visual identity guidelines

Notre Dame Preparatory School and Marist AcademyVisual Identity Guidelines

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Visual Identity GuidelinesNotre Dame Preparatory School and Marist Academy


Table of Contents

Graphic Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Identity Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4-5Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Signature Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Don’ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Backgrounds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10-11Area of Separation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Brand Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Stationery - Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Stationery - Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Stationery - Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16-17Academic Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Athletics Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Signs, Apparel and Premiums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

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Graphic Identity

Graphic IdentityNotre Dame Preparatory School and Marist Academy’s main graphic identity, or its “signature,” depicts the school’s brand and represents the institution to the outside world . Since it was introduced in 2008 by the school, it has been critically important that the NDPMA signature and its variations be appropriate and consistent .

This and the following pages are for NDPMA staff, faculty and commercial partners who may be involved in communicating NDPMA’s messages and identity . This manual applies primarily to the “signature,” but also addresses some of the other logos, mascots and symbols that may be used on apparel or sports uniforms .

The NDPMA identity was developed to take advantage of the inherent value of the Notre Dame brand . Please use these guidelines to ensure that the school’s visual identity remains consistent in all manner of communication, whether it be in print, on the Internet, or on branded merchandise and collateral .

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Identity Elements

Identity ElementsThe three main elements of the NDPMA visual identity are the mark, color and logotype . Used together, these elements provide a consistent, strong and balanced visual presentation of the school’s academic “signature,” or logo .

The main elements: Mark: The mark brings together four main components of the school’s history and roots: the “fleur-de-lis,” which translates to “flower of the lily,” traditionally means perfection, light and life, and oftentimes symbolizes purification upon conversion to Christianity. It also was used on early versions of the flag of France, the Marist Fathers and Brother’s country of origin (Lyon). The interlocking “NDP” represents the founding division of NDPMA, Notre Dame Preparatory School . The stylized “A” and “M” in the lower left rep-resent not only the Marist Academy, but also “Ave Maria,” or “Hail Mary,” a traditional Catholic prayer calling for the intercession of Mary, the mother of Jesus, and is the spiritual foundation of the Bos-ton-based Marist Fathers and Brothers congregation, which founded the school in 1994. And finally the oak leaf and acorn symbolize the school’s location in Oakland County, Michigan . Colors: Green is the predominant color . It is representative of Notre Dame’s local roots and provides a visual reference to the “Irishness” of its nickname . The three remaining colors in the mark are gold, the other main color from the school’s coat of arms; blue, which is Mary’s color; and burgundy, for the Eucharistic blood of Christ .

(continued on next page)

marklogotype

signature

colors

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Identity Elements (continued) Logotype: “Notre Dame” translates literally into “our lady .” But as a brand, Notre Dame evokes strength, tradition, education and Catholic values . The letterforms used in the words “Notre Dame” are based on the Garamond family of type . However, it has been modified and converted into vector art, which should never be altered or substituted . The three divisions of the school are labeled: “Marist Academy,” for the lower and middle division; and “Prepara-tory School,” for the high school . These two names will be of subor-dinate brand hierarchy to the dominant “Notre Dame .”

Taken together, these three elements present a clear and strong iden-tity that will be associated with the school for years to come .

marklogotype

signature

colors

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Identity Elements


Academic Signature ColorsThe official colors of Notre Dame’s visual identity and academic signature have been chosen to work well in a variety of media, from stationery to the Internet . The predominant colors making up the Notre Dame identity are green, or PANTONE (PMS) 357 green, and yellow, or PMS 125 .

The Notre Dame academic mark, when rendered in full color, also includes PMS 654 blue and PMS 195 red . The mark has been designed to be reproduced with the four colors run at 100 percent—or with four-color process (see below). Acceptable results can be achieved by either of these methods as long as registration tolerances are met .

The full-color version of the Notre Dame signature should always be used on stationery and business cards .

PMS 357

PMS 125

PMS 654

PMS 195

C=80, M= 0, Y=100, K= 56

C=0, M= 26, Y=100, K= 26

C=100, M= 67, Y=0, K= 38

C=0, M=100, Y=60, K=55

CMYK equivalents

PMS 654 blue PMS 357 green

PMS 125 gold

PMS 195 red

PMS 357

green

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Academic Signature Colors


Color VariationsNotre Dame’s full-color academic logo should always be used wher-ever possible . Acceptable color variations are illustrated below .

one color PMS 357

one color black

reversed (white) out of dark backgrounds

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Color Variations

Notre Dame Preparatory School and Marist AcademyVisual Identity GuidelinesNotre Dame Preparatory School and Marist AcademyVisual Identity Guidelines

Signature VariationsThe primary academic signature should be used on essentially all materials associated with the school . Letterhead, business cards, brochures, signage, etc., all will benefit from its carefully balanced elements .

primary signature

secondary signature

The secondary signature shown below should be used rarely . It is acceptable, however, when space limitations or layout peculiarities call for it .

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Signature Variations


Signature Don’tsThe Notre Dame signature should never be altered, redrawn or modified in any way. The official digital files must be used whenever the signature/logo is reproduced .

See examples below of a number of wrong ways to represent the school signature .

NOTRE DAME

NOTRE DAME

NOTRE DAME

Do not combine the mark with a “NOTRE DAME” created in another type font no matter how much you think it matches . “Close” is never good enough .

Unacceptable type font used with mark .

When the four-color square mark is used, do not illustrate “NOTRE DAME” in any color but PMS 357 green .

Do not reposition the elements of the signature in any way but those approved .

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Signature Don’ts


BackgroundsWhenever possible, the Notre Dame color signature should appear on white, near-white, neutral or other light-colored backgrounds .

Do not place the signature on dark colors, “busy” photos or on backgrounds and colors that may obscure the essence of its visual identity .

acceptable

acceptable

unacceptable

unacceptable

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Backgrounds


Backgrounds (continued)The reversed white logo should be used with background colors or photos that are no less than the equivalent value of a 60% black screen .

darker backgrounds call for a reverse white

signature

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60% black

Backgrounds


Area of SeparationTo protect the integrity of the logo, a reasonable amount of negative space must be maintained around the image .

An area of separation equal to the height of the “N” in “Notre Dame” should be maintained at all times . This will ensure that the signature stays highly visible and prominent without the interference of other elements on a document .

minimum acceptable separation from other elements

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Area of Separation


Fr. Joe Hindelang, s.m.Principal

Preparatory School1300 Giddings RoadPontiac, Michigan 48340-2108248-373-5300 Fax [email protected] • www.ndpma.org

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Brand Hierarchy

Brand HierarchyThe NOTRE DAME signature was designed to allow for maxi-mum flexibility, while retaining a dominant position on many kinds of documents. Shown below are three examples of business cards illustrating how the overall institution and its divisions will identity themselves .

NOTE: In general, as a rule of thumb, “NOTRE DAME” must be used when referring to each of the school’s three divisions: NOTRE DAME Preparatory School; NOTRE DAME Marist Academy - Middle Division; and NOTRE DAME Marist Academy - Lower Division.

Specifications for business cards, letterhead and envelopes, etc., follow in the “Stationery” section .

Diana AtkinsPrincipal

Marist Academy - Lower Division60 South LynnWaterford, MI 48328248-682-5580 Fax: [email protected] • www.ndpma.org

Leon Olszamowski, s.m.President

Preparatory School and Marist Academy1300 Giddings RoadPontiac, Michigan 48340-2108248-373-5300 Fax [email protected] • www.ndpma.org


Stationery - LetterheadNDPMA stationery has been designed to retain the integrity of theinstitution’s identity while leaving sufficient room for letters, addresses, etc . Use only approved pre-printed stationery letterhead for formal letters about school business, etc .

When using pre-printed letterhead, please use the following specifications for setting up a formal letter: - Letter should begin at least 2 .375 inches from top of page - The left-hand margin must start 1 .375 inches from left edge of page - Right-hand margin should be about 1 .125 inches from right edge of page - Date and signature must line up flush left with address block

letterhead

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Stationery


Stationery - No . 10 EnvelopesFor NDPMA no. 10 envelopes, including window envelopes, the signature is positioned 0 .25 inch from the left edge and 0 .25 inch from the top edge of the envelope .

The address block is set 0 .1875 inch from the bottom of the mark and lines up with the right-hand edge of the name, “NOTRE DAME .” The type font is Garamond Regular, 9-point on 10-point leading . It should include the following: - name of division - street address - city, state, zip code

no . 10 envelopes

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Stationery


Stationery - Business CardsNDPMA’s business cards are printed with the Notre Dame signature 0 .5 inch from the left edge of card and 0 .5625 inch from the top edge . The Notre Dame signature is 2 .5 inches wide . The cardholder’s name should be 0 .15625 inch from top of card and is lined up with “NOTRE DAME .” It is set in 9-point Garamond Bold, leaded at 9 points . The cardholder’s title is set in Garamond Regular and is set on a second line .

The school name is positioned 0 .25 inch from the bottom of the signature and is lined up with “NOTRE DAME .” It is set in Garamond Bold, 9 point on 9-point leading . The rest of the address block is set in Garamond Regular 8 point on 9-point leading .

The address block should include the following: - name of division - street address - city, state, zip code - phone number and fax number (on same line) - e-mail address and web-site address (on same line)

business cards

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Stationery


Stationery - Business Cards (continued)The back of the business card can be printed as an option . It must conform to the specifications below.

The tagline, “A world of education” should be set in Zapfino typeface at 13-point size and reversed (white) out of a solid PANTONE (PMS) 357 green. The type should be centered left to right and just above center vertically as shown below. (It is always advisable to obtain the appropriate artwork from the NDPMA Advancement office.)

optional back of business cards

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Stationery

A world of education


School Seal

The NDPMA SealThe Notre Dame Preparatory School and Marist Academy seal features elements from the school logo, especially within the shield located on the center of the seal: (1) - the “fleur-de-lis,” which translates to “flower of the lily,” traditionally means perfection, light and life, and oftentimes symbolizes purification upon conversion to Christianity. It also was used on early versions of the flag of France, the Marist Fathers and Brother’s country of origin; (2) - the large, stylized “A” and “M” represent not only Marist Academy, but also “Ave Maria,” or “Hail Mary,” a traditional Catholic prayer calling for the intercession of Mary, the mother of Jesus, and is the spiritual foundation of the Boston-based Marist Fathers and Brothers congre-gation, which founded the school in 1994; and (3) - the oak leaf and acorn symbolize the school’s location in Oakland County, Michigan .

In the background of the seal is a graphic suggestion of a Celtic cross, representing the Irish and Catholic heritage of Notre Dame and the design is surrounded by the primary identity of the institu-tion, “NOTRE DAME” as well as the city and state of its location . In addition, all four colors of the school’s main logo were used in the full-color version of the new seal .

The NDPMA seal, also known as the academic seal, is the official business emblem of the school and is not intended for general use . It is reserved for selective purposes, and its use by anyone other than the NDPMA Board of Trustees, the president or the advance-ment office is not permitted unless permission is obtained. Contact the director of marketing at 248-373-2171, ext. 4, or e-mail mkelly@ndpma .org with any questions or special requests .

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Athletics Logos

Notre Dame Athletics BrandingAthletics logos are licensed and trademarked and their use is highly regulated. Contact NDPMA’s athletics office at 248-373-9647 or the NDPMA advancement office at 248-373-2171, ext. 4 ([email protected]) for usage permission.

The official logos for Notre Dame’s athletic department are differ-ent than the school’s academic logo . The visual identity and signa-ture have been chosen to work well in a variety of media, but more importantly, on athletic uniforms . The predominant colors making up the Notre Dame athletics’ logos are forest green, or PANTONE (PMS) 357 green, and Vegas gold. More information on color is on the following page .

Notre Dame uses primarily two marks for its athletics brand, the most prominent being the ND monogram. For nealry every athlet-ics application, the monogram is used as the primary mark . The leprechaun can also be used for athletic purposes, but, again, the ND monogram is the primary mark .

NOTE: The athletics marks should never be used in place of the academic mark and vice-versa .

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the notre dame athletics monogram

the notre dame athletics leprechaun


Athletics Logos

Notre Dame Athletics ColorsThe ND monogram can be represented in forest green, or PAN-TONE (PMS) 357 green, Vegas gold, or white. In applications where documents are only in black and white, or grayscale, the monogram can be rendered in solid black or white . In some approved cases, the monogram can be rendered in PANTONE (PMS) 125 yellow, which matches the yellow in the official academics logo.

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PMS 357

Vegas Gold

C=80, M= 0, Y=100, K= 56

C=0, M= 9 .1, Y=55 .3, K= 22 .7

CMYK equivalents


Athletics Logos

The Notre Dame leprechaunIn nearly every case, the Notre Dame leprechaun should be used as depicted below . It must be rendered on printed material as one piece of art in four-color process . When used on uniforms or spirit wear, reasonable care should be taken to match the original art as closely as possible. NOTE: The Notre Dame advancement office has official files for this logo and all others depicted in the guide.

The orientation of the leprechaun logo must be as shown below, with the leprechaun looking to the right .

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correct

incorrect


Signage, Apparel and PremiumsThere is an almost infinite variety of items that could feature Notre Dame logos. Because of this, specifications for signature/logo usage on things like building signage, school and sports apparel, and premi-ums such as pens, coffee cups, etc ., should be handled on a case-by-case basis .

Please contact the Advancement office at 248-373-2171 before or-dering school signs, apparel or any other items that may include the Notre Dame signature or logos .

We want to encourage the promotion of the institution’s image to the public at large . But just as important, we want to preserve and protect the integrity of the Notre Dame identity and marks .

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Signage, Apparel and Premiums

visual identity guidelines

Documents

ndpma identity

ndpma visual identity

schools visual identity

notre dame brand

ndpma signature

based marist fathers

main elements

schools academic signature