visual identity guidelines€¦ · minimum size for digital full colour mark wherever possible we...

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Guidelines

v2.0 August 2020

Proud Employers of Fire and Emergency

Volunteers

v2.0 August 2020

PROUD EMPLOYER OF FIRE AND EMERGENCY VOLUNTEERS

H E R Ō P Ū KO TA H I TĀT O U

Proud Employers of Fire and Emergency Volunteers icon Visual Identity Guidelines Version 2.0 August 2020 2

Fire and Emergency want to help New Zealanders understand the vital contribution made by businesses who employee our volunteers and release them to respond to emergencies.

Currently, most New Zealanders don’t understand how reliant New Zealand is on Fire and Emergency volunteers, let alone the impact this reliance has on local businesses. We want to change that. So we’re starting a new tradition with a new mark that will help people to recognise businesses who employ Fire and Emergency volunteers as part of our crew.

This ‘Proud Employers of Volunteers’ mark will represent the collaboration between our volunteers, their employers and Fire and Emergency. This is a long-term commitment from Fire and Emergency New Zealand and part of a wider initiative to encourage New Zealanders to show their support to businesses who employ Fire and Emergency volunteers.

As an employer of volunteers, you’ll have the option to display this mark in whatever way works for you, e.g, your shop or vehicle window, email signature, business card, website, social media pages etc.

It’s up to you if and how you choose to display it.

Our employers of volunteers are part of the crewHE RŌPŪ KOTAHI TĀTOU


For questions please don’t hesitate to contact us on [email protected]

Artwork files are available online at [email protected]

Contents

The Marks 04

Mark colour palette 21

Recommended mark use 22

Mark - horizontal 04

Logo variation, colour, positioningCo-brandingSample usage

Mark - stack 10


Mark - circle 16


If you no longer employ volunteers 23



The MarksThis mark is important to us all. It symbolises the critical role employers (including self-employed volunteers) play in enabling emergency first response in communities across New Zealand. This mark is available in three formats for use across different applications for your business.

The three marks developed

Horizontal mark Stack mark Circle mark


Mark – horizontalWe see our horizontal mark being used in more formal situations. This could be in conjunction with your own company logo on your letterhead, your email signature, a business presentation or job quote.

Minimum size for print

50mm 172px

Minimum size for digital

Full colour mark

Wherever possible we would like our mark to be used in full colour.There are CMYK, SPOT and RGB colour mark files available. Use the CMYK version for all printing work. The SPOT version is defined in Pantone colours,which is most appropriate for signage, fleet graphics and embroidery. The RGB files are for all digital use.

Black and white mark

We ask that our black and white mark be used where reproduction methods restrict the use of the full colour mark, i.e. where colours or backgrounds clash or wherever the full colour mark is difficult to read.

Clear space

Clear space surrounding our mark should be kept free from typography, photography, illustration and all other graphics.A minimum isolation area of the width of the flame tip should surround our mark in any application.

Logo variation, colour and positioning



Mark - horizontalCo-branding

We have used our own brand identity to demonstrate how the mark could be used with your business logo.

Orientation. The horizontal alignment is preferred for corporate and formal use, with our vertical stack recommended for use in thin formats, such as event banners.

Sizing. Please keep your logo and our mark to a similar size. Please also refer to your own brand guidelines for usage.

Colour. Please use the full colour mark where possible.

You can use our horizontal mark alongside your company logo or other organisations you may support. Here is a guide to visualise how they could be spaced for clarity.

Using our mark together with your company logo



Business stationerySample useage

Use CMYK files for offset and digital print applications

Your designer or printer will be able to help if you are having trouble applying our mark

Feel free to share this guide with your suppliers so they understand how our mark works with collateral.


Web page and email signatureSample useage

N A V I G A T I O N N A V I G A T I O N N A V I G A T I O N N A V I G A T I O N

Use RGB files for all digital applications

Your designer or web build supplier will be able to help if you are having trouble applying our mark



Sample useage

Work wear

Use SPOT/PMS (Pantone) files for embroidery or screen printing to garments.

Talk to you uniform supplier about running tests before you commit to print or embroidery.



Mark - stackLogo variation, colour and positioning

Full colour mark


Clear space

Wherever possible we would like our mark to be used in full colour.There are CMYK, SPOT and RGB colour mark files available. Use the CMYK version for all printing work. The SPOT version is defined in Pantone colours, which is most appropriate for signage, fleet graphics and embroidery. The RGB files are for all digital use.

We ask that our black and white mark be used where reproduction methods restrict the use of our full colour mark, i.e. where colours or backgrounds clash or wherever the full colour mark is difficult to read.


The stack is our most versatile mark and can be used in either formal or informal situations. It is a flexible and versatile option if you are unsure of which mark to use.

Minimum size for print

Minimum size for digital

28mm 100px



Mark - stackYou can use our stack mark alongside your company logo or other organisations you may support. Here is a guide to visualise how they could be spaced for clarity.


We have used our own brand identity to demonstrate how our mark could be used with your business logo.

Orientation. Either horizontal or vertical alignment good for this version of our mark. We see this working over most large to small branding applications.

Sizing. Depending on your logo size and format, please aim for our mark being 75% smaller than your logo. Please also refer to your own brand guidelines for usage.

Colour. Please use our full colour mark where possible.

Co-branding



Window signageSample useage

Clear sticker stock Frosted sticker stock

Request self adhesive labels from [email protected]


Vehicle liverySample useage

Request self adhesive labels from [email protected]


Work wearSample useage





Mark - circleLogo variation, colour and positioning

Full colour mark


Clear space

Wherever possible we would like our mark to be used in full colour.There are CMYK, SPOT and RGB colour mark files available. Use the CMYK version for all printing work. The SPOT version is defined in Pantone colours,which is most appropriate for signage, fleet graphics and embroidery. The RGB files are for all digital use.

We ask that our black and white mark be used where reproduction methods restrict the use of our full colour mark, i.e. where colours or backgrounds clash or wherever our full colour mark is difficult to read.


We see our circle mark being used in less formal situations however, we think this version of the mark would look great on team uniforms, sports gear, signage, flags, vehicles and business stationery.

Minimum size for print Minimum size for digital

35mm 130px

Please note: This version of our mark does take time to read. While we are in the early stages of embedding the ‘Proud Employers of Volunteers’ brand within the community, we recommend, in the short-term, that you use our stack mark to communicate your commitment to your community. We will leave it in your hands to make the decision that best suits your needs.



Mark - circleYou can use our circle mark alongside your company logo or other organisations you may support. Here is a guide to visualise how they could be spaced for clarity.


We have used our own brand identity to demonstrate how our mark could be used with your business logo.

Orientation. Either horizontal or vertical alignment works well with our circle mark. It’s even height and width allow for versatility in its application.

Sizing. Depending on your logo size and format, please aim for our mark being 85% smaller than your logo. Please also refer to your own brand guidelines for usage.

Colour. Please use our full colour mark where possible.

Co-branding



Work wearSample useage





Safety wear and team playSample useage

Use SPOT/PMS (Pantone) files for screen printing to garments.


Mark colour paletteOur colours are drawn directly from the Fire and Emergency New Zealand brand guidelines. We are using dark blue and red from the primary palette and orange from the secondary colour palette. Please not to adjust the mark colours.

Colours

Printing / embroidery and digital colours

Vinyl graphics3M/Avery cast digital media and laminates.Printed using a eco-solvent ink printing process

Red

Red

Orange

Orange

Dark Blue

Dark Blue

CMYK: 0,100,100,0Pantone 485 CHex: #ed1c24RGB: 237, 28, 36

CMYK: 0,60,100,0Pantone 151 CHex: #ff8200RGB: 255, 130, 0

CMYK: 100,100,0,45Pantone 2755 CHex: #180f5eRGB: 24, 15, 94

CMYK: 0,100,100,0Pantone 485 C 3M Scotchcal Graphic Film Series 50

CMYK: 0,60,100,0Pantone 151 C

Pantone 2766C3M Indigo Controlrac 180mC-27Scotchcal 7725-27Scotchcal 7125-27


Recommended useWe have some simple recommendations for your use of our Employers of Volunteers mark. This guide will give you confidence with presenting our mark in its best light to ensure you gain maximum value from its use.

Our mark

Recommended use of full colour logo on a white background

Please do not crop the mark Please do not rotate the mark Please do not place full colour mark on dark background

Please do not place one colour mark on light background

Recommended use of one colour mark on white background (when colour is not possible).

Recommended use of full colour mark on image background with suitably high contrast.

Recommended use of full colour mark on textured background with suitably high contrast.

Recommended use of full colour mark on light background with suitably high contrast.

Recommended use of one colour mark on image background with suitable low contrast

Recommended use of one colour mark on textured background with suitable low contrast

Recommended use of one colour mark on dark background with suitable low contrast

Please do not rearrange the mark Please do not squash the mark Please do not change the colours

Please do not stretch the mark


What if I no longer employ volunteers?

Can I share these materials with other Employers of Volunteers?

Our ‘Employers of Volunteers’ mark is a treasured symbol for Fire and Emergency and our employers of volunteers. This mark recognises the vital role of businesses who employ our volunteers and release them to respond to emergencies. If your circumstances change and you no longer employ a volunteer we kindly request that you remove all physical and digital copies of our mark from your business profile.

We kindly ask that you don’t directly share these materials with other Employers. To ensure that the Employers of our Volunteers get the maximum benefit of our Employer support programme we would love to be able to connect with them directly.

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