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VISUAL SOURCING EXPLORING IMAGE SEARCH FOR TALENT SOURCING @OscarMager #SOSUEU SOURCING SUMMIT EUROPE | SEPTEMBER 12-13, 2013 | AMSTERDAM, THE NETHERLANDS | RANDSTAD SOURCERIGHT

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Visual Sourcing | Exploring the Value of Images for Talent Sourcing. Presented at the Sourcing Summit Europe on September 12-13, 2013 in Amsterdam by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl #sosueu

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Page 1: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGEXPLORING IMAGE SEARCH FOR TALENT SOURCING

@OscarMager #SOSUEU

SOURCING SUMMIT EUROPE | SEPTEMBER 12-13, 2013 | AMSTERDAM, THE NETHERLANDS | RANDSTAD SOURCERIGHT

Page 2: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCING

EXPLORING IMAGE SEARCH FOR TALENT SOURCING

@OscarMager #SOSUEU

Page 3: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGABOUT ME

@OscarMager #SOSUEU

OSCAR MAGERRECRUITING ESSENTIALS

THE NETHERLANDSRECRUITING SPECIALIST | TALENT SOURCERFOUNDER | RECRUITING ESSENTIALS (2006)SENIOR CONTRACT RECRUITER EMEA | SONOS (2011)

MISSIONSUPPORT BUSINESSES IDENTIFYING AND ATTRACTING TRIPLE A TALENT SUPPORT BUSINESSES IMPROVING THEIR RECRUITING/SOURCING FUNCTION.

Page 4: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGA PICTURE IS WORTH A 1,000 WORDS

@OscarMager #SOSUEU

VISUALIZATION: COMPLEXITY MADE SIMPLEABSORBING DATACAPTURE FACIAL EXPRESSIONS AND HUMAN EMOTIONUNIQUE WAY OF IDENTIFICATIONBUILDING INTELLIGENCE

PICTURES ARE A FUNDAMENTAL PART OF THE SUCCESS OF SOCIAL NETWORKS.

TAGGING AND SHARING PICTURES TO INCREASE THE SOCIAL NETWORKS USER BASE.

CREATION OF INTELLIGENCE

Page 5: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGBIG DATA IN PHOTO UPLOADS

@OscarMager #SOSUEU

Page 6: Visual Sourcing | SOSUEU | Oscar Mager

FACEBOOK 350MM PICTURES PER DAY, 300 BN PICTURES TOTALSNAPCHAT 200MM PICTURES PER DAYINSTAGRAM 40MM PER DAY, 16BN PICTURES TOTAL...TONS OF DATA

VISUAL SOURCINGBIG DATA IN PHOTO UPLOADS

@OscarMager #SOSUEU

Page 7: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGRECENT DEVELOPEMENTS

@OscarMager #SOSUEU

Page 8: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGFACE RECOGNITIONTAG SUGGESTIONS

@OscarMager #SOSUEU

Page 9: Visual Sourcing | SOSUEU | Oscar Mager

HOW DO IMAGE SEARCH ENGINES WORK?

META DATA - TEXT TAGSEXACT MATCH TO AN IMAGEEXTRACT META DATA THROUGH OPTICAL CHARACTER RECOGNITION (OCR) TECHNOLOGYRUDIMENTARY VISUAL SEARCH - COLOR HISTOGRAM ANALYSIS

VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCH

@OscarMager #SOSUEU

Page 11: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCHADVANCE SEARCH RESULTS

@OscarMager #SOSUEU

Page 12: Visual Sourcing | SOSUEU | Oscar Mager

3 MAIN CHALLENGES FORIMAGE SEARCH ENGINE DEVELOPERS

TECHNOLOGYINDEX AND QUERY TRILLIONS OF IMAGESHUMAN FACTORSLOW TOLERANCE FOR IMPRECISE RESULTSBUSINESS MODELNEED OF REVENUE IMPACTS R&D DECISIONS

VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCH

@OscarMager #SOSUEU

THERE IS NO GENERIC ALGORITHMIC VISUAL SEARCH ENGINE THAT CONSISTENTLY DELIVERS HIGHLY RELEVANT RESULTS FOR ANY TYPE OF QUERY IMAGE [YET].

Page 13: Visual Sourcing | SOSUEU | Oscar Mager

CHROME / FIREFOX BROWSERREVERSE IMAGE SEARCH CHROME PLUGIN/ADD-ONGOOGLE IMAGE SEARCHSCREEN CAPTURE TOOL

LET’S START EXPLORING!

@OscarMager #SOSUEU

VISUAL SOURCINGTOOL BOX

Page 14: Visual Sourcing | SOSUEU | Oscar Mager

CHROME OR FIREFOX BROWSERIMAGES.GOOGLE.COM“ANDROID DEVELOPER”SELECT SEARCH TOOLSSELECT TYPESELECT FACE

EXAMPLE 1BASIC BOOLEAN SEARCHGOOGLE

@OscarMager #SOSUEU

Page 15: Visual Sourcing | SOSUEU | Oscar Mager

EXAMPLE 2BASIC IMAGE SEARCHGOOGLE

@OscarMager #SOSUEU

THE BASICS

CHROME OR FIREFOX BROWSERIMAGES.GOOGLE.COMOR USE THE REVERSE IMAGE SEARCH PLUGIN

Page 16: Visual Sourcing | SOSUEU | Oscar Mager

EXAMPLE 3BASIC IMAGE SEARCHCOMPANY WEBSITES

@OscarMager #SOSUEU

COMPANY WEBSITESA GREAT SOURCE TO FIND PROFILE PICTURES.

TIPVISIT THEIR JOBSSECTIONS TO FIND EMPLOYEE PICTURES

Page 17: Visual Sourcing | SOSUEU | Oscar Mager

X-RAY SEARCH IN GOOGLE IMAGE SEARCHSITE:UK.LINKEDIN.COM “ANDROID DEVELOPER”SELECT SEARCH TOOLSSELECT TYPE, FACERIGHT CLICK PICTUREREVERSE IMAGE SEARCH

EXAMPLE 4SOCIAL NETWORKSLINKEDIN BACKGROUND CHECK

@OscarMager #SOSUEU

Page 18: Visual Sourcing | SOSUEU | Oscar Mager

FACEBOOKGRAPH SEARCH:PROFILE PHOTOS OF SOFTWARE DEVELOPERS IN AMSTERDAM, NETHERLANDS

GOOGLE+SITE:PLUS.GOOGLE.COM “ANDROID DEVELOPER” “LIVES IN LONDON” INURL:ABOUT

FOLLOWERWONKREVERSE IMAGE SEARCH TWITTER AVATARS

EXAMPLE 5SOCIAL NETWORKSFACEBOOK / GOOGLE+ / TWITTER

@OscarMager #SOSUEU

Page 19: Visual Sourcing | SOSUEU | Oscar Mager

SEARCHING FOR AVATARS IN BLOGS IS A QUICK WAY TO FIND A BLOGGER’S PROFILE.

SOME PLACES TO LOOK:GRAVATARBLOGGER.COMTUMBLR.COM ABOUT ME OR ABOUT.MESEARCH FOR BIO OR PROFILE

NOTEYOU WILL FIND THAT BLOGGERS DON’T NECESSARILY USE FACES IN AVATARS.

BLOGGERS DO LIST ALL THEIR SOCIAL PROFILES.

EXAMPLE 6BLOGSAVATAR

@OscarMager #SOSUEU

Page 20: Visual Sourcing | SOSUEU | Oscar Mager

INSTAGRAM HAVE ENABLED DESKTOP PROFILES THIS YEAR - NOW BEING INDEXED BY SEARCH ENGINESSITE:INSTAGRAM.COM “ANDROID DEVELOPER”

SOME ALTERNATIVESWEB.STAGRAM.COMSTATIGR.AMGRAMFEED.COM

EXAMPLE 7PHOTO SHARING NETWORKSINSTAGRAM

@OscarMager #SOSUEU

Page 21: Visual Sourcing | SOSUEU | Oscar Mager

WHYSHARING A COMMON INTEREST OR PASSION.PICTURES WELL SHARED ON SOCIAL NETWORKS.EVENT PICTURES BECOMING AVATARSGREAT SOURCE FOR RELEVANT PICTURES

HOW/WHEREGOOGLE IMAGE SEARCHPHOTO SHARING SITESSOCIAL NETWORKSEVENT MEMBERS & SPEAKER BIOSEVENT GROUPSFIND THE LOCAL EVENT PAPARAZZIFIND THE LOCAL EVENT BLOGGERS

EXAMPLE 8EVENT PICTURESPROFESSIONALS MEETING UP

@OscarMager #SOSUEU

Page 22: Visual Sourcing | SOSUEU | Oscar Mager

FINDING TALENTFLICKR.COM/PHOTOS/TAGCAPTURE SCREENPASTE IN IMAGES.GOOGLE.COM

FINDING WINNERSX-RAY SEARCH FLICKR - SITE:FLICKR.COM “ANDROID DEVELOPER” (WINNERS OR WINNER)SELECT PICTUREVIEW ALL SIZESREVERSE IMAGE SEARCH

EXAMPLE 9EVENTSPHOTO SHARING SITES FLICKR

@OscarMager #SOSUEU

Page 23: Visual Sourcing | SOSUEU | Oscar Mager

SOCIAL EVENT WEBSITES:MEETUP (11MM+)LANYRD (2MM)PLANCAST

BONUS: MEETUP HACK

EVENT PAGES:INDUSTRY EVENTSSEARCH BY HASHTAG: #SOSUEU

EXAMPLE 10EVENTSEVENT MEMBERS & SPEAKER BIOS

@OscarMager #SOSUEU

Page 25: Visual Sourcing | SOSUEU | Oscar Mager

EXAMPLE 12EVENT PICTURESTWITTER

@OscarMager #SOSUEU

SEARCH.TWITTER.COM#SOSUEU“SOURCING SUMMIT EUROPE”

TOPSY.COMGOOD RESULTS FINDING PICTURES ON TWITTER

Page 27: Visual Sourcing | SOSUEU | Oscar Mager

FINDING TALENTED PEOPLE IN YOURLOCATION.

EXAMPLE 14GEOLOCATIONFOURSQUARE

@OscarMager #SOSUEU

Page 28: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGNOW AND IN THE FUTURETHE BEST HAS YET TO COME

@OscarMager #SOSUEU

FACE RECOGNITIONTAG SUGGESTIONS vs. AUTO INDEXINGAUGMENTED REALITYPREDICTIVE TECHNOLOGY: FACIAL PROFILINGGOOGLE GLASSGOOGLE CONTACTS

Page 29: Visual Sourcing | SOSUEU | Oscar Mager

VISUAL SOURCINGTHE FUTUREGOOGLE CONTACTS

@OscarMager #SOSUEU

Page 30: Visual Sourcing | SOSUEU | Oscar Mager

OSCAR MAGERRECRUITING ESSENTIALS

@OscarMager #SOSUEU

+ 31 6 1884 5696

[email protected]

WWW.RECRUITINGESSENTIALS.NL

TWITTER.COM/OSCARMAGER

FACEBOOK.COM/OSCARMAGER

FACEBOOK.COM/RECRUITINGESSENTIALS

LINKEDIN.COM/OSCARMAGER

GPLUS.TO/OSCARMAGER

SKYPE:RECRUITINGESSENTIALS

INSTAGRAM @OSCARMAGER