visual communications - the future of pr
TRANSCRIPT
About D S Simon • Digital, social and strategic video communications firm
established in 1986
• Recipient of more than 100 industry awards
• Staff of digital strategists, former journalists, producers and
experienced public relations professionals
• Headquarters and state-of-the-art HD Studio in New York
City
We Do It With Purpose
PRketing® starts with a five-step process
that goes far beyond brand journalism
1. Determine the behavior you are trying to change
2. Identify the people who you are trying to reach and where
they consume content
3. Create content that will be effective in changing their behavior
4. Place the content where they will find it, view it, share it, etc.
5. Measure, assess and revise
The Most Powerful Medium for
Marketing
• 85% of people who see product videos are more likely to buy Source:
Internet Retailer
• 90% of information transmitted to the brain is visual Source: 3M
• Local TV remains a top news source for Americans, with almost 3 out of 4
U.S. adults (71%) watching local television news Source: Nielsen
• 155 million online video viewers monthly Source: Nielsen
• By 2017, video will account for 69% of all consumer internet traffic Source:
Cisco
1.28 Billion Monthly Active Users
255 Million Monthly Active Users
1 Billion+ Total Users
200 Million Active Users
Increasing Reliance on Social Media Content for Ideas
Bloggers Newspapers Radio Television Website
Producers Average
Use It 91% 100% 87% 93% 87% 92%
Facebook 83% 92% 100% 96% 90% 92%
Twitter 83% 96% 92% 96% 80% 89%
LinkedIn 43% 65% 31% 15% 37% 38%
Google+ 40% 58% 15% 4% 17% 27%
Pinterest 47% 46% 15% 15% 20% 29%
YouTube 47% 54% 50% 37% 37% 45%
Instagram 37% 54% 23% 30% 30% 35%
Vine 10% 35% 19% 26% 17% 21%
2014 Web Influencers Survey Results
Bloggers Newspapers Radio Television Website
Producers Average
Outside Video 90% 73% 78% 77% 86% 81%
B-Roll 67% 65% 21% 67% 28% 50%
Sound Bites 50% 39% 71% 50% 25% 47%
Edited
Packages 21% 39% 21% 21% 50% 30%
Embed Code 33% 56% 42% 33% 75% 48%
Links 63% 70% 58% 63% 58% 62%
81% Use Third-Party Video
2014 Web Influencers Survey Results
Radio Media Tours (RMT)/
Audio News Releases
(ANR)
B-Roll Public Service
Announcements
(PSA)
Co-Op SMTs Satellite Media Tours
(SMT)
Video Production
Traditional Services
Digital Services
Google Hangouts
Blogger Tours
Webcasts
Content Marketing
Internet Media Tours
(IMT)
Earned Media - Online
USAToday.com: http://usat.ly/MM5YgN
Pre-Roll
Top Sites: • Huffington Post
• CNN
• ABC News
• USA Today
• LA Times
• Washington Post
• AOL
Multi Media News Release
Checklist for Successful Storytelling
• Identify your target audience
• Develop content that your audience can identify with
• Keep the message simple……K.I.S.S is still relevant!
• Images and video pack power, create them and distribute them on visual platforms.
• Have a call to action, engage the audience and inspire them to share content, they are your best ambassadors.
• Combine tactics, social and traditional can work in tandem