visual identity guidelines - libertarian party of indiana · libertarian party | 8 visual identity...

Visual IdentityGuidelinesVersion 1.0January 2014

Visual Identity Guidelines | 1

Table of Contents Brand Attributes and Character . . . . . . . . . . . . . . . . . . . . . 2

New Visual Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Primary Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Formal Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

X Height Measurement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Clear Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Approved Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Supporting Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Things to Avoid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Typography for Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Typography for Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Headlines for Print and Digital . . . . . . . . . . . . . . . . . . . . . 15

Statue of Liberty Images . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Additional Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Message and Tone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Facts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Grid System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Typical 5 Column Grid System . . . . . . . . . . . . . . . . . . . . . 21

Grid System Example #1 . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Typical 3 Column Grid System . . . . . . . . . . . . . . . . . . . . 23

Grid System Example #2 . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Newsletter Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Poster Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Brochure Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Website Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Digital Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

This document is part of a thesis submitted to the faculty of the Graphic Design Department in partial fulfillment of the requirements for the degree of Master of Fine Arts at the Savannah College of Art and Design. This thesis is developed by Will Taylor under the guidance of his thesis committee.

Libertarian Party | 2 Visual Identity Guidelines | 3

These branding guidelines have been customized to address unique components of direct response. They provide flexibility and breadth of options in how to apply guidelines for the brand essentials, including the logo, the brand architecture, the tagline, color palette, typography, imagery, tone of voice and grid system. The graphic examples presented throughout this document are conceptual to support rationale of specific guidelines and are not necessarily live in-market pieces.

Strong and relevant practices are a necessary driver in creating and maintaining a closer personalized relationship with our supporters. It is recognized that what works today with one segment, may not work tomorrow as preferences and tastes change.

To identify the best balance of certain brand guidelines and response driving techniques for ongoing communications, the Libertarian Party encourages marketers to continue to test the effectiveness of direct response techniques. With the goal of maintaining results and cost efficiencies, tests should be carried out in the smallest, statistically valid quantities that can measure the impact of variations of creative brand elements against the current Libertarian Visual Identity.

For specific questions regarding these guidelines, contact the Libertarian Party Brand or Marketing Communications Manager at: [email protected] or www.lp.org/brand.

Visual Identity Guidelines | 3

Brand Attributes and CharacterLibertarians are: Contemporary Innovative Dynamic Trusted Dependable Approachable Global

Our brand is the symbol of our heritage, and of the quality and trust we have delivered for more than fourty years. To our supporters, it embodies our commitment to anticipate and meet their changing needs. To our organization, it represents the imagination we use to address those needs in a manner that reflects our values. We created these guidelines to ensure that we always remain true to our brand, and the people, products and services it represents.

Libertarian Party | 2


This is the new visual identity for the Libertarian Party and should be used for all communications, solicitations and recruiting efforts .

The logo’s size, positioning and color treatment are governed by rules designed to maintain the brand’s consistent identity . It cannot be accurately reproduced with any typeface, or be hand drawn, scanned or modified .

The logo files are available on: www.lp.org/support/logo

New Visual IdentityThe Libertarian Party has revised it’s identity and branding. With the change to this new visual identity, we have also have changed the way we do business.

We have moved toward a more fluid, broad-based recruitment campaign designed with our supporters in mind. The brand architecture is designed to accommodate this shift. Libertarian recruiters and marketers will have opportunities to convey and promote our solutions within this architecture.

These guidelines are simple, flexible and focuses on making Libertarians easier for the outside world to understand.



Formal Logo Usage

When a formal approach is needed, the logo should be used on white background . The eagle head should ALWAYS appear white .

File name: Libertarian_logo_large.epsUse this logo variation for images are are to be reproduced over 2” wide .

File name: Libertarian_logo_small.epsUse this logo variation for images are are to be reproduced less than 2” wide .

Primary Logo Usage

There are two versions of the logo each one has been adjusted to reproduce best at specific sizes .

For a less formal or everyday use, the logo should be reversed out of the Libertarian Gray background . The same guidelines should be followed when selecting the correct logo to size ratio .

The eagle head should ALWAYS appear white and this logo should align with the left margin .

File name: Libertarian_white_logo_large.epsUse this logo variation for images are are to be reproduced over 2” wide .

File name: Libertarian_white_logo_small.epsUse this logo variation for images are are to be reproduced less than 2” wide . When this logo is used, the tagline should appear close by .


Clear Space

To maintain the integrity of the identity, a margin of clear space must be kept around the mark . This clear space is based on the X Height and extends around the whole logo . No other graphic elements, such as typography, rules or photography, should infringe in this clear space .

Note: The top clear area starts from the top of the eagle head and not the tip of the wing .

Keep this area between red lines clear .

clear space starts from top of eagle’s head

Keep this area between red lines clear .

clear space starts from top of eagle’s head

X Height Measurement

Since the size of the logo might change depending on usage, the best way to measure is to use the X Height of “Libertarian” . This X Height will maintain a consistent measurement throughout the branding and be the basis for the logo’s measurement .

The top and bottom of the torch align with the cap height and baseline of the letters .


Supporting Graphics

These are examples of the Libertarian logo being used with a gray background . These examples illustrate:

The logo should be on the left margin and the gray bar extends to the right .

The gray bar should only contain the logo, tagline and any contact information .

The website and contact information should align with the right margin .

The size of the logo and the clear space determines the width of the gray bar .

The gray bar aligns with the top of the layout .

The yellow background accompanies this alternate logo option . These examples illustrate:

The yellow background is solid Libertarian Gold .

The Statue image is inserted on top of the Libertarian Gold background with a Multiply Effect and an opacity of 50% .

The Statue of Liberty image is taken from www.lp.org/support/images/statue_of_liberty

There is only one way to stop the government from spying on you. Vote Libertarian

National Security AgencyAir Force IntelligenceCentral Intelligence AgencyDefense Intelligence AgencyDepartment of Homeland DefenseFederal Bureau of InvestigationsNational Reconnaissance OfficeArmy IntelligenceCoast Guard Intelligence

Department of EnergyDepartment of StateDrug Enforcement AdministrationMarine Corps IntelligenceNational Security AgencyNational Geo spatial-Intelligence AgencyOffice of the Director of National IntelligenceTransportation Security AdministrationNavy Intelligence

The Facts: The U .S . Government currently spends $75,000,000 every year to specifically spy on U .S . citizens like you . This is a violation of your 4th Amendment Rights .

The agencies recently authorized to spy on U .S . citizens are:

The NSA is completing a $1,200,000 data storage building in Bluffdale, Utah . This building is devoted to electronic spying and will have the capabilities to hold over a thousand years of data .

lp.org

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Approved Colors

Color is an important component of the Libertarian brand and should be used consistently across all forms of print and digital communication .

Gold reflects our belief in capitalism and trust that a free market can generate the best solutions with minimal reprecussions . This color also builds on the equity built in the previous visual identity .

Historically, Black has been used to represent anarchy . The Libertarians don’t beleive that government should be eliminated completely, only lessened . Therefore, we use the color Gray (50% of black) to represent this philosophy .

To deemphasize headline text, the Libertarian Gold color can be used at a 50% tint . There are examples of this later in this guide .

Libertarian Gold

CMYK = 0 / 10 / 100 / 12

RGB = 230 / 197 / 0

LAB = 80 .67 / 0 .444 / 80 .18

HEX = #E5C601

PMS=109c

Libertarian Gray

CMYK = 0 / 0 / 0 / 70

RGB = 109 / 110 / 113

LAB = 46 .56 / -0 .68 / -2 .05

HEX = #6D6E71

PMS=Cool Gray 9c

Libertarian Gold at 50%

CMYK = 0 / 5 / 50 / 6

RGB = 243 / 221 / 141

LAB = 89 / -1 / 41

HEX = #F1DE8F

PMS=106c


Typography for Print

All components of the brand architecture are set in Capita Light from Hoftype and Franklin Gothic Medium from ITC .

Leading is set at 20% of the font size . For example, when body text is set at 10 points, the leading should be set at 12 points .

All text should be set flush left

no auto-hyphenation

body copy should be Libertarian Gray

Capita Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Franklin Gothic Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Printed Body Copy SampleCapita Light 10 points / 12 point leading / 5 tracking . Print only in Libertarian Gray

This is not real text, it is only an indication of body copy for the Libertarians . This is not real text, it is only an indication of body copy for the Libertarians . This is not real text, it is only an indication of body copy for the Libertarians . This is not real text, it is only an indication of body copy for the Libertarians . This is not real text, it is only an indication of body copy for the Libertarians .

Printed Headline SampleFranklin Gothic Medium 18 point / 21 .6 point leading / 5 tracking - Minimum

This is not real text, it is only an indication of headline copy for the Libertarians. This is not real text, it is only an indication of headline copy for the Libertarians.

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Things to Avoid

Any changes to the shape and color of a logo reduce its impact and, over time, can defeat the entire purpose of an identity and logo program . Therefore, it is imperative that you do not alter logo graphics by applying filters and special effects, or by changing shapes, colors, letters, fonts or spacing .

Do not add effects to the logo Do not change the logo colors

Do not change the logo elements

Do not reverse logo out of alternative color background

DO NOT use this version of the logo anymore .

Do not outline the logo


This is an example of a headline

printed with 100% Libertarian Gold.

This is an exampleof a headline

reversed out of Libertarian Gold.

This is an exampleof a headline that

uses a 50%and a 100% reverseof Libertarian Gold.

Use this to emphasize the message of the headline .

Headlines for Print and Digital

As space permits, ITC Franklin Gothic Standard - Demi can be used in Libertarian Gold . If the headline is printed on a Gold background, the headline can be reversed to white or 50% of Libertarian Gold . The font size should be over 24 pt .

Leading is set at 20% of the font size . For example, when body text is set at 10 points, the leading should be set at 12 points .

All text should be centered

no auto-hyphenation

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Digital body copy sampleAriel Regular font-size:10px / line-height:0 .2em / letter-spacing:0 .05em / font-color:#6D6E71

This is not real text, it is only an indication of body copy for the Libertarians. This is not real text, it is only an indication of body copy for the Libertarians. This is not real text, it is only an indication of body copy for the Libertarians. This is not real text, it is only an indication of body copy for the Libertarians. This is not real text, it is only an indication of body copy for the Libertarians.

Digital headline sampleFranklin Gothic Medium font-size:18px / line-height:0 .2em / letter-spacing:0 .05em / font-color: #6D6E71

This is not real text, it is only an indication of headline copy for the Libertarians. This is not real text, it is only an indication of headline copy for the Libertarians.

Typography for Digital

All components of the brand architecture are set in Capita Light from Hoftype, Franklin Gothic Medium from ITC and Ariel Regular .

line-height is set at 0 .2 em .

all text should be set flush left

body copy should be #6D6E71

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Additional Photography

Additional photography is an important additional design consideration . The correct selection of photos can convey additional information that can influence the viewers .

Photography must:be over 300 d .p .i . when used at actual size

be in color

be less than 1/3 the size of the Statue of Liberty

not have a transparent effect applied

be well lit and color corrected

not use a border

If possible, the photography should:show Libertarian supporters

tell a story

convey an exhuberence and optimism

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Statue of Liberty Images

The image of the Statue of Liberty has been associated with the Libertarians since our founding . The statue symbolizes our belief in freedom, strength, enlightenment and determination .

To reinforce these beliefs, the image of the Statue of Liberty should be used on all less formal communications . These communications are typically used to target mass gropus of potential supporters and voters .

The image of the Statue must:be used on the Libertarian Gold background

be placed in the lower portion of the layout

be inserted with the “multliply effect”

have an opacity / transparency of 50%

the face of the statue must face inward and not looking off the edge of the page

be the largest element on the layout

bleed off the edges of the layout

Use the image files provided at: www.lp.org/support/sol-photos

These images have been color balanced and converted to grayscale . They are also at sufficient resolution to be used on most promotional materials . However, if in doubt check with you printer first .

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Facts

In order to substantiate claims that the Democrat Party and the Republican Party have become corrupted, the Libertarian party needs to incorporate important facts into their solutions .

The incorporatiion of charts and graphs that illustrate the claim is highly encouraged, but all sources must be creditable and listed . By listing the sources for our information, the Libertarians are giving an impression of openness and legitimacy .

Typical LayoutWhen designing the chart, match the approved layout and typefaces .

The Facts:While federal revenues are recovering from the recent recession, spending continues to grow sharply, resulting in four consecutive years of deficits exceeding $1 trillion . This results in increased borrowing and debt .

Source: Office of Management and Budget1970 1975 1980 1985 1990 1995 2000 2005 2010

$4 trillion

$3 trillion

$2 trillion

$1 trillion

$0

Spending

Revenue

$3.60 trillion

$2.52 trillion

Backing up claims with facts and statistics from creditable sources is be the best way to educate and enlighten potential voters and supporters.

The Libertarians can correct the damage caused by Democrat and Republican politicians.

PersonalityThe Libertarian personality embodies that way of thinking through seven distinct characteristics:

Cultured: We are a worldly and sophisticated lot; we are not content to stay in our own backyard . We are willing to encourage other nations

Balanced: Our constant goal is to be fair, equitable and impartial to everyone regardless of gender, religion or sexual orientation .

Hopeful: The Libertarians recognize that the Democrat and Republican parties hae become greedy and corrupted . The solutions we propose are grounded in our Constitution and will make the United States a better place for everyone .

Perseverant: We are steadfast when pursuing our goals, despite difficulties or obstacles . We recognize that the political system is against us . Therefore, the change we seek must come from the bottom - up .

Visionary: We think beyond our political party and do what is right for the public .

Catalytic: We are agents of change .

Direct: We use a simple tone that is easy to understand without talking down to people . We don’t use abstract terms like “Hope and Change” that are misleading and open to imtrepretation .

Our personality helps our audiences relate to us . It should come across in every communication — visual, copy, even speeches . It should be present in everything we do, although the extent to which individual personality traits are used should vary by audience . How we speak to an audience of non-supporters, needs to feel very different from what we say to an audience of our supporters .

Message and Tone

Libertarians are optimists who believe anything is possible and frequently prove it . This message is achieved not only through words and images, but through tone . In copy, tone is crafted through word choice, sentence structure and point of view . And, of course, while the tone of your communication should vary according to the specific audience you are addressing-whether it’s advertising, email, a press release or any other form of communication—always keep the Libertarian brand in mind .

And in any shape or form, Libertarians copy tone should reflect the sentiment of the optimist . Bright, upward-looking and energizing . The message should be empowering, uplifting and backed-up by facts .


Typical 5 Column Grid System

The Libertarians use a 5 column grid for all communications over 5 inches wide . For demonstratiion purposes, the example below is a scaled-down 8 .5” x 11” (letter size) .

top margin is 0 .625 inch

outside margin is 0 .625 inch

bottom margin is 0 .625 inch

inside margin is 1 .0 inch *

coumn width can adjustgutter width is 0 .1389”

* For a single page layout, all margins are 0 .625 inch .

Grid System

To aid in the uniform layout of all marketing material, the Libertarians uses a grid system . This system establishes a solid visual and structural balance of the design elements and creates a structured layout .

This grid system enhances the visual experience of the viewer by making the page easier to navigate . It also aids in the deisgn and layout stages by forcing a priority to the presentation of information .

For consistancy with the grid, use the template files provided at: www.lp.org/support/print


Typical 3 Column Grid System

The Libertarians use a 3 column grid for all communications less than 5 inches wide . For demonstratiion purposes, the example below is a scaled-down 2” x 3 .5” (business card size) .

all single page margins are 0 .325 inch

gutter is 0 .125 inch





Grid System Example #1

This example shows a poster laid out using the 5 column grid system . In this single page example, the actual size is 22 inches wide by 34 inches high .

For oversized materials the margins need to be 1 .3125 inches and the gutters need to be 0 .139 inch .


logo stripe is 3 .5 inches wide

key componentsof message are seperated by color to increase impact

maintain space between photo and text

body copy should not exceed three columns

lp.org

QR code aligns to right margin and bottom of Libertarians logo

align elements on bottom




30 October 2013

Mr. Paul SmithVice PresidentABC Company, Inc.4563 Highland AvenueSuite 345Charlotte, NC 39675

Dear Mr. Smith

I am writing to confirm our meeting on June 30 to discuss the marketing plan for AMC Company to expand it’s sales into Latin America. The sales officials from Buenos Aires, Caracas and Lima will attend this meeting as well. I am writing to confirm our meeting on June 30 to discuss the marketing plan for AMC Company to expand it’s sales into Latin America. The sales officials from Buenos Aires, Caracas and Lima will attend this meeting as well.

I am writing to confirm our meeting on June 30 to discuss the marketing plan for AMC Company to expand it’s sales into Latin America. The sales officials from Buenos Aires, Caracas and Lima will attend this meeting as well. I am writing to confirm our meeting on June 30 to discuss the marketing plan for AMC Company to expand it’s sales into Latin America. The sales officials from Buenos Aires, Caracas and Lima will attend this meeting as well. I am writing to confirm our meeting on June 30 to discuss the marketing plan for AMC Company to expand it’s sales into Latin America. The sales officials from Buenos Aires, Caracas and Lima will attend this meeting as well.

I look forward to meeting with you.

Sincerely

Walter CampbellExecutive Director

National Stationery

Because the stationery is intended for more formal communications, the logo with white background is used . The text of the letter follows the left side of the logo and address .

The paper for the stationery system should be from Neenah Paper Company’s Classic Crest line . The color should be Avalanche White and the texture should be smooth . The letterhead and envelopes should be #70 (text) in weight and the business cards should be #100 (cover) in weight .

For consistancy use the template files provided at: www.lp.org/support/print/stationary

left margin is 1 .5 inches

body copy is Times Regular 10 points over 12 point leading

Letterhead 8 .5 x 11 - back is printed 100% Libertarian Gold

Libertarian National Committee, Incorporated

2600 Virginia Ave, N .W .Suite 200Washington D .C . 20037

ph: 800-333-0008fx: 202-333-0072e-mail: info@lp .org

left margin is .5 inches

Grid System Example #2

This example shows a brochure that has a flat size of 16 inches wide by 9 inches high . Because each folded panel is 4 inches wide, a 3 column grid system is used for each panel . Because of this, additional concerns must be addressed .


Tired of being betrayed by the Democrat and Republican parties?

Join us for a new vision for America.

The answer to America’s political problems is the same commitment to freedom that earned America its greatness: a free-market economy and the abundance and prosperity it brings; a dedication to civil liberties and personal freedom that marks this country above all others; and a foreign policy of non-intervention, peace, and free trade as prescribed by America’s founders .

There are two major factors that immediately threaten the future of our nation .

Government Finance and SpendingWe call for the repeal of the income tax, the abolishment of the Internal Revenue Service and all federal programs and services not required under the U .S . Constitution . Government should not incur debt, which burdens future generations without their consent . We support the passage of a “Balanced Budget Amendment” to the U .S . Constitution, provided that the budget is balanced exclusively by cutting expenditures, and not by raising taxes .

Health CareWe favor restoring and reviving a free market health care system . We recognize the freedom of individuals to determine the level of health insurance they want (if any), the level of health care they want, the care providers they want, the medicines and treatments they will use and all other aspects of their medical care, including end-of-life decisions . People should be free to purchase health insurance across all of the state lines .

2600 Virginia A

ve . N .W

.Suite 200W

ashington D .C

. 20077-6867

NO

POSTAG

EN

ECESSARYIF M

AILEDIN

THE

UNITED

STATES

Our proposals can improve your life and our nation.

We stand by you on liberty.

Personal LibertyIndividuals should be free to make choices for themselves and to accept responsibility for the consequences of the choices they make . No individual, group, or government may initiate force against any other individual, group, or government . Our support of an individual’s right to make choices in life does not mean that we necessarily approve or disapprove of those choices .

Expression and CommunicationWe support full freedom of expression and oppose government censorship, regulation or control of communications media and technology .

Personal PrivacyLibertarians support the rights recognized by the Fourth Amendment to be secure in our persons, homes, and property .

Personal RelationshipsGovernment does not have the authority to define, license or restrict personal relationships . Consenting adults should be free to choose their own sexual practices and personal relationships .

AbortionRecognizing that abortion is a sensitive issue and that people can hold good-faith views on all sides, we believe that government should be kept out of the matter, leaving the question to each person for their conscientious consideration .

Crime and JusticeWe oppose reduction of constitutional safeguards of the rights of the criminally accused . We assert the common-law right of juries to judge not only the facts but also the justice of the law .

Self-DefenseWe oppose all laws at any level of government requiring registration of, or restricting, the ownership, manufacture, or transfer or sale of firearms or ammunition .

Economic LibertyAll members of society should have abundant opportunities to achieve economic success . A free and competitive market allocates resources in the most efficient manner . Each person has the right to offer goods and services to others on the free market . The only proper role of government in the economic realm is to protect property rights, adjudicate disputes, and provide a legal framework in which voluntary trade is protected . All efforts by government to redistribute wealth, or to control or manage trade, are improper in a free society .

Property and ContractProperty rights are entitled to the same protection as all other human rights .

EnvironmentWe support a clean and healthy environment and sensible use of our natural resources .

Energy and ResourcesWhile energy is needed to fuel a modern society, government should not be subsidizing any particular form of energy .

Money and Financial MarketsWe favor free-market banking, with unrestricted competition among banks and depository institutions of all types .

Monopolies and CorporationsWe oppose government subsidies to business, labor, or any other special interest . Industries should be governed by free markets .

Labor MarketsWe support the right of free persons to associate or not associate in labor unions, and an employer should have the right to recognize or refuse to recognize a union .

EducationParents should have control of and responsibility for all funds expended for their children’s education .

Maintaining LibertyThe protection of individual rights is the only proper purpose of government . Government is constitutionally limited so as to prevent the infringement of individual rights by the government itself . The principle of non-initiation of force should guide the relationships between governments .

National DefenseWe support the maintenance of a sufficient military to defend the United States against aggression .

Internal Security and Individual RightsThe defense of the country requires that we have adequate intelligence to detect and to counter threats to domestic security . This requirement must not take priority over maintaining the civil liberties of our citizens .

Free Trade and MigrationWe support the removal of governmental impediments to free trade . . However, we support control over the entry into our country by foreign nationals who pose a credible threat to security, health or property .

Rights and DiscriminationGovernment should neither deny nor abridge any individual’s human right based upon sex, wealth, ethnicity, creed, age, national origin, personal habits, political preference or sexual orientation .

Representative GovernmentWe support election systems that are more representative of the electorate at the federal, state and local levels .

Self-DeterminationWhenever any form of government becomes destructive of individual liberty, it is the right of the people to alter or to abolish it, and to agree to such new governance as to them shall seem most likely to protect their liberty .

Find out more at www.LP.org

Join us to make America better for ourselves and the future.

inside front cover inside back cover

inside layoutinside inside

outside layoutoutside front coveroutside back cover inside inside


Newsletter Design

Newsletters are based on a five colum grid .

For consistancy use the template files provided at: www.lp.org/support/print

LPNewsMarch 2014 | Volume 45, Issue 2 www.lp.org

The Official Newspaper of the Libertarian Party

IN THIS ISSUEChair’s Corner . . . . . . . . . . . 2

Ohio Govenor Candidate . . . . 3

Arizona Ballot Access Battle . 3

LP Inroads in Europe & Russia 4

LP National Convention . . . . . 4

North Dakota Candidates . . . 5

2013 Election Results . . . . . 6

How to Gather Budget Data . . 6

Initiatives Worth Watching . . . 7

Rally Against Surveilance . . . 8

Federal Budget Deal . . . . . . . 9

Affiliate News . . . . . . . . . . . 10

LP Health Care Solution . . . 11

Stop Voting for Evil . . . . . . . 12

LPKY vs . Mitch McConell . . . 13

Media Buzz . . . . . . . . . . . . 14

LP influence rises as Democrats’ and Republicans’ favorability tanksBy Carla HowellLP Political Director

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Iliquat ex es eicia cume volut hilit, omnimet laborum nonet que el inulpa dolo tota dolupta vid quodipsum quam ne eturiae nonsectur senis nonsequid magnatis aut pos event, sanduci isimpores et et, quiate volore non reperferis dolorem olorepr oviduci amenis conse-quibus et recabor epreiur moditinume solupta voluptu reroviderum aut experci undae. Uptati odis excerum vendici tatese re volupta tiorio. Ulpa dolorio. Consedi ciistios erehendaerat aperunt vidias-sero occuptae venimpor as magniant omnimpe riosam exceped moditam inti is quam, volorenihil in ne officient.Harum lam fugit dus eatem. Ad et qui nonsed maxime nestiuris des ident od quodi opta nobisit faceprovit, omnis soluptaquisi dolut eaque nem qui restis am haruntum es maxima nullatur? Ucium aliti tem voluptatum simet atem et pa volecaerio. Nam quiam illoribus ea aut laborer itiosam volore volupta nim eum que et lant ipsani-entis ma sequi im quis nulluptatur, tes non resto quo tesequatur? Isimaxim simod quaturita quatiberis audae verunt que verfero cus explabo repudae estint liqui sequam, volorem porepressi doluptam, consediaes si dolorent, sequunt isquis nis ma dis et vellit ent.Tia audae sit asperumquia volupictiis modisciam in nulpa sima poreperio millum nis nonseria qui omnim non ea delique nihilitiis arum at.

Poll: 22% of Americans Lean Libertarian

The Facts:While federal revenues are recovering from the recent recession, spending continues to grow sharply, resulting in four consecutive years of deficits exceeding $1 trillion . This results in increased borrowing and debt .

1970 1975 1980 1985 1990 1995 2000 2005 2010

$4 trillion

$3 trillion

$2 trillion

$1 trillion

$0

Spending

Revenue

$3.60 trillion

$2.52 trillion

Breakthrough media coverage, votes mark Sarvis for VA GovenorBy Carla HowellLP Political Director

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Catem eati dolore nobitem utem. Nam, si dolorumque volore

am, optatem periam, que veles inimeni hillabor solorrum harumquunt latem volorum et aute pro volupta inulpa vellore rspicipsunt la quae poris ent que es et porrum et quam sime volum vel-luptam fuga. Nam qui cus elicid etur as doluptae conserum sequi officiis cus resto quidus nus ex et pel into blabo. Ut erae nobitatium evelis nos diataer natibus, omnihita dis maion et dem estrum verum ut es ut quidem con

num alia nonsedianda apitamenim venim il inum lantio. Occus esed que volores iusti nullabo. Elestibus. Ita conseque et pro tem re cum nonsequunt

alique maxima dusam dolupti onsediosam expliqu iaspicipsa sincte pro ipiendem qui opta quaepratio. Itate comnihi liquis volorem. Itaquatus asperest labor aut porum verum re sum que volorepedit, officabo. Os re voluptatiat.Piet dem illiquiam faccus dolesto et odipidigname perumquos rent.Mos pro ditisquid mi, ullor sitem repe et, consedi aut lab impor sus maximposant aceruptas ut as doluptio. Itatintet omnimper-rum enem expla con con cusciis et eos ero conse vere reseque non ressumende sum ipsanda seque vellorp orehenist inciis volupta tiorectur resequi quo magnis doloreh enimoluptis autet laccuptia con es cusa dolorpo rehendi gnatincium quia vellaboriat ommodi dolestisquia.Tem. Itatum quas doloresequi aute dolor soluptur, aliqui ommolut litationem nam quiae non cus aut optatiantes asim eatiore, odipsam vel eatur? Qui sequi dolenisi offic tem que rem dipici tenemque vende verciisquo optatec totatur sit eos dolora pratur mod quam, ne perum se net, officimintis rest molorup tatibus dolorep eriberci quis sin eiumque mossent arit evel millore prat autet, optatis ex

UP COMING EVENTS

Houston LNC Meeting . .Mar . 23

Washington DC Rally for Liberty

and Freedom . . . . . . . . Apr . 15

Contents should be placed in the upper left corner .

Up Coming Events and smaller factual information should be placed on the left margin .

If space allows, photos and captions can occupy the left margin .

Wes BenedictExecutive Director



ph: 800-333-0008fx: 202-333-0072e-mail: w .benedict@lp .org



ABC Company, Inc.Attn: Mr. Paul Smith4563 Highland AvenueSuite 345Charlotte, NC 39675

address is Times Regular 10 points over 12 point leading and vertically centered

left margin is 3 .5 inches

Envelope inside is printed 100% Libertarian Gold

use logo with tagline

Logo and name align on top

Business Card back is printed 100% Libertarian Gold

Address and name align on top


Brochure Design

Brochures should be laidout with a self-mailing panel .

Each panel should be laid out with a 3 colum grid .

Trim size should not exceed 16”w x 9”h


Our proposals can improve your life and our nation.

Tired of being betrayed by the Democrat and Republican parties?

Join us for a new vision for America.

The answer to America’s political problems is the same commitment to freedom that earned America its greatness: a free-market economy and the abundance and prosperity it brings; a dedication to civil liberties and personal freedom that marks this country above all others; and a foreign policy of non-intervention, peace, and free trade as prescribed by America’s founders .

There are two major factors that immediately threaten the future of our nation .

Government Finance and SpendingWe call for the repeal of the income tax, the abolishment of the Internal Revenue Service and all federal programs and services not required under the U .S . Constitution . Government should not incur debt, which burdens future generations without their consent . We support the passage of a “Balanced Budget Amendment” to the U .S . Constitution, provided that the budget is balanced exclusively by cutting expenditures, and not by raising taxes .

Health CareWe favor restoring and reviving a free market health care system . We recognize the freedom of individuals to determine the level of health insurance they want (if any), the level of health care they want, the care providers they want, the medicines and treatments they will use and all other aspects of their medical care, including end-of-life decisions . People should be free to purchase health insurance across all of the state lines .

We stand by you on liberty.

2600 Virginia A

ve . N .W

.Suite 200W

ashington D .C

. 20077-6867

NO

POSTAG

EN

ECESSARYIF M

AILEDIN

THE

UNITED

STATES

Personal LibertyIndividuals should be free to make choices for themselves and to accept responsibility for the consequences of the choices they make . No individual, group, or government may initiate force against any other individual, group, or government . Our support of an individual’s right to make choices in life does not mean that we necessarily approve or disapprove of those choices .

Expression and CommunicationWe support full freedom of expression and oppose government censorship, regulation or control of communications media and technology .

Personal PrivacyLibertarians support the rights recognized by the Fourth Amendment to be secure in our persons, homes, and property .

Personal RelationshipsGovernment does not have the authority to define, license or restrict personal relationships . Consenting adults should be free to choose their own sexual practices and personal relationships .

AbortionRecognizing that abortion is a sensitive issue and that people can hold good-faith views on all sides, we believe that government should be kept out of the matter, leaving the question to each person for their conscientious consideration .

Crime and JusticeWe oppose reduction of constitutional safeguards of the rights of the criminally accused . We assert the common-law right of juries to judge not only the facts but also the justice of the law .

Self-DefenseWe oppose all laws at any level of government requiring registration of, or restricting, the ownership, manufacture, or transfer or sale of firearms or ammunition .

Economic LibertyAll members of society should have abundant opportunities to achieve economic success . A free and competitive market allocates resources in the most efficient manner . Each person has the right to offer goods and services to others on the free market . The only proper role of government in the economic realm is to protect property rights, adjudicate disputes, and provide a legal framework in which voluntary trade is protected . All efforts by government to redistribute wealth, or to control or manage trade, are improper in a free society .

Property and ContractProperty rights are entitled to the same protection as all other human rights .

EnvironmentWe support a clean and healthy environment and sensible use of our natural resources .

Energy and ResourcesWhile energy is needed to fuel a modern society, government should not be subsidizing any particular form of energy .

Money and Financial MarketsWe favor free-market banking, with unrestricted competition among banks and depository institutions of all types .

Monopolies and CorporationsWe oppose government subsidies to business, labor, or any other special interest . Industries should be governed by free markets .

Labor MarketsWe support the right of free persons to associate or not associate in labor unions, and an employer should have the right to recognize or refuse to recognize a union .

EducationParents should have control of and responsibility for all funds expended for their children’s education .

Maintaining LibertyThe protection of individual rights is the only proper purpose of government . Government is constitutionally limited so as to prevent the infringement of individual rights by the government itself . The principle of non-initiation of force should guide the relationships between governments .

National DefenseWe support the maintenance of a sufficient military to defend the United States against aggression .

Internal Security and Individual RightsThe defense of the country requires that we have adequate intelligence to detect and to counter threats to domestic security . This requirement must not take priority over maintaining the civil liberties of our citizens .

Free Trade and MigrationWe support the removal of governmental impediments to free trade . . However, we support control over the entry into our country by foreign nationals who pose a credible threat to security, health or property .

Rights and DiscriminationGovernment should neither deny nor abridge any individual’s human right based upon sex, wealth, ethnicity, creed, age, national origin, personal habits, political preference or sexual orientation .

Representative GovernmentWe support election systems that are more representative of the electorate at the federal, state and local levels .

Self-DeterminationWhenever any form of government becomes destructive of individual liberty, it is the right of the people to alter or to abolish it, and to agree to such new governance as to them shall seem most likely to protect their liberty .

Find out more at www.LP.org

Join us to make America better for ourselves and the future.

Poster Design

Each poster should have a single message and based on a five colum grid .








lp.org

Headline should address a single theme .

The problem should be printed using 50% Libertarian Gold .

The solution should be printed in white .

Libertarian Gray bar is 1/8 the total height of the poster .

Each poster should have the facts clearly stated and printed large enough to be easily read .

The poster should always include access information for the website .


LP Chair Geoffrey Neale to address Libertarians in Spainby Michael JohnsonWednesday, November 31, 2013

As part of a European tour, U.S. Libertarian Party Chair Geoffrey J. Neale will be the featured speaker at a conference hosted by the Individual Freedom Party (P-LIB), the Spanish equivalent of the U.S. Libertarian Party, on JAN. 6 in Madrid.

read more

Libertarian Party calls for permanent government spending slowdown, defunding Obamacareby Jennifer Paul Monday, October 25, 2013

There is no impending government shutdown — only a government slowdown. The threat of a “shut-down” is designed to scare voters while avoiding scrutiny of reckless government overspending.

read more

Are drone strikes in Yemen convincing its civilians that the U.S. government is the most dangerous terrorist?by Cedric de Losta Friday, October 21, 2013

“Yemenis perceive the U.S. drones strikes, which are killing peaceful citizens, to be acts of ter-rorism,” said Geoffrey J. Neale, chair of the Libertarian National Committee. “At least in some respects, they are.”

read more

As the economy in Spain crashes, protests against government spending are on the increase.

From The Blog

OCT 28LP Monday Message: Stop Watching Us

OCT 25Major rally Saturday in front of the Capitol Building calling for END to mass surveillance

OCT 24Purple PAC launches TV ads for Libertarian Sarvis for Governor campaign

OCT 23Elected Libertarian Levi Tappan working to cut city spending and taxes

OCT 20VA governor debate organizers reconsider inclusion of Libertarian Sarvis

OCT 17Please donate — not for Spain, Russia tour

OCT 16LP Monday Message: All-time interest in third party

Digital Newsletters

The design guidelines for the digital newsletter is similar to the website with these additional changes noted below . The purpose is to save vertical space in the e-mail window .

Sine the newsletter is released monthly, there should only be three to four stories on the main page .

For consistancy use the template files provided at: www.lp.org/support/web

As Summer approaches, the intensity of organized protests will increase. read more

Copyright © 2013 Libertarian National Committee, Inc. Contact Privacy Policy Terms of Service Español

The lead-in for the story is much shorter .

The feature photo is static, shorter and goes to the outside margins .

“Read More” directs reader to the website .

More Americans are leaving the two major political parties and becoming independent. read more • • • • • •

LP Chair Geoffrey Neale to address Libertarians in Spainby Michael JohnsonWednesday, November 31, 2013

As part of a European tour, U.S. Libertarian Party Chair Geoffrey J. Neale will be the featured speaker at a conference hosted by the Individual Freedom Party (P-LIB), the Spanish equivalent of the U.S. Libertarian Party, on JAN. 6 in Madrid.

Neale’s tour, which will include stops in Russia and Germany, coincides with the emergence of a new pan-European party — the European Party for International Liberty (EPIL) — which aims to advance libertarian policy in Europe.

A distinguished panel of libertarian leaders will speak at the conference and will pose questions for Chair Neale, followed by an open discussion with conference participants. The panelists are:

Juan Ramón Rallo, an Austrian school economist and media pundit who writes for several newspapers and regularly appears on radio and TV. He is the director of the Instituto Juan de Mariana, the main Austrian school think tank in Spain.José Carlos Rodríguez, chief editor of The Gazette International (La Gaceta) daily newspaper. Roald Schoenmakers, secretary of international relations for P-LIB and provisional chair of EPIL.

read more

Libertarian Party calls for permanent government spending slowdown, defunding Obamacareby Jennifer Paul Monday, October 25, 2013

There is no impending government shutdown — only a government slowdown. The threat of a “shutdown” is designed to scare voters while avoiding scrutiny of reckless government overspending.

If federal lawmakers do not pass a budget or a “continuing resolution” (CR) by Oct. 1, a government spending slowdown will take effect. This could halt almost $1 trillion in annualized spending that the CR would authorize, which is the size of the current federal deficit. If made permanent, this would cut annual federal spending by approximately 27 percent to $2.7 trillion — the current level of revenues coming in.

read more

Are drone strikes in Yemen convincing its civilians that the U.S. government is the most dangerous terrorist?by Cedric de Losta Friday, October 21, 2013

“Yemenis perceive the U.S. drones strikes, which are killing peaceful citizens, to be acts of terrorism,” said Geoffrey J. Neale, chair of the Libertarian National Committee. “At least in some respects, they are.”

“Terrorism” refers to acts of violence that are intended to instill fear and that deliberately target or disregard the safety of civilians.

“While instilling fear among the Yemeni population at large may not be President Obama’s goal, it is well known that drone strikes terrify civilians,” said Neale. “His drone war in Yemen is blatant disregard for human life.”

read more

Latest News

As the economy in Spain crashes, protests against government spending are on the increase.

From The Blog

OCT 28LP Monday Message: Stop Watching Us

OCT 25Major rally Saturday in front of the Capitol Building calling for END to mass surveillance

OCT 24Purple PAC launches TV ads for Libertarian Sarvis for Governor campaign

OCT 23Elected Libertarian Levi Tappan working to cut city spending and taxes

OCT 20VA governor debate organizers reconsider inclusion of Libertarian Sarvis

OCT 17Please donate — not for Spain, Russia tour

OCT 16Libertarian candidate Laura Delhomme aims to end state income tax, prohibitions on marriage and drugs

OCT 14LP Monday Message: All-time interest in third party

Copyright © 2013 Libertarian National Committee, Inc. Contact Privacy Policy Terms of Service Español

body copy is set in Arial Regular 10 px over 12 px leading

For large text blocks, give the reader an option to read more .

Headline are set in Franklin Gothic Medium 20 px over 20 px leading .

Sidelines are reserved for small and quick informaiton

use slideshow with captions that show supporters

Website Design

For online communications, these additional guidelines should be followed:

use less formal logo option with gray background

use less than seven items on primary navigation bar

For consistancy use the template files provided at: www.lp.org/support/web

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Notes

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