visual journal 2 visual communication bmc 1324 davin chuah 0302899 chua lyn hwa 0311998 felicia...

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Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

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Page 1: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

Visual Journal 2 Visual Communication

BMC 1324

Davin Chuah0302899Chua Lyn Hwa

0311998Felicia Julin 0303419Johann Yong

Page 2: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

TYPOGRAPHY DESIGN/FONT

• The font is harmonious collaborating with the theme.

• The word ‘Talk-Mania” is colored in every paragraph to highlight the importance of it.

• Too many words in CAPS LOCK.

• Words are very hard to see and confusing.

• No design of typography. Dull.

Good Bad

Design 1

Page 3: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

• Font is consistent and the size is balanced.

• Able to differentiate the title and the content easily.

• The title’s font is in too simple design.

• Font is too small too read.

Good

Bad

Design 2

Page 4: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

Layout design

Good

• Very well arranged

• Creative and not too colourful

Bad

• The visual is big but fonts are small.

• Not attractive

Design 1

Page 5: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

Good

• Very well arranged

• Very neat and tidy

• Looks professional

Bad

• Layout design does not match with the content

• Not consistent with images where the pictures are irrelevant

Design 2

Page 6: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

COLOUR BALANCE

Good

• Colours used are less and not more than 5

• Colour is harmonious and matches with the theme and content

Design 1

Bad• Too black in

colour

Page 7: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

Good

• Very good to look at. Won’t cause eye sore.

Bad

• More than 5 colours.

• The colour of the theme does not suit the content.

Design 2

Page 8: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

CONSISTENCY

GOOD

• Colours are consistent where the Topic and content and easily be differentiated.

BAD• Words are not in a consistent alignment

•Words are not in a consistent size.

•Words are here and there and not arranged properly.

Design 1

Page 9: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

GOOD

• The font size is very

consistent.

• The paragraphs are

aligned accordingly.

BAD

• Pictures are not consistently arranged.

Design 2

Page 10: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

Perspective & Arguments

Colour contrast is okay but the overall design is bad. The colour is too dull and looks boring. Too much text and the text is not aligned and not in a consistent size.

Design 1

Page 11: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

Design 2

The overall looks okay but the theme does not suit the content. With the pictures in it, it looks something more convincing than the theme which brings out a very simplistic feeling.

Page 12: Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

Thank You