visual identity guidelines programmes... · · 2014-10-29visual identity guidelines - malta...

Visual Identity Guidelines - Malta 2007-2013 version 4 September 2014

Visual Identity Guidelines

[Version 4 - September 2014]


0.0 CONTENTS

1.0 INTRODUCTION 1.1 the aim of the visual identity guidelines & Malta’s official Cohesion Policy 2007-2013 logo(s)

2.0 MALTA’S COHESION POLICY 2007-2013 LOGO(S) 2.1 appraisal of the logos

2.2 language

3.0 TECHNICAL SPECIFICATIONS FOR LOGO(S), EU EMBLEM AND MALTESE FLAG

3.1 Cohesion logo in full-colour 3.2 Cohesion logo in monochrome

3.3 Cohesion logo in outline 3.4 logo(s) on different backgrounds

3.5 Parliamentary Secretary for the EU Presidency 2017 and EU Funds logo 3.6 colour codes

3.6.1 supportive colour codes 3.7 typography

3.7.1 typeface 3.7.2 supportive typefaces

3.8 minimum logo(s) size

3.9 the EU emblem and Maltese flag

3.9.1 the EU emblem 3.9.2 the Maltese flag

3.10 unacceptable usage

4.0 POSITIONING OF LOGO(S)

4.1 positioning of logo with compulsory emblem/flag and text 4.2 positioning of logo with third party logos

4.2.1 third party logo(s) 4.2.2 scheme / project logo(s)

4.3 positioning of logo on its own 4.4 positioning of co-financing banner on its own

4.5 limited / restricted space

4.6 breathing space 4.7 The use of the Parliamentary Secretary logo

5.0 GRAPHICAL GUIDELINES ON PUBLICITY & INFORMATION MEASURES

5.1 compulsory billboards

5.2 optional billboards 5.3 compulsory plaques

5.3.1 engraved 5.3.2 printed

5.4 optional plaques 5.5 stickers

5.6 compulsory posters / signs

5.7 optional posters / signs 5.8 promotional material

5.9 publications & info materials, collaterals and print advertising 5.10 audio-visual

5.10.1 audio (radio) 5.10.2 audio-visual (TV, online video, documentary etc)

5.11 websites and social media

5.11.1 websites 5.11.2 social media

5.12 press releases / articles / sponsored articles / advertorials 5.12.1 press releases / articles


5.12.2 sponsored articles / advertorials

6.0 RESOURCES/OTHERS 6.1 copyright and use by third parties

6.2 downloads

6.3 contact details


1.0 INTRODUCTION

1.1 the aim of the visual identity guidelines & of Malta’s official Cohesion Policy 2007-2013 logos

The Communication Plan for Malta’s Operational Programme 2007-2013 requires the

development of a co-ordinated visual identity by the Managing Authority to ensure that Publicity and Information measures related to the Structural Funds and Cohesion Fund in

Malta are immediately and consistently recognisable by all target audiences in Malta and

Gozo over the entire programming period 2007-2013.

One of the main features of Malta’s Cohesion Policy 2007-2013 visual identity is the use of the logo adapted for each Fund (ERDF, ESF and Cohesion Fund) to help in defining a clear

and holistic identity for the Structural Funds and Cohesion Fund, reflecting the role played by both the EU and Member State and the logo of the Parliamentary for the EU Presidency

2017 and EU funds logo as the Ministry responsible of EU funds in Malta. These logos

complement the mandatory/obligatory EU Emblem, the National Flag of Malta and the compulsory text as identified under Chapter 10 of the Manual of Procedures I. These five

elements altogether (the EU Emblem, the National Flag of Malta, the compulsory text, the Cohesion Policy logo and the Parliamentary for the EU Presidency 2017 and EU Funds logo)

will be referred to as the visual identity requirements1

This set of visual identity requirements have been set to inform and assist the Managing

Authority, stakeholders and third parties in applying Malta’s Cohesion Policy 2007-2013 logos [henceforth referred to as Cohesion Policy logos] correctly, together with the

obligatory EU Emblem and National Flag of Malta as specified in the Manual of Procedures.

In short, these guidelines provide:

√ Technical specifications for the Cohesion Policy logo(s) (Sections 2.0 – 4.0),

√ Graphical guidelines for Information and Publicity measures as mentioned in the Manual of Procedures. These set out the appropriate use of the Cohesion Policy

logo(s) in relation to the EU Emblem and the National Flag of Malta on different

media (Section 5.0)

These guidelines complement the Council Regulation (EC) 1083/2006 and the Commission Regulation (EC) 1828/2006, together with the Manual of Procedures 2007-2013 and the

Communication Plan (2007-2013) drawn up by the Malta Managing Authority.

The Visual Identity Guidelines provide sufficient guidelines on the layout of information and publicity measures. Still, should there be the need for additional advice and assistance on the implementation of these requirements, beyond what is included in these guidelines and the Manual of Procedures, the Communications Unit within the Managing Authority may be consulted. These guidelines, together with the Cohesion Policy logo(s) and other supportive data is available for download from eufunds.gov.mt (See point 6.2).

1 The Visual Identify Requirements may be amended on a case by case basis e.g. the Ministry logo is not to feature on

tenders published by project beneficiaries


2.0 MALTA’S COHESION POLICY 2007-2013

LOGO(S)

2.1 appraisal of the cohesion logo.

The Cohesion Policy logos were locally designed to reflect the role of the EU Community,

together with the national contribution in the implementation of the Cohesion Policy 2007-2013, in line with Article 69.1 of Council Regulation 1083/2006. They therefore incorporate

the EU Emblem and colours of the National Flag of Malta, with the larger share being assigned to the EU Emblem, in proportion to the EU co-financing rate.

The semi-circular layout of this design indicates a round continuum suggesting balance and

completion. The tilted semi-sphere indicates an upward motion suggesting progress and

improvements, while the incorporation of the colours of the EU Emblem and the National Flag of Malta shows that the EU and Malta both form part of one whole.

Just as the large sphere is backing and supporting the smaller parts, so the EU’s

contribution through the Cohesion Policy is increasing Malta’s competitiveness and quality

of life. This is summed up verbally by the slogan ‘Investing in your future ’, which refers to the added value of the funds, as required by Article 9 of Commission Regulation

1828/2006.

2.2 language

The logos have a Maltese and an English version to facilitate their inclusion in all media.

Users are to feature the appropriate Cohesion Policy logo in the language used for the kind

of media created and/or aimed for.

All publicity and information items should be in Maltese or in English throughout. Should an item be produced in both languages, both language versions of the Cohesion Policy

logo(s) and compulsory text2 should be featured.

2 As referred to within Chapter 10 of the Manual of Procedures 2007-2013.


3.0 TECHNICAL SPECIFICATIONS FOR LOGO(S),

EU EMBLEM AND MALTESE FLAG

This section illustrates the technical specifications for the reproduction of the Cohesion Policy

logo(s), the Parliamentary Secretary for the EU Presidency 2017 and EU Funds logo, the EU

emblem and Maltese flag. Users must abide by these specifications to ensure that the correct version of the logo(s), emblem and flag are used in accordance with the medium to be utilized.

These are available to download in jpeg format whilst the main ones are also available in eps format from the eufunds.gov.mt website.


3.0

3.1 Cohesion logo in full-colour

This section illustrates the Maltese and English versions of the full set of logo(s) in full-colour. It is recommended that the logo is produced on an overall white or light-coloured

background only.

3.1.1 English version

3.1.2 Maltese version

The following versions are for use at programme level only, unless otherwise authorized

by the Managing Authority.


3.0

3.2 Cohesion logo in monochrome

The term monochrome refers to the black-and-white (greyscale) version of the Cohesion Policy logo(s). Monochrome versions are to be utilized on black and white printing (in grey

shades) or where only one colour is available (in this case black). These versions are to be

reproduced on a white background only. The versions marked with an asterisk (*) are for use at programme level only, unless otherwise authorized by the Managing Authority.

3.2.1 English version

3.2.2 Maltese version

* The following versions are for use at programme level only, unless otherwise authorized



3.0

3.3 Cohesion logo in outline

For promotional and/or informative items which require engraving or where outline formats are required, the following outline version has been developed.

figure 3.3a

example:

Users are advised to check the material on which this option is going to be used, prior to

confirming printing / engraving so as to ensure that the image is reproduced clearly and as required.

3.4 Logos on different backgrounds

It is recommended that publication of all the logo(s) on coloured or patterned backgrounds should be avoided. However, users who require to reproduce the logo(s) on non-white

backgrounds, should first of all consult with the Communications Unit at the Managing Authority.

3.5 Parliamentary Secretary for the EU Presidency Logo

This section illustrates the Maltese and English versions of the Parliamentary Secretary for the EU Presidency 2017 and EU Funds logos. It is recommended that the logo is produced

on an overall white or light-coloured background only and the colour should not be

changed. However users, who require a darker or a lighter version of the logo, should first consult with the Communications Unit at the Managing Authority.

Figure 3.5a English Format

Figure 3.5b Maltese Format


3.0

3.6 colour codes

The logo(s) incorporates 4 different colours, and white. The colours must be faithfully reproduced since they specifically represent the colours of the EU Emblem and the National

Flag of Malta. The hereunder 5 colour-codes represent the colours for various applications:

Figure 3.5a – Four-colour (CMYK)

printing process

Figure 3.5b – RGB colour code for digital media

Figure 3.5c – Pantone spot colour (PMS colours) option

for screen-printing techniques

Figure 3.5d – Web Safe colour

for use on websites

Figure 3.5e – Monochrome grey variations

3.6.1 supportive colour codes

All supportive text featuring on compulsory printed plaques and billboards should be in the

same relevant blue code mentioned above, unless otherwise allowed in these guidelines.


3.0

3.7 typography

3.7.1 typeface The typeface used for the Cohesion Policy logo(s) is Century Gothic with the following

variations accordingly:

INVESTING IN YOUR FUTURE - CENTURY GOTHIC Plain

FUND TITLE - CENTURY GOTHIC Bold

2007-2013 MALTA - CENTURY GOTHIC Plain

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

3.7.2 supportive typefaces

Ideally, Century Gothic should also be seen as a support font for headings and display

type. Other supportive typefaces include Arial, Times New Roman, or Tahoma, which

should be used for the compulsory text, taglines and if possible for body type of documents

so that a consistent approach is kept.


3.0

3.7 minimum logo(s) size

To ensure legibility, the size of the upper section of the all the logo(s) should NEVER be

smaller than 2cm between its’ highest and lowest point.

An exception to this rule can only be made in restricted/special cases. Approval from the

Managing Authority should ideally be sought.


3.0

3.8 the EU emblem and Maltese flag

Graphical specifications for the EU emblem and the National Maltese flag, together with downloadable images for reproduction are available on the eufunds.gov.mt website.

For ease of reference, the following are an indication of how the EU emblem and Maltese

flag should be reproduced in colour or monochrome format and examples of incorrect usage to be avoided.

3.8.1 the EU emblem

3.8.1a – EU emblem, full colour

3.8.1b – EU emblem, one colour

3.8.1c – EU emblem, full colour,

on coloured or patterned

background

3.8.1d – EU emblem,

monochrome


3.0

3.8.2 the Maltese flag

3.8.2a – Maltese

flag, full colour

3.8.2b – Maltese flag, monochrome


3.0

3.9 unacceptable usage

The Cohesion Policy logo(s) should be reproduced as represented in the above technical

specifications, in the appropriate proportions, and no form of modification is admissible.

UNACCEPTABLE VERSION

CORRECT VERSION

The logo may NOT be scaled or distorted in

any way;

The position and size

of its components cannot be altered;

The colour palette

cannot be modified. There are no other

colour versions of the logos except the ones

illustrated above;

Other typefaces cannot be used;

Logo(s) must be

placed in accordance with these guidelines;

The logo(s) must

always appear with the full title, unless

otherwise authorized by the Managing

Authority through its Communication Unit;

cont.


3.0

The logo(s) cannot be

framed in white, or reproduced in a white

box on a coloured/patterned

background;

The reverse /one-colour version is only

available in monochrome, and no other colours can be

substituted for;

EU emblem –

emblem is upside down

stars are not upright

stars are wrongly

positioned in the circle

inverse monochrome

reproduction

wrong monochrome reproduction


4.0 POSITIONING OF LOGO(S)

4.1 positioning of logo with compulsory emblem/flag and text

Chapter 10 of the Manual of Procedures 2007-2013 provides detailed information on:

the positioning and re-production of the EU Emblem and the National Flag of

Malta, together with the appropriate content, positioning and language of the

various compulsory text.

Further links and downloads, including the graphical versions and specifications of the EU

Emblem and the National Flag of Malta, can be obtained from eufunds.gov.mt website.

These 3 items, the EU Emblem, the National Flag of Malta, and the compulsory text, must always be displayed on all information and publicity material co-financed by the

Operational Programmes. The Cohesion Policy and the Parliamentary Secretary for the EU

Presidency 2017 and EU Funds logo(s) will accompany them throughout, on all media, unless otherwise stated / authorized by the Managing Authority through the

Communications Unit or unless otherwise instructed in the Manual of Procedures.

The Parliamentary Secretary logo should always appear at the top right-hand side, the

Cohesion Policy logo in the middle and third party logos top left hand corner(unless otherwise authorized by the Managing Authority). The EU Emblem, National Flag of Malta

and compulsory text will be positioned at the bottom of the space, as illustrated in figure 4.1a:

Figure 4.1a

http://www.ppcd.gov.mt/publicity



The size of the Cohesion Policy and the Parliamentary Secretary logo(s) in relation to the EU Emblem/National Flag of Malta should be produced as illustrated hereunder:

Figure 4.1b

4.0

4.2 positioning of logo with third party or scheme / project logos

The Cohesion Policy logo and the Parliamentary Secretary logo must never be rendered smaller than other logos placed in the same field of vision. They should preferably be

produced as represented hereunder in order to reflect the co-financing element:

Figure 4.2a

4.2.1 third party logo(s)

Third party logo(s) refer to the logos of entities which form part of the co-financing of the

project being funded under the Cohesion Policy 2007-2013. These logos should be

positioned at the top left-hand side, or, as stated under Section 5 for compulsory measures, at the bottom right-hand side.

The same principle should be applied in the case of project partners who are not providing

any share of co-financing but contributing indirectly to the project. Nevertheless, the user

is always requested to consult with the Communications Unit of the Managing Authority for further advice.

With regard to logo(s) of sponsors, the user should consult the Communications Unit of the

Managing Authority for further advice. Each request will be dealt with on a case by case

basis.

4.2.2 scheme / project logo(s)

In the case where Intermediate Bodies / Beneficiaries opt to create a visual identity for the scheme or project they implement, the sizing of such logo when utilised in conjunction with

the relevant Cohesion Policy logo should follow the same guidelines as indicated in figure

4.2a above.


However, with regard to positioning, the Managing Authority recommends placing the scheme / project logo on the top left in order to have a balanced display of the intervention

and its co-financing.

4.3 positioning of logo on its own

The Cohesion Policy and the Parliamentary Secretary logo(s) can only feature on its/their

own in articles, published press releases, statements and supplements, and on websites as

a link to the Managing Authority’s website (see points 5.11 and 5.12), if authorised by the Managing Authority.


4.4 positioning of co-financing banner on its own

In the case of adverts for procurement or recruitment issued on the Government Gazette,

the user may use only the co-financing banner, in both Maltese and English as indicated in the example hereunder. This derogation emanates from the layout in which the

Government Gazette is set and is only applicable in such cases where this publication is made use of3.

figure 4.4a

Operational Programme II – Cohesion Policy 2007-2013

Empowering People for more Jobs and a Better Quality of Life Advert part-financed by the European Union

European Social Fund (ESF)

Co-financing rate: 85% EU Funds; 15% National Funds

Investing in your future

Programm Operattiv II – Politika ta’ Koeżjoni 2007-2013

Insahhu Hilitna ghall-Aktar Impjiegi u Kwalita ta’ Hajja Ahjar

Reklam parzjalment kofinanzjat mill-Unjoni Ewropea Fond Socjali Ewropew (FSE)

Rata ta’ Kofinanzjament: 85% Fondi mill-UE; 15% Fondi Nazzjonali

Ninvestu fil-futur tiegħek

4.5 limited / restricted space

In circumstances where a publicity or information item has limited and/or restricted printing space, the Cohesion Policy logo may be omitted as point 5.8 of these guidelines refers,

subject to the prior approval of the Managing Authority.

4.6 breathing space

‘Breathing space’ ensures that the Cohesion Policy logo and the Parliamentary Secretary

logo stands out and that it is not visually compromised by any other elements that may be placed within the same field of vision. The following figures illustrate the ideal clearance

space to be allowed, which is equally spaced between the edges and any other logo(s):

figure 4.8a – value of ‘a’

figure 4.8b – single logo

(especially to edge of page)

3 If the Beneficiary / entity encounter other such instances, the attention of the Managing Authority should be drawn.


figure 4.8c –

with other logos

figure 4.8d –

with other slogans and

headings (example)

Upgrading of Hal Far Road

4.7 The use of the Parliamentary Secretary logo

In the case of adverts for procurement or recruitment vis-a-vis the project in question on

local printed media the advert should be produced as represented hereunder in figure 4.6a:

Figure 4.6a


5.0 GRAPHICAL GUIDELINES ON PUBLICITY &

INFORMATION MEASURES

The purpose of these graphical guidelines is to illustrate and provide further specifications to

beneficiaries on the correct use of the Cohesion Policy logo(s)4 and the Parliamentary Secretary logo in conjunction with the EU Emblem, Malta Flag and compulsory text on the different

information and publicity measures/media as specified in the Manual of Procedures (2007-2013), with special reference to Article 8 of the Commission Regulation (EC) 1828/2006.

The figures displayed in this section provide the best practice layout for each information and publicity measure/medium falling under each sub-heading as specified in the Manual of

Procedures 2007-2013, and all projects should abide as close as possible to these layouts as indicated. These layouts were created by the Managing Authority so that all projects convey the

same consistent key message as requested by Commission Regulation (EC) 1828/2006, whilst at the same time being easily recognizable by the general public. The figures are reproduced as an

overall indication, and users will be responsible for amending according to their project and fund.

Under each figure, dimensions, backgrounds, fonts, sizes, etc. are also being proposed as a guideline.

To recapitulate, publicity and information measures should feature the hereunder, unless

otherwise advised/instructed within the Manual of Procedures or allowed by the Managing Authority:

1. The relevant Cohesion Policy logo3;

2. The EU Emblem5, the National Flag of Malta6, and the appropriate compulsory text3 including the tagline as defined in Commission Regulation (EC) 1828/2006

Investing in your Future3; 3. The text reading ‘Project7 Part-financed by the European Union’3;

4. The name of the Fund3.

5. The Parliamentary Secretary Logo3.

* Note: All Cohesion Policy logo(s) and texts in the following figures should be replaced with the ones relevant to the projects. Where appropriate the Maltese versions of these figures should be produced in the Maltese language. Compulsory texts in both English and Maltese languages are available in Chapter 10 of the Manual of Procedures 2007-2013.

4 It is understood that when opting for audio-only (e.g. radio) measures, the Cohesion Policy logo and the Parliamentary Secretary logo cannot be used as the medium is not visual; however, this document provides guidelines on how the obligations are to be respected even when a non visual medium is used. 5 As requested by Article 9 of Commission Regulation (EC) 1828/2006 and provided on the Manual of Procedures 2007-2013. 6 As required by the Manual of Procedures 2007-2013. 7 The term ’project’ is to be substituted with the term referring to the relevant information and publicity measure being co-funded by the EU, such as equipment, event, advert, brochure, and the like, as necessary.



5.0

5.1 compulsory billboards

Figure 5.1a

√ Dimensions: Not to exceed 6m x 3m and to be proportional to the size of the

operation; √ Percentages of space layout: Sections to be distributed as in figure 5.1;

√ Colours: Text in Blue, preferably blue as EU Emblem, see point 3.5; √ Background: White only;

√ Image: Image of the infrastructure or construction operation (artist

impression, rendering, plan or actual image); √ Fonts and Sizes: Fonts refer to point 3.6.2 and size to be proportionally

represented as in figure 5.1; √ * Third party logo(s) featured only if relevant/necessary.

5.2 optional billboards

Optional billboards require to be approved by the Managing Authority, which will approve

only if it deems the setting up of a billboard will be of added value to the project.

The Managing Authority recommends that for optional billboards the following specifications based on figure 5.1 are kept throughout to keep conformity and for ease of

association by the general public:

√ Dimensions;

√ Percentage of space layout; √ Fonts and sizes.


5.0

5.3 compulsory plaques

Permanent plaques are to be produced as per the engraved version (figure 5.3.1) hereunder. In the eventuality that a second plaque is requested to be fixed, such as for

projects involving roads, figure 5.3.2 should be taken into consideration.

5.3.1 engraved figure 5.3.1 – engraved plaques

√ Dimensions: Proportionate to the size of the project and readable by passers-

by and/or equipment users. However, the minimum size standard A3 (0.297m × 0.420m) for infrastructural projects and standard A4 (0.210m ×

0.297m) for all other projects8;

√ Percentages of space layout: Same as figure 5.3.1, and content layout in

proportion to size of plaque;

√ Suggested background: Copper, bronze, silver or chrome9; √ Fonts and Sizes: Font as in figure 5.3.1, in proportion to size of plaque, and

as specified in point 3.6.2; √ * Third party logo(s) featured only if relevant/necessary.

8 Applicable for operations completed post-1st April 2012. 9 Beneficiaries / entities may wish to consult with the Communications Unit within the Managing Authority on the Use of other materials is prior to confirmation.


5.0

5.3.2 printed figure 5.3.2 – printed plaques

√ Dimensions: Proportionate to the size of the project and readable by passers-

by and/or equipment users. However, the minimum size is standard A3 (0.297m × 0.420m) for infrastructural projects and standard A4 (0.210m ×

0.297m) for all other projects10;

√ Percentages of space layout: Same as figure 5.3.2, content layout in

proportion to size of plaque; √ Background: White, with blue background for name of operation (see point

3.5) and name in white;

√ Colours: Text in Blue, preferably blue as EU Emblem (see point 3.5); √ Fonts and Sizes: Same as figure 5.3.2, in proportion to size of plaque, and as

specified in point 3.6.2; √ * Third party logo(s) featured only if relevant/necessary

5.4 optional plaques

The Managing Authority recommends that for optional plaques the following specifications based on point 5.3 should be kept throughout to keep conformity and for easy association

by the general public:

√ Dimensions; √ Percentage of space layout;

√ Fonts and sizes or engraving;

√ and if possible, the overall layout.

10 Applicable for operations completed post-1st April 2012.


5.0

5.5 stickers – (also for Aid Schemes)

Stickers are to be affixed to all items of equipment/furniture/IT peripherals which are

purchased as part of the project. These are to be affixed in an area clearly visible to users and passers-by. The layout of the stickers is to follow the example hereunder:

figure 5.5.2 –

stickers

Operational Programme I – Cohesion Policy 2007-2013 Investing in Competitiveness for a Better Quality of Life

Equipment part-financed by the European Union European Regional Development Fund



√ Dimensions: Approximate size 10cm (wt) x 2.5cm (ht); √ Percentages of space layout: As per figure 5.5.2; √ Colours: Text in black or blue (see point 3.5), and EU Emblem/National Flag of

Malta in full-colour;

√ Background: White;

√ Fonts and Sizes: As specified in point 3.6.2; √ (For schemes, text is to be amended according to the Manual of Procedures)

In exceptional circumstances, and only upon prior approval of the Managing Authority,

Beneficiaries may opt to affix a plaque (following the guidelines set out in 5.3 and 5.4

above) where items purchased are housed in lieu of affixing stickers to individual items. This exception may be granted following duly justified reasons.


5.0

5.6 compulsory posters / signs

The following figures provide layouts for landscape and for portrait posters and/or signs. figure 5.6a – landscape posters / signs

figure 5.6b – portrait posters / signs

√ Dimensions: Any size in portrait or landscape as long as not smaller than standard A3 (0.297m × 0.420m) size, and content in proportion to

the size of the project;

√ Percentages of space layout: same as figure 5.6a/b, and content layout in proportion to size of plaque;

√ Background: Any colour however in line with these guidelines and

without hindering the colours of the Emblem/Flag/logos (see point 3); √ Colours: Text in Blue, preferably blue as EU Emblem (see point 3.5);

√ Fonts and Sizes: Font same as figure 5.6a/b, in proportion to size of plaque, and as specified in point 3.6.2.


5.0

5.7 optional posters / signs

Posters / signs (incl. banners and conference backdrop signs) produced for exhibitions,

trade fair displays, exhibition stands, conferences, seminars, meetings, and other activities and events should at least follow the layout produced in figure 5.7.

Figure 5.7- general layout

With regard to backdrop conference signs, these should be in line with the following

recommendations:

√ Dimensions: Approximately 1.0m x 2.0m;

√ Percentages of space layout: Same as figures 5.6a/b or 5.7, and

content layout in proportion to size of sign; √ Background: Any colour however in line with these guidelines and

without hindering the colours of the Emblem/Flag/logos (see point 3); √ Colours: Text in Blue, preferably blue as EU Emblem (see point 3.5);

√ Fonts and Sizes: Font same as figure 5.6a/b and 5.7, in proportion to size of plaque, and as specified in point 3.6.2.


5.0

5.8 promotional material

Promotional materials refer to the varieties of customized give-aways produced to promote the programme, scheme or project further. These items can be divided into two

categories: a) items which provide ample printing space, and b) those which inevitably provide only a limited/restricted printing space due to their nature. Such items might

include pens, pencils, mouse-mats, magnets, lanyards, pen-drives, calculators, diaries, bags, caps, key rings, notepads, footballs, balloons, and the like, as approved by the

Managing Authority in the Grant Agreement.

The Managing Authority strongly recommends that Beneficiaries take into due consideration

the obligatory publicity requirements when determining promotional items to be procured. Promotional items procured must at least feature the minimum visibility requirements.

The following figures provide the layout for items which have ample space and for those that have limited/restricted space, as well as examples of how the visual identity

requirements can be reproduced on a selection of commonly used promotional items:

The Parliamentary Secretary logo should be left out from these promotional materials

figure 5.8a – ample space

figure 5.8b

- limited/ restricted

space

Investing in Competitiveness for a Better Quality of Life Part-financed by the EU European Regional Development Fund


√ Background: Preferably white, or a light colour, however in line with

these guidelines and without hindering the colours of the Emblem/Flag/logos (see point 3);

√ Colours: Where only one colour is available, blue or black should be

utilized (see point 3.5) with the correct EU Emblem and National Flag of Malta.

Operational Programme I – Cohesion Policy 2007-2013

Investing in Competitiveness for a Better Quality of Life Event part-financed by the European Union

European Regional Development Fund




figure 5.8c - clothing: t-

shirt (printing on front and

back; maximum

space available)

figure 5.8d

- clothing: cap (one-side

printing [front or back]; minimum

space available)


figure 5.8d - stationery:

pencil (applicable

also to pens and other

writing instruments;

minimum space

available)

figure 5.8e

- stationery: usb

drives(both maximum or

minimum space

available are applicable

according to the device procured)


figure 5.8f - other: bags (at least one side printing;

maximum space

available)

√ Background: Preferably white, or a light colour, however in line with these

guidelines and without hindering the colours of the Emblem/Flag/logos

(see point 3); √ Colours: Where only one colour is available, blue or black should be utilized

(see point 3.5) with the correct EU Emblem and National Flag of Malta.

Users are kindly requested to consult with the Communications Unit within the Managing

Authority with regard to parameters for using the minimum and maximum layouts and when using items which are not depicted in the above figures (5.8c – 5.8f), or in case of

desired deviation from the suggested layouts. The Managing Authority will consider each

request on a case by case basis. Points 4.1 and 4.2 above should be taken into consideration when featuring third party logo(s).


5.0

5.9 publications & info materials, collaterals and print advertising

The visual identity requirements on these materials can be featured following one of two different layouts options: a) Two-sided (see figure 5.9a), or b) One-sided (see figure 5.9b).

Users are to ensure that the correct EU Emblem and National Flag of Malta are used.

Examples of one-sided material can include: flyers, leaflets, bookmarks, cover-pages of official document (such as reports, contracts, tenders, application forms, notifications),

postcards, power-point presentation templates11, handouts, certificates, attendance sheets,

print adverts, letterheads, envelopes, minute sheets, and any other one-sided documents and informational and/or promotional material.

On the other hand, examples of two-sided material can include: booklets, brochures,

newsletters, calendars, key publications, handouts, A4 folders, and any other two-sided

documents and informational and/or promotional material.

NB: With regard to material created with the intention of being photocopied or printed on black & white printers, the correct EU Emblem, National Flag of Malta, and Cohesion Policy

logos in monochrome representation should be inserted.

On these publications the Parliamentary Secretary Logo should not be displayed.

figure 5.9a –

two-sided layout option

figure 5.9b –

one-sided layout option

11 The Managing Authority can provide Beneficiaries with PowerPoint presentation templates upon request.

Operational Programme I – Cohesion Policy 2007-2013 Investing in Competitiveness for a Better Quality of Life

Event part-financed by the European Union European Regional Development Fund



front page back page

Operational Programme II – Cohesion Policy 2007-2013 Empowering People for More Jobs and a Better Quality of Life

Training part-financed by the European Union European Social Fund




5.0

5.10 audio-visual

Audio-visual information and/or publicity measures such as TV advertising, documentaries, multimedia, and any other productions on cd/dvd must feature the

relevant visual identity requirements referred to in the introduction to Section 5.0 as per the following options:

√ on CD/DVD sleeve (as per figure 5.9b layout)

√ on CD/DVD box (as per figure 5.9 a or b layout[s])

√ caption / slide at start and/or finish (as per figure 5.9b layout12)

Additionally, the user is to take into consideration the following points when utilising either radio or audio-visual (TV spot, online video, documentary etc):

5.10.1 audio (radio)

Given that there is no visual element in radio adverts or promotion, it is important that acknowledgement of the Funds is done nonetheless. For this reason, the user is strongly

recommended to allow enough time for the voice-over narration of the compulsory elements at least at the end of the slot. The minimum requirements as per Article 9 of

EC Reg. 1828/2006 indicate the use of:

√ Project part-financed by the European Union (compulsory)

√ Operational Programme [OPI / OPII – in full] (optional) √ Name of Fund [ERDF / ESF / Cohesion Fund] (compulsory)

√ Co-financing rates [EU funds, National funds, Beneficiary’s own funds, and

applicable percentages] (optional) √ Slogan “Investing in Your Future” (compulsory)

√ In collaboration with the Parliamentary Secretariat foe the EU Presidency 2017 and EU Funds.

Users should also ensure that the compulsory text is clearly understandable to listeners and not narrated in a hurry in order to compress all desired information in the little air-

time available.

5.10.2 audio-visual (TV, online video, documentary, etc)

In contrast to radio productions, audio-visual productions allow the target audience to

also see graphics for better understanding of the programme / scheme / project being promoted. Hence, the full visibility requirements must be included at least in the closing

seconds of the production. Similarly to radio, it is strongly recommended to allow

enough time for a voice over narration of the minimum requirements indicated in 5.10.1 above, as well as a paced reading of the co-financing text by the viewer.

5.11 websites and social media 5.11.1 websites

Websites can be divided into the following two categories for the purpose of information

and publicity requirements:

√ Websites co-financed by the funds –

12 Where possible, an animated version of the billboard layout as per figure 5.1 may also be used.


Relevant visual identity requirements must feature as per figure 5.7 layout. These should feature on the homepage and on all other pages. This can be done by

setting a fixed banner or equivalent measure (e.g. header / footer) respecting the recommended layout.

√ Websites/webpages only making reference to the funds – As pre-mentioned in point 4.3, such websites must feature the relevant Cohesion

Policy logo preferably as a link to the eufunds.gov.mt website.

5.11.2 social media

Social media such as Facebook, Twitter, LinkedIn, YouTube etc, are an effective way of

targeting specific segments of the target audience and further promoting a programme / scheme / project, largely free of charge. Most also provide insights or analytics whereby

the user can gauge outreach over a period of time, audience demographics etc and hence take action to re-direct or enhance the online promotion of the intervention.

Given as most social media networks carry specific standard display layouts, the user is advised to touch base with the Communications Unit within the Managing Authority for

advice on how best to display the necessary visibility requirements according to the social network being used. Preferably, any material uploaded or shared through such online

facilities should carry the compulsory elements as per Article 9 of EC Reg. 1828/2006. Furthermore, where customisation of a layout is possible (e.g. YouTube channel, Twitter

account etc), this is highly encouraged in order to further acknowledge the financial

support being received by the Beneficiary. Any documents uploaded (as .doc, .pdf etc) or created online, should also carry the necessary visibility requirements.

figure

5.11.2a Facebook

‘note’ – when

drafting the ‘note’,

images can be

uploaded and laid

out according

to the required layout in

figure 5.9b


5.12 press releases / articles / sponsored articles / advertorials

5.12.1 press releases / articles

Users/beneficiaries are to ensure that any scheme / project-related press releases or

article write-ups forwarded for circulation feature the relevant Cohesion Policy logo, the EU Emblem, the National Flag of Malta, and the compulsory text as requested in the

Manual of Procedures. Where possible, a link to the eufunds.gov.mt website should also be provided. Since the publication of a press-release or article (and its visual identity) is

at the discretion of the news editor of the targeted newsroom, the Beneficiary is to

ensure that at least there is clear reference to the EU assistance, respective fund and programming period.

Additionally, since the Department of Information publishes press releases in a standard

format, without the visual identity requirements, it is to be ensured that a link to the project website (bearing the full visual identity) is included.

5.12.2 sponsored articles / advertorials

Sponsored articles and advertorials13 shall feature the full visual identity requirements as per the layouts suggested in 5.7 above and shall acknowledge assistance received

through clear reference to the EU, the respective fund and programming period. It is to

be ensured that the published item carries all these features.

13 An advertorial is an advertisement written in the form of an editorial. Advertorials differ from adverts in that they are designed to appear like the articles which would habitually appear in the selected publication. (source: Wikipedia)

http://en.wikipedia.org/wiki/Advertorial


6.0 RESOURCES/OTHERS

6.1 copyright and use by third parties

The copyright of the Cohesion Policy logo(s) is entirely of the Managing Authority in Malta.

The use should not appear on material not related to the funds unless otherwise authorized


The copyright of the Parliamentary Secretary logo is entirely of the Parliamentary Secretariat for the EU Presidency 2017 and EU Funds in Malta. The use should not appear

on material not related to the funds unless otherwise authorized by the Parliamentary

Secretariat.

6.2 downloads

The following documents/logos for the 2007-2013 programming period can be downloaded from the eufunds.gov.mt website:

√ The Cohesion Policy logo(s) in colour and black & white (available for ESF, ERDF,

Cohesion Fund, and ESF+ERDF+CF) in both EN and MT; √ The EU Emblem and the National Flag of Malta in all their varieties, including their

graphical specifications; √ These Visual Identity Guidelines;

√ The Communications Plan for Malta’s Operational Programmes (2007-2013);

√ The Publicity and Information Section of the Manual of Procedures 2007-2013; √ Commission Regulation (EC) 1828/2006 and Council Regulation 1083/2006;

√ The cover-pages for tender and contract documents; √ Compulsory text in all its varieties in word format;

√ Other related material, notices, memos and circulars.

6.3 contact details

The Communications Unit Planning and Priorities Coordination Division

Parliamentary Secretary for the EU Presidency 2017 and EU Funds Triq il-Kukkanja

Santa Venera SVR 1411 MALTA

Tel. no.: +356 2200 1142/3 Fax no.: +356 2200 1141

Email Helpdesk: [email protected] Website: www.eufunds.gov.mt


Managing Authority

Planning and Priorities Coordination Division

Tel. Nos.: +356 2200 1142/3 Fax no.: +356 2200 1141 Email: [email protected]

Web: www.eufunds.gov.mt

visual identity guidelines programmes... · · 2014-10-29visual identity guidelines - malta...

Documents