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Visit Chichester DMP


  • VisitChichester

    Destination Management Plan for Chichester and District

    Enhancing Excellence2010-2015

    Chichester &District an area full of surprises

    Chichester city coast country































    KEYChichester CathedralChichester Festival TheatreChichester District Museum & The GuildhallPallant House GalleryChichester FestivitiesWestgate Leisure CentreChichester City WallsSt. Martins Organic Tea RoomsNew Park Film CentreChichester Centre of ArtsFishbourne Roman PalaceGoodwood HouseGoodwood RacecourseCass Sculpture FoundationWeald & Downland Open Air MuseumWest Dean GardensChichester MarinaChichester HarbourChichester Harbour Water ToursChichester Golf CentreRNLI MuseumNorth Common Farm CentrePagham Harbour Nature ReserveEarnley Butterflies and GardensSussex Falconry CentreTangmere Military Aviation MuseumBoxgrove PrioryStansted ParkKingley ValeUpparkCowdray Ruins & PoloPetworth House & ParkCoultershaw Beam PumpBignor Roman PalaceLurgashall WineryHollycombe Steam CollectionFishers Farm ParkPetworth Cottage MuseumSouth Downs RidingSouth Downs Planetarium

    Tourist InformationRailway StationVantage PointCamp Site

    RacecourseMain Rail LinkGoodwood Aerodome & Motor Circuit


    Disclaimer: Information, including prices quoted in this brochure, is based on information supplied by eachrelevant advertiser. To the best of our knowledge the information contained in this brochure was correct atthe time of going to press and as such we cannot accept responsibility for any errors or omissions. We therefore recommend that you check all details before booking as prices can vary throughout the year.

    Creative: Buzzword Creative 01243 792146 BWC2445 1209Published by Visit Chichester c/o Chichester DistrictCouncil, East Pallant House, 1 East Pallant, Chichester, West Sussex PO19 1TY

    1. Fishbourne RomanPalaceMany fine mosaic floors andunderfloor heating system,displays of Roman objects and replanted Roman formalgarden. This remarkablecollection is displayed inside a recently refurbished coveredbuilding.T 01243

    2. West Dean GardensBeautiful historic gardens withrestored working walled kitchengarden and thirteenglasshouses. Restaurant andShop.T 01243

    3. Stansted ParkOne of the Souths mostbeautiful stately homes built inthe Wren style. Historicparkland setting with views tothe Solent. Ancient Chapel,Arboretum & Garden Centre.T 023 9241

    4. Chichester FestivalTheatre & MinervaTheatreInternationally renownedtheatre with star studdedtheatre performances as wellas ballet, comedy, opera,cinema and much more.T 01243

    5. Pallant House GalleryRestored Queen Anne houseand contemporary buildingdisplaying Fine and Decorativemodern British Arts (c. 1890-1965).T 01243

    6. Chichester HarbourWater ToursLeisurely boat trips around theArea of Outstanding NaturalBeauty and Bird Sanctuary. T 01243

    7. Tangmere MilitaryAviation MuseumUnique collection of exhibits,working displays, photos etc.70 years of military aviation.Famous aircraft on showincluding two past holders ofthe World Airspeed Record. T 01243

    8. Goodwood HouseThe family home of the Duke ofRichmond has been richlyrefurbished to provide astunning setting for thewonderful collection oftreasures.T 01243

    9. Uppark & 17. Petworth HouseTwo of the National Trustsfinest properties. Petworthhouses an outstanding artcollection set in a superblandscape park whilst Upparkselegant 18th Century interiorswere restored following adisastrous fire in 1989. Extensive events programmes.Uppark T 01730 825415Petworth House T 01798

    10. Chichester CathedralThe site of the shrine of St. Richard and centre ofChristian worship for over 900years. Treasures range fromRomanesque stone carvings to20th Century works of art.T 01243

    11. Weald & DownlandOpen Air MuseumDesignated as nationallyimportant and comprising of alarge and unusual collection ofrestored historical buildingsthroughout the ages andspread across 50 acres ofbeautiful countryside andfarmland.T 01243

    12. Chichester DistrictMuseumCome and discover thearchaeology, history andgeology of Chichester andDistrict. Look out for events forall ages.T 01243

    13. The GuildhallThis historic building wasoriginally built in the late 13thcentury as the chancel of aFranciscan Friary andcompleted in 1282. Please ringfor opening times.T 01243 784683

    14. Chichester Festivities2 weeks of magicalentertainment from 25 June 11 July 2010 with music,literature, theatre, films andsculpture throughoutChichester.T 01243

    15. South DownsPlanetariumExplore the universe at anytime even during the day!Take a journey to Mars orJupiter or explore the distantgalaxies in deep space.Presentations change monthlyand last for approx 1 hour.T 01243 774400

    16. Cass SculptureFoundationAn award winning outdoorexhibition space, set in 24 acresof Sussex countryside showinga constantly evolving collectionof over 70 monumental works.T 01243

    For 2010 opening times please call individual attractions

    2445 HG-6ppcover-AW:Layout 1 26/11/2009 09:43 Page 1

  • www.visitchichester.orgDestination Management Plan 2010-20132

    No one in business plans to fail some fail to plan. From the outset the Board of Visit Chichester was determined to plan for the future prosperity of our destination and as a result the profitability and sustainability of those businesses that make up the tourism industry. We are also grateful to Chichester District Council for their support and adoption of the Plan.

    This Destination Management Plan is designed to capitalise on the strengths and develop the weaknesses of the destination and concentrates on three key areas or Enhancement Themes:

    The Visitor Experience is about the areas our customers engage with, and includes customer service, quality management and research

    Destination Marketing, expresses the wishes in respect of recruiting new customers and retaining existing ones

    Industry Competitiveness deals explicitly with requirements for business support and advise, as well as developing a sustainable tourism industry

    I do hope you will keep a copy near to hand and make a point of supporting the excellent elements of this important Plan.

    Antony WallaceChair Visit Chichester


  • Destination Management Plan 2010-2013 3


  • www.visitchichester.orgDestination Management Plan 2010-20134


  • Contents Destination Management Plan 2010-2013 5

    Vision p.6

    The National Picture p.8

    Sustainable Tourism p.10

    Place Making Charter p.11

    The Strategy Jigsaw p.12

    Tourism in the Chichester District p.14

    Visitor Profiles p.16

    SWOT Analyis p.20

    Strategic Themes p.22

  • Vision To grow the value of the Districts core tourism assets via greater engagement and partnership, through which

    Chichester District will secure an unrivalled reputation for

    its high-quality landscape, accommodation, attractions,

    public realm, heritage, arts and cultural offer, excellent

    customer care, and a year-round programme of activities

    and events centred on the areas unique culture and natural environment

    Destination Management Plan 2010-2013 www.visitchichester.org6

  • The Destination Management PlanThe aim of the Destination Management Plan is to deliver the key aims and objectives outlined by Visit Chichester. Specifically:

    To provide an environment in which the tourism industry can flourish

    To provide the conditions to deliver a world class visitor experience

    To take a share in sustaining the special qualities that makes Chichester District a unique world class destination

    To develop new opportunities for market and product development in the City and the rural and protected landscapes in the District

    To act as a catalyst to stimulate the development of existing and new businesses

    To ensure that Chichester Districts environmental integrity is maintained and enhanced

    To contribute to sustaining and enhancing local communities

    Targets Increase visitor spend from 300m (2008) to

    410m in real terms by 2015

    Increase the annual volume of trips (particularly out of high season) from 5.10m (2008) to 6.1 m by 2015

    Increase in tourism supported jobs from 8,470 (6,094 FTE) to 8,900 (6,500 FTE) by 2015 (as measured by the Cambridge Economic Model)

    Increase bed occupancy levels for serviced accommodation from 48% to 55% by 2014 as reported in 2015

    Commensurate increase for other accommodation sectors (baseline data available)

    To increase the number of accommodation providers trading with the Destination Management Partnership with VCAS to 48% by 2015

    Destination Management Plan



  • The National Pi