visteon v2x research results

Visteon Advanced Product Research Clinic Results

Background

Visteon conducted a consumer research clinic in the US, Germany and France to

gather vehicle owners opinions of automotive technologies.

The following slides detail results from the V2X portion of the clinic.

www.visteon.com

V2X – Forward Collision Warning

Description:

V2X continually transmits your vehicle’s speed and position to all other V2X-

equipped vehicles and infrastructure. If a vehicle in front of you suddenly slows

down or is traveling at a significantly lower speed, V2X knows it and sends an

alert to the driver and preloads the brakes preparing to slow down or stop.

69% 67% 71% 73%

81%

63%

89% 94% 93%

0%

20%

40%

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80%

100%

Total D Segment B Segment

Rating of Forward Collision Warning (Top 2)

US

Germany

France

Over two thirds of the respondents in the US and in Germany and nearly everyone in

France rate the Forward Collision Warning feature as positive.

Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Forward Collision Warning feature?

Why did you choose that rating?


• “its very safe and makes it easier to drive, comfort of

safety” - Nissan Rogue

• “if your in heavy traffic there are always people

stopping and starting so its safer because it alerts

you ahead of time” - Mazda 3

• “Feeling of not driving anymore, too much gradation”

– Ford Mondeo

• “Too much information distracts from traffic,

warnings can be confusing” – Ford Fiesta

• “too many alarms and too much distraction. takes

your mind off the road and you get too reliant on a

computer to do everything for you” - Cadillac CTS

• “I don’t like the idea of being followed / under

surveillance. What if the system breaks down or if

the others don’t have the same equipment?” – VW

Touran

• “Useless, it’s a discharge of our responsibility by the

technology” – Peugeot 306

• “All the things avoiding car accident is today’s

number one research that needs to be pointed up”-

Audi A3

• “Allows to have an additional security, an ease to

driving, a mean for a better anticipation…” – Citröen

C5

• “Top! I had an accident and if I’ve had it I would

have been warned. It’s a real asset” – Citröen DS5

Sample size

US: Total=81; D Seg=39; B Seg=42

Germany: Total=37; D Seg=21; B Seg=16

France: Total=46; D Seg=16; C Seg=15; B Seg=15

The Forward Collision Warning is considered an additional value which help people to

react to potential problems although respondents were not sure whether it works

properly every time used.


Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Forward Collision Warning

feature?

Specifics of Forward Collision Warning (Top 2)

US Germany France

Additional Value - 81% -

Useful - - 80%

Automatic 75% 76% 78%

Pleasant - - 76%

Relaxing - - 76%

Alerting 73% - 93%

Informed - 73% 78%

Secure - 70% -

Precise 68% 51% -

Straightforward 62% - -

Safe 56% 51% 80%

Effortless 54% - -

Effective - 46% -

Due to the local models, the attributes

differ from country to country ! Sample size




V2X – Slippery Road Ahead Condition Warning

Description: A number of vehicles are reporting ABS and traction control usage

through V2X. Long before a radio traffic report can be issued, V2X has alerted the

problem to drivers down the road even suggesting an alternate route to avoid a

slippery situation.


Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Road Condition Warning feature?


73%

64%

81% 86%

81%

94%

85% 81%

73%

0%

20%

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Rating of Slippery Road Ahead Condition Warning (Top 2)

US

Germany

France

While most agree the Slippery Road Ahead Condition Warning would be useful, some

argue how much of a necessity it would be in certain regions. Respondents in Europe

rate the feature higher than respondents in the US.

• “getting an advanced warning for hazards that

wouldn't be posted. something that nobody has

done before” - Dodge Journey

• “It would make my drive easier and my drive

would be more efficient.” - Nissan Versa

• “awareness, slippery road, good caution, sign isn't

always there for that” - Chevrolet Malibu

• “Important to warn about black ice even before the

traffic information” – Ford Fiesta

• “Important in icy conditions/ aquaplaning --> so

that the driver can adapt his driving style

according to the weather; important if the

condition is only on short routes” – Renault Clio

• “seems like a handy feature but your pretty much

aware of road conditions” - Mini Cooper

• “living in California, it would be unnecessary” -

Mazda 3

• “It’s perfect, I’d pay more money for it” – Audi A4

• “Temperature indicator is enough” – Ford Mondeo

• “Good to have additional info, but not a must” –

Skoda Fabia

Sample size





The Slippery Road Ahead Condition Warning is seen as an additional value because it

keeps passengers informed and reduces distraction. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Road Condition Warning

feature?

Specifics of Slippery Road Ahead Condition Warning (Top 2)

US Germany France


Informed - 84% 78%

Secure - 81% -

Useful - - 76%

Precise 72% 51% -


Alerting 72% - 85%

Pleasant - - 72%

Relaxing - - 67%


Effortless 60% - -

Safe 60% 65% 78%

Effective - 57% -






V2X – Hazard Indication

Description: Emergency and work vehicles can send out their own V2X signals

saying - “We’re here , be aware, slow down.” Drivers of V2X-equipped

vehicles would be alerted well ahead of time to when and where workers and

emergency responders are present.


72% 64%

79% 81% 76%

88%

65% 69%

60%

0%

20%

40%

60%

80%

100%


Hazard Indication Rating (Top 2)

US

Germany

France

More than two thirds of the respondents share a positive opinion of the Hazard

Indication system, while some respondents in France would rather trust their own

vigilance and worry that it may take responsibility away from the driver. Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Hazard Indication feature?


• “its good to have advance notice so that you can

slow down or go a different direction” - Land

Rover Range Rover

• “its very beneficial to have that heads up” -

Subaru Impreza, WRX/STI

• [I] need to know about hazards, if having a

conversation in car, the warning could alert [me]”

– Ford Fiesta

• “It is essential to recognize construction sites at

an early stage” – Toyota Avensis

• “Because bottlenecks may be detected at an early

stage and an early lane change would be

possible” – VW Passat Variant

• “One-day road works are not quickly signposted --

> domino effect” – Volvo XC 30

• “it’s a good thing to be warned in advance so you

can change your path in order not to fall in traffic

or on a road works” – Audi A3

• “It is so important when there are road works. It

avoids workers from showing up suddenly” –

Peugeot 407

Sample size





The Hazard Indication is also perceived positively in terms of Automatically Alerting

the driver, but its ability to simplify vehicle operation is not as prevalent. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Hazard Indication feature?

Specifics of Hazard Indication (Top 2)

US Germany France


Informed - 81% 70%

Secure - 78% -


Alerting 72% - 80%


Useful - - 67%

Precise 65% 49% -

Pleasant - - 65%

Relaxing - - 65%

Safe 60% 65% 70%

Effective - 54% -

Effortless 53% - -






V2X – Intersection Movement Assist

Description: A vehicle that is about to run through a red light is transmitting its

position. A V2X enabled traffic signal would receive the message notifying drivers

of the indiscretion.

V2X would alert the user to slow down or stop a vehicle to avoid a potential

collision.


64% 62% 67%

57% 57% 56%

76% 81%

73%

0%

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60%

80%

100%


Intersection Movement Assist Rating (Top 2)

US

Germany

France

Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Intersection Movement Assist feature?


Some respondents are concerned with drivers relying on these new technologies and

not paying enough attention themselves.

• “it would make intersection safer for everyone” -

Ford Edge

• “Intersections are the most dangerous area of

driving so this would be a great alert.” - Toyota

Matrix

• “Prevents dangerous situations and accidents” –

Renault Clio

• “It is important, but not 100% convinced, in the end

you have to have personal responsibility” – Ford

Fiesta

• “It seems revolutionary, I cannot imagine it already

exists. It’s a great help for road safety” – Citröen

C5

• “It avoids danger. It’s easy to change your

direction” – Renault Clio

• It’s practical. Driving is enhanced. We know

whether we have time or not.” - Peugeot 207

• “Good when you have a large vehicle in front of

you, accident prevention – Skoda Fabia

• “Sight aid, more transparent, helps turning left” –

Mercedes C-Class

Sample size





Most agree the Intersection Movement Assist would help their reaction to potential

problems, but concerns about working properly and accuracy remain; especially in

Germany. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Intersection Movement Assist?

Specifics of Intersection Movement Assist (Top 2)

US Germany France


Useful - - 72%

Pleasant - - 65%

Alerting 68% - 78%

Relaxing - - 65%

Precise 63% 41% -


Safe 59% 46% 78%

Effortless 56% - -


Informed - 51% 72%

Secure - 43% -

Effective - 43% -






V2X – Traffic Light Communication & Left Turn Assist

Description: V2X-enabled traffic signals communicate directly to your vehicle

detailing information such as color, time to next light change and the status of turn

arrows. A handy feature if a large truck obstructs your direct view of the signal.

V2X communication can also facilitate left turns because it lets you know when there

is enough clearance between on-coming vehicles to make the turn.


62% 56%

67%

54% 57% 50%

63% 63% 60%

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Traffic Light Communication & Left Turn Assist Rating (Top 2)

US

Germany

France

Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Traffic Light Communication & Left Turn Assist?


Some consider Traffic Light Communication and Left Turn Assist will be too

distracting and is unnecessary.

• “helps relieve uncertainty” - Mazda 3

• “a lot of lights are different. gives you a gauge on

how much time you have. Helps especially if you

cant see” - Mazda 3

• “really like the timing on the traffic light. it would be

nice to know how much time is left on a green light

as well” - Dodge Journey

• “its cool but [I] wouldn't trust it to tell me its safe to

go, the countdown of the light change is nice but

frivolous” - Land Rover Range Rover

• “At traffic lights accidents can easily happen,

therefore the function is very useful” – Skoda Fabia

• “I can see the light, superfluous, people still have

to do something or they’ll become inattentive” –

Renault Laguna

• “It’s a gimmick. Not against it, but soon, we’ll have

our eyes fixed on the dashboard with all the

blinking lights” - Mercedes

• “The highway code is going to be less respected

as other vehicles will be warned of a danger” –

Opel Corsa

Sample size





There are concerns that Traffic Light Communication and Left Turn Assist may create

additional driver distraction. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Traffic Light Communication

& Left Turn Assist?


differ from country to country

Specifics of Traffic Light Communication & Left Turn Assist (Top 2)

US Germany France

Alerting 64% - 61%

Pleasant - - 59%

Relaxing - - 59%



Useful - - 57%

Precise 56% 38% -

Effortless 52% - -

Secure - 49% -


Informed - 49% 68%

Safe 46% 46% 61%

Effective - 46% -

! Sample size




V2X – Smart Merging & Lane Change Assist

Description: Merging on to a freeway is easier when vehicles can exchange

information on speed and position. V2X determines if a vehicle needs to speed up

or slow down to ease into the traffic flow.


52%

41%

62%

51% 48% 56%

52%

38%

53%

0%

20%

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60%

80%

100%


Smart Merging & Lane Change Assist Rating (Top 2)

US

Germany

France

Less than half D Segment respondents think Smart Merging and Lane Change Assist

is a positive feature.

Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Smart Merging & Lane Change Assist feature?


• “not everyone is always driving the same speed

limit so it would help a ton with merging” - Mazda 3

• “one of the biggest problems on the roads today” -

BMW 1 Series

• “This will help you to know where vehicles are and

help reduce the danger of blind spots.” - Honda

Civic

• “Offers a beautiful security aspect” – Toyota

Avensis

• “Maybe for novice drivers, risk, insecurity” – BMW

3er

• “Would rather trust the habit of looking over my

shoulder, etc., there are presumably enough

vehicles without V2X and situations that change

too quickly, better to trust your own judgment” –

VW Polo

• “Doesn’t matter to me, but good for drivers who

aren’t confident” – Mercedes C-Class

• Good because it shows that you can change lanes

without causing an accident – Opel Corsa

• “People only rely on the display and not on

common sense” – Ford Mondeo Titanium X“It’s

very useful and reassuring. I suppose, it can

prevent accidents on the ring road” – Nissan Note

Sample size





Some respondents agree that this feature could be interesting for its warning, but

there are strong concerns regarding its usefulness, effortless and an expected

unpleasant driving. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Smart Merging & Lane

Change Assist feature?

Specifics of Smart Merging & Lance Change Assist (Top 2)

US Germany France


Alerting 58% - 65%

Informed - 57% -

Precise 54% 41% -


Relaxing - - 54%

Informed - - 54%


Useful - - 50%

Secure - 49% -

Effective - 49% -

Safe 44% 46% 59%

Pleasant - - 46%

Effortless 15% - -






V2X – Traffic Jam Assist

V2X can redirect you away from traffic jams. Vehicles are reporting that they are

stopped or slowed down on a usually fast-moving stretch of road. You are alerted

to the slow down and rerouted - avoiding the back-up altogether.


Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Traffic Jam Assist feature?


52%

41%

62%

81% 76%

88% 85% 81%

87%

0%

20%

40%

60%

80%

100%


Traffic Jam Assist Rating (Top 2)

US

Germany

France

The Traffic Jam Assist feature is well perceived; especially in areas with high traffic

conditions, like in Paris or Cologne, Germany.

• “Routing around traffic is the most important

function of navigation systems in Los Angeles”

- Mazda 3

• “like the early warning. wishes [my] car did that

now, info to make decisions” - Land Rover

Range Rover

• “Less stress, not a must, but good service” –

Ford Fiesta

• “Time saving, alternative routes can be found

quickly” – Fiat 500 Abat

• “Time and energy saving. Possibility to take

another similar and free path” – Peugeot 407

• “It prevents the stress caused by the fear of

being late” – Citröen DS3

• “Based on my own experience with my GPS, I

think that this might send old information. But

maybe this would be better.” - Honda Civic

Sample size





While some are less inclined to think Traffic Jam Assist would help reduce distraction,

most expect it would assist in reacting to potential problems and give guidance to

important needs and information. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Traffic Jam Assist feature?

Specifics of Traffic Jam Assist (Top 2)

US Germany France


Pleasant - - 85%

Secure - 81% -


Informed - 81% 76%

Useful - - 80%

Alerting 77% - 80%

Relaxed - - 78%

Precise 75% 51% -

Effortless 67% - -


Safe 56% 73% 80%






V2X – Pedestrian Alert

V2X-equipped mobile phones can also aid drivers and pedestrians. A pedestrian

using a V2X-enabled mobile phone automatically relays their position to all

vehicles in the area. If that pedestrian crosses an intersection, or walks onto the

road, V2X would alert drivers to their presence.


59% 59% 60%

32% 33% 31%

59% 63%

53%

0%

20%

40%

60%

80%

100%


Pedestrian Alert Rating (Top 2)

US

Germany

France

The Pedestrian Alert feature receives only moderate appeal, especially in Germany.

Using a 5-point scale where 1 is “Very Negative” and 5 is “Very Positive”, how would you rate the Pedestrian Alert feature?


• “because a lot of time pedestrians are

distracted on their phones so they aren't

looking” - Toyota Camry

• “gives you situational awareness of people

on the ground” - Acura MDX

• “This feature might give people to much

comfort and cause drivers to pay less

attention.” - Honda Civic

• “seems like it would be too faulty. need to

devise something at the red light to be more

alerting” - Nissan Altima

• “Helps to avoid unexpected dangers at an

early stage” – VW Passat Varaiant

• “Hardly any traffic participants carry a V2X-

cell phone with them (especially in the

country)” – Renault Clio

• “We should all have it, it should also be the

case for riders” – Peugeot 407

• “It’s a must have. There are too much cases

of pedestrians crossing roads at unexpected

places. Thanks to this feature, it will prevent

bumping into them or honking the horn or

scaring them” – Nissan Micra

Sample size





Some respondents are concerned the Pedestrian Alert feature would not simplify

vehicle operation or reduce distraction. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements in regards to the Pedestrian Alert feature?

Specifics of Pedestrian Alert (Top 2)

US Germany France


Alerting 62% - 67%

Useful - - 63%

Pleasant - - 61%

Relaxed - - 59%


Precise 58% 41% -

Effortless 51% - -

Safe 51% 35% 67%

Effective - 43% -


Informed - 41% 61%

Secure - 35% -






V2X – General Feedback

US, 3.43

Germany, 3.68

France, 3.87


67% 64% 69%

81% 86%

75% 76% 75% 80%

0%

20%

40%

60%

80%

100%


Overall Rating of Assistance and Warning Features (Top 2)

US

Germany

France

Likes:

The majority of respondents have a favorable opinion of V2X communication and their

surroundings, however some question the reliability and overload of information.

Based on everything you have seen, how would you rate your overall impression of the communication of your vehicle with the surrounding, delivering assistance and warnings?

Based on everything you have seen, how would you rate your overall attitude toward this feature?

What did you love about this technology? B256. What were you less enthused by??

Total: 3,66

• “Time saving for traffic avoidance. Some accidents may be avoided.” - Mazda 3

• “loves the early warning systems , and the ability to make decisions based on the

info - Land Rover Range Rover

• “I thought they were things that everyone needs. They are things that can be

distractions for all of us and this technology helps us pay attention esp. with red

lights and making left hand turns” - Mazda 3

I WANT THIS IN MY CAR

I WOULD NOT WANT

THIS IN MY CAR


The V2X demonstration provides an additional value due to its informative

and secure characteristics, however there are concerns about accuracy and people

are less convinced it provide a pleasant and relaxing drive. Using a scale of 1 to 5, where 1 means “I strongly disagree” and 5 means “I strongly agree”, how would you rate the following statements for the demonstrator overall?

V2X Demonstrator Ratings (Top 2)

US Germany France


Alerting - - 85%

Informed 67% 84% 76%

Secure - 76% -

Automatic - 73% 74%

Useful - - 74%

Pleasant - - 67%

Relaxed - - 67%


Organized 60% 59% -

At my Fingertips 60% - 80%

Effortless 54% - 76%

Comfortable 53% 68% -

Responsive 53% 62% -

Effective 51% 54% -

Safe 48% 62% 72%

Precise - 46% -






V2X – Ranking Exercise

These results are significantly influenced by the specific conditions in the different

countries and cities. For example, French participants rated Forward collision

Warning feature as most important.

Of all the concept features, which are your three favorites (please number them 1-3)?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Ranked 1st Favorite Concept Feature

US

Germany

France

Sample size




V2X – Likelihood to Purchase

European respondents are most likely to pay an up-price for the V2X technology,

whereas only every second respondent in the US is willing to pay for V2X technology. How likely would you be to consider paying $800 to have all of these features in your next vehicle?

How likely would you be to consider paying $400 to have all of these features in your next vehicle?

48%

30%

62%

38%

58%

33%

0%

20%

40%

60%

80%

Willigness to Paybetween 400$ and 800$

Willigness to Pay 800$

US

Germany

France

Those who answered “probably / definitely would consider” to pay …

Sample size




www.visteon.com

visteon v2x research results

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