visual merchandising of three retailers and their comparison
TRANSCRIPT
VISUAL MERCHANDISING STRATEGIES OF THREE RETAILERS
Allen solly
Introduction Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased sometime in the 90s by a new company called Madura Garments.They were the first to spot the need of casual work wear for young professionals. They entered the market with a block buster concept of Friday dressing. They used unconventional shades beige and tan and used fabrics like Khaki in shirts and trousers; which became an instant hit. Allen Solly introduced the idea of relaxed formals for Indian Consumers. They identified the demand for different sizes of trousers for women and launch their exclusive womens wear and it was well accepted by the target group.
Window Display
Floorings
The flooring is done using White Tiles on major portion of the store and in between Chevron Wooden Tile is used at the free standing display.
Roofing and Lighting
Ceiled RoofingHalogen Lighting
Wall Stacking
Trail Room
Calvin klein
Introduction Calvin Klein Inc. is an American fashion house founded by the designer Calvin Klein.The company is headquartered in Midtown Manhattan, New York city and is currently owned by PVH.The first Calvin Klein collection was a line of youthful, understated coats and dresses featured at the New York City store.In 1969 September, Klein appeared on the cover of Vogue Magazine.By 1971, Klein had added sportswear, classic blazers, and lingerie to his womens collection.
Window Display
Open window DisplayExclusive Window Display
Flooring
White Tiles are used.
Roofing and Lighting
Ceiled RoofingLED Lighting
Wall Stacking
Island Display
Focal Point
Trial Room
Tommy hilfiger
IntroductionTommy Hilfiger, formerly known asTommy Hilfiger CorporationandTommy Hilfiger Inc., is an American multinational corporation that designs and manufacturesapparelfor men, women and children, and a wide range of licensed products such as footwear, accessories, fragrances and home furnishings.
Window Display
Flooring Classic Wooden Textured Tiles
Roofing and LightingCeiled RoofingHalogen Lighting
Wall Stacking
Island Display
Trial Room