Visit FloridaVisit FloridaInternet and Interactive Internet and Interactive

MediaMedia OverviewOverview

What is ‘interactive / online marketing”, What is ‘interactive / online marketing”, Objectives of interactive marketingObjectives of interactive marketing How to measure its effectiveness How to measure its effectiveness Advantages / Disadvantages Advantages / Disadvantages

Visit Florida Web SiteVisit Florida Web Site The current website – suggestions for improvements: The current website – suggestions for improvements:

Design, ‘grades’, gather personal info, (e.g. for travel kit), Design, ‘grades’, gather personal info, (e.g. for travel kit), the name…. the name….

Driving traffic: Become preferred site (in search engines), Driving traffic: Become preferred site (in search engines), exand searching criteria to more than “Florida”, exchange exand searching criteria to more than “Florida”, exchange links, online YPlinks, online YP

Online Games Online Games CD distribution CD distribution Gifts and promotions: (Florida souvenirs, Free family Travels)Gifts and promotions: (Florida souvenirs, Free family Travels)

Visit FloridaVisit FloridaInternet and Interactive Internet and Interactive

MediaMedia OverviewOverview

What is ‘interactive / online What is ‘interactive / online marketing”, marketing”,

Objectives of interactive marketingObjectives of interactive marketing

Visit FloridaVisit FloridaInternet and Interactive MediaInternet and Interactive Media

Overview (Cont.)Overview (Cont.)

How to measure its effectiveness How to measure its effectiveness

Advantages / DisadvantagesAdvantages / Disadvantages

Visit Florida – The Web Site Visit Florida – The Web Site DesignDesign

Visit Florida – The Web Site Visit Florida – The Web Site DesignDesign

Visit Florida – The Web Site Visit Florida – The Web Site DesignDesign

• The website looks very unprofessional

• It is BORING!!!

• It is not attractive

• What can be done?

• Hire a professional web designer firm

• ‘Design outside the box’

•Add Animation, Video Clips

• Cost is very low

Visit Florida – The Web SiteVisit Florida – The Web SiteAdd More ValueAdd More Value

• List of hotels / Attractions can be found elsewhere (e.g. AAA books)

• VF can add value such as grading by visitors

• Currently, very minimal personal data is gathered via ‘sunny” – the trip planner

• More can / should be gathered, e.g. for sending free travel kit or CD.

Visit Florida – The Web Site Visit Florida – The Web Site Gather Personal Data Gather Personal Data

Visit Florida – Driving More Traffic Visit Florida – Driving More Traffic Online YPOnline YP

• Online yellow pages are a great tool to bring in traffic:

• Targeted search

• One Click away from your website

• Yet, VF is not listed in the major YPs …

Visit Florida – Driving More Traffic Visit Florida – Driving More Traffic Online YPOnline YP

Visit Florida – Driving More Traffic Online YP

• VF should become a national preferred listing in several categories

• Very inexpensive

Visit Florida – Driving More Traffic Visit Florida – Driving More Traffic Online YPOnline YP

Visit Florida – Driving More Traffic Visit Florida – Driving More Traffic Online Link ExchangeOnline Link Exchange

Exchange Links…(Travelocity, Expedia and others)

Who are we?

• VisitFlorida.org?

• VisitFlorida.com?

• FLAUSA.org?

• FLAUSA.com?

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Visit Florida – Consistency Visit Florida – Consistency

• Feature online games on he website

• Florida Themes

• Targeted for kids and young adults

• Inexpensive

Visit Florida – Other Online Visit Florida – Other Online Marketing Means Marketing Means

• CD Distribution

• Florida Promotion Clips

• Interactive Travel Planner

• Can be sent directly to travelers (data can be gathered in he website), OR

• Via travel agencies

Visit Florida – Other Online Visit Florida – Other Online Marketing Means Marketing Means