visteon research - autonomous driving: the ideal experience
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Autonomous Driving: The Ideal Experience
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52% 48% Female Male
Age Range
28 Average Age
22 35
26% 74% Children No Children
Some College
10% Bachelor’s
61% Master’s or Doctorate
26%
High School
3%
Participant Demographics
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87%
32%
58% 3%
Phone Type
39%
Car Pool or Car Sharing Services
Currently Own Vehicle
Average Hours Per Week in Vehicle = 11
Participant Demographics
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26%
Friends/
Family
11%
News
9%
Shopping
7%
School
Work
7%
Fitness
7%
Sports
5%
Music
5%
Traffic
Location
3%
Finance/
Money
3% Photo
Most Important Information
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3% 1% 1%
How People Connect
37%
19% 16%
14%
4% 1% 1% 3% 4%
Phone
In-Person
Physical Travel
Computer
TV Written Letters
Tablet Gaming Reading Physical Media
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71%
68%
35% 35%
26% 23%
19% 16% 16%
13% 13% 13% 13% 10% 10% 10% 10%
The Apps People Use
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And how they make them feel
The Apps People Use
68%
35% 35%
26% 23%
19% 16% 16%
13% 13% 13% 13% 10% 10% 10% 10%
71%
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How do they feel about autonomous driving?
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NHTSA’s five levels of vehicle automation
LEVEL 0 LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4
No Automation Function-Specific
Automation
Combined
Function
Automation
Automation that
takes over safety-critical
functions under certain
traffic conditions. Driver
is available for
occasional control
Full Self-Driving
Automation
Visteon scenario 1 Visteon scenario 2 Visteon scenario 3
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Limited Self-
Driving
Automation
Vehicle performs all
safety- critical driving
functions for entire trip.
Driver not expected to
be available for control
any time during trip
Automation of at
least two functions,
for example
adaptive cruise
control and lane
steering
Automation
of one or more
functions: electronic
stability control
or pre-charged
brakes
Driver is in
complete and sole
control of brakes,
steering, throttle,
and motive power
at all times
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Person driving on
a freeway Person glances at phone
Driver pulls wheel to right,
but vehicle stays in lane
Car maintains speed and following
distance during distraction
Vehicle takes evasive action
if sudden maneuver is needed
Person resumes driving when they
are no longer distracted
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Person driving on
a freeway
Person enters an autonomous
driving lane Person can do other activities while
in the autonomous lane
Countdown to manual drive mode
begins when the exit is near
Vehicle transitions the active driving
duties back to driver
Person resumes manual
driving
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Person enters a destination on their
phone and requests their car
Car pulls up and the person
gets in Car begins driving, the person can
now perform other activities
Car arrives at its destination Car finds a parking place
and parks itself Person exits the vehicle
Scenario 3
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Trustworthy Trustworthy Trustworthy
Relaxed
Entertained
Efficient
Relaxed
Entertained
Efficient
Relaxed
Entertained
Efficient
Personal
Personal Personal
SCENARIO 1 SCENARIO 2 SCENARIO 3
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Two primary foundational attributes:
Instead of driving, consumers want to focus on being:
Trustworthy Personal
Relaxed Entertained Productive
For short or spontaneous trips
1
3
Manual driving During long or repetitive travel
2
3
car driving Ideal experience: