in. 60 in. 30 in. 12 in.

* faucet and top sold separately

sundown sundown sundown sundown sundown sundown

daybreak daybreak daybreak daybreak daybreak daybreak

morning dew morning dew morning dew morning dew morning dew morning dew

LOW025001346

Vendor Product SignageJULY 2015Visual Standards Guidelines

Contractor Yellow

PANTONE 123

C 0 M 23 Y 91 K 0

Value Yellow

PANTONE YELLOW 109

C 0 M 10 Y 100 K 0

Value Red

PANTONE 186

C 12 M 100 Y 92 K 3

Corporate Blue

PANTONE 280

C 100 M 72 Y 0 K 18

New Blue

PANTONE 3005

C 100 M 34 Y 0 K 2

Contractor

Yellow

PMS 123C 0 M 23 Y 91 K 0

New Blue

PMS 3005

C 100 M 34 Y 0 K 2

Corporate

Blue

PMS 280C 100 M 72 Y 0 K 18

Value Red

PMS 186C 12 M 100 Y 92 K 3

ITEM #644972

WarranTy: Limited lifetime residential, 10 year light commercial with 20 mil wear layer.

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Barbaro Oak Luxury Vinyl Plank 9" wide plank x 48" length x 5mm thickness (23.25 sq.ft/carton)

LOW026002326

Vendor Product SignageJULY 2015Visual Standards Guidelines

• Lowe’s issues approval codes for ALL signage that is displayed in the stores. ALL Vendors MUST submit visuals of the proposed signage to CanadaSE@Lowes.com in a PDF or JPG file for review. Once your signage is in accordance with the Lowe’s Vendor VSG, an “LOW#” will be issued per sign and MUST be printed on all elements in order to be displayed at a store.

• Any signs that do not display an LOW#, will or can be removed and/or discarded at the store level.

LOW025000926 Example:

Vendor Product Weekly Promotional Signage Lowe’s Required Approval for all Vendor Signage (Permanent and Promotional) – #LOW Numbers

DO’s

DON’Ts

• DO display the Lowe’s Promotional Colour Red - Pantone PMS 186 as a background colour

• DO display the OFFER copy as AVENIR BOLD font in WHITE

• DO lift the OFFER copy/treatment used in the Lowe’s Flyer

• DO feature the product as a hero image if possible

• DON’T display the Lowe’s pagoda

• DON’T print Lowe’s Services logos unless approved by Lowe’s Canada SE

• DON’T use colour gradients as a background treatment

LVPRO 0618/15B

For more details, visit Lowes.ca

15%OFFCabot ® Exterior ProductsSavings taken at register.Offer valid 7/16/15 - 7/22/15.

GET3.43L - 3.78L containers*

*

© Valspar. Lowe’s and the Gable Mansard Design are registered trademarks of LF, LLC. All are used with permission.

15% discount per item taken at the time of purchase Offer only valid on 3.43L - 3.78L containers. See a Lowe’s associate for details. While supplies last. Offer valid 7/16/15 - 7/22/15.

Serious Quality That Gets It Done.

DEFY WEATHER WITH PREMIUM WOOD CARE

LVPRO0618_15B_July Canada Hot Sheet_v2 June 25, 2015 9:24 AM

LVPRO 0618/15B© Valspar. Lowe’s and the Gable Mansard Design are registered trademarks of LF, LLC. All are used with permission.

For more details, visit Lowes.ca

15%OFFCabot® Exterior ProductsSavings taken at register.Offer valid 7/16/15 - 7/22/15.

GET3.43L - 3.78L containers*

* 15% discount per item taken at the time of purchase Offer only valid on 3.43L - 3.78L containers. See a Lowe’s associate for details. While supplies last. Offer valid 7/16/15 - 7/22/15.

Serious Quality That Gets It Done.

Defy Weather With Premium WooD Care

• Offer energy savings up to 85% over

traditional lighting products.

• Long life: last up to 22+ years!

• Instant on, with no warm up time.

LIGHT QUALITY

2700K

LIGHT QUALITY

5000KBENEFITS OF LEDWhy Buy LED?

Long Lasting Energy Saving Dimmable No Mercury Save money on energy bills

LOW025000926

ALL IN�STOCK VANITY

LIGHTINGDiscount taken at register.

While quantities last.

Offer valid 7/23/15 through 7/29/15.

223805

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