Visual Contents. Where and how to find them?

Having engaging visual contents is crucial to your online success. It’s important to use

images and graphics on our websites for several reasons

•To add something interesting and relevant that breaks up the sea of text in our

posts.

•To attract attention and interest even before any text is read.

•To hold people’s attention while reading through our posts.

•To strengthen or enhance a point, argument, fact, opinion or statement.

•To help keep our posts memorable and easily distinguishable from one another.

INTRO

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VISUAL CONTENT There are lots of ways to incorporate visual content into your

presentations or websites without hiring a designer. Here are four

ways can give your presentations some visual pop:

• Stock Photos

• Vector Icons

• Screenshots

• PowerPoint Objects

• EcoverMaker

In the next few slides, we’ll break down each type of visual

content as well as resources you can use to find and create

them.

Stock Photos

Where to get them?

Your own camera! It’s free! 1

2 Flickr

Flickr is a fantastic

resource with billions

of different images

and photos that you

can use freely on

your website.

Flickr images?

Don’t use Copyrighted images 1

2 Use images under the Creative Commons License. Always gives credit and link back to the author

Beware of the

different licenses

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“Commercial Use allowed” images can be used for your business

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Use “Modifications Allowed” images to amend or add text for your blog or Facebook posts

Vector Icons Notice that icon to the right? It’s called a vector icon: it’s

basically an icon that can be stretched to any size without

looking pixelated. Pretty cool, huh?

They are extremely useful for conveying abstract concepts –

think of things like email and social media that you can’t just

snap a picture of (or you can … but it’s not that eye-catching).

There are a few ways you can find or create vector icons:

•Find free or paid vector images online, such as here.

•Use special character fonts like Webdings, Wingdings, and

Symbols.

VISUAL CONTENT

Vector Icons

VISUAL CONTENT http://www.iconfinder.com

Screenshots And of course, if you want to include any

images of software or websites, you’ll want to

incorporate them into your presentations.

You’ll take a screenshot outside of PowerPoint

(on a PC, push the “Print Screen” button; on a

Mac push “Command” + “Shift” + 3).

Once you have an image of your screen, you

can use PowerPoint to crop, edit, and

annotate the screenshot. For example, we

used an arrow found in the PowerPoint

Objects to highlight a blog post headline in the

example on the right.

VISUAL CONTENT

PowerPoint Objects Another way to create icons and objects is by using PowerPoint’s

shapes. Though there aren’t a ton of options available, they can

be a great way to hack together engaging icons and objects.

To spruce up your PowerPoint objects, select the object you

want to beautify, then in the menu, click “Format,” then “Shape”

in the drop down menu. A whole slew of options will appear

so you can customize your object:

•Fill Background: Under “Fill,” select a color in the drop down next to “Color.”

•Transparency: In that same tab, drag the “Transparency” slider to make it more transparent.

•Rotate: Under “3-D Rotation,” you can rotate an object on the X, Y, or Z axis.

•Glow: Under “Glow and Soft Edges,” you can select the color, size, and transparency of a halo around

your object.

•Shadow: Under “Shadow” you can choose the color, size, distance from object, transparency, and angle

of the shadow.

VISUAL CONTENT

Use Microsoft Office Clip Art to Enhance

Powerpoint Visual Impact

Ecover Maker

VISUAL CONTENT

Click the image above to check out this

amazing online tool called

MyEcoverMaker

Both free and paid versions available

So you have great visual contents and you

want it to drive more business …

we can help with that.

http://www.social-media-in-marketing.com