visual identification book...2 table of contents implementation guide . . . . . . . . . . . . . . ....

VISUAL IDENTIFICATION BOOK

2 Table of contentsImpLEmENTATION gUIDE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 .01 . TrADEmArK STANDArIzATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Trademark rights protection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Logo/name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Structure and proportions of the logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Logo protection zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Company colours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Basic color versions of the logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Negative version of logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21Special color versions of logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Logo - background colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Writing style / typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Prohibited forms of the logo use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Minimal logo sizes and scaling - print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Minimal logo sizes and scaling - web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

2 .01 . KEy VISUAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

3 .01 . COmpANy EphEmErA (JOB prINTINg) . . . . . . . . . . . . . . . . . . . . . . 35Letterhead - outside use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Letterhead - inside use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37Company envelopes C5, C4, B5, B4, DL, square . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38Decorative envelopes C5, C4, B5, B4, DL, square . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44Greeting cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50One and two-sided business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51Managment business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52Invitation - horizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53Invitation - vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54Example of company email footer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55Example of company email footer - occasional 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56Example of company email footer - occasional 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57Example of production plant email footer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

3 .02 . ADVErTISINg mATErIALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Advertising brochure - vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62Advertising brochure - horizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63Advertising brochure - square . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64Advertising brochure DL, C-fold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65Roll-up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66Web banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67Billboard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

3Exhibiton wall elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69Newsletter design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

3 .03 . BUSINESS ACCESSOrIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73Paper folder - A4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74Project file . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75Paper bag - without logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76Paper bag - with logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77Material bag - without logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78Material bag - with logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79CD labeling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80Notebooks - A4 and A6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81Book calendar - A5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

Power Point presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83

3 .04 . OThEr ELEmENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85Factory workers outfits:Helmet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86High-visibility vest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87Office workers outfits:Men’s and women’s jackets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88Men’s and women’s business shirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89Tie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91Scarf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92Tie clip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93Cufflinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94Gadgets:Ballpen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95Anti-stress ball . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96Umbrella . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97Advertising leash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98Flashlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98Thermal mug . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99Pendrive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100Backpack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Sleevless down jacket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102Suit bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103Cap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104Silicone wristband . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104Powebank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105Wireless headphones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106Drawstring backpack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106External and internal markings:Information boards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

4

gUIDE

ImpLEmENTATION 4

5

In times when Internet access is common and almost every information can be verified in a few minutes, no brand can afford the lack of authenticity and communication cohesion. The image it shows to the world determines how it will be evaluated by employees and business partners. That is why it is so important to

set a clear path to image building and consistently follow it. This is particularly important for companies like ours - operating on the global market and selling all products under one brand. Only clear specific image will ensure consistency in messages addressed to all stakeholders.

When building the Visual Identification System for TELE-FONIKA Kable all the rules and good industry practices that make the image more consistent, emphasize the area of its activity and emphasize the characteristics that the brand stands for has been taken into account.

1 . About the image of TELE-FONIKA Kable group

6

The introduction of the new Visual Identification System (SIW) was aimed not only at finding the best way to present brand outdoors, but also to create the image of one Group, consisting of many entities, that pay homage to the same principles and comply with the same standards. This is the starting point to gain reputation, create the right brand history and inspire confidence in customers.

Thanks to the refreshed identification, the company’s greatest strengths were highlighted as a team of pofessionals with extensive competence and experience of over 25 years on market (although the history of our plants dates back to the beginning of the 20th century). Other features with which TELE-FONIKA Kable wants to be identified are:

• position of one of the leading players on the production market of high quality, adapted to all requirments for cables and cable systems;

• innovativeness in implemented solutions on the domestic and international market (including intelligent and automated production lines, but also innovation within products themselves);

• incessant but sustainable development, effective planning and „looking to the future” (rationalization of production, material saving, environmental consideration);

• modern approach to business - both in production and communication with market participants;

• he care for loyal employees as the biggest asset of the company;

• providing specific values with which the brand is identified.

2 . many companies - one brand

7

Consistent visual identification is one of the most important elements of building the image and an important tool for brand management. In this regard TELE-FONIKA Kable sets the following goals.

Direct goal:

• strengthening the brand image of TELE-FONIKA Kable.

Indirect goals:

• informing - presenting information about products and services;

• creating demand and activating the target group through cyclic actions;

• Product promotion by reminding - designing targeted and repeated deliveries to the target group;

• building the image of TELE-FONIKA Kable brand through education - realiznig image actions, emphasizing brand values (building intellectual capital);

• maintaining and shaping the image;

• communication support for the products being introduced;

• highlighting innovation and unique USP in generated messages.

3 . Brand management model and the Visual Identity System

8

The purpose of introducing the Visual Identification System for TELE-FONIKA Kable is creating a recognizable and distinctive brand image, identifying approved ways of using the logo and other accompanying materials, graphic elements, as well as the creation of uniform standards of visual communication.

The system covers all elements related to the image of TELE-FONIKA Kable, and in particular:

• rules of TELE-FONIKA Kable logo application;

• rules for Key Visiual application;

• list of acceptable visual forms in accordance with accepted standards of visual communication;

• standardization of elements of the Visual Indentity System:

• company emphemera templates,

• advertising materials,

• business accessories

• other elements, including internal and external marking, IDs, etc.

4 . What does TELE-FONIKA Kable Visual identyfication System consist of?

9

The Visual Identity System sets the rules for both creation of corporate printouts as well as information and advertising materials. The standards are intended to maintain a consistent image of the TELE-FONIKA Kable Group, irrespective of the place of implementation of these materials and activities undertaken.

FrEqUENTLy ASKED qUESTIONS:

1 . Are the projects contained in the Book of Visual Identity final and can not be changed?

It is forbidden to modify the projects indicated in the Book of Visual Identity elements

2 . Where are the print templates (business cards, letterheads, etc .)?

They are in the Book of Visual Identity elements

3 . Do all graphic materials have to be implemented on the basis of guidelines compatible with the System of Visual Identity (SIW)?

Yes, all graphic materials must be based on SIW guidelines .

4 . What to do if a document or material of a promotional character that needs to be prepared is not described in the book of visual identity or the book of Visual Identity Elements?

You should then contact the supervisors of Visual Identification System in the Marketing Department of TELE-FONIKA Kable .

5 . Should projects be consulted?

If the use of any elements of visual identification raises doubts or if you are uncertain, contact supervisors of Visual Identification System in the Marketing Department of TELE-FONIKA Kable .

6 . What are the permanent elements of graphic projects?

These are: slogan („Connecting globally”), logotype, green stripes and additional elements indicated in the Book of Visual Identity Elements

7 . What font is used in e-mail correspondence, printed materials or other publications, including letterhead?

Use several types of fonts - depending on the media on which they appear . Details can be found in the Visual Identification Book .

5 . rules for using the Visual Identification System

10 6 . help and useful addresses

Questions about the Visual Identity System should be directed to the Marketing Department of TELE-FONIKA Kable. People supervising the introduction and SIW application are:

magdalena Kardela

M. +48 501 116 838

[email protected]

michał Tabor

M. +48 665 811 770

[email protected]

małgorzata Warczewska

M. +48 506 607 044

[email protected]

13

TrADEmArK STANDArIzATION

1 .01 . 13

14The goal of developing Corporate Identity is to unify the core principles of branding in TELE-FONIKA Kable S .A., in all areas of its actions.

Adherence to these principles is a strategic goal in creating positive image and corporate governance.

TF Kable is a strong and stable brand that in intself guarantees high quality. It reflects the attention of all employees to the importance of meeting customer requirements, by the emphasis on modern technologies, materials as well as environmental protection.

This brand, used consistently in Poland and in the world, it is a carrier of strategic purpose of the company.

Introduction

TF Cable AmericasBolingbrook (USA)

TELE-FONIKA Kable S.A. Myślenice (Polska)

Copper Cable Company Ltd.Leicestershire (UK)

JDR Cable Systems Ltd.Hartlepool (UK)

JDR Cable Systems Ltd.

Kaunas (Litwa)

TELE-FONIKA Kable S.A. (Oddział)Dubai (ZEA)

JDR Cable Systems Ltd. (Przedstawicielstwo handlowe) Singapur, USA, UK i Brazylia

TELE-FONIKA Kable Central Europe GmbHHilden (Niemcy)

• JDr Cable System Ltd . (Dealership) Singapur, USA, UK and Brasil

15The Brand Book is designed to ensure the integrity of the TF Kable brand everywhere where the company is present with its products.

The word and figurative mark TF Kable is a legally protected trademark in Poland and in the world.

The logo should not be subjected to any alterations that violate it original shape, proportions or colors.

The Brand Book contains information on proper use of TF Kabel trademark.

For the sake of a coherent character of the visual identity of the brand, the rules in this study should be strictly followed.

Trademark rights protection

16 Logo / NameThe company logo is made up of the logotype - tilted words TF Kable in color green.

The tilt of letters is related to the dynamism of action and the speed of reaction to the changing environment, the colors with harmony and security.

The current logo is the essence of the original company name that was created in April 1992 under the name of TELE-FONIKA Kable Company s.c.

The spelling of the company name should be used and presented in a way shown below:

TELE-FONIKA Kable S .A .

logo

logotype

sign

17Structure and proportions of the logoGraphic sign of TF Kable have been designed on a 4n x 8n modular grid. It is composed of modules with sides of equal length. Grids are subordinate to the size of all the elements of the character and the distance between them.

The length of the side of the individual grid module is indicated by the letter „n”. This length corresponds to the height at which the letter F projects over the letter T.

When designing the logo, keep the tilt angle of the letters equal to 75 degrees.

In addition, an auxiliary grid was introduced (shown in the picture as thinner line resulting from the division of each module into 64 smaller squares of equal size). Modular grid is used to map characters in very large sizes (ie. large format reproductions) when it is impossible to use a vector pattern included in the graphic file.

3 n

8 n

75o

4 n

n

15/8 n

18 Logo protection zoneLogo protection zone is the margin of the empty space around the logo in which nothing can be placed (both graphic and text).

The use of logo protection zone allows for a proper visual reception of the logo while having a positive influence on its visibility and legibility

To desigante the minimal logo protection zone the construction square module was used with a side corresponding to the height at which the letter F projects over the letter T.

n n

n

n n

n

19Company ColoursThe colors of the company are one of the most important elements of the company identification system and have a very big effect on how the company is perceived.

Green represents positive values such as harmony, stability or security. It is also associated with development, growth, vitality, modernity and freshness.

The dark, subdued shade of green is the right color for the company with a well-established and stable position on the international arena. A manufacturer who has since

the beginning of its existence placed great emphasis on the application and development of modern technologies, materials and raw materials that are environmentally friendly, economically efficient, while at the same time being rational and environmentaly friendly with waste management.

We strongly recommend only using colors with numerical values shown in the table.

Characteristics of corporate colors in different color systems:

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

Print

CMYK 100% / 0% / 83% / 47%

Panton 349 CV

RAL 6028

web /eLeCtRoniCs

RbG 0% / 96% / 57%

Hsb 156° / 100% / 38%

HeX # 006039

20 Basic color versions of logo

Above, the logo shown in the contour and a monochrome positive version

Above, the basic version of the logo in color and negative monochrome version.

The basic version of the logo is on a white background, but it can also be used in the negative. Then, depending on the size of the logo, for proper readability it should be represented all in white. Negatives apply only in absolutely demanding materials such as fax paper, black boards, pens, advertising materials - if you need to place a logo on materials with dark colors.

21Negative version of logo

Black gradation should not go below 50% black, because at lower levels its readability is blurred. This recommendation applies to both signs in both the contour and negative. Lower values are allowed only in exceptional situations, such as printing advertising.

Monochrome version CMYK: 0 / 0 / 0 / 80






22 special color versions of logoIn special cases it is possible to use a sign in an ornamental variant.This applies especially to occasional, individually designed materials such as hotstamping or painting.It is also possible to use a logo extruded on a carrier i.e. a leather cover.

If a sign is used in a variant with decorative silver, use colors of the following scales:

- Pantone scale for coated papers: 877 C

- Pantone scale for uncoated paper: 877 U

- RAL scale: 9022

If the sign is used in a decorative variant, colors of the following scales should be used:

- Pantone scale for coated papers: 871 C

- Pantone scale for uncoated paper: 871 U

- RAL scale: 1036

23Logo - background colorsThe basic color of the brand’s background is white. In certain cases (i.e. bulk prints and advertising) it is allowed to use the monochrome version of the sign on the selected colors, however, it should always correspond to the industry and the nature of the company

It is unacceptable to use multicolor combinations, especially in the case of a full color version of the logo. The background, suitably matched to both publication as well as the sign, must always correspond to the size of the sign’s protection zone.

The main principle is the legibility and visibility of the character on the background .

24 Writing style / typographyJust like the colors used by our company, the font is also an integral part of the corporate identity.

Company Typography is a set of distinctive writing styles. For internal use we recommend the Arial or Calibri font families which are system fonts. These are legible in many varieties, which gives us a wide range of applications in: electronic correspondence, multimedia presentations, tables, graphs and office documents (documents, letters, notes, writings).

For design purposes i.e. catalogs, image materials - leaflets, folders, posters: We recommend the use of the font type Titillum.

AaBbCc 123ABCDEFGHIJKLMNOPQRSTUWVXYZabcdefghijklmnopqrstuwvyz1234567890!()?,>:”

Arial Regular


Arial Italic


Arial Bold

25AaBbCc 123ABCDEFGHIJKLMNOPQRSTUWVXYZabcdefghijklmnopqrstuwvyz1234567890!()?,>:”

Calibri Regular


Calibri Italic


Calibri Bold


Titillum Regular


Titillum Regular Italic

AaBbCc 123ABCDEFghIJKLmNOpqrSTUWVXyzabcdefghijklmnopqrstuwvyz1234567890!()?,>:”

Titillum Bold

26 prohibited forms of logo use

Disproportional scaling of the sign as well as any other sign deformations.

Use of other colors than designed.

Adding contours and boldings deforming the sign.

Changing the size of the typography with respect to the sign.

Changing the size and proportion to other than designed.

Rotation of the sign with respect to typography.

Moving the elements of the sign relative to each other.

Using other fonts than designed.

KABLE

Prohibited forms of logo use include: Overriding the logo with other graphical elements, placing other elements in the sign’s protection zone, inputting changes in the size and proportion of the sign, placing the logo too close to the edge of the page or screen.

27

- Filling the sign with tonal transition (gradient).

Placing the logo at a different angle.

Use of the sign not arranged parallelly to the ground.

Presenting the sign in too small scale.

Shading and other uses of graphic treatments. It is permitted to use logo in the form of a watermark.

Publishing on overly colored backgrounds, photographs, solid text.

Putting the logo on a similiar to its color background.

Placing a logo on the background of the color which is used in the sign.

Placing elements in the protection zone of the sign.

Adding items, words or slogans.

Zaproszenie

28 minimal logo sizes and scaling - print

45 mm

35 mm

25 mm

20 mm15 mm

10 mm5 mm

In order for the logo to be legible and visible, it must be printed with minimum height of 5 mm and proportionally scaled. If you need to use smaller logo than recommended, print tests are required. For print we use a sign in basic color(in CMYK color space).

29minimal logo sizes and scaling - web

130 px

100 px

70 px

50 px 40 px

30 px 20 px

The minimum acceptable text size for the screen is 50 px height. For electronic use (screen) we use a sign in basic colors (in the RGB color space).

31KEy VISUAL

2 .01 .

32 Key visualKey Visual is a collection of distinctive graphic themes that build consistent image of the company. It is a recurring graphic element / style on every medium that clearly distinguishes the brand. However, to achieve the intended objectives, it must be applied consistently and in strict accordance with the principles.

Tele-Fonika brand key visual consists of the elements stated below.

Horizontal stripes in different shades of green (symbolizing the cables) + slogan „Connecting globally”. Stripe colors can be used as a complement to the brand’s basic color scheme. This theme should be placed on all labeled elements.

If there is enough space on the media, a panorama can be added to the key visual, showing the economic sectors in which the consumption of cables is the largest.

50%, 4%, 50%, 0% 67%, 5%, 65%, 0% 60%, 28%, 58%, 5% 74%, 30%, 73%, 15% 90%, 33%, 88%, 25%

33Another element of key visual is a color coherent world map, which is a graphical supplement to the slogan

It is permissible to use a striping or a characteristic pattern created with brand’s sign.

Recognizable element of graphic communication of TELE-FONIKA are going to be pictures of products with color applied in a shades of green.

We also recommend using the drawing of the product, presented in the right color.

COmpANy EphEmErA

3 .01 . 35

36 Letterhead - outside use

Size: 210 x 297 mmContact details: Calibri Regular / Bold; 9 pt; 100% Black / 100%, 0%, 83%, 47%Line height: 1 pt; 70% BlackCompany’s management: Calibri Regular / Italic / Bold; 8 pt; 70% BlackFooter: Calibri Light; 8 pt; 70% Black

5 mm

215 mm

5 mm

5 mm

15 mm

5 mm 5 mm

5 mm 5 mm 5 mm 5 mm

7,5 mm

15 mm 25 mm

37Letterhead - inside use

215 mm

Size: 210 x 297 mmContact details: Calibri Regular / Bold; 9 pt; 100% Black / 100%, 0%, 83%, 47%line height: 1 pt

5 mm

5 mm 5 mm 5 mm 5 mm

7,5 mm

15 mm 25 mm

38 Company envelopes C5

TELE-FONIKA Kable S.A.ul. Hipolita Cegielskiego 132-400 Myślenice, Poland(+48) 12 652 50 00 (+48) 12 652 51 56info@�kable.comwww.�kable.com

10 mm

10 mm

10 mm

30 mm

30 mm

70 mm

7 mm

6,5 mm

10 mm

10 mm

20 mm

Size : 229 x 162 mmContact details: Calibri Regular / Bold; 10 pt / 11 pt; 100% Black / 100%, 0%, 83%, 47%Striping: 30% Alfa 100%, 0%, 83%, 47%

39Company envelopes C4


15 mm

30 mm

10 mm

15 mm

55 mm

55 mm

90 mm

9 mm

8 mm

15 mm

15 mm

Size: 324 x 229 mmContact details: Calibri Regular / Bold; 13 pt / 14 pt; 100% Black / 100%, 0%, 83%, 47%Striping: 30% Alfa 100%, 0%, 83%, 47%

40 Company envelopes B5



10 mm

10 mm

10 mm7 mm

7,5 mm

30 mm

30 mm

75 mm

10 mm

10 mm

25 mm

41Company envelopes B4



20 mm

35 mm

10 mm

20 mm

45 mm

45 mm

110 mm

10 mm

10 mm

20 mm

20 mm

42 Company envelopes DL



10 mm

10 mm

10 mm6 mm

6 mm12 mm

60 mm

10 mm

10 mm

10 mm

20 mm

43Company envelopes - square



10 mm

10 mm

10 mm6 mm

6 mm

10 mm

60 mm

50 mm

10 mm

10 mm

20 mm

44 Decorative envelopes C5

10 mm

10 mm

10 mm6,5 mm

10 mm

10 mm

20 mm

Size 229 x 162 mmContact details: Calibri Regular / Bold; 10 pt / 11 pt; 100% Black / 100%, 0%, 83%, 47%Stripping: 30% Alfa 100%, 0%, 83%, 47%

45Decorative envelopes C4

15 mm

30 mm

10 mm

15 mm

8 mm

15 mm


46 Decorative envelopes B5

Size: 250 x 176 mmContact details: Calibri Regular / Bold; 11 pt / 10 pt; 100% Black / 100%, 0%, 83%, 47%Stripping: 30% Alfa 100%, 0%, 83%, 47%

10 mm

10 mm

10 mm7 mm

10 mm

10 mm

25 mm

47Decorative envelopes B4


20 mm

35 mm

10 mm

20 mm

10 mm

20 mm

48 Decorative envelopes DL


10 mm

10 mm

10 mm6 mm

10 mm

10 mm

20 mm

49Decorative envelopes - square


10 mm

10 mm

10 mm6 mm

10 mm

10 mm

20 mm

50 greeting card

TELE-FONIKA Kable S.A.ul. Hipolita Cegielskiego 132-400 Myślenice, [email protected]

10 mm

10 mm

5 mm6 mm

15 mm

10 mm

15 mm

Size 210 x 99 mmContact details: Calibri Regular / Bold; 7 pt / 8 pt; 100% Black / 100%, 0%, 83%, 47%

51One and two-sided business cards

5 mm

5 mm

5 mm

80 mm

6 mm

4,5 mm4 mm5 mm

5 mm

5 mm

5 mm 5 mm

10 mm

Size: 85,6 x 53,98 mmContact details: Titillium Regular / Bold; 5 pt; 70% Black / 100%, 0%, 83%, 47%Personal details: Titillium Regular / Bold; 7 pt / 10 pt ; 100% Black / 70% Black / 100%, 0%, 83%, 47%Map: 20% Alfa 100%, 0%, 83%, 47%Website: Titillium Bold; 10 pt; 100%, 0%, 83%, 47%

TELE-FONIKA Kable S.A.ul. Hipolita Cegielskiego 1

32-400 Myślenice, Poland(+48) 12 652 50 [email protected]

NAmE ANd SurNAmEPosition

(+48) 665 811 770(+48) 12 372 74 [email protected]

www.tfkable.com

52 managments Business cards

TELE-FONIKA Kable S.A. ul. Hipolita Cegielskiego 1, 32-400 Myślenice, Polska(+48) 12 652 50 00, [email protected]

CZŁONEK ZARZĄDU

IMIĘ I NAZWISKOStanowisko

(+48) 600 600 600(+48) 12 345 67 [email protected]

TELE-FONIKA Kable S.A. ul. Hipolita Cegielskiego 1, 32-400 Myślenice, Poland(+48) 12 652 50 00, [email protected]

MEMBER OF THE BOARD

NAME AND SURNAMEPosition

(+48) 600 600 600(+48) 12 345 67 [email protected]

3 mm

3 mm

5 mm

5 mm

11,5 mm

11,5 mm

3 mm

3 mm

3 mm

3 mm

3 mm

3 mm

3 mm

3 mm

3 mm

3 mm

5 mm

5 mm

8 mm

8 mm

4 mm

4 mm

Size: 85 x 55 mmPersonal details: Titillium Regular / Bold; 7 pt / 10 pt; 100%, 0%, 83%, 47%Contact details: Titillium Regular; 6 pt; 100%, 0%, 83%, 47%Adress: Titillium Regular / Bold; 6 pt; 100%, 0%, 83%, 47%Striping: 30% Alfa 100%, 0%, 83%, 47%

53Invitation - horizontal

Size: 150 x 150 mmWebsite: Titillium Bold; 10 pt; 100%, 0%, 83%, 47%Contact details: Titillium Regular / Bold; 9 pt / 10 pt; 100% Black / 70% Black / 100%, 0%, 83%, 47%Striping: 30% Alfa 100%, 0%, 83%, 47%

10 mm

40 mm25 mm

7 mm10 mm

10 mm

10 mm

10 mm

25 mm

10 mm

www.tfkable.com

TELE-FONIKA Kable S.A.ul. Hipolita Cegielskiego 132-400 Myślenice, Poland(+48) 12 652 50 00 (+48) 12 652 51 [email protected]

TELE-FONIKA Kable S.A. is proud to invite Mrs./Mr.

MAŁGORZATĘ WÓJCIKIEWICZ-KOWALSKĄ “Europacables Industry” na III edycję Międzynarodowych Targów Przemysłu Wydobywczego “Mining Vietnam” w Hanoi, które odbędą się 29-31 marca 2018 r. w Hanoi, Cultural Palace, Stoisko nr D212

Więcej informacji: www.miningvietnam.com Prosimy o potwierdzenie obecności do dn. 31 stycznia 2018 r. pod nr telefonu +48 888 88 88

54 Invitation - vertical

Size: 150 x 150 mmContact details: Titillium Regular / Bold; 9 pt / 10 pt; 100% Black / 70% Black / 100%, 0%, 83%, 47%Striping: 30% Alfa 100%, 0%, 83%, 47%

130 mm

40 mm

40 mm

10 mm10 mm

7 mm10 mm

10 mm

25 mm

15 mm

15 mm

TELE-FONIKA Kable S.A.ul. Hipolita Cegielskiego 1, 32-400 Myślenice, Poland

(+48) 12 652 50 00, (+48) 12 652 51 [email protected]

TELE-FONIKA Kable S.A. is proud to invite Mrs./Mr.

MAŁGORZATĘ WÓJCIKIEWICZ-KOWALSKĄ “Europacables Industry” na III edycję Międzynarodowych Targów Przemysłu Wydobywczego “Mining Vietnam” w Hanoi, które odbędą się 29-31 marca 2018 r. w Hanoi, Cultural Palace, Stoisko nr D212

Więcej informacji: www.miningvietnam.com Prosimy o potwierdzenie obecności do dn .31 stycznia 2018 r. pod nr telefonu +48 888 88 88

55Example of company email footer

Personal details: Calibri Regular / Bold; 10,5 pt / 15 pt; #686868 / # 006238Contact details: Calibri Regular / Bold; 10,5 pt; # 000000 / # 006238Company contact details: Calibri Regular / Bold; 8,25 pt; # 000000 / # 006238Additional content: Calibri Regular; 9 pt; # a7a9ac

30 px

118 px

37 px 156 px 187 px

48 px

36 px

27 px

28 px

24 px

31 px

20 px

28 px

20 px

19 px 19 px166 px 336 px

56 Example of company email footer - occasional 1

Personal details: Calibri Regular / Bold; 10,5 pt / 15 pt; #686868 / # 006238Contact details: Calibri Regular / Bold; 10,5 pt; # 000000 / # 006238Company contact details: Calibri Regular / Bold; 8,25 pt; # 000000 / # 006238Website: Calibri Bold; 14 pt / 11pt pt; # 006238Additional content: Calibri Regular; 9 pt; # a7a9ac

30 px

118 px

37 px 156 px 187 px

48 px

61 px

27 px

28 px

24 px

31 px

20 px

28 px

20 px

19 px 19 px166 px 336 px

57Example of company email footer - occasional 2

10 px

130 px

10 px

50 px

40 px

40 px

40 px

10 px 10 px

Copy: Calibri Regular / Bold; 14 pt / 20 pt; #686868 / # 006238

Logo konferencji

58 Example of production plant email footer

Personal details: Calibri Regular / Bold; 10,5 pt / 15 pt; #686868 / # 006238Contact details: Calibri Regular / Bold; 10,5 pt; # 000000 / # 006238Company contact details: Calibri Regular / Bold; 8,25 pt; # 000000 / # 006238Website: Calibri Bold; 14 pt / 11pt pt; # 006238Additional content: Calibri Regular; 9 pt; # a7a9ac

30 px

118 px

37 px 156 px 187 px

48 px

61 px

27 px

28 px

24 px

31 px

20 px

28 px

20 px

19 px 19 px166 px 336 px

60

ADVErTISINg mATErIALS

3 .02 . 60

61Advertising brochure - vertical

Size: 210 x 297 mmTitle: Titillium Bold; 30 pt; 0%, 0%, 0%, 0%Contact details: Titillium Regular / Bold; 12 pt / 18 pt; 0%, 0%, 0%, 0%Striping: 10% Alfa 0%, 0%, 0%, 0%

25,5 mm

20 mm 190 mm

20 mm

20 mm

55 mm

15 mm 15 mm

10 mm

10 mm

10 mm

10 mm

10 mm

250 mm

250 mm 25,5 mm

20 mm

10 mm

95 mm 20 mm

62 Advertising brochure - horizontal

Size: 297 x 210 mmTitle: Titillium Bold; 30 pt; 0%, 0%, 0%, 0%Contact details: Titillium Regular / Bold; 12 pt / 18 pt; 0%, 0%, 0%, 0%Striping: 10% Alfa 0%, 0%, 0%, 0%

37 mm

35 mm

15 mm

10 mm

10 mm

25,5 mm

20 mm10 mm

30 mm100 mm

25,5 mm

20 mm

67 mm 230 mm

10 mm

10 mm

10 mm

63Advertising brochure - square

Size: 210 x 210 mmTitle: Titillium Bold; 25 pt ; 0%, 0%, 0%, 0%Contact details: Titillium Regular / Bold; 12 pt / 18 pt; 0%, 0%, 0%, 0%Striping: 10% Alfa 0%, 0%, 0%, 0%

20 mm

25,5 mm

60 mm 150 mm

10 mm

15 mm

10 mm

10 mm20 mm

20 mm

20 mm

37 mm

100 mm

10 mm

25,5 mm

10 mm

10 mm

64 Advertising brochure DL, C-fold

Size: 210 x297 mm1. Headline: Titillium Bold; 21 pt; 100%, 0%, 83%, 47%2. Contents: Titillium Regular / Bold; 9 pt / 16 pt ; 0% 0% 0% 0% / 100%, 0%, 83%, 47%3. Contents: Titillium Bold; 16 pt; 100%, 0%, 83%, 47%4. Contents: Titillium Regular / Semibold; 10 pt / 11 pt; 0%, 0%, 0%, 100%

12,8 mm 12,8 mm

12,8 mm12,8 mm

12,8 mm

12,8 mm

25 mm

6 mm

6 mm

6 mm

6 mm

6 mm 6 mm

6 mm6 mm

17 mm

10 mm1

2

3

4

65roll-up

Size: 500 x 1000 mmHeadline: Titillium Regular / Bold; 75 pt / 118 pt; 70% Black / 100%, 0%, 83%, 47%

LOREM IPSUM DOLOR Consectetur adipiscing elit eiusmod

25 mm25 mm

20 mm 20 mm

25 mm25 mm

25 mm

30 mm

25 mm25 mm 100 mm100 mm

100 mm

Zdjęcie wizerunkowe lub grafika wektorowa


100 mm

100 mm100 mm

490 mm

50 mm50 mm

50 mm

50 mm

66 Web banner

Size: 250 x 250 pxCopy: Titillium Regular / Bold; 10 pt / 15 pt ; #000000 / #006238Size: 728 x 90 px Copy: Titillium Regular / Bold; 10 pt / 17 pt; #000000 / #006238Size: 300 x 600 px Copy: Titillium Regular / Bold; 18 pt / 22 pt; #000000 / #006238

10 px

10 px

20 px

40 px

35 px

70 px

20 px

20 px

10 px20 px10 px

10 px

10 px

10 px

20 px

250 px295 px

95 px

95 px

15 px

10 px

10 px

20 px 20 px

10 px

10 px

145 px

67Billboard

Size: 6 x 3 m, skala: 1:10Text: Titillium Bold; 100% BlackStriping: 30% Alfa 100%, 0%, 83%, 47%Size:12 x 3 m, skala: 1:10Tekst: Titillium Regular / Bold; 64 pt / 100 pt; 100% Black / 100%, 0%, 83%, 47%Size: 12 x 4 m, skala: 1:10 Text: Titillium Regular / Bold; 85 pt / 132 pt; 0%, 0%, 0%, 0%

2,5 cm

2,5 cm

2,5 cm

2,5 cm2,5 cm

2,5 cm

5 cm

2,5 cm

2,5 cm

4,5 cm

1,5 cm

25 cm

5 cm

5 cm

5 cm 2 cm

12 cm

12 cm

10 cm

10 cm

5 cm



68 Exhibiton wall elements

Size: 302,2 x 237 cmText: Titillium Regular / Bold; 239pt / 372pt ; 0%, 0%, 0%, 0%

50 cm

45 cm45 cm

15 cm

15 cm

20 cm

5 cm

6 cm


69Newsletter design

Size: 650 x 1670 px1. Headline: Arial Regular / Bold; 14 pt / 15 pt; #00613b2. Contents: Arial Regular; 14 pt ; #ffffff3. Contents: Arial Regular / Bold; 14 pt / 15 pt; #ffffff4. Footer: Arial Regular; 15 pt; #00613b

20 px

60 px30 px

50 px

50 px

50 px

50 px

50 px

160 px

160 px

160 px

160 px

45 px

30 px30 px25 px

45 px160 px

300 px

300 px

200 px

5 px

40 px

25 px

20 px

1

2

3

4

70Notes

72

BUSINESS ACCESSOrIES

3 .03 . 72

73paper folder - A4

Paper folder - visualization. Graphics consist of graphic elements characteristic for the Brand Identity System

74 project file

Size: 640 x 320 mm; inset on the right wing: 220 x 310 mm; veneer: 670 x 350 mmcontact details: Titillium Semibold; 12 pt ; 0%, 0%, 0%, 0%Striping: 20% Alfa 100%, 0%, 83%, 47%

20 mm

20 mm

205 mm

90 mm

20 mm

20 mm

100 mm15 mm

15 mm

15 mm

40 mm

15 mm65 mm

65 mm

75paper bag - without logo

Size: 24 x 9 x 34 mm; bottom insert 237 x 101 mmStriping: 20% Pantone 349 C; 70% Pantone 349 C

15 mm

138,5 mm

23 mm

26 mm

19,5 mm6,5 mm

35 mm

76 paper bag with logo

Size: 24 x 9 x 34 mm; bottom insert 237 x 101 mmStriping: 20% Pantone 349 C; 70% Pantone 349 C

15 mm15 mm

23 mm75 mm

26 mm

19,5 mm6,5 mm

77material bag - without logo

Size: 380 x 420 mmLogo transfer method - silk screen printing

25 mm

25 mm

10 mm

120 mm

40 mm

78 material bag - with logo

Size: 380 x 420 mmLogo transfer method - silk screen printing.

25 mm

25 mm

10 mm

25 mm25 mm

120 mm

60 mm

40 mm

79CD labeling

Size: 139,5 x 125,5 mmTitle: Titillium Regular / Bold; 13 pt / 20 pt ; 100%, 0%, 83%, 47%Striping: 20% Alfa 100%, 0%, 83%, 47%Contact details: Titillium Regular / Bold; 12 pt / 18 pt ; 0%, 0%, 0%, 0%

20 mm

20 mm 200 mm

26 mm

14,5 mm

120 mm95 mm

30 mm25 mm

38 mm

10 mm

10 mm

10 mm

30 mm

15 mm

10 mm

13 mm

80 Notebooks A4 and A6

Notebooks - visualization.Graphics consist of graphic elements characteristic for the Brand Identity System

81Book calendar A5

Book calendar A5 - visualization.Graphics consist of graphic elements characteristic for the Brand Identity System.Logo transfer method - stamping.

82 power point - presentation

Size: 3000 x 2250 pxTitle: Titillium Bold; 27 pt; #00633aThank you note: Titillium Bold; 37 pt; #00633aContact details: Titillium Regular / Bold; 15,5 pt; #00633aThe recommended font for the presentation is the Titillium family.

1070 px

1250 px

445 px

175 px

280 px

125 px

210 px 860 px

420 px

136 px

1070 px

1645 px

500 px

175 px

280 px

215 px

430 px

210 px

1645 px

175 px

100 px

75 px115 px

84

OThEr ELEmENTS

3 .04 . 84

85helmet

Graphics consist of graphic elements characteristic for the Brand Identity System.Suggested form of a sticker on a transparent film.

86 high-visibility vest

Graphics consist of graphic elements characteristic for the Brand Identity System.

Sample size of the ID: 85,5 x 54 mmPersonal details: Titillium Regular / Bold; 10 pt / 14 pt; 70% Black / 100%, 0%, 83%, 47%

10 mm

10 mm

5 mm

5 mm4 mm

5 mm 5 mm

87men’s and women’s jackets

Visualization on a sample jacket.Logo transfer method - computer embroidery.

88 men’s and women’s business shirt

Visualization on a Sol’s Belmont shirt model.Logo transfer method - computer embroidery.

89men’s and women’s business shirt

Visualization on an Oxford type shirt model.Logo transfer method - computer embroidery.

90 Tie

Visualization on sample ties.Logo transfer method - satin computer embroidery on matte material.

91Scarf

Size: 60 x 60 cmSuggested material: chiffon. Logo transfer method - digital sublimation printing.

92 Tie clip

visualization of a tie clip.Logo transfer method - nickel casting.

93Cufflinks

Visualization of cufflinks.Logo transfer method - nickel casting.

94 Ballpen

Visualization of metal ballpens.Suggested model: Cosmo c-12, c- 20. logo transfer method - laser engraver.

95Anti-stress ball

Visualization of sample antistress balls.Logo transfer method - T4.

96 Umbrella

Visualization of a sample umbrella. Recommended automatic umbrella with handle made of high quality eco leather. Headband, frame and ribsmade of fiberglass.Print on the inside and outside. Logo transfer method - silk screen printing.

97Advertising leash

Flashlight

Visualization of a sample LED flashlight.Suggested material: stainless steel: logo transfer method - laser engraving.

Size: 1085 x x15 cmLeash with hook and plastic connector.Logo transfer method - thermo sublimation.

Advertising leash - extensionAdvertising leash - main partleash topside leash bottom side

Leash size including bleeds (1085x18mm)

Actual leash size (1085x15mm)

Folding / stitching placePlease, do not place important items here

bending pointhidden part

98 Thermal mug

Visualization on a sample thermal mug.Suggested model: Champion M / 078. Logo transfer method - laser engraver.

99pendrive

Visualization on a sample pendrive.Option 1:Suggested model: Wristflash MO1093. Logo transfer method - full color UV print.Option 2:USB cables made of PVC.

100 Backpack

Visualization on a sample backpack.Product symbol: D4L17- PCD207.

101Sleevless down jacket .

Visualization of a sample Sleevless down jacket.Product symbol: D4Z17-KUM301.

102 Suit bag

Size: 560 x 530 x 50 mmVisualization of a sample suit bag.Logo transfer method - thermo sublimation.

103Cap

Visualization of a sample cap.Logo transfer method - embroidery.

Visualization of a sample silicone wristband. Size: 90 x 8 mmLogo transfer method - silk screen printing.

Silicone wristband .

104 powerbank

Visualization of a sample, flat, aluminum powerbank with a diode.Logo transfer method - engraver.

105Wireless headphones

Visualization of sample wirelss headphones.Logo transfer method - pad printing.

Drawstring backpack

Size: 200 x 105 mmVisualization of a sample drawstring backpack. Logo transfer method - screen printing on polyester.

106 Information boards - square

Size: 210 x 210 mmPersonal details: Titillium Regular / Bold; 24 pt / 33-48 pt ; 70% Black / 100%, 0%, 83%, 47%Proper name: Titillium Bold; 60 pt; 100%, 0%, 83%, 47%Department name: Titillium Regular / Bold; 24 pt / 33-48 pt; 70% Black / 100%, 0%, 83%, 47%

20 mm

30 mm

30 mm

30 mm

20 mm

20 mm

20 mm

90 mm

90 mm70 mm

20 mm

20 mm

10 mm

10 mm

20 mm

20 mm49 mm

20 mm

20 mm

45 mm

45 mm

20 mm

20 mm

90 mm

20 mm10 mm

20 mm

20 mm 45 mm

107Information boards - rectangle

Size: 210 x 210 mmPersonal details: Titillium Regular / Bold; 35 pt / 61-70 pt; 70% Black / 100%, 0%, 83%, 47%Proper name: Titillium Bold; 70 pt; 100%, 0%, 83%, 47%Department name: Titillium Regular / Bold; 35 pt / 61-70 pt; 70% Black / 100%, 0%, 83%, 47%

30 mm

30 mm

30 mm

20 mm

20 mm

20 mm

30 mm

30 mm

90 mm

90 mm

90 mm70 mm

20 mm

20 mm

20 mm

10 mm

10 mm

10 mm

20 mm

20 mm

20 mm

20 mm

20 mm

20 mm

20 mm

20 mm

20 mm

70 mm

70 mm

49 mm

108Notes

TELE-FONIKA Kable S .A .,

ul . Hipolita Cegielskiego 1 32-400 MyśleniceT . +48 12 652 5000F . +48 12 652 5156

marketing@tfkable .com

Magdalena Kardela

M . +48 501 116 838

magdalena .kardela@tfkable .com

Michał Tabor

M . +48 665 811 770

michal .tabor@tfkable .com

Małgorzata Warczewska

M . +48 506 607 044

malgorzata .warczewska@tfkable .com

www .tfkable .com

visual identification book...2 table of contents implementation guide . . . . . . . . . . . . . . ....

Documents